Life123.com
- Home & Garden
- Relationships
- Celebrations

Why Cash Flow Is the Lifeblood of Business
You’ve heard it said that cash flow is the lifeblood of a business. That’s true for so many reasons. Although a lot of the money that’s pumped into the business goes out quickly in taxes, expenses, and wages, having more money coming in the front door than going out the only way a business can grow and prosper. If you need to employ more staff, you’ll need cash to pay their wages. If a new customer wants a large order, you’ll need cash to pay for the materials needed to produce your product. How can cash flow be maximized to benefit the business?
Operating Cash Cycle
Time is money is another saying that’s true of all businesses. The less time between releasing goods and being paid for them, the better the firm’s cash flow will be. A business’s operating cash cycle shows how long it takes for the cash spent with suppliers to be received back from customers when they pay their invoices. Shortening this improves your cash flow as the sooner you’re paid for your goods, the sooner you can buy more materials to make more goods for other customers.
Shortening the Operating Cash Cycle
There’s no simple calculation for shortening the operating cash cycle but there are some methods that all businesses can adopt to help them improve cash flow. Invoicing and payment terms are important ways you can help cash flow. If you pay your suppliers at 90 days for example but get paid by customers at 60 days, you’ll be shortening the operating cash cycle. Simple things like invoicing as soon as the goods are shipped and getting the billing correct to avoid delays through queries are other ways you can improve cash flow.
Lease Don’t Buy
As money comes into the business regularly, you should make sure your expenses also flow out of the business on a regular basis so avoiding major purchases by leasing supplies, equipment or real estate rather than investing in them helps keep your monthly costs down. This approach normally costs the firm a little more money in the long run but unless you’re flush with cash, it’s the best approach. Lease payments are a business expense so can be written off.
Credit Checks
Knowing who you’re dealing with is the best way of making sure you don’t do business with a firm who want to take your goods and run off without paying for them so investing in a subscription for a credit checking agency makes a lot of sense. While it’s true that most businesses want to pay their bills and continue to trade, you only need a handful of suppliers withholding payments at the same time to cause you major cash flow problems.
If you’re a reseller of other people’s goods, you need to check your inventory and see which items aren’t selling well. The items that sell slowly tie up your cash so it’s wise to sell them on, even if you do so at a discount. Sometimes it’s hard to walk away from items you’ve invested in, but cash flow is so important that you need to be objective and get rid of the items that are in low demand to free up shelf space and cash for items that sell well.
MORE FROM LIFE123.COM

