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Making a Risk Management Plan for Your Business
It’s impossible to eliminate all business risk. Therefore, it’s essential for having a plan for its management. You’ll be developing one covering compliance, environmental, financial, operational and reputation risk management. These guidelines are for making a risk management plan for your business.
Developing Your Executive Summary
When you start the risk management plan with an executive summary, you’re breaking apart what it will be compromised of into easy to understand chunks. Even though this summary is the project’s high-level overview, the goal is describing the risk management plan’s approach and scope. In doing so, you’re informing all stakeholders regarding what to expect when they’re reviewing these plans so that they can set their expectations appropriately.
Who Are the Stakeholders and What Potential Problems Need Identifying?
During this phase of making the risk management plan, you’re going to need to have a team meeting. Every member of the team must be vocal regarding what they believe could be potential problems or risks. Stakeholders should also be involved in this meeting as well to help you collect ideas regarding what could become a potential risk. All who are participating should look at past projects, what went wrong, what is going wrong in current projects and what everyone hopes to achieve from what they learned from these experiences. During this session, you’ll be creating a sample risk management plan that begins to outline risk management standards and risk management strategies.
Evaluate the Potential Risks Identified
A myriad of internal and external sources can pose as risks including commercial, management and technical, for example. When you’re identifying what these potential risks are and have your list complete, the next step is organizing it according to importance and likelihood. Categorize each risk according to how it could impact your project. For example, does the risk threaten to throw off timelines or budgets? Using a risk breakdown structure is an effective way to help ensure all potential risks are effectively categorized and considered. Use of this risk management plan template keeps everything organized and paints a clear picture of everything you’re identifying.
Assign Ownership and Create Responses
It’s essential to ensure a team member is overseeing each potential risk. That way, they can jump into action should an issue occur. Those who are assigned a risk, as well as the project manager, should work as a team to develop responses before problems arise. That way, if there are issues, the person overseeing the risk can refer to the response that was predetermined.
Have a System for Monitoring
Having effective risk management companies plans includes having a system for monitoring. It’s not wise to develop a security risk management or compliance risk management plan, for example, without having a system for monitoring. What this means is there’s a system for monitoring in place to ensure risk doesn’t occur until the project is finished. In doing so, you’re ensuring no new risks will potentially surface. If one does, like during the IT risk management process, for example, your team will know how to react.
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Writing a Business Plan
While it may be tempting to put off, creating a business plan is an essential part of starting your own business. Plans and proposals should be put in a clear format making it easy for potential investors to understand. Because every company has a different goal and product or service to offer, there are business plan templates readily available to help you get on the right track. Many of these templates can be adapted for any company. In general, a business plan writing guide will recommend that the following sections be incorporated into your plan.
The executive summary is the first section that business plans open with, but is often the last section to actually be written as it’s the most difficult to write. The executive summary is a summary of the overall plan that highlights the key points and gives the reader an idea of what lies ahead in the document. It should include areas such as the business opportunity, target market, marketing and sales strategy, competition, the summary of the financial plan, staff members and a summary of how the plan will be implemented. This section needs to be extremely clear, concise and engaging as you don’t want the reader to push your hard work aside.
The company description follows the executive summary and should cover all the details about the company itself. For example, if you are writing a business plan for an internet café, you would want to include the name of the company, where the café would be located, who the main team members involved are and why, how large the company is, who the target market for the internet cafe is, what type of business structure the café is, such as LLC, sole proprietorship, partnership, or corporation, what the internet café business mission and vision statements are, and what the business’s short-term objectives are.
Services and Products
This is the exciting part of the plan where you get to explain what new and improved services or products you are offering. On top of describing the product or service itself, include in the plan what is currently in the market in this area, what problems there are in this area and how your product is the solution. For example, in a business plan for a food truck, perhaps there are numerous other food trucks in the area, but they are all fast –food style and unhealthy so, you want to introduce fast food that serves only organic and fresh ingredients every day. This is where you can also list your price points and future products or services you anticipate.
The market analysis section will take time to write and research as a lot of effort and research need to go into it. Here is where you have the opportunity to describe what trends are showing up, what the growth rate in this sector looks like, what the current size of this industry is and who your target audience is. A cleaning business plan, for example, may include how this sector has been growing by 10% every year due to an increase in large businesses being built in the city.
Organization and Management
Marketing and sales are the part of the business plan where you explain how you will attract and retain clients. How are you reaching your target customers and what incentives do you offer that will keep them coming back? For a dry cleaner business plan, perhaps if they refer customers, they will get 10% off their next visit. In addition, you may want to explain what needs to be done in order for the business to be profitable. This is a great way of showing that you are conscious about what clear steps need to be taken to make a business successful.
Financial Projections & Appendix
The financial business plan section can be a tricky one to write as it is based on projections. Usually what is included is the short-term projection, which is a year broken down by month and should include start-up permits, equipment, and licenses that are required. This is followed by a three-year projection broken down by year and many often write a five-year projection, but this does not need to be included in the business plan.
The appendix is the last section and contains all the supporting documents and/or required material. This often includes resumes of those involved in the company, letters of reference, product pictures and credit histories. Keep in mind that your business plan is always in development and should be adjusted regularly as your business grows and changes.
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Property Development Business Plan Template
Written by Dave Lavinsky
Property Development Business Plan
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their property development companies.
If you’re unfamiliar with creating a business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.
In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a property development business plan step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a Business Plan?
A business plan provides a snapshot of your property development business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start a property development business or grow your existing property development company, you need a business plan. A proper property development business plan will help you raise funding, if needed, and plan out the growth of your business to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Property Development Companies
With regards to funding, the main sources of funding for a property development company are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for property development companies.
How to Write a Business Plan for a Property Development Company
If you want to start a property development company or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your property development business plan.
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your executive summary is to quickly engage the reader. Explain to them the kind of property development business you are running and the status. For example, are you a startup, do you have a business that you would like to grow, or are you operating property development businesses in multiple markets?
Next, provide an overview of each of the subsequent sections of your plan.
- Give a brief overview of the property development and real estate industry.
- Discuss the type of property development business you are operating.
- Detail your direct competitors. Give an overview of your target market.
- Provide a snapshot of your marketing strategy. Identify the key members of your team.
- Offer an overview of your financial plan.
In your company overview, you will detail the type of business you are operating.
For example, you might specialize in one of the following types of property development businesses:
- Single-family detached housing : these types of property developers build free-standing residential buildings for sale.
- Multifamily housing: these types of property developers build apartment buildings, condos, and mixed-use developments.
- Developing and Subdividing Lots: these types of property developers purchase property, either developed or undeveloped, and clear it and prepare it for sale to builders.
- Commercial buildings: these types of property developers build and manage commercial buildings such as shopping centers or offices.
In addition to explaining the type of property development company you will operate, the company overview needs to provide background on the business.
Include answers to questions such as:
- When and why did you start the property business?
- What milestones have you achieved to date? Milestones could include the number of properties developed, reaching X percentage of vacancy/occupancy, reaching X amount of revenue, etc.
- Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
In your industry or market analysis, you need to provide an overview of the property development industry.
While this may seem unnecessary, it serves multiple purposes.
First, researching the property development industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.
The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your property development business plan:
- How big is the property development industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential target market for your property development company? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
The customer analysis section of your property development business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: individuals, families, and small businesses.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of property development business you operate. Clearly, families would respond to different marketing promotions than businesses, for example.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.
Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.
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Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other property development businesses.
Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes realtors, foreclosure markets, rental housing, or companies purchasing and remodeling their own building. You need to mention such competition as well.
For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as
- What types of customers do they serve?
- What type of property development company are they?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide finance packages?
- Will you offer amenities or services that your competition doesn’t?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a property development company, your marketing strategy should include the following:
Product : In the product section, you should reiterate the type of property development company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you specialize in single-family detached housing, mixed use developments, or shopping centers?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the project types and/or services you offer and their prices.
Place : Place refers to the site of your property development company. Document where your company is situated and mention how the site will impact your success. For example, is your property development business located in a business or industrial district, or is it a standalone office surrounded by models? Discuss how your site might be the ideal location for your customers.
Promotions : The final part of your property development marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:
- Advertise in local papers, radio stations and/or magazines
- Reach out to websites
- Distribute flyers
- Engage in email marketing
- Advertise on social media platforms
- Improve the SEO (search engine optimization) on your website for targeted keywords
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday Short-Term Processes
In this section, include all of the tasks involved in running your property development business, including answering calls, meeting with potential customers, performing construction, showing properties, etc.
Your long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth home, or when you hope to reach $X in revenue. It could also be when you expect to expand your business to a new city.
To demonstrate your property development business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally, you and/or your team members have direct experience in managing property development businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your management team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a property development business or successfully running a construction project management firm.
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.
An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you develop 5 or 25 properties per quarter, and/or offer property management services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your property development business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement
Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.
When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a property development business:
- Cost of construction equipment and supplies
- Cost of contract labor
- Cost of office space and office supplies
- Payroll or salaries paid to staff
- Business insurance
- Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your model properties’ blueprints or a breakdown of development types you offer.
Writing a business plan for your property development company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the property development industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful property development business.
Property Development Company Business Plan Template FAQs
What is the easiest way to complete my property development business plan.
Growthink's Ultimate Business Plan Template allows you to quickly and easily write your business plan.
How Do You Start a Property Development Business?
Starting a property development business is easy with these 14 steps:
- Choose the Name for Your Property Development Company
- Create Your Property Development Business Plan
- Choose the Legal Structure for Your Property Development Company
- Secure Startup Funding for Your Property Development Business (If Needed)
- Secure a Location for Your Business
- Register Your Property Development Company with the IRS
- Open a Business Bank Account
- Get a Business Credit Card
- Get the Required Business Licenses and Permits
- Get Business Insurance for Your Property Development Company
- Buy or Lease the Right Property Development Equipment
- Develop Your Property Development Business Marketing Materials
- Purchase and Setup the Software Needed to Run Your Business
- Open for Business
OR, Let Us Develop Your Plan For You
Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.
Click here to hire someone to write a business plan for you from Growthink’s team.
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Property Development Business Plan Template
Property development business plan.
You’ve come to the right place to create your Property Development business plan.
We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their property development companies.
Below is a template to help you create each section of your Property Development business plan.
Redstone Development is a new property development company located in Salt Lake City, Utah. We focus on residential property development for single-family and multi-family homes. We handle all steps of the property development process, from sourcing the land to selling the finished property. Redstone Development aims to be the most trusted source of affordable housing in the Salt Lake City metro area.
Redstone Development is owned and operated by Jack Grant, a real estate development industry veteran who is well-versed in the entire property development process. Jack has over 30 years of experience developing residential properties and holds a Master’s in Real Estate Development. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful property development businesses.
Redstone Development will handle the entire property development process, including sourcing land, securing all necessary approvals and permits, construction, and sale of the finished property.
The company focuses on building single-family homes and multi-family apartment complexes in the heart of Salt Lake City. All projects are designed to make these homes aesthetically appealing and luxurious. However, they will also be affordable to ensure that anyone in the Salt Lake City area can afford to live in our properties.
Redstone Development will serve home buyers and real estate investors who live and work in Salt Lake City, Utah, or the surrounding area. Salt Lake City is a growing city in need of additional housing. More people come to this beautiful city every year, which reduces the number of available homes and apartment units. Therefore, we will target buyers who are struggling to find affordable housing.
Furthermore, there are thousands of first-time home buyers in the area. These buyers are an ideal target market for the company.
Redstone Development will be owned and operated by Jack Grant. He recruited his former administrative assistant, Sheila Johnson, to be his Office Manager and help manage the office and operations.
Jack has over 30 years of experience developing residential properties and worked for several of our competitors. He also holds a Master’s in Real Estate Development from the University of Utah. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful property development businesses.
Sheila Johnson has been Jack Grant’s loyal administrative assistant for over ten years at a former property development firm. Jack relies strongly on Sheila’s diligence, attention to detail, and focus when organizing his clients, schedule, and files. Sheila has worked in the property development industry for so long that she understands all aspects required to run a successful property development company.
Jack will also employ several other full-time and part-time staff to assist with all aspects of running a property development business.
Redstone Development will be able to achieve success by offering the following competitive advantages:
- Location: Redstone Development’s office is near the center of town, in the shopping district of the city. It is visible from the street, where many residents shop for both day-to-day and luxury items.
- Client-oriented service: Redstone Development will have a full-time assistant with property development experience to keep in contact with clients and answer their everyday questions. Jack realizes the importance of accessibility and will further keep in touch with his clients through monthly newsletters.
- Management: Jack has been highly successful working in the property development sector. His unique qualifications will serve customers in a much more sophisticated manner than many of Redstone Development’s competitors.
- Relationships: Having worked and lived in the community his whole life, Jack knows many local leaders, real estate agents, and other influencers in the local property development industry.
Redstone Development is seeking $1,000,000 in debt financing to launch its property development business. The funding will be dedicated to purchasing our first property, construction costs, securing the office space, and purchasing office equipment and supplies. Funding will also be dedicated toward six months of overhead costs, including payroll, rent, and marketing costs. The breakout of the funding is below:
- Office space build-out: $50,000
- Office equipment, supplies, and materials: $20,000
- Land purchase and construction expenses: $530,000
- Six months of overhead expenses (payroll, rent, utilities): $250,000
- Marketing costs: $50,000
- Working capital: $100,000
The following graph below outlines the pro forma financial projections for Redstone Development.
Who is redstone development.
Redstone Development is owned and operated by Jack Grant, who is a real estate development industry veteran and well-versed in the entire property development process. Jack has over 30 years of experience developing residential properties and holds a Master’s in Real Estate Development. His education, experience, and industry connections will ensure that Redstone Development becomes one of the area’s most successful property development businesses.
Redstone Development’s History
After 30 years of working in the property development industry, Jack Grant began researching what it would take to create his own property development company. This included a thorough analysis of the costs, market, demographics, and competition. Jack has compiled enough information to develop his business plan and approach investors.
