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What is a business roadmap?

A business (or company) roadmap is a tool that outlines the direction you will take to achieve your business plan and meet your long-term strategic goals. Company and product leaders use business roadmaps to communicate an organization's vision and plans at every growth stage — from early-stage startup to established enterprise company.

Business goals and initiatives custom roadmap in Aha! Roadmaps

This is a custom roadmap created in Aha! Roadmaps — showing business goals and initiatives, success metrics, and progress towards completion.

Business roadmaps can help organizations of all sizes scale and innovate. Regardless of industry or market, these are essential tools that help everyone in the organization understand key objectives, communicate status, and take action. This guide offers definitions and best practices to help you learn about what goes into creating a business roadmap. The details of your own roadmap will differ based on the unique facets of your company, but there are universal elements that can be applied to any business.

Build your own roadmap in Aha! Roadmaps. Try it free.

What is the purpose of a business roadmap.

A business roadmap helps you visualize exactly what is needed to transform a company’s vision into reality and when. You can lay out what will happen in a given month, quarter, or year — or whatever timeline you prefer to visualize when you will achieve your goals. A business roadmap is flexible by nature. It can be as detailed or abstract as you need it to be, depending on the phase of business maturity and the size of your team.

Learn roadmap best practices:

You may be wondering about the differences between business roadmaps and business plans. If you already have a defined business plan, why do you need another planning tool? To make things more confusing, some people even refer to your business plan as a type of roadmap.

While there are some areas of overlap between a business plan and a business roadmap, there are critical distinctions. Let's take a closer look at each tool and what makes them different.

Business plan vs. business roadmap: What is the difference?

A business plan is a foundational and detailed document that is generally created at the outset of any company. It is essential to running a business and is especially useful for new companies. More established businesses benefit from updating their business plan or creating a new one when expanding into new markets or developing offerings that fundamentally change how the business operates.

Now let's focus on a business roadmap. A business roadmap is a visualization of specific aspects of your business plan in a given time frame. It contains active and upcoming work at a high-level and is a helpful way to gauge how well the company is tracking towards achieving its business plan.

What should be in a business roadmap?

Broadly speaking, your business roadmap should include the most important strategic plans across the company. This includes goals, initiatives, and major themes of work from cross-functional teams. Since you will likely need to adjust your roadmap over time, be sure everything you add to it deserves to be there. The more you add to your roadmap, the more difficult it can be to change course when new opportunities arise.

You may find that you create a few roadmaps concurrently. For example, you might create a long-term roadmap that covers all aspects of business planning over the next three to five or even 10 years. This could include high-level forecasts for revenue, marketing and sales, staffing, and operations — as well as new products or services you plan to develop.

Then you could have a shorter-term business roadmap, either a year or six months at a time. This roadmap might include corporate-level goals and initiatives, as well as those of specific functions. You want to show how the entire company will work against overall business objectives.

To truly benefit from this adaptive style of planning, it is helpful to have all teams working within a shared strategic planning tool like Aha! Roadmaps . Since the planning data is updated in real time, every roadmap that the team sees will automatically show progress as it happens. This aligns the organization around what you will achieve and provides clarity into how you will work together to do it.

How to create a business roadmap?

Creating a business roadmap should be part of your strategic planning process. Most successful companies follow a goal-first approach to roadmapping.

Set goals — Establish what you want to achieve, from revenue to hiring.

Gather information — Seek input from organizational leaders and research your market.

Organize into themes — Identify patterns in your inputs.

Prioritize initiatives — Use those themes to define initiatives, making sure each supports a specific goal.

Add time frames — Forecast resourcing and evaluate when each initiative would need to be completed.

Review and revise — Evaluate your progress against the roadmap often so you can spot challenges and adjust as needed.

Business roadmaps process flowchart — Aha!

These are the key steps for creating a compelling business roadmap.

Who can use a business roadmap?