The global body for professional accountants
- Search jobs
- Find an accountant
- Technical activities
- Help & support
Can't find your location/region listed? Please visit our global website instead
- Middle East
- Cayman Islands
- Trinidad & Tobago
- Virgin Islands (British)
- United Kingdom
- Czech Republic
- United Arab Emirates
- Saudi Arabia
- State of Palestine
- Syrian Arab Republic
- South Africa
- Africa (other)
- Hong Kong SAR of China
- New Zealand
- Apply to become an ACCA student
- Why choose to study ACCA?
- ACCA accountancy qualifications
- Getting started with ACCA
- Careers in accountancy
- ACCA Learning
- Register your interest in ACCA
- Learn why you should hire ACCA members
- Why train with ACCA?
- Recruit finance staff
- Train and develop finance talent
- Professional Insights for employers
- Approved Employer programme
- Employer support
- ACCA in the public sector
- Support for Approved Learning Partners
- Becoming an ACCA Approved Learning Partner
- Tutor support
- Computer-Based Exam (CBE) centres
- Content providers
- Registered Learning Partner
- Exemption accreditation
- University partnerships
- Find tuition
- Virtual classroom support for learning partners
- It’s renewal time for your students!
- Find CPD resources
- Your membership
- Member networks
- AB magazine
- Sectors and industries
- Regulation and standards
- Advocacy and mentoring
- Council, elections and AGM
- Your 2023 subscription
- Tuition and study options
- Study support resources
- Practical experience
- Ethics and professional skills
- Student Accountant
- Regulation and standards for students
- Completing your PER
- Finding a great supervisor
- Choosing the right objectives for you
- Regularly recording your PER
- Completing your EPSM
- Your future once qualified
- Advance e-magazine
- An introduction to professional insights
- Meet the team
- Global economics
- Professional accountants - the future
- Supporting the global profession
- Download the insights app
Can't find your location listed? Please visit our global website instead
- Example of a cashflow
- Business Finance
- Business plans and cashflow
- Back to Business plans and cashflow
- Writing your business plan
- Example of a business plan
As well as your business plan, a set of financial statements detailing you cashflow is essential. This will provide details of actual cash required by your business on a day-to-day, month-to-month and year-to-year basis.
The needs of a business constantly change and your cashflow will highlight any shortfalls in cash that will need to be bridged. Many established, viable, and even profitable businesses fail due to cash not being available when they need it most.
Good cashflow management is critical to running a successful business. You must be able to pay your bills while you await payment from your customers. There are many well-documented cases of businesses failing not because they weren't profitable but due to poor cashflow management.
You're in business to make a profit. It's a simple principle, but one that can occasionally become lost amid dreams of building multinational empires worth millions of pounds. You won't be able to stay in business, however, unless you have cash, hence the famous adage 'cash is king'.
There will probably be a time lag between your business providing its goods or services and getting paid. This means you have to make sure there is sufficient cash in your company's bank account for it to pay all its bills in the meantime – whether these relate to invoices from suppliers, employees' wages, rent, rates, tax, VAT or anything else.
Even if your business is profitable, there may be times when you are short of cash because you are awaiting payment for a large order. This is likely to be a particular problem during your first year when you are building up your business and don't have regular cash inflows.
The general principle of cashflow management is that you should speed up your cash inflows (customer payments, interest from bank accounts etc) and slow down your cash outflows within reason (purchase of stock and equipment, loan repayments and tax charges etc) as much as possible.
It can be difficult to affect your outflows other than extending your credit terms with your suppliers, which will often occur on fixed dates in the month and your employees and suppliers might also not take too kindly to you delaying payment to them. But there is more scope for you to improve your cash inflows.
This could mean billing regularly, chasing bad debt, selling your debt to a third party (factoring), negotiating extended credit terms with suppliers, managing your stock effectively (which could entail ordering little and often) and giving your customers 30-day payment terms.
Also, as businesses naturally have peaks and troughs, it is important that you put money away during the peaks so that you can dip into it during the troughs.
It is a good idea to think about investing in some accounting software to help you manage your cashflow. There are many software providers: an internet search should reveal the most common. Most provide software that can help you with cashflow analysis and forecasting, so that your business is never caught short of cash in the bank. Your accountant should be able to help advise you on which software package to buy.
How to use the cashflow forecast template
Our cashflow template will show you how a cashflow works and should be amended to suit your own business.
All figures to be entered are actual cash. This includes bank payments and receipts, cheques, bank transfers, cash payments and receipts – all of these should be included in your opening balance.
Then complete the shaded area opening balance, which includes bank, loan and cash balances and should be put in the sheets:
- monthly cashflow forecast
- monthly actual cashflow
This provides the starting point for the rest of the cashflow. Next, input your month 1 forecast – all the sales broken down into the elements of your particular business – and do the same for expenditure. Base your figures on your own experience and what you forecast to receive or pay. The sections can be amended to reflect your business's requirements.
Repeat this process for the actual cashflow; here the figures you input are based on actual. This should then automatically be displayed in the third sheet:
- monthly cashflow forecast/actual comparison
This is where the real analysis work is done and will determine the accuracy of your forecast figures. The forecasts sheet should be used to determine when you may have a cash shortfall before the event arises and will help determine whether you will need to obtain additional funding.
Download the cashflow template from 'Related documents'.
Related documents
Download EXCEL 93KB
ACCA Cashflow Template
Advertisement
- ACCA Careers
- ACCA Career Navigator
- ACCA Learning Community
- Your Future
Useful links
- Make a payment
- ACCA-X online courses
- ACCA Rulebook
- Work for us
Most popular
- Professional insights
- ACCA Qualification
- Member events and CPD
- Supporting Ukraine
- Past exam papers
Connect with us
Planned system updates.
- Accessibility
- Legal policies
- Data protection & cookies
- Advertising
- Meet the Editors
Sample Cash Flow Statement
To prepare a cash flow statement, you'll use many of the same figures you use for a profit and loss forecast..
To prepare a cash flow statement, you'll use many of the same figures you use for a profit and loss forecast . The main difference is that you'll include all cash inflows and outflows, not just sales revenue and business expenses. For example, you'll include loans, loan payments, transfers of personal money into and out of the business, taxes, and other money that isn't earned or spent as part of your core business operation.
Also, in your cash flow statement, you'll record costs in the month that you expect to incur them, rather than spreading annual amounts equally over 12 months. This is important because it's easy to show a monthly profit on a spreadsheet but go belly up from lack of cash if you can't pay your bills on time. For example, if you have a $4,000 workers' comp premium and a $3,000 liability insurance premium due each July 1, you'll need to find a way to come up with real dollars then, not later. Plus, if you make sales to some customers on credit (for example, a painter who invoices customers after the job is done rather requiring full payment up front), your cash flow analysis should account for the fact that you won't get paid right away, as well as the fact that you might not collect some of the credit sales at all.
Here are the steps you need to follow to create a cash flow statement like the sample below. Do one month at a time.
Step 1. Enter Your Beginning Balance
For the first month, start your projection with the actual amount of cash your business will have in your bank account.
Step 2. Estimate Cash Coming In
Fill in all amounts you expect to take in during the month. Include sales revenue that will actually be in hand, collections of previous sales made on credit, transfers of personal money into the business, and any loans coming into the business—basically, every dollar that will flow into your business checking account.
Step 3. Estimate Cash Going Out
Enter all your projected payments for the month. Include your variable costs (cost of goods), your fixed costs such as rent, tax payments, and any loan payments. Add them to get your monthly total.
Step 4. Subtract Outlays From Income
Finally, subtract your total monthly cash-outs from your total monthly income; the result will be your cash left at the end of the month. That figure is also your beginning cash balance at the start of the next month. Copy this amount to the top of the next month's column and go through the whole process over again.
EXAMPLE: On January 2 (as a New Year's resolution), Emme starts work on a cash flow projection for the next 12 months. She starts by putting the $5,000 she has in her business bank account in the "Cash at Start of Month" column for January. In her "Cash Coming In" section, she includes her cash sales (which are about 75% of her sales) and her credit sales (about 25% of her sales) on separate lines. She adds in all of the cash sales, but only 80% of her credit sales, because some percentage of her credit customers always take longer than 30 days to pay. In the "Cash Going Out" section, Emme includes her variable and fixed costs, putting the annual insurance premium she's about to pay in the January column rather than spreading it over 12 months.
It's easy to see why a cash flow analysis can give you a more realistic picture of whether your business will have the money to pay its expenses—in other words, sufficient cash flow to stay afloat—than a P&L forecast. This is especially true for companies that make sales on credit, because typically some credit sales are not paid within the expected 30 days (and others not at all). A P&L forecast does not account for late or missing payments, and this is why it's so important to do a cash flow analysis as well.
EXAMPLE: After filling in her cash flow projection, Emme realizes that her account will go significantly negative in the slow summer months. She may not even be back in the black in December, her biggest sales month, because she has estimated that about $500 per month in payments on credit sales will be late. (Though if she eventually gets caught up collecting her accounts receivable, she will be profitable for the year.) But given that some customers will always pay late, she knows that if she can't reduce her costs in some way, she will need some cash to tide herself over in some months, especially during the summer. Because she has already cut her own pay in half and trimmed other expenses to the bone, she'll have to bring in money from extra sales, provide extra services, or get a loan from family, friends, or a bank line of credit.
Despite what your P&L forecast says about your company being profitable or breaking even over the next six to 12 months, if your cash flow is projected to go negative, it means you're not going to be able to pay your bills when they become due, and you'll have to bring in more income or borrow some cash to cover the shortfalls.
EXAMPLE: Going back to her spreadsheet, Emme sees that a loan of $8,000 would cover the shortfall, even accounting for making a small loan payment. After December sales are in, she'd still have a balance of $5,000. But Emme also sees that even if she gets a loan, it would let her business survive only about 12 to 18 months of lower sales before again going cash-negative the next summer. In short, she needs to make sure that she can boost her sales back to her previous levels within the next 12 to 18 months, or she risks going in the red again before paying back the loan.
Emme sets about thinking how to come up with the extra $8,000. Her first thought is having a one-time sale. But even at her usual 55% profit margin , she would need to sell an extra $14,500 in clothes to generate that much gross profit. And discounting prices for a big sale would lower her profit margin, meaning she'd have to sell more. (If she sold her inventory at a 20% discount, her profit margin would be less than 45%, and she'd need to bring in more than $18,000 in additional sales.) Realizing that she doesn't have a realistic chance of selling that much inventory, she goes looking for a loan. When family, friends, and the bank turn her down, her last resort is to take out a $8,000 home equity line of credit. This will allow her to dip into it as needed to tide her over. In the meantime, she gets to work on a clever marketing plan to boost sales until better times are here.
Now it's time for the next step, which is to focus on your current cash position with an eye to improving it. If cash is flowing out of your business significantly faster than it's coming in, you need to examine three aspects of your cash flow:
- how and when cash comes into your business
- how and when it goes out again, and
- where it gets tied up in the meantime (in inventory and equipment, for example).
To fix your cash flow, you need more money coming into your business (increase sales, collect past-due accounts receivable), less money going out of your business (reduce costs of goods and labor), and less money tied up in your business (reduce inventory and leased equipment). Many of these things will raise your profit margin. For more information, see our article on profit and loss forecast and gross profit margin .

Talk to a Lawyer
Need help? Start here.
How it Works
- Briefly tell us about your case
- Provide your contact information
- Choose attorneys to contact you
Talk to a Business Law attorney.
How it works.
Copyright © 2023 MH Sub I, LLC dba Nolo ® Self-help services may not be permitted in all states. The information provided on this site is not legal advice, does not constitute a lawyer referral service, and no attorney-client or confidential relationship is or will be formed by use of the site. The attorney listings on this site are paid attorney advertising. In some states, the information on this website may be considered a lawyer referral service. Please reference the Terms of Use and the Supplemental Terms for specific information related to your state. Your use of this website constitutes acceptance of the Terms of Use , Supplemental Terms , Privacy Policy and Cookie Policy . Do Not Sell or Share My Personal Information
- Skip to primary navigation
- Skip to main content
- Skip to primary sidebar
- Skip to footer

Cash Flow Analysis

What is a Cash Flow Analysis?
The cash flow analysis refers to the examination or analysis of the different inflows of the cash to the company and the outflow of the cash from the company during the period under consideration from the different activities, which include operating activities, investing activities, and financing activities.
IronMount Corp and BronzeMetal Corp (both hypothetical companies) had identical cash positions at the beginning and end of 2007. Each company also reported a net income of $225,000 for 2007. Which company is displaying elements of cash flow stress? What factors cause you to reach this conclusion?
Let’s say Company ABC has just started a business and earned revenue of $100 this year. And as per the record, their expenses are $60. Now in general terms, you would say Company ABC has made a = $(100 – 60) = $40 profit. However, in the case of Company ABC, it’s seen that they have a revenue of $100 this year, but they have collected only $80 this year, and the remaining they will collect in the next year. In the case of expenses, they have only paid the US $50 this year and the remaining in the next year. So if we calculate the net cash inflow this year, it would be $(80 – 50) = $30.
So, even if Company ABC has made a profit of $40 this year, its net cash inflow is $30.
In Cash Flow Analysis, we will include the cash related to operations and expenses and incomes from investing and financing activities.
Table of contents
#1 – cash flow from operations, colgate’s cash flow from operation example, #2 – cash flow from investment activities, colgate’s cash flow from investment example, #3 – cash flow from financing activities, colgate’s cash flow from financing example, cash flow analysis example – ironmount vs. bronzemetal, cash flow analysis example – alphabet (google), cash flow analysis example – amazon, cash flow analysis example – box inc, limitations, cash flow analysis video, recommended articles.