Once his market analysis was complete, Jack began surveying the local office spaces available and located an ideal location for the property development headquarters. Jack incorporated Redstone Development as a Limited Liability Corporation on October 1st, 2022.
Once the lease is finalized on the office space, renovations can be completed to make the office a welcoming environment to meet with clients.
Since incorporation, Redstone Development has achieved the following milestones:
- Located available office space for rent that is ideal for meeting with clients
- Identified the first property to develop
- Developed the company’s name, logo, and website
- Hired an interior designer for the decor and furniture layout
- Determined equipment and fixture requirements
- Began recruiting key employees
Redstone Development’s Services
The real estate and property development industries have been strong over the past few years. As of 2021, the real estate industry was valued at $3.69 trillion and is expected to grow at a compound annual growth rate of 5.2% from now until 2030.
This growth will be driven by increasing demand for personal housing. Millennials and Gen-Z are beginning to rent their first apartments or buy their first homes. After years of living with family or roommates, they are ready to have a space to call their own. This trend is leading to a substantial demand for housing that many cities are struggling to supply.
The main challenge to the property development industry is the decrease in market size in the land development industry. Over the past five years, the industry saw an average annual decline of 0.7%. However, we believe that the pandemic was a considerable factor in this decline. Currently, the land development market is valued at $12 billion USD, and we expect it to grow substantially due to the growth of similar industries and the increasing demand for housing, as mentioned above.
Demographic profile of target market.
Redstone Development will serve home buyers and real estate investors in Salt Lake City, Utah, and its surrounding areas.
The community of Salt Lake City has thousands of first-time home buyers, residential real estate investment firms, and people looking for affordable housing options in the area. The company will also target millennials specifically since the majority of first-time home buyers are in this age group.
The precise demographics for Salt Lake City, Utah are:
Redstone Development will primarily target the following customer profiles:
- Home buyers
- Real estate investors
- Apartment/Condominium management companies
Direct and indirect competitors.
Redstone Development will face competition from other companies with similar business profiles. A description of each competitor company is below.
Upscale Property Developers, Inc.
Upscale Property Developers, Inc. is a property development company in Salt Lake City. In business for over 40 years, Upscale Property Developers, Inc. provides oversight for the entire property development process for new single-family and multi-family residences, commercial offices, and government buildings across the area. Upscale Property Developers, Inc also offers a variety of property renovation, demolition, and revitalization services for existing buildings.
Although Upscale Property Developers, Inc. provides homes with a luxury aesthetic, they are also the most expensive property developments on the market, thus resulting in many first-time home buyers being priced out of the market.
Premium Property Development Solutions
Established in 1990, Premium Property Development Solutions is a property developer of new commercial and residential properties in Salt Lake City. The company specializes in eco-friendly building materials and upscale design options for individual and corporate clients. Clients can customize their building design or choose from a variety of standard design options. The company employs experienced property developers and designers who are well-versed in green building design.
Premium Property Development Solutions is more affordable than Upscale Property Developers Inc. but is still out of most first-time home buyers’ price ranges.
Salt Lake Residential
Salt Lake Residential is also a local property development company that manages the complete property development process from sourcing and permitting to construction and sale. They are mostly known for their unique apartment complex designs but are equipped to take on a variety of different builds. The company has been in business for about ten years and has developed a reputation for building quality homes for affordable prices.
Although Salt Lake Residential has a similar value proposition of luxury homes at affordable prices, this company lacks the green building and eco-efficiency component to their business model, thus losing out on business from eco-conscious home buyers.
Redstone Development enjoys several advantages over its competitors. Those advantages include:
- Location: Redstone Development’s office is near the center of town, in the city’s shopping district. It is visible from the street, where many residents shop for both day-to-day and luxury items.
Brand & value proposition.
Redstone Development will offer the following unique value proposition to its clientele:
- Service built on long-term relationships and personal attention
- Big-firm expertise in a small-firm environment
- Client-focused property development, where the company’s interests are aligned with the client
- Effective project management
- Affordable pricing
The promotions strategy for Redstone Development is as follows:
Redstone Development will invest heavily in developing a professional website that displays all of the features and benefits of the property development company. It will also invest heavily in SEO so the brand’s website will appear at the top of search engine results.
Redstone Development will invest heavily in a social media advertising campaign. The marketing manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.
The company will invest in professionally designed advertisements to be printed in real estate publications. Redstone Development will also list its properties for sale in key local publications, including newspapers, area magazines, and its own newsletter.
The company will promote itself by distributing marketing materials and participating in local community events, such as local festivals, business networking, or sporting events.
Redstone Development’s pricing will be moderate so consumers feel they receive great value when purchasing properties from the company.
The following will be the operations plan for Redstone Development.
- Jack Grant will be the Owner and President of the company. He will oversee all staff and manage client relations. He will also oversee all major aspects of the development projects. Jack has spent the past year recruiting the following staff:
- Sheila Johnson – Office Manager who will manage the office administration, client files, and accounts payable.
- Kenneth Bohannon – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting.
- Beth Martinez – Marketing Manager who will provide all marketing for Redstone Development and each property it manages.
- Jack will also hire a team of architects, engineers, interior designers, and contractors to design and build the properties.
The following are a series of steps that lead to our vision of long-term success. Redstone Development expects to achieve the following milestones in the following six months:
1/1/202X Finalize lease agreement
2/1/202X Design and build out Redstone Development
3/1/202X Hire and train initial staff
4/1/202X Purchase first property for development
5/1/202X Kickoff of promotional campaign
6/1/202X Find second property for development
Jack will also employ several other full-time and part-time staff to assist with all aspects of running a property development business as outlined in the Operations Plan.
Key revenue & costs.
Redstone Development’s revenues will come primarily from the sale of completed properties. The company will sell new single-family homes, multi-family townhomes, and apartment complexes/condominium properties to individual buyers and investors.
The cost drivers will be the overhead costs required to staff a property development office. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.
Funding Requirements and Use of Funds
The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.
- Average monthly payroll expenses: $50,000
- Office lease per year: $100,000
Income statement, balance sheet, cash flow statement, property development business plan faqs, what is a property development business plan.
A property development business plan is a plan to start and/or grow your property development business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your Property Development business plan using our Property Development Business Plan Template here .
What are the Main Types of Property Development Businesses?
There are a number of different kinds of property development businesses , some examples include: Single-family detached housing, Multifamily housing, Developing and Subdividing Lots, and Commercial buildings.
How Do You Get Funding for Your Property Development Business Plan?
Property Development businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
What are the Steps To Start a Property Development Business?
Starting a property development business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Property Development Business Plan - The first step in starting a business is to create a detailed property development business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your property development business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your property development business is in compliance with local laws.
3. Register Your Property Development Business - Once you have chosen a legal structure, the next step is to register your property development business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your property development business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Property Development Equipment & Supplies - In order to start your property development business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your property development business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
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- 1. Housing Development Plan The address says it all!