Anyone with a vested interest in your company’s success will benefit from having access to some version of your business roadmap. Since a business roadmap visualizes the company’s goals and objectives, think of it as a blueprint that all stakeholders can rally around and follow. Here are some of the types of people and teams who can use a business roadmap:

Angel investors

Business owners



Marketing teams

Product managers

Sales teams

Startup founders

Venture capitalists

What are some types of business roadmaps?

Each functional group should have their own roadmap — from product management to marketing and IT . There may be times when you need different types of business roadmaps or different views for different audiences. Unlike a startup roadmap, these are geared towards more established companies. Here are a couple examples:

Business development roadmap A business development roadmap outlines strategic expansion efforts. This would include things like new partnerships, sales channels, or market shifts.

Business intelligence roadmap A business intelligence roadmap focuses on tracking and planning all business operations . This would include strategic efforts to affect performance, such as change management, process improvement, or adopting new technologies.

What is a business roadmap template?

Templates help you repeat success, standardize work, and save time. Define your strategic planning process and create a format for your business roadmap that works for your company. Then templatize it. Standardizing your business roadmap template will help reduce inefficiencies. When people do not have to guess at how to do their planning, they can spend more time on strategic thinking.

Take a look at this roadmap template that comes in Aha! Create. You can easily customize it for use as a business roadmap — adding the relevant goals, initiatives, milestones, and dependencies:

Screenshot of roadmap template from Aha! Create

Start using this template now

Set brilliant strategy, prioritize features, and share visual plans with Aha! Roadmaps — a purpose-built product development tool. Get started with a free 30-day trial.

What is a business roadmap?

As an entrepreneur, you’ve got business goals to hit and a plan in mind to get there. While a business plan seems like the obvious choice for jotting down this plan, it’s not always the most relevant artifact for planning growth.

Business plans can get super granular and balloon to the size of a novel. And truth be told, it’s a ton for stakeholders to digest.

When planning organizational growth, you want a flexible document that captures and succinctly presents key goals, dates and plans of action relevant to all your stakeholders . Not an endless document you have to sift through with a fine tooth comb. Enter a business roadmap.

Find the right roadmapping tool for you and your business. Download our free guide here.

The business roadmap definition.

Much like a business plan, a roadmap is a long view of where your organization is going and how you’re getting there . But what differentiates it from your typical business plan is that it’s a higher-level visualization of your business’ big picture.

This type of roadmap illustrates your company’s major objectives and strategies for achieving growth. For businesses comprising of multiple departments, a roadmap prevents individual teams from being siloed off by clearly outlining the business’ future and each department’s role in upcoming growth.

Now, business growth can be illustrated in various types of roadmaps like a strategic roadmap, a startup roadmap or even something as specific as a marketing or HR roadmap. But the most common use case for mapping business growth is a roadmap that visualizes key business growth projects and deadlines across all of a company’s departments . So let’s take a look at this roadmap example.

How to visualize your business roadmap

Let’s assume we’re dealing with a business beyond the two-people-in-a-garage phase. (Not that this roadmap can’t work for small businesses, but it’ll be much simpler than what we’re presenting.) You’ve got different teams and departments with several balls in the air. Product is planning a rollout to mobile. Marketing needs to ensure the go-to marketing plan for this launch is ready. Plus, they’re planning their next event. Sales is following up on a crapload of leads brought in from the last event. And HR, well, they’re on a hiring roll for all departments.

With so many moving parts, there’s a lot for anyone in a business to wrap their head around. Your C-level execs need clarity on whether your departments are headed in the right direction. Your department heads need to know that their projects are contributing to the overall growth of the business—and not being stalled by other departments. And if you’re a business vying for investors or partners, these external stakeholders sure as heck want to know your future plans for expansion.

All set to build your own Timeline roadmap? Check out our ready-to-use business roadmap template.

A Timeline View of your roadmap provides a straight-to-the-point overview of major projects and deadlines team-by-team. Plotting each department’s growth strategy across months, quarters or a year (the timeframe’s completely up to you!), businesses can accurately assess each team’s time/resource allocation and contribution to growth-related initiatives . As well, this view lets teams see how they’re working in conjunction with the rest of the org to grow the business, squashing (or identifying) any feelings of being siloed off.