You are free to use this image on your website, templates, etc., Please provide us with an attribution link How to Provide Attribution? Article Link to be Hyperlinked For eg: Source: Cash Flow Analysis (wallstreetmojo.com)
Step by Step Cash Flow Statements Analysis
Cash Flow Analysis is divided into three parts – Cash flow from Operations, Cash flow from Investments, and Cash flow from financing. We discuss each of these by one.

Cash flow from the operation means accounting for cash inflows generated from the normal business operations and their corresponding cash outflows.
There are two ways to calculate cash flow from operations – 1) the Direct and 2) the Indirect method.
The indirect method is used in most cases.
Here we will look at only the indirect method for computing cash flow from Operations.
Computation of Cash Flow from Operations:
- Before you start thinking about cash flow statement analysis, look at the income statement first. Now start with net income.
- You need to add back non-cash expenses like depreciation, amortization, etc. The reason behind adding back non-cash expenses Expenses Non-cash expenses are those expenses recorded in the firm's income statement for the period under consideration; such costs are not paid or dealt with in cash by the firm. It involves expenses such as depreciation. read more is they are not actually expensed in cash (but in the record).
- It is the same with any sale of assets. If there is any loss on the sale of assets, we need to add it back, and if there is any gain on the sale of assets, we need to deduct it.
- And then, we need to take into account any changes in non-current assets Non-current Assets Non-current assets are long-term assets bought to use in the business, and their benefits are likely to accrue for many years. These Assets reveal information about the company's investing activities and can be tangible or intangible. Examples include property, plant, equipment, land & building, bonds and stocks, patents, trademark. read more .
- Finally, we need to include changes in current assets and current liabilities (in current liabilities, we shouldn’t include dividend payable Dividend Payable Dividend payable is that portion of accumulated profits that is declared to be paid as dividend by the company's board of directors. Until the dividend declared is paid to the concerned shareholders, the amount is recorded as a dividend payable in the head current liability. read more & notes payable.
Learn Cash Flow from Operations in detail – Cash Flow from Operations Cash Flow From Operations Cash flow from Operations is the first of the three parts of the cash flow statement that shows the cash inflows and outflows from core operating business in an accounting year. Operating Activities includes cash received from Sales, cash expenses paid for direct costs as well as payment is done for funding working capital. read more

source: Colgate SEC Filings
- Even though Colgate’s Net Income in 2015 was $1,548 million, its cash flow from Operations seems to be in line with the past.
- If you look closely at the 2015 Cash Flow from operations, there is a charge for Venezuela’s accounting change that has contributed $1,084 million in 2015. It was absent in 2013 and 2014. If you remove this charge, Colgate’s Cash Flow From Operations will not look too exciting.
Other than operations, the company also invests in assets that can provide them with greater returns. Cash Inflow from investing activities would include purchasing long-term assets or securities or selling them (except cash) and providing and taking loans. We need to find out how many cashless (loss or gain) activities are done during the period so we can take them into account while ascertaining the net cash inflow.
Though there is not much to be talked about here, two things should be taken into account.
- First, we need to add back losses (if any) while selling long-term assets or marketable securities Marketable Securities Marketable securities are liquid assets that can be converted into cash quickly and are classified as current assets on a company's balance sheet. Commercial Paper, Treasury notes, and other money market instruments are included in it. read more . These losses should be added back as there is no cash outflow for the losses.
- Second, we need to deduct profits (if any) while selling long-term assets or marketable securities. These profits should be deducted because there is no cash inflow for the company’s profits.
Learn Cash Flow from Investments in detail – Cash flow from Investments Cash Flow From Investments Cash flow from investing activities refer to the money acquired or spent on the purchase or disposal of the fixed assets (both tangible and intangible) for the business purpose. For instance, the purchase of land and joint venture investment is cash outflow, while equipment sale is a cash inflow. read more

- Colgate’s Cash Flow Analysis from Investing Activities was at -685 million in 2015 and -859 million in 2014.
- Colgate’s core capital outlay was -691 million in 2015 as compared to -757 million in 2014.
- In 2015, Colgate got proceeds of $599 million from the sale of marketable securities and investments.
- Additionally, Colgate received $221 million from selling the South Pacific laundry detergent business.
- First, if there is any buying back or issuing stocks, it will come under financing activities in cash flow analysis.
- Borrowing and repaying loans on a short term or long term issuing notes and bonds, etc.) will also be included under financing activities Financing Activities The various transactions that involve the movement of funds between the company and its investors, owners, or creditors in order to achieve long-term growth are referred to as financing activities. Such activities can be analyzed in the financial section of the company's cash flow statement. read more .
- We also need to include dividends paid (if any). However, we need to ensure that we don’t include accounts payable Accounts Payable Accounts payable is the amount due by a business to its suppliers or vendors for the purchase of products or services. It is categorized as current liabilities on the balance sheet and must be satisfied within an accounting period. read more or accrued liabilities (because they would be taken into account in net cash flow from operating activities).

- Colgate’s Financing activities have been pretty stable for 2015, 2014, and 2013.
- Colgate’s principal repayment on debt was -9,181 million in 2015, and its issuances stood at $9,602 million.
- Colgate has a stable dividend policy Dividend Policy Dividend policy is the policy that the company adopts for paying out the dividends to the company's shareholders, which includes the percentage of the amount at which the dividend is to be paid out to the stockholders and how frequent the company pays the dividend amount. read more . They paid -1,493 million in 2015 and -1446 million in 2014.
- As a part of its share buyback program Share Buyback Program Share buyback refers to the repurchase of the company’s own outstanding shares from the open market using the accumulated funds of the company to decrease the outstanding shares in the company’s balance sheet. This is done either to increase the value of the existing shares or to prevent various shareholders from controlling the company. read more , Colgate regularly buys back shares. In 2015, Colgate purchased $1551 million worth of shares.
Learn Cash Flow from Financing Activities in detail – Cash Flow from Financing Activities Cash Flow From Financing Activities Cash flow from financing activities refers to inflow and the outflow of cash from the financing activities like change in capital from securities like equity or preference shares, issuing debt, debentures or repayment of a debt, payment of dividend or interest on securities. read more
Let’s go back to the earlier cash flow analysis example that we started with – IronMount Corp and BronzeMetal Corp had identical cash positions at the beginning and end of 2007. Each company also reported a net income of $225,000 for 2007.
Perform its Cash Flow Analysis.

IronMount and Bronze Medal, both companies, have the same end-of-the-year cash of $365,900. Additionally, changes in cash during the year are the same at $315,900. Which company is displaying elements of cash flow stress?
- We note that Cash Flow from Operations is negative for IronMount at -21,450. Gain on equipment sales is deducted as this is not an operating cash flow. IronMount sale of equipment adds 307,350, contributing to the cash increase.
- On the other hand, when we look at BronzeMetal, we note that its cash flow from operations is strong at $374,250 and seems to be doing great in its business. They are not relying on the one-time sale of equipment to generate cash flows.
- With this, we conclude that IronMount is showing signs of stress due to low core operating income Core Operating Income Operating Income, also known as EBIT or Recurring Profit, is an important yardstick of profit measurement and reflects the operating performance of the business. It doesn’t take into consideration non-operating gains or losses suffered by businesses, the impact of financial leverage, and tax factors. It is calculated as the difference between Gross Profit and Operating Expenses of the business. read more and its reliance on other one-time items to generate cash.