- 2. Agenda <ul><li>VMO </li></ul><ul><li>PESTEL </li></ul><ul><li>5 Forces </li></ul><ul><li>FCB grid </li></ul><ul><li>Marketing Plan </li></ul><ul><ul><li>Situation </li></ul></ul><ul><ul><li>Problem </li></ul></ul><ul><ul><li>Objective </li></ul></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Tactic </li></ul></ul><ul><li>Hierarchy of effects </li></ul><ul><li>IMC </li></ul><ul><ul><li>Objective </li></ul></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Target audience </li></ul></ul>
- 3. <ul><li>To be a world-class construction company dedicated to customer delight </li></ul><ul><ul><ul><li>ensuring shareholders ’ interests </li></ul></ul></ul><ul><ul><ul><li>through reinvention of luxury residential housing </li></ul></ul></ul><ul><ul><ul><li>while optimizing development, construction and design and </li></ul></ul></ul><ul><ul><ul><li>Protecting the environment </li></ul></ul></ul>Vision
- 4. Mission <ul><li>To strengthen our position as a market leader in terms of innovation in affordable luxury residential apartments </li></ul>
- 5. Objective <ul><li>To capitalize 15% market share </li></ul><ul><li>To sell 100 Homes by 2012 </li></ul>
- 6. Value Chain Analysis
- 7. How are we cost effective?
- 8. Situation- Market Analysis <ul><li>3700 luxury flats under construction </li></ul><ul><li>Price range 2 cr- 7 Cr </li></ul><ul><li>1/3 rd of luxury houses are not sold </li></ul><ul><ul><li>Interest rates on loans have increased </li></ul></ul><ul><ul><li>Scam </li></ul></ul><ul><ul><li>Price Bubble </li></ul></ul>
- 9. Facts & Figures
- 10. Facts & Figures
- 11. Situation- Consumer Analysis <ul><li>Increase in working age population </li></ul><ul><li>Rent vs Owned </li></ul><ul><li>Connectivity is essential </li></ul><ul><li>Stress Free atmosphere </li></ul>
- 12. <ul><li>Increase in working age group </li></ul><ul><li>Independent lifestyle </li></ul><ul><li>Inflation </li></ul><ul><li>Migration of working class from other cities to Mumbai </li></ul><ul><li>Increase in Interest rates </li></ul><ul><li>Rate drop forecast </li></ul>Situation- Socio Economic Analysis
- 13. <ul><li>Housing property scam </li></ul>Situation- Legal Analysis
- 14. Situation- Competition Analysis Cost High Low Low High <ul><li>Starcity, Vasai </li></ul><ul><li>MHADA </li></ul><ul><li>Hiranandani </li></ul><ul><li>Lokhanwala </li></ul><ul><li>RNA </li></ul><ul><li>DLF </li></ul><ul><li>Raheja </li></ul><ul><li>EcoSpace </li></ul>
- 15. Problem <ul><li>1/3 rd of luxury flats not sold </li></ul><ul><li>Rent Index high </li></ul><ul><li>10% drop in real estate market </li></ul><ul><li>Inflation </li></ul>Macro Micro <ul><li>Electricity and water problem </li></ul><ul><li>Security and safety </li></ul>
- 16. Differentiation <ul><li>Strategically located affordable luxury housing </li></ul>
- 17. Segmentation
- 18. Target Segment <ul><li>Our target segment is :- Service class earning an income of 20 Lacs and above (annual) between the age group of 25 – 60 years </li></ul>
- 19. Porter’s Model
- 20. Generic Marketing Strategy <ul><li>Broad differentiation </li></ul><ul><ul><li>Offer open to all customers </li></ul></ul><ul><ul><li>Value for money </li></ul></ul><ul><ul><li>Additional amenities </li></ul></ul><ul><ul><li>Futuristic living </li></ul></ul>
- 21. Positioning <ul><li>Futuristic living @ affordable rates </li></ul>
- 22. Tactic <ul><li>Aarey Milk Colony </li></ul><ul><li>Scenic Beauty </li></ul><ul><li>Connectivity </li></ul><ul><li>5 mins from western express highway </li></ul><ul><li>20 mins from airport </li></ul><ul><li>Less pollution </li></ul><ul><li>Amenties </li></ul><ul><li>Swimming Pool </li></ul><ul><li>Multi-storey Parking </li></ul><ul><li>Gym </li></ul><ul><li>Pre-fabricated raw materials </li></ul><ul><li>WiFi Zone </li></ul><ul><li>Advanced security </li></ul><ul><li>Spacious balcony </li></ul><ul><li>Bank Loans </li></ul><ul><li>Price 1 Cr </li></ul><ul><li>Low downpayment- Rs.10 lacs </li></ul>
- 23. FCB Grid High Involvement Low Involvement Emotional Rationale
- 24. Media Strategy <ul><li>Audience Profile: </li></ul><ul><li>Nuclear Families- Well-to-do, Upper-middle class </li></ul><ul><li>Couples with Income of Rs 20 lacs and above p.a </li></ul><ul><li>- require a peaceful place to get home to after a hard day's work </li></ul><ul><li>want safety for children </li></ul><ul><li>Modern taste </li></ul><ul><li>Place away from the hustle and bustle & connectivity </li></ul>
- 25. Target Audience
- 26. Media Objective <ul><li>To reach 40% of our target audience with a budget of Rs 3 Cr </li></ul>
- 27. Media Strategy- Two Pronged
- 28. Tactic- Promotion
- 29. Affordable 3 BHK Luxury Apartments @ Rs 5500/sq ft Easy Installments
- 31. Thank You!
- 32. <ul><li>Spacious 3BHK Apartments‚ luxurious </li></ul><ul><li>Occupying the top 3 floors with private sky gardens </li></ul><ul><li>make the ultimate lifestyle statement </li></ul><ul><li>Each Apartment is encircled by balcony deck that commands magnificent views of the Borivali National Park and Gorai Beach </li></ul><ul><li>Exquisitely landscaped fourth podium offers every conceivable recreation facility. </li></ul>
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Home » Business Plans » Real Estate Sector
How to Write an Affordable Housing Business Plan [Sample Template]
Are you about starting an affordable housing business? If YES, here is a detailed sample affordable housing business plan template & feasibility report you can use for FREE . If you are an investor or an aspiring entrepreneur with a real estate background and you are looking towards starting a business in the United States, know that there is hardly any real estate business that you will pitch your tent in that you won’t reap good returns from your investment.
If you decide to start an affordable housing business, you are sure of making huge returns from your investment because there are loads of families, individuals and businesses looking for affordable housing to buy, lease or rent. If you want to partake in this thriving industry, then you need to obtain all the necessary licenses and permits and then you can legally launch your affordable housing company.
The truth is that the market is still pretty much open for new investors to come in. Although there are competitions at various levels in the industry, but if you are able to come up with a good business strategy, then you are sure of getting a fair share of the market. Below is a sample affordable housing company business plan template that will help you write yours with little or no stress.
A Sample Affordable Housing Business Plan Template
1. industry overview.