A timeline also lets a business pull out important dates via Milestones . By laying out expected deadlines, the entire organization can be on the same page about when to expect certain initiatives or goals to be complete, making it easier for teams to plan their work accordingly.

For businesses that crave details, this view can be pivoted many different ways to tell a more detail-oriented story of your business’ plan. For instance, you can pivot the roadmap by owner (like in the roadmap above), which allows higher-ups to determine if too much strain is being put on certain resources. The end result: better decisions about work distribution .

Maybe the Swimlane roadmap like ☝️ is more your speed. Get a business template here.

For businesses that don’t really dig the idea of allocating specific timeframes to every single item, you can organize your roadmap in a Swimlane View . Still showing each department’s individual projects and strategies, you can have swimlanes dedicated to each team and then organize items by any timeframe. Think of this view as a snapshot of each team’s primary objectives for certain periods of time . Someone should be able to look at this roadmap and quickly understand what each team is trying to achieve in each timeframe.

But maybe you’re a more status-focused entrepreneur. In that case, you can pivot this view to highlight which projects per team are in progress vs. scheduled vs. proposed . This is another way to provide a transparent snapshot to anyone who wants an update on how the business is developing.

As your business evolves though, your business goals will change and your roadmap will have to reflect that. In the above examples, we’re still dealing with a lot of high-level business initiatives like operations determining onboarding practice, or sales cold calling their lead lists, or marketing rolling out conversion tracking. The more you grow, the more precise your goals get.

Maybe you want to map out specific revenue targets or fundraising goals . Or maybe you pivot to only showcase each department’s business development initiatives aimed at very-rapid revenue growth . Or if you’ve reached enterprise status, maybe you only map LARGE, ambitious business capabilities like releasing new product lines or owning certain percentage of market share. Your roadmap has to mature in order to reflect the more developed and thorough goals that come with business growth.

So go ahead, try one of our business roadmap templates. No matter your business size, you’ll always need a plan to achieve growth . Don’t solely depend on a business plan to strategize growth; implement a roadmap to align your entire organization on every team’s efforts to grow the business.

If you want to build more roadmaps, give Roadmunk a try with a free, 14-day trial. Sign up here.

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business roadmap adalah

What is a Business Roadmap?

Product roadmaps? Old hat. Project roadmaps? Yeah, those make sense. Business roadmaps? Never heard of them.

That’s not an uncommon starting point. Roadmaps aren’t traditionally associated with more general “business” topics. But if you circle back to the concept of what is a roadmaps in general, it makes sense.

You’ve got goals and objectives, and multiple steps to get there. How are we going to make this happen? The question is where a business roadmap can create alignment by visually explaining how everything will come together to make that vision become a reality.

Most businesses start with a business plan. The business plan is often used to secure funding from banks or investors. This plan will identify opportunities and provide a market analysis of the current players and solutions addressing these opportunities.

The plan then points out how the company can attack this opportunity in a novel way. From there, it will delve into the details of the execution. It may also touch on the management team before getting into the financials.

Business plans are dense, text-heavy documents. Aside from some charts and graphs to hammer points home, they’re not particularly visual. They’re also often pretty light on the execution phase of things.

But here is where business roadmaps can shine. They complement the business plan while bringing it to life. The business plan itself doesn’t provide much specific direction. The roadmap blows out what needs to happen when it needs to happen and who needs to do it.

With a business roadmap, it becomes crystal clear how various roles, tasks, and responsibilities come together. Best of all, it’s available at a glance and easily updated, versus having to sift through pages of text or the minutiae of project plans.

Unlike product roadmaps—where dates are discouraged—they’re an essential aspect of a business roadmap. Business roadmaps are all about the logistics. Whereas, prroduct roadmaps tend to disconnect those from the vision and goals of a product .

When well constructed with thoughtful and thorough consideration, a roadmap lays out everything required to turn a business plan into reality. Stakeholders and individual contributors alike can get the full picture.