source: ycharts
- Cash Flow From Operations – Google’s Cash Flow from Operations is generated from advertising revenues from Google properties and Google Network Members’ properties. Additionally, Google generates cash through sales of apps, in-app purchases and digital content, hardware products, licensing arrangements, and service fees received for Google Cloud offerings. Google’s Cash flow from operation shows an increasing trend primarily due to an increase in Net Income. Google’s Net Income was $14.14 billion in 2014, $16.35 billion in 2015, and $19.48 billion in 2016.
- Cash Flow From Investing Activities – Google’s investing activities primarily include purchasing marketable securities, cash collateral paid related to securities lending, and spending related to acquisitions.
- Cash Flow from Financing Activities – Cash Flow from Financing is driven by proceeds from the issuance of debt, debt repayments, repurchases of capital stock Capital Stock The capital stock is the total amount of share capital (including equity capital and preference capital) that has been issued by a company. It is a way of raising funds by the company to meet its various business goals. read more , and net payments related to stock-based award activities Stock-based Award Activities Stock-based compensation also called share-based compensation refers to the rewards given by the company to its employees by way of giving them the equity ownership rights in the company with the motive of aligning the interest of the management, shareholders and the employees of the company. read more . Google’s Cash Flows from Financing activities are decreasing each year due to increased shares repurchased. In 2016, Google repurchased shares worth $3.304 billion compared to $2.422 billion in 2015.

- Cash Flow from Operations – Amazon’s Cash Flow from Operations is derived from the cash received from consumer, seller, developer, enterprise, and content creator customers, advertising agreements, and co-branded credit card agreements. We note that Cash Flow from Operations has been increasing steadily. It is primarily due to the increase in net income. Amazon’s Net Income was -$241 million in 2014, $596 million in 2015, and $2,371 million in 2016.
- Cash Flow from Investing – Cash Flow from Investment for Amazon comes from cash capital expenditures, including leasehold Leasehold A leasehold arrangement is one in which the property owner, also known as the landlord, leases out his property to another party for a fixed period of time. A lease agreement is a legal agreement between a person who takes a lease on a property (lessee) and the landlord (lessor). read more improvements, internal-use software and website development costs, cash outlays for acquisitions, investments in other companies and intellectual property rights, and purchases, sales, and maturities of marketable securities. Cash Flow from Investing was -$9.9 billion in 2016 compared to -6.5 billion in 2015.
- Cash Flow from Financing Activities – Amazon’s Cash Flow from Financing activities comes from cash outflows resulting from the Principal repayment of long-term debt and obligations related to capital and financial leases. Amazon’s cash flow from Financing Activities was -$2.91 billion in 2016 and -$3.76 billion in 2015.

- Cash Flow from Operations – Box generates Cash Flow from operations by providing its Software-as-a-Service (SaaS) cloud content management platform to organizations to manage their content along with secure and easy access and sharing of this content. Unlike the other two examples of Amazon and Google, Box’s Cash Flow from Operations is weak due to continued losses over the years. Box CFO was -$1.21 million in 2016 compared to -$66.32 million in 2015.
- Cash Flow from Investing Activities – Box Cash Flow from Investing activities was at -$7.57 million in 2016 compared to -$80.86 million in 2015. It was primarily due to reduced capex Capex Capex or Capital Expenditure is the expense of the company's total purchases of assets during a given period determined by adding the net increase in factory, property, equipment, and depreciation expense during a fiscal year. read more in the core business.
- Cash flow from Financing Activities – Box Cash Flow from Financing Activities has shown a variable trend. In 2015, Box came up with its IPO Box Came Up With Its IPO The analysis of the Box IPO valuation can be done using various methodologies which are Relative Valuation – SaaS Comparable Comps, Comparable Acquisition Analysis, Using Stock-Based Rewards, Valuation cues from Private Equity Funding, Valuation cues from Dropbox Private Equity Funding, and Discounted Cash Flow Approach for Box IPO Valuation. read more , and therefore its Cash Flow from Financing increased to $345.45 million in 2015. Before its IPO, Box was financed by Private Equity Investors Equity Investors An equity investor is that person or entity who contributes a certain sum to public or private companies for a specific period to obtain financial gains in the form of capital appreciation, dividend payouts, stock value appraisal, etc. read more .
Even if cash flow analysis is one of the best tools for investors to find out whether a company is doing well, cash flow analysis also has a few disadvantages. We will have a look at them one by one.
- One of the most significant things about cash flow analysis is that it doesn’t consider any growth in the cash flow statement. The cash flow statement always shows what happened in the past. But past information may not be able to portray the right information about a company for investors interested in investing in the company. For example, if the company has invested a large amount of cash into R&D and would generate a huge amount of cash through its ground-breaking idea, these should come in the cash flow statement (but they don’t get included in the cash flow).
- Another disadvantage of the cash flow statement is this – it can’t be easily interpreted. For example, it’s difficult to understand from a cash flow statement whether a company is paying off its debt or investing more in assets. If you ask any investor to interpret the cash flow statement Cash Flow Statement A Statement of Cash Flow is an accounting document that tracks the incoming and outgoing cash and cash equivalents from a business. read more , he wouldn’t be able to understand much without the help of the income statement and the other information about transactions that occurred throughout the period.
- A Cash Flow Statement is inappropriate if you want to understand the firm’s profitability because, in the cash flow statement, non-cash items are not considered. Thus, all the profits are deducted, and all the losses are added back to get the actual cash inflow or outflow.
- The Cash Flow Statement is articulated based on the cash basis of accounting and completely ignores the accrual concept of accounting.
To understand a company and its financial affairs, you need to look at all three statements and all the ratios. Only cash flow analysis would not be able to give you the right picture of a company. Look for net cash inflow, but also ensure you have checked how profitable the company has been over the years.
Also, cash flow analysis is not an easy thing to calculate. If you want to calculate cash flow analysis, you need to understand more than the basic level of finance. And you also need to understand financial terms, how they are captured in the statements, and how they reflect the income statement Income Statement The income statement is one of the company's financial reports that summarizes all of the company's revenues and expenses over time in order to determine the company's profit or loss and measure its business activity over time based on user requirements. read more . Thus, if you want to do a cash flow analysis, first know how to see the income statement and understand what to include and what to exclude in the cash flow statement.
- Operating Cash Flow Formula
- Retained Earnings Meaning
- Mistakes in DCF
- Price to Cash Flow

Thank you for such professionally excellent analysis of cash flow
thanks Aziz!
- Privacy Policy
- Terms of Service
- Cookie Policy
- Advertise with us
- Investment Banking Resources
- Financial Modeling Guides
- Excel Resources
- Accounting Resources
- Financial Statement Analysis

Free Accounting Course
You will Learn Basics of Accounting in Just 1 Hour, Guaranteed!
* Please provide your correct email id. Login details for this Free course will be emailed to you

Business design templates
There's no such thing as business as usual when you work with customizable design templates. from print projects like business cards and flyers to digital designs for presentations, spreadsheets, and documents, create almost anything you need for your business..

Sign up for our newsletter for product updates, new blog posts, and the chance to be featured in our Small Business Spotlight!

How to create a cash flow projection (and why you should)
For small business owners, managing cash flow (the money going into and out of your business) can be the difference between a thriving, successful company and filing for chapter 11 (aka bankruptcy).
In fact, one study showed that 30% of businesses fail because the owner runs out of money, and 60% of small business owners don’t feel knowledgeable about accounting or finance .
Understanding and predicting the flow of money in and out of your business, however, can help entrepreneurs make smarter decisions, plan ahead, and ultimately avoid an unnecessary cash flow crisis.
After all, knowing whether the next month will see a financial feast or famine can help you make better decisions about spending, saving, and investing in your business today.
One way to do this (without hiring a psychic)? Cash flow projection.
What is cash flow projection?
Cash flow projection is a breakdown of the money that is expected to come in and out of your business. This includes calculating your income and all of your expenses, which will give your business a clear idea on how much cash you'll be left with over a specific period of time.
If, for example, your cash flow projection suggests you’re going to have higher than normal costs and lower than normal earnings, it might not be the best time to buy that new piece of equipment.
On the other hand, if your cash flow projection suggests a surplus , it might be the right time to invest in the business.