Affordable houses are houses that are considered affordable to those with a median household income or below as rated by the national government or a local government by a recognized housing affordability index. The Median Multiple indicator, recommended by the World Bank and the United Nations, rates affordability of housing by dividing the median house price by gross [before tax] annual median household income.
Income is the primary factor – not price and availability, that determines housing affordability. In a market economy, the distribution of income is the key determinant of the quantity and quality of housing obtained. Housing affordability can be measured by the changing relationships between house prices and rents, and between house prices and income.
As of 2016, nearly 44 million Americans were burdened by the cost of housing, a figure which has been on the rise since 2003. A 2018 survey found that more than a third of those renting a home did not own a home because they couldn’t afford one.
American Millennials spend nearly half of their income on rent on average. When Baby Boomers were between the ages of 22 and 30 years, they only spent about 36 percent of their income on rent. One of the ways to fix this crisis is to provide more affordable housing.
If you are a close watcher of the real estate industry, you will agree that the demand for affordable housing will get a boost from economic recovery over the next five years. Despite the fact the weak housing market has hit industry businesses hard, the reinforcement of housing and rising number of existing home sales will contribute to growth.
Mortgage lending rates will continue to remain tight and hamper revenue; however, the industry is poised for a recovery. Experts projected that the real estate industry recovery will be driven by improvements in employment and per capita disposable income.
The Bureau of Labor Statistics (united states of America) projects 11.1 percent job growth for real estate industry between 2012 and 2022, which is about as fast as average. During that time, an additional 38,000 jobs will open up in the industry, hence any affordable housing construction company that is well equipped and positioned will sure rake in huge revenue from this industry within this period.
Some of the factors that encourage entrepreneurs to start their own affordable housing company is that the business is highly profitable and an aspiring entrepreneur can successfully launch the business if they have a pool of cash. Lastly, if you are going into the construction of affordable housing, it is very important to be able to use your ideas to meet the rapidly changing needs of the society when it comes to housing.
2. Executive Summary
Jasper Krieger© Affordable Housing, Inc. is a real estate development company that will major in the construction of affordable housing for the average income earning family in and around New Orleans – South Carolina. This is where our head office will be located.
Jasper Krieger© Affordable Housing, Inc. is going to be a self-administered and a self-managed real estate investment trust (REIT). We will engage in the construction of appealing designs of affordable housing that will meet the needs of a wide range of clients. We will work towards becoming one of the largest affordable housing construction companies in the united states of America with active presence in major cities.
As part of our plans to become one of the leading affordable housing construction companies in the United States of America, we will adopt international best practices in the industry. Jasper Krieger© Affordable Housing, Inc. have overtime perfected plans that will help us to become a specialist in our area of business.
Jasper Krieger© Affordable Housing, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.
Jasper Krieger© Affordable Housing, Inc. will be owned majorly by Jasper Krieger. Jasper Krieger has a Degree in Civil Engineering. He is a property guru that has worked with top Real Estate Companies in the United States of America for many years prior to starting his own business. Other investors with same investment ideology whose names cannot be mentioned here for obvious reasons are going to be part of the business.
3. Our Products and Services
Jasper Krieger© Affordable Housing, Inc. is going to offer varieties of services within the affordable housing industry in the United States. Our intention of starting our company is to favorably compete with leading players in the affordable housing cum real estate industry in the United States of America.
We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition. Our business offerings are listed below;
- Construction of affordable housing for a wide range of clients
- Renting, selling and leasing affordable housing
- Real estate consultancy and advisory services
4. Our Mission and Vision Statement
- Our vision is to make the average median earning family own their own house in New Orleans – South Carolina.
- Our mission of starting an affordable housing construction business is to grow the business beyond the city where we are going to be operating from to become a national and international brand by building affordable housing all across key cities in the United States and franchising.
Our Business Structure
Our company’s structure is not entirely different from what is obtainable in the real estate industry. As a matter of priority, we have decided to create a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.
We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our affordable housing construction company on the right business foundation. We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all our stakeholders.
As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.
Jasper Krieger© Affordable Housing, Inc. is fully aware of the modus operandi in the real estate industry, hence adequate provision and competitive packages have been prepared for independent real estate brokers. Our marketing department will be responsible for managing this aspect of our business structure. Below is the business structure we will build Jasper Krieger© Affordable Housing, Inc. on;
- Chief Executive Officer
- Company’s Lawyer / Secretary
Admin and HR Manager
- Business Developer / Sales and Marketing
- Customer Service Executive / Front Desk Officer
5. Job Roles and Responsibilities
Chief Executive Officer – CEO (President):
- Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
- Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for fixing prices and signing business deals
- Responsible for providing direction for the business
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization
- Reports to the board
Company’s Lawyer/Secretary/Legal Counsel
- Responsible for drawing up contracts and other legal documents for the company
- Consult and handle all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial / securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
- Develop company policy and position on legal issues
- Research, anticipate and guard company against legal risks
- Represent company in legal proceedings (administrative boards, court trials et al)
- Play a part in business deals negotiation and take minutes of meetings
- Responsible for analyzing legal documents on behalf of the company
- Prepares annual reports for the company
- Responsible for the planning, management and coordinating all projects on behalf of the company
- Supervise projects
- Ensure compliance during project execution
- Providing advice on the management of projects
- Responsible for carrying out risk assessment
- Responsible for overseeing the accounting, costing and billing of every project
- Represent the organization’s interest at various stakeholders meetings
- Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.
- Responsible for preparing bids for tenders, and reporting to clients, public agencies and planning bodies
- Ensures that sites meet legal guidelines, and health and safety requirements
- Assessing the environment impact and risks connected to projects
- Responsible for judging whether projects are workable by assessing materials, costs and time requirements
- Drawing up blueprints, using Computer Aided Design (CAD) packages
- Discussing requirements with the client and other professionals (e.g. architects and project managers et al)
- Responsible for managing, directing and monitoring progress during each phase of a project
- Responsible for creating building designs
- Working around constraining factors such as town planning legislation, environmental impact and project budget
- Writing and presenting reports, proposals, applications and contracts
- Adapting plans according to circumstances and resolving any problems that may arise during construction
- Work with project team and management to achieve a common goal
- Responsible for applying for planning permission and advice from governmental new building and legal department.
- Responsible for undertaking land surveys / measurements using a variety of specialist technical equipment
- Responsible for presenting data to clients
- Responsible for producing and advising about construction plans and drawings
- Responsible for advising about technical matters and whether the construction plans are viable
- Responsible for overseeing the smooth running of HR and administrative tasks for the organization
- Design job descriptions with KPI to drive performance management for clients
- Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
- Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
- Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
- Defining job positions for recruitment and managing interviewing process
- Carrying out induction for new team members
- Responsible for training, evaluation and assessment of employees
- Responsible for arranging travel, meetings and appointments
- Oversee the smooth running of the daily office activities.