It shows the siloed activities of different departments in the context of the larger plan. The knock-on effects of any delays or disruptions are visible.

Build your own business roadmap with our free template ➜

Beyond the Business Plan

Not every business roadmap needs to encompass the entirety of a company. They can map out more discrete topics, as well.

Businesses must deal with transformational activities throughout their existence. Business roadmaps can help those processes run more smoothly and build consensus within the organization.

For example, sometimes, businesses must make a significant change. This could be a change in the business model, a shift in underlying technology or suppliers, or a new go-to-market strategy. These types of undertakings involve lots of moving pieces and multiple departments. A roadmap is an excellent tool for indicating who’s on the hook for what and when.

Businesses can also benefit from a roadmap when they’re looking to add new capabilities. It could be creating a new business unit, debuting a new offering, or adding support for new platforms and partners. Once again, many teams involved, lots of dependencies, it’s a great candidate for a business roadmap.

Architectural and IT initiatives are also perfect for roadmaps, as are other strategic endeavors such as research projects, new sales initiatives, and compliance projects.

Key Ingredients in a Business Roadmap

Business roadmaps are only useful if they’re intelligible to the audience. To ease consumption, make sure they include these aspects as a baseline.

Breakdown by organizational department:

Showing what each part of the company is working on is helpful for a few reasons. First and foremost, the visual presentation of what’s on each group’s plate might surface resourcing issues. That could result in reshuffling some priorities or reassigning tasks.

It also helps the other groups in the company understand what their colleagues are working on. No more “we’re slaving away while they’re eating bon-bons” theories when it’s all laid out for everyone to see. Plus, the additional visibility builds in more accountability. Everyone knows what they’re expected to deliver and why.

State the purpose of each activity:

Spelling out what everyone’s working on is great. Still, it’s more useful when there’s an understanding of why that task is being performed at all. By putting each activity into a category identifying its purpose, business roadmap consumers get some extra context.

Tying each activity back to a strategic goal is a great way to do this. And if each activity is color-coded by a strategic goal, it’s a quick indication of the equal weight of effort or resources on one or two during particular periods of time.


We typically think of milestones on a roadmap as software releases or new versions of the product. But on a business roadmap, a milestone can represent any accomplishment or key event.

It could be hitting a revenue target, a trade show or industry event, a strategic partnership, an important meeting, launching in a new region. Anything that’s a noteworthy result of the combined efforts of the teams involved. Milestones add even more context, and potentially a bit of urgency, to the roadmap.

Tips for Creating a Compelling Business Roadmap

While business roadmaps are a different beast than product roadmaps, some basic principles still apply.


Step 1: Vision, strategy, and goals

Business roadmaps are execution-focused and will likely include more specificity than an ideal product roadmap. But they’re still intended to paint a picture. There’s a vision of where you want to be, a strategy on how to get there, and goals along the way.

While the vision, in this case, is probably not a finished product, employing similar conventions regarding what makes a great roadmap is still valid. All the tasks included in a business roadmap should represent the incremental steps required to turn that vision into reality according to the strategy laid out in the business plan.

Step 2: Tell a story

We’ve mentioned many times how important it is for roadmaps to be narrative and for their creators to be storytellers . This belief holds true for business roadmaps, as well.

There’s a problem to solve and a state of being for the business to achieve. There are chronological steps that various parts of the organization must take to get there. The business roadmap can paint that picture. It can show how each bit of progress builds on the next to complete the story.

Step 3: Employ themes

Another hallmark of a great roadmap is using themes to group things together. While a business roadmap may require more concurrent activity than a typical product roadmap, themes still have a role to play.

For a business roadmap, themes might be more along the lines of “setting the stage for transformation,” “updating critical systems,” “going to market,” or “engaging channel partners.” Themes further solidify the context of each task and bundling them accordingly.

Step 4: Clear outcomes for each item

Download the Guide to Roadmap Software ➜

Uncharted Territory

Now you know what is a business roadmap. Business roadmaps might be new to your organization (or to you). Still, they’re a powerful tool for consolidating a lot of information into an easy-to-digest, highly visible format. If you’re ready to explore how simple it can be to align your organization with a business roadmap, check out this template and see for yourself!