Cash flow projections: The basics
In order to properly create a cash flow forecast, there are two concepts you should be aware of: accounts receivable (cash in) and accounts payable (cash out)
- Accounts Receivable: refers to the money the business is expecting to collect, such as customer payments and deposits, but it also includes government grants , rebates, and even bank loans and lines of credit .
- Accounts Payable: refers to the exact opposite—that is, anything the business will need to spend money on. That includes payroll , taxes, payments to suppliers and vendors, rent, overhead, inventory, as well as the owner’s compensation.
A cash flow projection (also referred to as a cash flow forecast) is essentially a breakdown of expected receivables versus payables. It ultimately provides an overview of how much cash the business is expected to have on hand at the end of each month .
Cash flow projections typically take less than an hour to produce but can go a long way in helping entrepreneurs identify and prepare for a potential shortfall, and make smarter choices when running their business.
Send invoices, get paid, track expenses, pay your team, and balance your books with our free financial management software.
How to calculate your cash flow projection
Calculating your cash flow projection can seem intimidating at first, but once you start pulling together the necessary information, it isn’t so scary. Let’s walk through the first steps together.
1. Gather your documents

This includes data about your business’s income and expenses.
2. Find your opening balance
Your opening balance is the balance in your bank at the start of a period. (So, if you’ve just started your business, this is zero.)
Your closing balance is the amount in your bank at the end of the period.
So the opening balance in one month should equal the closing balance at the end of the previous month. But more on this later.
3. Receivables (money received/cash in) for next period
This is an estimate of your anticipated sales (such as invoices you expect to be paid, or payments made on credit), revenue, grants, or loans and investments.
4. Payables (money spent/cash out) for next period
Again, this is an estimate. You should consider things like materials, rent, taxes, utilities, insurance, bills, marketing, payroll, and any one-time or seasonal expenses.
“Seasonality can have a material effect on the cash flow of your business,” Andy Bailey, CEO of Petra Coach, wrote in an article for Forbes . “A good cash flow forecast will anticipate when cash outlays and cash receipts are higher or lower so you can better manage the working capital needs of the company.”
5. Calculate cash flow
Now, let’s bring it all together using this cash flow formula : Cash Flow = Estimated Cash In – Estimated Cash Out
6. Add cash flow to opening balance
Now, you’ll want to add your cash flow to your opening balance, which will provide you with your closing balance.
Put it all together: How a cash flow projections look on paper
In practical terms, a cash flow projection chart includes 12 months laid out across the top of a graph, and a column on the left-hand side with a list of both payables and receivables.
Here are all the categories you’ll need for your cash flow projection:
- Opening balance/operating cash
- Money received (cash sales, payments, loans, investments, etc.
- Money spent (expenses, materials, marketing, payroll and taxes, bills, loans, etc.)
- Totals for money received and money spent, respectively
- Total cash flow for the period
- Closing balance
This column typically begins with “operating cash”/opening balance or unused earnings from the previous month. For example, if your cash flow projection for January suggests a surplus of $5,000, your operating cash for February is also $5,000.

Below operating cash, list all expected accounts receivable sources—such as sales, loans, or grants—leaving a space at the bottom to add them all up.
Next, list all potential payable items—such as payroll, overhead, taxes, and inventory—with another space to add their total below.
Once you have your numbers prepared, simply subtract the total funds that are likely to be spent from the cash that is likely to be received to arrive at the month’s cash flow projection.
Once you’ve calculated your monthly cash flow, take the final number and list it at the top of the next month’s column under operating cash, and repeat the process until you’ve got a forecast for the next 12 months.
After the end of each month, be sure to update the projection accordingly, and add another month to the projection.
If you’re a Wave customer and you prefer to use a ready-made chart to help you create your projection, you can pull your financial data from the Reports section of Wave and feed it into this cash flow forecast template .
Be realistic with your cash flow forecast
Cash flow projections are only as strong as the numbers behind them, so it’s important to be as realistic as possible when putting yours together.
For example, being overly generous in your sales estimates can compromise the accuracy of the projection.
Furthermore, if you provide customers with a 30-day payment schedule and a majority pay on the last possible day, make sure that cycle is accurately reflected in your projection.
On the payables side of the equation, try to anticipate annual and quarterly bills and plan for an increased tax rate if the business is likely to reach a new tax level.
Those who pay their staff on a bi-weekly basis also need to keep an eye out for months with three payroll cycles, which typically occurs twice each year.
“Monthly or quarterly forecasts generally are more useful for stable, established businesses,” Bailey also wrote . “Weekly projections will be essential for companies scaling up or going through significant changes, such as a restructuring or merger/acquisition.”
“We like to encourage business owners—especially those who are starting out—to create a 13-week forecast for cash,” William Lieberman, the Managing Partner of The CEO’s Right Hand, told Forbes . “Each week, update the forecast based on what happened the previous week and extend the forecast window by one more week. In this way, you can keep a close watch on exactly what’s coming in and going out so you can be more proactive in addressing potential cash crunches.”
Those who want to be extra cautious with their projections can even include an “other expenses” category that designates a certain percentage of revenues for unanticipated costs. Putting aside some extra cash as a buffer is especially useful for those building their first projections, just in case they accidentally leave something out.
What now: Use your cash flow forecast to make data-driven decisions
Building the cash flow projection chart itself is an important exercise, but it’s only as useful as the insights you take away from it. Instead of hiding it away for the remainder of the month, consult your cash flow projection when making important financial decisions about your business.
If, for example, you anticipate a deficit in the months ahead, consider ways to cut your costs , increase sales, or save surpluses to help make up the difference. If you notice that payments often come in late, consider introducing a late penalty for bills past due.
You can also consult your cash flow projection to determine the best time to invest in new equipment, hire new staff, revise your pricing and payment terms, or when to offer promotions and discounts.
Have clients that regularly procrastinate on payments? Check out these tactics to get your clients to pay you faster .
Improving the accuracy of cash flow projections over time
Once you’re in the habit of creating cash flow projections, it becomes easier to improve their accuracy over time.
Comparing projections to actual results can help you improve the accuracy of your cash flow projections, and help identify longer-term patterns and cycles. Seasonal changes in revenue, patterns that contribute to late payments, and opportunities to cut costs will all become more apparent with each new cash flow projection.
While all these benefits won’t come all at once, entrepreneurs can use their cash flow projection to become better operators and better decision makers with each passing month.
Related Posts
No jargon, no training, no payments necessary.

The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalized advice from professionals. As our lawyers would say: “All content on Wave’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, Wave is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.

Free Cash Flow Statement Templates
Smartsheet Contributor Andy Marker
May 8, 2017
A cash flow statement, also referred to as a statement of cash flows, shows the flow of funds to and from a business, organization, or individual. It is often prepared using the indirect method of accounting to calculate net cash flows. The statement is useful for analyzing business performance, making projections about future cash flows, influencing business planning, and informing important decisions. The term “cash” refers to both income and expenditures and may include investments and assets that you can easily convert to cash. By conducting a cash flow analysis, a business can evaluate its liquidity and solvency, compare performance among accounting periods, identify cash flow drivers to support growth, and plan ahead to maintain a positive cash position.
Below you’ll find a collection of easy-to-use Excel templates for accounting and cash flow management, all of which are fully customizable and can be downloaded for free.
Accounts Payable Template

Download Accounts Payable Template
Excel | Smartsheet
This accounts payable template tracks suppliers, order numbers, and amounts due to help you manage payments and due dates. Easily organize ordering stock or supplies from multiple vendors with this template for greater efficiency and fewer errors.
Accounts Receivable Template

Download Accounts Receivable Template
Excel | Smartsheet
Don’t let balances owed to your business slip through the cracks. This template accounts receivable template lists customers, invoice tracking details, amounts due, and outstanding balances. Keeping track of these accounts can inform your collections process by helping you quickly identify which overdue payments have aged significantly.
Balance Sheet Template

Download Balance Sheet Template
A balance sheet provides a summary of financial health in a single, brief report. With this balance sheet template, you can assess the financial standing of a business by examining assets, liabilities, and equity. Business owners can use it to evaluate performance and communicate with investors.
Income Statement Template

Download Income Statement Template
Use this income statement template to assess profit and loss over a given time period. This template provides a clear outline of revenue and expenses along with net income figures. You can edit the template to match your needs by adding or removing detail, and create an income statement for a large or small business.