Affordable housing Officer
- In charge of inspecting and reporting on the structural attributes of a building
- Responsible for handling, reporting on and evaluating the component systems of a building
- Assessing compliance with building, electrical, plumbing and fire codes
- Evaluating building plans and permits
- Studying and assessing the soil composition and attributes of where the building is located
- Reviewing and approving plans that meet building codes, local ordinances and zoning regulations
- Issuing violation notices and stop-work orders until building in violation is compliant
- Keeping daily logs, including photographs taken during inspection
- Handle real estate consultancy and advisory services
Marketing and Sales Executive/Business Developer
- Identify, prioritize, and reach out to new partners, and business opportunities et al
- Identifies development opportunities; follows up on development leads and contacts
- Responsible for supervising implementation, advocate for the customer’s need s, and communicate with clients
- Finds and qualifies land for development based on company’s land requirements; maintains a land search database; initiates discussions with property owners about the possible sale of property
- Document all customer contact and information
- Represent the company in strategic meetings
- Help increase sales and growth for the company
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- Provides managers with financial analyses, development budgets, and accounting reports
- Responsible for financial forecasting and risks analysis.
- Performs cash management, general ledger accounting, and financial reporting for one or more properties.
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensuring compliance with taxation legislation
- Handles all financial transactions for the company
- Serves as internal auditor for the company
Front Desk/Customer’s Service Officer
- Receives Visitors/clients on behalf of the organization
- Receives parcels/documents for the company
- Handles enquiries via e-mail and phone calls for the organization
- Distribute mails in the organization
- Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
- Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
- Manages administrative duties assigned by the line manager in an effective and timely manner
- Consistently stays abreast with any new information on the company’s properties that are put up for sale, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
6. SWOT Analysis
The fact that affordable housing construction business is a very rewarding business does not mean that there are no challenges in the industry. Starting a affordable housing construction business in the United States of America comes with its own fair share of challenges, you would have to abide by the law and also compete with loads of other investors in the real estate business value chain who also are interested in making a living and building a business in the US.
In order to compete favorably in the real estate industry as an affordable housing construction company we have been able to hire the services of tested and trusted HR consultants to help us conduct critical SWOT analysis for us. We intend maximizing our strengths, explore all opportunities we will come across, properly manage our weakness and confront our threats.
Here is a summary from the result of the SWOT analysis that was conducted on behalf of Jasper Krieger© Affordable Housing, Inc.;
Some of the strengths that we will be bringing to the table in the real estate industry is our robust relations with property investment moguls in the United States. Our access to pool of median earning families who are willing to own their own affordable housing and also, we have a team of experts who have cut their teeth in the real estate industry cum affordable housing business.
Our commission structure and relationship with freelance real estate agents in New Orleans – South Carolina and other state in the US will also count towards our advantage.
As a newbie in the affordable housing business, we might have some challenges competing with big time realtors and other affordable housing construction companies that have been in the industry for many years; that perhaps is part of our weakness.
The opportunities in the real estate industry especially as an affordable housing construction company is massive considering the number of families who would want to own their own affordable housing. We are well – positioned and ready to take advantage of any opportunity that comes our way.
Some of the threats that we are likely going to face as an affordable housing construction company are unfavorable government policies , and global economic downturn; global economic downturn usually affects spending power and the real estate industry is known to encounter decline in sales and profits during this period.
7. MARKET ANALYSIS
- Market Trends
Housing choice is a response to an extremely complex set of economic, social, and psychological impulses. For example, some households may choose to spend more on housing because they feel they can afford to, while others may not have a choice but to stick to affordable housing via mortgaging. Market forces, policy decisions, and demographic changes have converged, making it more difficult to increase affordable housing for renters.
Another obvious trend that is common with affordable housing construction companies in the United States of America is that most of them are improvising on more means of making money in the real estate industry. As matter of fact, they are also acting as property developers and home staging agents amongst other functions.
One thing is certain for every affordable housing construction company; if they are hardworking, creative and proactive, they will always generate enough income to meet all their overhead and operational cost, keep their business going without struggle and make reasonable profits from all business deals that they are involved in.
8. Our Target Market
As an affordable housing construction company, our target market cuts across median income earners. We are coming into the real estate industry with a business concept that will enable us work with a wide range of clients at an affordable price.
We have put plans in place to recruit freelance agents (brokers) nationally to represent our business interest wherever they are located in the United States of America. Below is a list of the people and organizations that we have designed our services for;
- Families who are interested in acquiring/renting a decent and affordable apartment
Our competitive advantage
The availability of competent and reliable real estate professionals under our payroll, our business process and of course our pricing model are part of our competitive advantage.
Another possible competitive strategy for winning our competitors in this particular industry is to build a robust clientele base and ensure that our affordable homes designs are top notch and trendy. Our organization is well positioned, key members of our team are highly reliable and competent and can favorably compete with the some of the best in the real estate industry.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable to build the business with us and help deliver our set goals and objectives. We will also engage freelance real estate brokers/agents on a commission level to help us market our services.
9. SALES AND MARKETING STRATEGY
We quite mindful of the fact that there are stiff competitions in the affordable housing market in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.
Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but will also involve our freelance brokers that are scattered all over the United States of America.
Jasper Krieger© Affordable Housing, Inc. is set to make use of the following marketing and sales strategies;
- Introduce our affordable housing construction company by sending introductory letters alongside your brochure to households, corporate organizations, small scale businesses, medium scale businesses and other key stake holders throughout the city where our affordable housing construction company is located.
- Advertise on the internet on blogs and forums, and also on social media like Twitter, Facebook, LinkedIn to get our message across
- Create a basic website for our business so as to give your business an online presence
- Directly market our services
- Engage in road show in targeted business communities from time to time to promote our affordable housing construction business
- Join local affordable housing construction business associations for industry trends and tips
- Join local chambers of commerce and industry with the aim of marketing our services
- Advertise our business in community based newspapers, local TV and radio stations
- List our business on yellow pages’ ads (local directories)
- Encourage the use of Word of mouth marketing (referrals)
Sources of Income
Jasper Krieger© Affordable Housing, Inc. is established with the aim of maximizing profits in the real estate industry. Although we are an affordable housing construction company, but part of our work force are also licensed real estate agents hence we intend generating additional income from diverse means in the real estate agency.
We have successfully built a vibrant real estate network that covers the whole of the United States of America so as to help us build a profitable business. Below are the sources we intend exploring to generate income for Jasper Krieger© Affordable Housing, Inc.;
10. Sales Forecast
It is a known fact that as long as there are tenants and median earning families in the United States of America, there will always be need to for affordable housing construction companies.
We are well positioned to take on the challenges that are synonymous to affordable housing construction businesses in the United States, and we are quite optimistic that we will meet out set target of generating enough profits from our first month of operation and grow the business beyond New Orleans – South Carolina to other states in the United States of America within record time.
We have been able to examine the affordable housing business, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Jasper Krieger© Affordable Housing, Inc. it is based on the location of our business and the affordable housing that we will be offering;
- First Fiscal Year: $3 million
- Second Fiscal Year (FY2): $6 million
- Third Fiscal Year (FY3): $10 million
N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same services as we do within the location where we have a strong business presence. Please note that the above projection might be lower and at the same time it might be higher since some factors are beyond our control.