Build Your Roadmap with our Free Template Guide

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Pengertian Roadmap dalam Bisnis dan Tips Mudah Membuatnya

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Perencanaan yang matang sangat diperlukan dalam merintis sebuah bisnis . Ini penting dilakukan untuk memastikan agar kegiatan bisnis tersebut bisa berjalan baik dan berkembang di kemudian hari. Salah satu kunci penting pada perencanaan ini yaitu dengan menggunakan roadmap.

Jika diartikan roadmap adalah sebuah kata dalam bahasa Inggris yang berarti peta untuk menunjukan arah jalan. Namun di dalam dunia bisnis, istilah ini umum digunakan sebagai rencana jangka pendek maupun panjang guna menjalankan program.

Bisa dibilang roadmap adalah elemen penting dan sangat berguna untuk memetakan tujuan yang ingin dicapai dalam bisnis. Selain di bidang usaha, roadmap juga dapat digunakan dalam penelitian maupun bidang lainnya.

Jika Anda penasaran dan ingin mencoba mempelajari roadmap, selengkapnya simak pembahasan berikut ini.

Pengertian Roadmap dalam Bisnis

Dilansir dari Aha, roadmap adalah visualisasi dari strategi bisnis. Dengan kata lain, roadmap berkaitan dengan tujuan bisnis yang dihubungkan lewat perencanaan terperinci dan mencakup pada sumber daya dan kapasitas perusahaan.

Dalam proses perencanaan bisnis yang strategis, roadmap adalah metode untuk menggambarkan secara detail hal-hal apa saja yang perlu dilakukan. Ambil contoh, saat Anda hendak membuat sebuah produk, maka Anda harus menyiapkan rencana agar produk tersebut bukan hanya dibeli oleh konsumen. Melainkan produk tersebut memang menjadi kebutuhan yang sangat diperlukan.

Meskipun roadmap adalah metode yang sering dikaitkan dengan pengembangan produk, nyatanya saat ini penggunaan roadmap jauh lebih luas lagi. Roadmap merupakan sebuah strategi untuk mencapai sesuatu.

Dari penjelasan di atas, singkatnya roadmap adalah strategi bisnis dengan menggunakan perencanaan yang matang dan terperinci. Sehingga Anda dapat mengetahui gambaran pekerjaan yang perlu dilakukan bersama dengan jadwal atau waktunya.

Fungsi Roadmap dalam Bisnis

Roadmap adalah rencana strategis yang digunakan untuk mendefinisikan tujuan atau hasil yang diinginkan. Ini juga mencakup langkah-langkah utama yang diperlukan guna mencapainya.

Mengutip Airfocus, roadmap adalah cara yang banyak digunakan di dalam perusahaan untuk memberikan gambaran strategis yang jelas kepada tim, dan membantu menjaga semua orang tetap selaras untuk mencapai tujuan bisnis yang diinginkan.

Umumnya fungsi dari roadmap adalah sebagai alat komunikasi. Roadmap bertindak sebagai acuan dasar atau referensi untuk memastikan semua orang dalam tim memiliki pemahaman yang sama tentang tujuan dan cara mencapai tujuan tersebut.

Masih melansir Aha, di dalam sebuah perusahaan orang yang memegang kendali penuh atas roadmap adalah bagian product manager. Dengan kolaborasi yang dilakukan bersama bagian lainnya pada perusahaan, product manager akan menjelaskan roadmap dalam rangka mempermudah perusahaan mencapai tujuan bisnisnya.

Menurut Productplan, ada dua karakteristik atau fungsi roadmap dalam bisnis. Berikut uraiannya:

1. Strategi atau Rencana Tingkat Tinggi

Fungsi utama dari roadmap adalah untuk menjadi instrumen dasar bagi sebuah tim di dalam perusahaan, untuk mencapai tujuan bisnisnya.