Simple Cash Flow Template

Download Simple Cash Flow Template
This template works for any length of time and allows you to compare different periods for a quick analysis of cash flows. It include sections for an itemized list of revenue and expenditures, automatic calculations of totals and net cash flows, and a simple layout for ease of use. You can modify the template by adding or removing sections to tailor it to your business.
3-Year Cash Flow Statement Template

Download 3-Year Cash Flow Statement Template
Use this statement of cash flows template to track and assess cash flows over a three-year period. The template is divided into sections for operations, investing, and financing activities. Simply enter the financial data for your business, and the template completes the calculations.
Monthly Cash Flow Template

Download Monthly Cash Flow Template
This comprehensive template offers an annual overview as well as monthly worksheets. Create a detailed monthly cash flow report to analyze performance or plan for the future. Each month has a separate sheet so that you can get a thorough picture of cash inflows and outflows for both short- and long-term periods.
Daily Cash Flow Template

Download Daily Cash Flow Template
Add receipts and payments to this daily cash flow template to get a deep understanding of business performance. You can customize the list of cash inflows and outflows to match your company’s operations.
12-Month Cash Flow Forecast

Download 12-Month Cash Flow Forecast
Use this template to create a cash flow forecast that allows you to compare projections with actual outcomes. This template is designed for easy planning, with a simple spreadsheet layout and alternating colors to highlight rows. You get a snapshot of cash flows over a 12-month period in a basic Excel template.
Quarterly Cash Flow Projections Template

Download Quarterly Cash Flow Projections Template
Cash flow projection templates can cover a variety of time frames, including the quarterly format offered here. Quarterly projections are useful for new businesses and those wanting to align cash flow projections with upcoming goals and business activities. Use the template to create projections and then compare the variance between estimated and actual cash flows.
Cash Flow Analysis Template

Download Cash Flow Analysis Template
You can use this template to perform a cash flow sensitivity analysis in order to anticipate shortfalls and help your business maintain a positive cash position. This analysis can help you make more accurate cash flow predictions and inform your business decisions.
Discounted Cash Flow Template

Download Discounted Cash Flow Template
This template allows you to conduct a discounted cash flow analysis to help determine the value of a business or investment. Enter cash flow projections, select your discount rate, and the template calculates the present value estimates. This template is a useful tool for both investors and business owners.
Nonprofit Cash Flow Projection Template

Download Nonprofit Cash Flow Projection Template
This template is designed with nonprofit organizations in mind and includes some common income sources, such as donations and grants, as well as expenditures. The template covers a 12-month period and makes it easy to see annual and monthly carryover so that you can track a rolling cash balance. Create a detailed list of all receipts and disbursements that are relevant to your organization.
Personal Cash Flow Template

Download Personal Cash Flow Template
Individuals can manage their personal cash flow with this free template. The simple layout makes it easy to use and provides a financial overview at a glance. Keep track of how you are spending money to gain more control over your financial habits and outlook.
Trial Balance Worksheet

Download Trial Balance Worksheet
Use this trial balance template to check your credit and debit balances at the end of a given accounting period, and to support your financial statements. The template shows ending balances for specific accounts, as well as total amounts for the activity period and the overall difference. This is a simple worksheet that you can customize to reflect your business type and the products or services it offers.
Excel Bookkeeping and Cash Flow Templates
To help you get started creating a cash flow statement or forecast, we’ve included a variety of customizable templates that you can download for free. Simply adjust your chosen template to fit your specific goals and the intended audience. Each template offers a clean, professional design and is intended to save you time, boost efficiency, and improve accuracy. Just enter your financial data, and the templates will perform automatic calculations for you to analyze. By combining your cash flow statement with a balance sheet, income statement, and other forms, you can manage cash flow and get a comprehensive understanding of business performance. Smartsheet offers additional Excel templates for financial management, including business budget templates .
Elements of a Cash Flow Statement
A cash flow statement is typically divided into the following sections to distinguish among different categories of cash flow:
- Operating Activities: Cash flows in this section will follow a company’s operating cycle for an accounting period and include things like sales receipts, merchandise purchases, salaries paid, and various operating expenses.
- Investing Activities: Some examples of investing activities include buying or selling assets, making loans and collecting payments, and generating cash inflows or outflows from other investments.
- Financing Activities: This section may include activities such as receiving money from creditors or shareholders, repaying loans and paying dividends, and selling company stock, as well as other activities that impact equity and long-term liabilities.
A statement of cash flows can summarize information for any accounting period, but if you’re starting a new business or planning for the months ahead, creating a cash flow projection can help you anticipate how much money your business will have coming in and going out during a future time frame.
Creating a Cash Flow Forecast
Projecting future cash flows can give you greater financial control, provide a deeper understanding of a company’s performance, help identify shortfalls in advance, and support business planning so that activities and resources are properly aligned. New businesses trying to secure a loan may also require a cash flow forecast.
In order to set yourself up for success, it’s imperative to be realistic when forecasting cash flows. You can build your projections on a foundation of key assumptions about the monthly flow of cash to and from your business. For instance, knowing when your business will receive payments and when payments are due to outside vendors allows you to make more accurate assumptions about your final funds during an operating cycle. Estimated cash flows will always vary somewhat from actual performance, which is why it’s important to compare actual numbers to your projections on a monthly basis and update your cash flow forecast as necessary. It’s also wise to limit your forecast to a 12-month period for greater accuracy (and to save time). On a monthly basis, you can add another month to create a rolling, long-term projection.
A cash flow forecast may include the following sections:
- Operating Cash: The cash on hand that you have to work with at the start of a given period. For a monthly projection, this is the cash balance available at the start of a month.
- Revenue: Depending on the type of business, revenue may include estimated sales figures, tax refunds or grants, loan payments received or incoming fees. The revenue section covers the total sources of cash for each month.
- Expenses: Cash outflows may include your salary and other payroll costs, business loan payments, rent, asset purchases, and other expenditures.
- Net Cash Flow: The closing cash balance, which reveals whether you have excess funds or a deficit.
Keep in mind that while many costs are recurring, you also need to consider one-time costs. Additionally, you should plan for seasonal changes that could impact business performance, and upcoming promotional events that may boost sales. Depending on the size and complexity of your business, you may want to delegate the responsibility of creating a cash flow forecast to an accountant. However, small businesses can save time and money with a simple cash flow projections template.
A More Collaborative Cash Flow Statement Template in Smartsheet
Using a template is essential to helping you get started managing your organization's financials quickly. But, creating and managing your cash flow statement may require multiple stakeholders to weigh in and make updates. That’s why it’s important to find a template with more advanced functionality like notifications and reminders and enhanced collaboration features to ensure everyone is kept in the loop. One such template is the cash flow statement template in Smartsheet.