11. Publicity and Advertising Strategy
We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the affordable housing cum real estate industry by storm which is why we have made provisions for effective publicity and advertisement of our company.
Below are the platforms we intend to leverage on to promote our affordable housing construction business;
- Place adverts on both print and electronic media platforms
- Sponsor relevant TV shows so as to be able to communicate our brand and what we do
- Maximize our company’s website to promote our business
- Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
- Install our billboards in strategic locations in and around New Orleans – South Carolina
- Distribute our fliers and handbills in targeted areas from time to time
- Attend landlord and residence association meetings with the aim of networking and introducing our business.
- Ensure that all our workers wear our branded shirts and all our vehicles are branded with our company’s logo et al.
12. Our Pricing Strategy
Part of our business strategy is to ensure that we work within the budget of our potential clients to help them meet their expectations. It is the practice in most parts of the world for properties to be valued by professionals based on the area the facility is located, the type of facility and other factors.
Since we are not directly in control of the pricing system in the real estate industry, we can only abide by what is obtainable when fixing a price for affordable housing.
- Payment Options
At Jasper Krieger© Affordable Housing, Inc. our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions.
Real estate deals usually involve huge amounts of money. Here are the payment options that Jasper Krieger© Affordable Housing, Inc. will make available to her clients;
- Payment by via bank transfer
- Payment via online bank transfer
- Payment via check
- Payment via bank draft
In view of the above, we have chosen banking platforms that will help us achieve our plans without any hitches and we will also pay our freelance sales agents with the same platforms.
13. Startup Expenditure (Budget)
From our market survey and feasibility studies, we have been able to come up with a detailed budget on achieving our aim of establishing a standard and highly competitive affordable housing construction company in Greenville – South Carolina and here are the key areas where we will spend our startup capital;
- The total fee for incorporating the business in The United States of America – $750.
- The budget for permits and license – $2,000
- The cost for hiring business consultant – $2,500.
- The cost for computer software apps (Accounting Software, Payroll Software, CRM Software, real estate software, and QuickBooks Pro et al) – $7,000
- The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $5,400.
- The cost for acquiring suitable Office facility with enough space in Greenville – South Carolina – $1.5 million.
- The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $150,000
- Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
- Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
- The cost of launching our official Website – $600
- Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000
Going by the report from the market research and feasibility studies conducted, we will need approximately 2.5 million dollars to successfully setup a small scale but standard affordable housing construction company in the United States of America.
Please note that the salaries of all our staff members for the first month is included in the expenditure and the pool cash needed for the construction of the first set of affordable houses is not part of this financial projection. We will contact our partners to pool cash together when the time comes.
Generating Funds/Startup Capital for Jasper Krieger© Affordable Housing, Inc.
Jasper Krieger© Affordable Housing, Inc. will be owned and managed by Jasper Krieger and other business partners. They decided to restrict the sourcing of the startup capital for the business to just three major sources. These are the areas we intend generating our startup capital;
- Generate part of the startup capital from personal savings and sale of his stocks
- Generate part of the startup capital from friends and other extended family members
- Generate a larger chunk of the startup capital from the bank (loan facility).
N.B: We have been able to generate about $1 million (Personal savings $800,000 and soft loan from family members $200,000) and we are at the final stages of obtaining a loan facility of $1.5 million from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.
14. Sustainability and Expansion Strategy
The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.
One of our major goals of starting Jasper Krieger© Affordable Housing, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to rent/lease/sell our affordable housing services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.
Jasper Krieger© Affordable Housing, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
- Business Name Availability Check : Completed
- Business Incorporation: Completed
- Opening of Corporate Bank Accounts: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of Insurance for the Business: Completed
- Acquiring of Office Facility and remodeling the facility in Greenville – South Carolina: Completed
- Conducting Feasibility Studies: Completed
- Generating capital from the CEO/President and Business Partners: Completed
- Applications for Loan from our Bankers: In Progress
- writing of business plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents and other relevant Legal Documents: In Progress
- Design of The Company’s Logo: Completed
- Printing of Promotional Materials: Completed
- Recruitment of employees: In Progress
- Purchase of the needed furniture, office equipment, electronic appliances and facility facelift: In progress
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business (Business PR): In Progress
- Health and Safety and Fire Safety Arrangement: In Progress
- Establishing business relationship with key players in the industry: In Progress
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Real Estate Business Plan Examples
Home » Services » Business Plan Consulting » Business Plan Examples » Real Estate
Several of our real estate clients have graciously provided permission for us to share their plans with you. A professional real estate business plan is an important step towards building a business in this challenging industry. Here are two examples of real estate business plans created by Cayenne Consulting:
Baxter Development Company
This plan is an example of what we can create when visual impact is a top priority.
Jolly Roger Storage
This plan is an example of a business plan for a large self-storage facility in need of debt financing.
Daari Real Estate
This plan is an example of what we will produce for a real estate client seeking a moderate amount of debt financing.
How to Create a Commercial Real Estate Business Plan
My step-by-step blueprint for success.
By Lee Muhl
Cayenne maintains a very active practice in real estate business plans – including funds and development plans for commercial, residential, and agricultural uses, along with many specialty projects aimed at mixed-use, live-work, hospitality, medical, entertainment centers, smart/sustainable developments, and others. Also created for our clients are detailed “ capital stacks ,” including debt, equity, “impact/cause funding” along with consideration of public investment, grants, and special tax opportunities.
Cayenne’s practice in real estate is broad, but commercial real estate (CRE) makes up a large portion of Cayenne’s real estate consulting services to developers, sponsors, owners, contractors, and vendors.
While each client project is unique and is accorded special consideration and treatment, there are some important issues that arise in many commercial real estate business plan projects.
This post will mention a few of the types of issues that owners, developers, sponsors, or other stakeholders in commercial real estate might take into consideration when you create a commercial real estate business plan.
Keep it Exciting, Simple, and Digestible
While any commercial real estate project will have many details, it’s important to create a compelling, simple, and understandable story.
Who is the audience for the business plan? Funders come in every shape and color. On the debt side, there are direct lenders, traditional banks, convertible debt lenders, etc. On the equity side, real estate investors range from family offices to angels, to angel funds, to private investors who may be HNW (high net worth) or to F&F (friends and family) investing from a self-directed IRA. Your business plan will differ depending on what types of funders are going to see it.
On that note, it’s always a good idea to include two things: (i) a simple Guidance and Disclaimer that the business plan is for funder/stakeholder information and not a securities offering; and (ii) a Glossary of commercial real estate terms which not only helps the reader, but reinforces the reader’s impression that the project’s team is expert in commercial real estate concepts. By way of example, while a funder might be very familiar with IRR (internal rate of return), he/she/it might not be as conversant with terms like CRA (Community Reinvestment Act), FAR/Bonus FAR (Floor Area Ratio/Bonus Floor Area Ratio), flex (multi-use) space, MSA/CSA (Metropolitan Statistical Area/Combined Statistical Area) or New Market Tax Credits. A good business plan helps educate the reader on these items.
Text, Deck, Financials, Artwork, or All?