2. Alat Komunikasi

Salah satu alasan dibuatnya roadmap adalah untuk mendefinisikan tujuan strategis dari perusahaan secara menyeluruh, sehingga tim dapat menangkap langkah-langkah utama yang direncanakan untuk mencapai tujuan tersebut.

Selain itu, roadmap juga harus dibuat dengan alasan dasar yang kuat agar produk atau tujuan yang ingin dicapai bisa terwujud.

Sementara itu, dikutip dari Populix.co dan sumber lainnya , berikut fungsi roadmap untuk stakeholder di dalam perusahaan:

Roadmap adalah elemen penting dari tugas seorang product manager . Sebab, dengan roadmap seorang product manager dapat menguraikan visi, arah, prioritas, dan kemajuan suatu produk dari waktu ke waktu. Selain itu, dengan adanya roadmap product manager bisa lebih mudah menyiapkan rencana cadangan guna meminimalisir kemungkinan terjadinya kerugian di masa mendatang. 

Tips dan Cara Mudah Menyusun Roadmap

Dihimpun dari berbagai sumber, simak tips mudah membuat roadmap sederhana untuk bisnis Anda:

1. Menetapkan Tujuan Bisnis 

Hal pertama yang perlu Anda pikirkan untuk membuat bisnis berkembang adalah dengan fokus dan menetapkan tujuan bisnis yang ingin dicapai. 

2. Sesuaikan Tujuan Bisnis dengan Konsumen

Setelah Anda menetapkan target bisnis yang ingin dicapai, langkah selanjutnya adalah menyesuaikannya dengan konsumen dan kondisi pasar. Buatlah roadmap bisnis yang berfokus pada bagaimana membangun bisnis Anda bisa memikat banyak konsumen. 

Selain itu Anda juga bisa melakukan riset dan memikirkan cara yang tepat untuk mengukur berapa tingkat profit yang bisa diperoleh dan sebagainya.

3. Buatlah Anggaran Bisnis yang Terperinci

Anggaran bisnis sangat diperlukan untuk mengukur sejauh mana Anda bisa mengembangkan bisnis Anda kedepannya. Buatlah anggaran bisnis dan masukkan ke dalam roadmap bisnis Anda. Sehingga, Anda bisa memperoleh gambaran yang jelas untuk mencapai hasil yang diinginkan sesuai dengan kondisi finansial bisnis Anda.

Demikian pembahasan tentang roadmap . Berdasarkan seluruh penjelasan di atas, bisa disimpulkan bahwa roadmap adalah representasi dari rencana strategis. Roadmap juga bisa menjadi instrumen sederhana yang berfungsi mendefinisikan tujuan atau hasil yang diinginkan, lengkap dengan cara yang diperlukan untuk mencapainya.

Dapatkan informasi terkini dan terpercaya seputar ekonomi, bisnis, data, politik, dan lain-lain, langsung lewat email Anda.

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Apa itu Roadmap? Ini Pengertian dan Cara Membuat untuk Bisnis

Apa itu Roadmap? Ini Pengertian dan Cara Membuat untuk Bisnis

Secara umum, road map adalah peta untuk menunjukkan arah jalan. Namun, dalam dunia bisnis, roadmap diartikan sebagai dokumen yang menjelaskan rencana atau strategi bisnis secara rinci untuk dijadikan acuan dalam menjalankan program.

Roadmap tidak hanya digunakan dalam dunia bisnis, melainkan juga dalam penelitian dan reformasi birokrasi. Untuk memahaminya lebih lanjut, simak penjelasan di bawah ini.

Pengertian roadmap

Secara bahasa, road map adalah peta yang berfungsi sebagai petunjuk arah jalan. Namun berbeda dalam bidang usaha, roadmap bukanlah panduan alur transportasi pada umumnya, melainkan untuk membantu proses produksi perusahaan. Lantas, sebetulnya apa itu roadmap?

Di dunia bisnis, road map adalah sebuah dokumen berisi petunjuk atau gambaran besar dalam melaksanakan suatu program kegiatan secara jelas dan rinci. Panduan tersebut akan membantu Anda bersama tim menjalankan rencana atau strategi untuk mencapai sesuatu.