A Smartsheet template can improve how your team tracks and reports on cash flow - use row hierarchy to sum line items automatically, checkboxes to track stakeholder approval, and attachments to store item details directly to the rows in your sheet. Easily create reports to roll up annual, quarterly, or monthly cash flow details so you’ll always have a real-time view of the financial health of your business.
See how easy it is to track and manage your cash flow statement with a template in Smartsheet.
Create a Cash Flow Statement in Smartsheet
A Better Way to Manage Accounting and Finance Processes for Companies of All Sizes
Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change.
The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.
When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.
Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

Cash Flow Statement Template
The Cash Flow Statement , or Statement of Cash Flows , summarizes a company's inflow and outflow of cash, meaning where a business's money came from (cash receipts) and where it went (cash paid). By "cash" we mean both physical currency and money in a checking account. The cash flow statement is a standard financial statement used along with the balance sheet and income statement . The statement usually breaks down the cash flow into three categories including Operating , Investing and Financing activities. A simplified and less formal statement might only show cash in and cash out along with the beginning and ending cash for each period.
To perform a cash flow analysis , you can compare the cash flow statement over multiple months or years. You can also use the cash flow analysis to prepare an estimate or plan for future cash flows (i.e. a cash flow budget ). This is important because cash flow is about timing - making sure you have money on hand when you need it to pay expenses, buy inventory and other assets, and pay your employees.
A cash flow analysis is not the same as the business budget or profit and loss projection which are based on the Income Statement. However, for a small uncomplicated business operating mainly with cash instead of credit accounts, there may seem to be little difference.

License : Private Use (not for distribution or resale)
"No installation, no macros - just a simple spreadsheet" - by Jon Wittwer
Other Versions
Description.
The spreadsheet contains two worksheets for year-to-year and month-to-month cash flow analysis or cash flow projections.

Update 9/30/2021: You can now try the cash flow template in Spreadsheet.com which uses a set of categories based on common public stock financial statements.
Cash Flow Statement Essentials
Operating activities.
Operating activities make up the day-to-day business, like selling products, purchasing inventory, paying wages, and paying operating expenses. Perhaps the most important line of the cash flow statement is the Net Cash Flow from Operations . This section of the statement is associated with the Current Assets and Current Liabilities sections of the Balance Sheet, as well as the Revenue and Expenses section of the Income Statement .
Investing Activities
Investing activities include buying and selling assets like property and equipment, lending money to others and collecting the principal, and buying/selling investment securities. This section of the statement is associated with the Long-Term Assets section of the balance sheet .
Financing Activities
Financing activities include borrowing from creditors and repaying loans, issuing and repurchasing stock, and collecting money from owners/investors, and payment of cash dividends. This section of the statement is associated with the Long-Term Liabilities and Owners'/Stockholders' Equity from the Balance Sheet.
I'm not going to try to explain how to prepare or analyze the cash flow statement other than to say that if you have the records of all the cash transactions, then the preparation can be done using the simple method of categorizing the receipts and payments into the three categories listed above. The indirect method can be used to create the statement of cash flows from the information in the balance sheet and income statement, but I'll leave that explanation for the textbooks. For more information, see the references below.
References:
- Financial Accounting: Reporting and Analysis by M.A. Diamond, E. K. Slice, and J.D. Slice., 2000.
- Cash Flow Statement at wikipedia.org
Follow Us On ...
Related templates.

Financial Statements
What is Cash Flow?

Cash is the lifeblood of every business and running out of it is the number one reason that small businesses fail. Even if you are making plenty of sales if you don’t have enough cash in the bank your business won’t be able to pay its bills and stay open.
That’s why it’s so important for businesses to understand the basics of cash flow and cash flow forecasting . Here’s everything we’ll cover in this guide to get you up to speed on everything regarding cash flow:
- A cash flow definition
- Calculating cash flow
- The difference between cash and profits
Positive cash flow
Negative cash flow.
- Cash burn rate and runway
Why cash flow forecasting is important
- The direct method
- The indirect method
Forecasting cash flow
How to improve your cash flow.
- Additional reading