A commercial real estate business plan can be scribbles on a napkin, 120 pages of text, a 10-slide deck, or a 50-slide beautifully illustrated digital presentation . For example, if the format you want is a presentation deck, it’s good to decide in advance approximately how long it should be, what type of content, and what type of visual look you desire. Should it be page after page of charts and colored shapes, or should it be a nice, illustrated presentation of your concept and market?
For sizable commercial real estate business projects, multiple documents may be needed, that can range from, and include one or all of, Financial Book, Market Study, Business Plan, Deck, FAQs (frequently asked questions), Term Sheets, LOIs (letters of intent), Plats, Renderings, GC (general contractor) bids, 3D imagery, and so on. Much of the time, the whole menu isn’t needed up-front, but many, or all, could come into play before the project reaches completion.
Bottom line, there isn’t a “one size fits all” in commercial real estate business plans. So, before you opt for a Do-It-Yourself template, it’s always good to take a hard look at the actual Scope of Work, identify your end goals, the detailed stages that your business plan and fundings may proceed through, and in what order.
What’s the Simple Story?
Whatever the project is, there should be a way to encapsulate it in one or two sentences.
The idea is not to dumb it down, but to be able to say simply to any funder or stakeholder – here is what it is. The right one sentence can then beckon an audience to longer discussions of the concept.
What’s The Opportunity in the Market?
One key goal is to present to a potential funder or stakeholder the fundamental issue of how valuable the concept can be.
Sometimes this is obvious. Sometimes it isn’t, or it won’t be to your audience, so you will need a clear statement of how much money your company stands to make out of the target market. Far too many entrepreneurs, plans, and providers opt for high-level online overviews that say things like “The 2021 global market in multi-use commercial real estate is $__ billion and CAGR (cumulative annual growth rate) of 21% is expected over the next 5 years.” Those are positive statistics, but they don’t say anything about your project’s potential.
Rather, the core issue to include in your plan is – how much of that global market are you going to grab with your business model? And then prove it with defendable numbers.
Another great addition is a section on “market drivers” which can include concepts such as reduced risk, effective land use, limited competition in the area, a captive tenant base, portfolio diversification, diversity of tenants (e.g., in a multi-use project that combines retail, hospitality, and housing), convenience, and demographic appeal.
Who’s the Visionary/Sponsor/Developer and Who’s on the Team?
One thing we see again and again is that, after all the numbers are crunched, the i’s dotted and the t’s crossed, a funding decision comes down to this: does your funding audience have confidence that you and your team will execute on your commercial real estate business plan? A great team, with a great track record, helps get you past this speedbump, and you should try to include fairly detailed bios of the team showing experience, time in the commercial real estate industry, former companies, former titles and responsibilities, and educational background.
Another plus in this part of the story is a tight, powerful listing of key goals that the team has already accomplished, and a projection of what the next several years will bring.
The Business Model
It’s easy to look at commercial real estate as a familiar concept without a lot of new ideas. But there are many special aspects that a specific project can point to, such as: (i) the market niche is hot at the moment; (ii) planned diversification across regions, cities, and neighborhoods, or (iii) that the project arose from the owner/developer’s “nine-point” project evaluation set of criteria that profile the area, amenities, transportation, funding benefits, target project size and typical time to completion, occupancy rates in the area, expected hold until stabilization, and liquidity solutions available for funders.
Innovations and Success Drivers in the Business Model
While real estate is one of the oldest industries in the world, it is constantly changing in exciting ways. If your project is a multi-family development, why is it different – and hopefully better – than the apartment complex across the street? What are the “success drivers”? Is it better-constructed, greener, smarter, more sustainable, technology-enhanced, more likely to hold value, better designed, more attractive, or in an area with public funding or tax benefits available, etc.? One concept that is increasingly dominant in commercial real estate business plans is presenting amenities. What special amenities separate your development from the rest of the neighborhood?
Another consideration is the huge upsurge in “cause-related,” “social benefit,” or “impact” investing. If your project is designed to provide some real social benefit , it is great to flag this for funders and stakeholders. It can also open up new funding opportunities with CRE investors/funders who are seeking, or are required to seek, social benefit in their portfolios.
What is the Funding Opportunity?
Your commercial real estate business plan should explain how much funding is needed, and in detail, what it will be used for – e.g., development, acquisition, construction, construction take-out, and limited-term senior debt.
In commercial real estate, a presentation of the capital stack is critical, and it is often quite detailed. For example, the project’s capital stack might involve a combination of senior secured debt, additional subordinate debt, and equity financing, as well as grants and tax credits, in accordance with local community development, economic development, and workforce development interests in the municipality, plus tax incentive programs related to Historical Structures, New Markets, Low Income Housing, Opportunity Zones, and Business Improvement Districts.
Building Your Commercial Real Estate Financial Model
While simplicity in telling the story is always important, your financial model could often present a laundry list of benefits. You might point to five to seven different ways that the funding model uses leverage; or you might point to abundant collateralization, or to regulatory benefits such as CRA ( Community Reinvestment Act ) portfolio points, or to tax benefits for investing in an Opportunity Zone , or to the simple point that commercial real estate is, traditionally, a very safe investment, that goes up with inflation and, as a hard asset, it will always maintain some level of value and worth.
For prospective stakeholders, projected yield, MOIC (multiple on invested cash), IRR, and any special liquidity solutions are great to mention. At the end of the day, one point can always be made – commercial real estate is the type of investment that is safer than most, can provide steady income, and offers special financial protections from property value, lease payments, and, often, government incentives.
If the plan is for a commercial real estate fund, it’s always good to identify the special nature and characteristics of the fund, e.g., the fund might be a closed-end, leveraged, managed distribution fund that will only invest in certain types of assets, with certain target capitalization rates (a measure of how risky commercial real estate investment is).
It’s always good to have a section in the Plan that speaks to the property, or to possible properties that may be selected. This can be exemplified with photos, maps, renderings, drawings, plats, descriptions of the property, amenities, and the locale – in short, a part of the Plan that brings the concept to life – a moment of punctuation that delivers a moment of “Wow, there it is, that’s where the project will be built.”
A key question is always “how do the project and the funding opportunity stand apart from other developers and profit-seekers that focus on similar property investments?”
What helps here is to identify why the developer/sponsor/owner has a plan for development that is innovative, data-driven, and fueled by ground-level experience.
Another concept that helps here is to identify strategies for enhancing the value in the property/project, or, if applicable, in the portfolio.
Writing Your Commercial Real Estate Business Plan
Now that you’ve thought through all these issues, get ready to craft your commercial real estate business plan that features all the essential sections including: the business plan’s Highlights (a powerful type of Executive Summary), Introduction, the Company, Management, the Market, the Property, the Funding Opportunity, the Financial Strategy, and how you are different from, and better prepared for success than, the Competition.
If this all of this sounds overwhelming and you would like help preparing your commercial real estate business plan, contact us and we would be happy to help.
- See more business plan examples .
- Learn more about our business plan preparation services .
- Learn more about our construction and real estate business planning experience .
- Read testimonials by our construction and real estate clients .
Help me write a great real estate business plan!
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