Eits , bukan cuma bagi perusahaan, road map adalah acuan pelaksanaan program yang juga bisa dimanfaatkan dalam penelitian maupun reformasi birokrasi. Maka dari itu, jika Anda ingin membuat suatu rencana agenda tertentu, roadmap adalah salah satu alternatif yang dapat mempermudah kegiatan Anda.

Tujuan roadmap

Setelah memahami apa itu roadmap, mungkin Anda bertanya-tanya apa kegunaannya. Well , ada berbagai macam alasan digunakannya roadmap sebelum melaksanakan suatu rencana kegiatan. Adapun tujuan road map adalah sebagai berikut.

Fungsi roadmap untuk stakeholder

Di samping tujuan-tujuan di atas, roadmap juga memiliki fungsi kepada setiap stakeholder yang terlibat lho, mulai dari manajer, tim desain, eksekutif, dan lain-lain. Adapun macam-macam fungsi road map adalah sebagai berikut.

Bagi manajer, roadmap berfungsi sebagai instrumen dalam mengkomunikasikan rencana ataupun strategi kegiatan yang akan dilaksanakan kedepannya kepada seluruh tim.

2. Tim pengembang

Roadmap juga bisa digunakan tim pengembang sebagai media untuk mempermudah alokasi sumber daya yang dimiliki perusahaan ketika sedang menjalankan suatu program.

3. Tim desain

Sementara untuk tim desain, fungsi road map adalah sebagai gambaran jelas dan detail terkait arah atau tujuan yang ingin diraih sehingga bisa fokus terhadap kebutuhan serta kepuasan konsumen.

4. Tim Marketing

Roadmap juga sangat bermanfaat untuk tim marketing. Yup, dengan adanya roadmap, para ahli marketing dapat dengan mudah melakukan strategi-strategi bisnis dalam mempertahankan konsumen lama hingga memperoleh pelanggan baru.

5. Eksekutif

Fungsi lainnya dari roadmap adalah sebagai media bagi jajaran eksekutif dalam melakukan penilaian serta peninjauan terhadap program-program yang dijalankan, seperti memastikan apakah hal tersebut sudah berjalan sesuai rencana atau tidak.

Baca juga: 5 Strategi Bisnis yang Bisa Maksimalkan Keuntungan

Prinsip dasar roadmap.

Mengingat fungsi dan tujuan roadmap sangat vital bagi perusahaan, maka tentunya dokumen tersebut tak bisa dibuat sembarangan. Road map adalah panduan yang setidaknya mengandung 7 prinsip dasar berikut.

Cara membuat roadmap

Menyusun road map adalah tantangan tersendiri bagi seorang manajer. Pasalnya, ada begitu banyak aspek-aspek yang harus dikumpulkan hingga menjadi suatu panduan ringkas. Nah, agar tidak bingung, Anda bisa mencoba cara membuat roadmap di bawah ini.

1. Tentukan visi dan misi strategis

Salah satu cara membuat roadmap adalah menentukan visi dan misi. Penting sekali bagi Anda mengetahui secara mendalam apa saja tujuan yang ingin dicapai dari bisnis. Hal tersebut berguna sebagai landasan atau acuan dasar dalam merancang aspek-aspek lainnya.

2. Sesuaikan dengan kondisi pasar

Mengingat bahwa keinginan setiap pasar sangat dinamis dan berbeda-beda, maka Anda perlu menganalisa kondisi tersebut agar bisnis dapat berjalan tepat sesuai target utama. Sehingga, sasaran penjualan pun mampu menghasilkan keuntungan yang diharapkan.

3. Memperhatikan segala aspek

Cara membuat roadmap berikutnya ialah memperhatikan hal-hal yang menjadi pertimbangan konsumen saat hendak membeli. Misalkan terkait kemasan, kualitas, fungsi, fitur, maupun harganya. Untuk itu, disarankan agar suatu bisnis setidaknya memiliki keunggulan atau nilai lebih tersendiri agar mampu bersaing di pasar.