Cash Flow Definition
Cash flow measures how much money is moving into and out of your business during a specific period of time.
Businesses bring in money through sales, returns on investments, and from loans and investments—that’s cash flowing into the business.
And businesses spend money on supplies and services, as well as utilities, taxes, loan payments, and other bills—that’s cash flowing out.
Cash flow is measured by comparing how much money flows into a business during a certain period of time compared to how much money flows out of that business during that same period. Usually, cash flow is measured over the course of a month or a quarter.
How to calculate cash flow
The simplest formula for calculating cash flow is:
CASH RECEIVED – CASH SPENT = NET CASH FLOW
If your net cash flow number is positive, your business is cash flow positive and accumulating cash in the bank.
If your net cash flow number is negative, your business is cash flow negative and you are finishing the month with less cash than you started with.
What’s the difference between Cash and Profit?
Believe it or not, it’s possible for your business to be profitable but still run out of cash. That may not be intuitive at first, but it’s because cash and profits are very different things. Here’s why.
Profits can include sales that you’ve made but haven’t been paid for yet.
Cash, on the other hand, is the amount of money you actually have in your bank account. It represents the liquidity of your business and basically, if you can’t use it right now to pay your bills, it’s not cash.
For example, if you’re making a lot of sales but you invoice your customers and they pay you “net 30,” or within 30 days of receiving the invoice, you could have lots of revenue on paper but not a lot of cash in your bank account because your customers haven’t paid you yet. Those sales will only show up on your income statement .
If the money your customers owe you hasn’t made it into your bank account, it won’t appear on your cash flow statement yet. It isn’t actually available to your business at this point. It’s still in your customers’ hands, even though you’ve invoiced them for it. You keep track of the money your customers owe you in accounts receivable .
Meanwhile, you can only pay your bills with real cash in your bank account. Without that cash in hand, it’s going to be tough to fulfill orders, meet payroll, and pay your rent. That’s why keeping track of cash flow is so important. To keep your business afloat, you need to have a good sense of what comes in and what goes out of your business on a monthly basis and do everything you can to remain cash flow positive.
If you want to learn more, you can check out our more detailed explanation of the difference between cash flow and profits .
How to analyze a cash flow statement
When analyzing your historical cash flow statement you’re looking at the amount of real cash you have on hand at the beginning of the month, compared to your cash at the end of the month. You can also look at your cash flow over different time frames – quarterly, for example – but a good rule of thumb is to look at your cash flow on a regular basis to better understand any changes in the health of your business.
To see a visual example of how this works within a business, you can download this free cash flow example as a PDF or Excel sheet .
When conducting a cash flow analysis, you’ll want to be sure you understand the following key terms.
Positive cash flow is defined as ending up with more liquid money on hand at the end of a given period of time compared to what was available when that period began.
Let’s say you started with $1000 in cash at the beginning of the month. You paid $500 in bills and expenses, and your customers paid you $2,000 for your services. Good news: Your cash flow is positive, at $2,500 for the month.
If you have positive trending cash flow, it’s easier to:
- Pay your bills: Positive cash flow ensures employees get checks during each payroll cycle. It also gives decision makers the funds they need to pay suppliers, creditors, and the government.
- Invest in new opportunities : Today’s business world moves quickly. When cash is readily available, business owners can invest in opportunities that may arise at any given point in time.
- Stomach the unpredictable : Having access to cash means that whenever equipment breaks, clients don’t pay their invoices on time, or when new government regulations come into effect, businesses can survive.
Negative cash flow is when more cash is leaving the business than is coming in. When cash flow is negative, the amount of cash in your bank account is shrinking. This might not be a problem if your business has plenty of cash in the bank. But, it does mean that your business will eventually run out of money if it doesn’t become cash flow positive at some point.
Let’s say you started with $1,000 in the bank at the beginning of the month. You paid $1,500 in bills and expenses, and even though you did plenty of work and invoiced your customers for $3,000 worth of services, your customers only actually paid you $200. You’re still waiting for the rest of your payments to come in. Your cash flow is negative: -$300 for the month.
If you don’t have any reserves, your rent check might bounce. If you have a line of credit already established, you might rely on that to pay part of your bills. Maybe you forecasted your cash flow, and you knew that you were going to be short that month, so you made a plan to be able to cover your expenses.
One month of negative cash flow won’t necessarily tank your business. But when you start to see a trend, and you don’t do anything to reverse it (or when you’re unpleasantly surprised because you haven’t been tracking your cash flow), that’s when your business is at risk.
Cash Burn Rate and Runway
New businesses and startups often have negative cash flow when they’re first getting started. They have lots of bills to pay while they’re getting up and running and there aren’t a lot of sales yet. As revenue from sales starts to come in, hopefully, cash starts to flow into the business instead of just flowing out. This is why new businesses often need investment and loans to get started—they need cash in the bank to cover all of the negative cash flow that happens during the early days of the business.
When first starting out, it’s important to track Cash Burn Rate, which is essentially your negative cash flow number – the amount of money you are “burning” each month. You can then use that number to figure out how many months of cash you have left – this is your “runway.” Read our detailed explanation of cash burn rate and cash runway to learn more about how to find, measure, and adjust these metrics.
Negative cash flow can also happen when a business chooses to invest in a new opportunity. The business could be betting that investing in a new opportunity now will pay off in the future. That investment could cause negative cash flow for some time, so it’s important to keep a close eye on cash and have a solid cash flow forecast in place so you know if your business is on track to stay in the black.
You’ll want to monitor your historical cash flow at least once a month so you can start spotting trends with what’s actually happening with your cash inflow and outflow.
But it’s not just measuring the past and present, forecasting your cash flow can also help you anticipate when your business might run low on cash in the future. You can then plan ahead and open a line of credit or find other loans and investments to help you cover that point in the future when you’re going to need a little extra cash.
It’s a lot easier to get help from a bank or investor before you’re actually in a crisis where you’re not sure you can cover your bills. If you wait until you’re really in trouble to take action, lenders may see you as too much of a risk and turn down your request.
Your cash flow forecast can also help you plan the best time to make a big purchase, like a new piece of equipment or a company vehicle.
Don’t forget to account for the unknown, though. Business owners can’t predict the future—particularly when it comes to any unforeseen expenses they might incur (e.g., a truck breaking down prematurely and needing replacement, or a data breach resulting in a forced increase in IT spend). And they also can’t know for certain that their clients will pay their bills on time.
So, when you’re forecasting or looking at your cash flow statement for last month, remember that having some buffer is a good thing. You don’t want to be in a position where you’ve allocated every single penny, to the point where you can’t accommodate unexpected expenses.
Part of reviewing your cash flow should be thinking about risk, and the effect an unexpected expense will have on your available cash—and ultimately, your ability to pay your bills.
How to forecast your cash flow and build a cash flow statement
A cash flow projection is all about predicting your money needs in advance.
Unfortunately, though, forecasting your cash flow is a bit more complicated than forecasting other aspects of your business such as your sales and expenses. Your cash flow statement takes inputs from your revenue projections, your expense projections, and also your inventory purchase plans if your business keeps inventory on hand.
In addition to that, you need to predict when your customers will pay you – will all of them pay on time? Or will some take longer to pay?
A tool like LivePlan can greatly simplify cash flow forecasting, but you can also do it yourself with spreadsheets if you want.
There are two methods you can use to build a cash flow statement : the direct method and the indirect method . While they will both arrive at the same end-result and predict how much cash you will have in the bank in the future, they accomplish that goal in different ways.
The direct method of forecasting cash flow
The direct method provides a very clear view of how cash moves in and out of a business. You essentially add up all the cash that your business has received from various sources and then subtract all the cash that is paid out to suppliers, vendors, employees, etc. This number will be the amount of cash you’ve either added or subtracted from your bank account during the month.
The indirect method of forecasting cash flow
The indirect method starts with your net income from your Profit and Loss Statement and then makes adjustments to that number to account for non-cash expenses such as depreciation. From there you make adjustments to account for changes in inventory, accounts receivable , and accounts payable .
The indirect method is very common for building historical cash flow statements because the numbers that are required are all easily generated from your accounting system. This makes it a fairly popular method for forecasting cash flow, although the direct method is generally easier for people who aren’t as familiar with the intricacies of accounting.
Read our guide for a more detailed explanation of the two methods of creating a cash flow statement .
If you’re forecasting cash flow using spreadsheets, I recommend using the direct method. It’s easier and more straightforward.
Essentially, you want to create future estimates of when you’ll receive money from customers and when you’ll pay your bills.
It’s not critical to forecast every individual invoice and bill payment, though. Forecasting is about helping you make strategic decisions about your business, so making broader estimates in your forecast is OK.
Read our guide on forecasting cash flow to get a detailed explanation of how to create both a direct forecast and an indirect forecast.
If your cash flow is negative or you’re just looking for ways to improve your cash flow in general, there are plenty of options available to you. Here’s a quick list of things you can do:
- Convince your customers to pay you faster
- Pay your own bills a bit slower
- Purchase less inventory and keep less inventory on hand
- Follow up on bad debts
- Establish a line of credit or other type of business loan
Depending on your situation, you may use these methods or even consider more drastic measures if the broader economy is impacting your ability to create positive cash flow.
For more detailed advice and information, read our expert troubleshooting tips to improve your cash flow and our guide for managing cash flow in a crisis .
Additional reading to help you better master cash flow
Cash flow is a big topic and there are many other resources that you may find helpful. Here’s our top list of what you should consider reading next:
How to balance cash flow in a seasonal business
Seasonal businesses have unique challenges you’ll want to consider, including variations on cash flow management. Check out these techniques to effectively balance your cash flow and avoid any seasonal surprises. Read more .
Using invoice factoring to safeguard your cash flow
If you have clients or customers who take forever to pay, this can cause cash flow problems for your business. Fortunately, solutions like invoice and spot factoring can act as a safeguard, to help protect your cash flow against future disasters. Read more .
Tips for better cash flow for your business
Solid cash flow management is crucial to business success. If you’re having trouble managing your cash flow, these strategies will help you improve. Read more .
How to get help with a business line of credit
Every business experiences cash flow challenges. Instead of avoiding them, measures like a preemptive line of credit can help keep you running smoothly. Read more .

Noah Parsons

Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan. You can follow Noah on Twitter .
Starting or Growing a Business? Check out these Offerings.

Management Dashboards
All the Insights You Need to Help Your Business Succeed
Works with QBO & XERO

Business Tools
Exclusive Offers on Must-Haves for New and Growing Businesses
$100+ in savings

One-Page Business Pitch
Write A Winning Business Pitch In Just 60 Minutes
Start for $20/mo

Full Business Plan in Half the Time— and Double the Impact
Save 25% Annually

Plan, fund, and grow.
Easily write a business plan, secure funding, and gain insights.
Achieve your business funding goals with a proven plan format.


IMAGES
VIDEO
COMMENTS
If managing a business requires you to think on your feet, then making a business grow requires you to think on your toes. One key financial aspect of ensuring business growth is understanding proper cash flow.
Financial statements are reliable methods of measuring the performance and stability of a business. A cash flow statement is one type of financial document that displays the amount of cash, and other forms of money, that flow into and out o...
You’ve heard it said that cash flow is the lifeblood of a business. That’s true for so many reasons. Time is money is another saying that’s true of all businesses. The less time between releasing goods and being paid for them, the better th...
As well as your business plan, a set of financial statements detailing you cashflow is essential. This will provide details of actual cash required by your
Step 1. Enter Your Beginning Balance. For the first month, start your projection with the actual amount of cash your business will have in your bank account.
Welcome to another video in my free business planning series. In this video, you will learn about the cash flow forecast and how to create a
Let's say Company ABC has just started a business and earned revenue of $100 this year. And as per the record, their expenses are $60. Now in general terms, you
Adequate cash flow is essential to the survival of a business. This accessible template can help you predict whether your business will have enough cash to
Understanding and predicting the flow of money in and out of your business, however, can help entrepreneurs make smarter decisions, plan ahead
The statement is useful for analyzing business performance, making projections about future cash flows, influencing business planning
Cash Flow Statement. Balance Sheet. Break-Even. To begin, click on the first worksheet tab below titled, "Required Funds."
Financial analyses show that the company will have both a positive cash flow and profit in the first year. The expected return on equity in the first year
The Cash Flow Statement, or Statement of Cash Flows, summarizes a company's inflow and outflow of cash, meaning where a business's money
Cash flow measures how much money is moving into and out of your business during a specific period of time. Businesses bring in money through sales, returns on