4. Mengetahui masalah konsumen

Cara lainnya dalam merancang sebuah roadmap adalah dengan menemukan masalah dari konsumen. Artinya, Anda perlu mengetahui kendala ataupun kelemahan apa saja yang dimiliki banyak orang di luar. Jadikan hal tersebut sebagai acuan dalam mengembangkan suatu bisnis dengan peluang besar.

5. Kumpulkan feedback

Setelah mengetahui masalah dan berhasil menemukan solusinya, jangan lupa mengumpulkan seluruh feedback dari para pengguna. Cara membuat roadmap satu ini bisa membantu Anda mengetahui penilaian konsumen terhadap bisnis sebelum dipasarkan lebih luas hingga dijadikan sebagai bahan evaluasi.

Agar lebih mudah, cobalah gunakan survey online . Anda bisa menyebarkan survey secara manual ataupun dengan memanfaatkan situs survey seperti Populix . Tentunya Populix mampu memudahkan segala proses survey dari awal hingga akhir. Data akhirnya pun sudah pasti akurat!

Demikian informasi seputar apa itu roadmap, tujuan, hingga cara membuatnya. Jika roadmap bisa dilakukan dengan baik, maka bukan tidak mungkin tujuan perusahaan dapat tercapai. Semoga berhasil!

Baca juga: Contoh Mind Mapping Simple – Arti dan Langkah Membuatnya

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What Is a Business Roadmap — How To Set up a Business Roadmap

What Is a Business Roadmap — How To Set up a Business Roadmap

The 4 main types of business roadmaps 

Business capability roadmap, business transformation roadmap, business roadmap examples to inspire and guide you, who can use a business roadmap, business roadmap vs. business plan — what’s the difference, how to define goals for a business roadmap, how to prioritize using a business roadmap, a quick rundown of business roadmap templates..., how to make a business roadmap with airfocus:, finally, a business roadmap checklist — are you ready.

Airbnb is one of the biggest success stories of the modern age.

Anyone in the world can list their free space for rent or book a night in a stranger’s apartment, treehouse, or castle in minutes. 

At the time of their last fundraising in March 2017, Airbnb raised more than $3 billion — valuing the company at over $31 billion. 

Not bad for a business model written on a single piece of paper back in 2014.

This ‘document’ — half-jokingly referred to as "the infamous paper to take over the world" by Chip ­Conley, then Airbnb’s head of global hospitality — outlined specific objectives, features, key dates, and important milestones.

It condensed months of strategic thinking, planning, and research and displayed it in a way that was easy to review, keeping the entire company focused on becoming a billion-dollar unicorn.

Get started with ready-made templates

airfocus templates

.css-1rpxuvi{position:absolute;left:0;top:-85px;} What is a business roadmap?

A business roadmap is a long-term strategic document that shows where your company is going and the steps required to get there.


Unlike lengthy business plans, it does not show the individual items and activities required in fine detail.

Instead, it focuses on the big picture, clearly showing your company’s major objectives and the high-level strategies it will use to achieve these — this helps keep stakeholders and team members aligned and on track to succeed.


But most importantly, business roadmaps are not set in stone. The activities and priorities outlined in a business roadmap are open to debate and can be reshuffled if needed to better reflect the current environment.

The most common use case for a business roadmap is to show how the business plans to grow. Still, they can be used for other strategic projects, such as change management, enterprise architecture projects, or even by individual departments.

Generally speaking, there are four main types of business roadmaps . They are:

Department roadmaps. These are roadmaps that define and explain how a particular department can move forward to address its goals. Defining a department roadmap is one of the best ways to ensure that the entire team is on the same page and working towards the same objectives. 

Business development roadmaps. On the other hand, business development roadmaps encompass the bigger picture of your business. Rather than looking at various departments’ goals, this looks at the larger goal that all departments are working together to reach, and how they’ll reach that goal. 

Product roadmaps. Product roadmaps are useful for identifying the goals of a particular product and outlining the phases of development that will need to happen to get there. A product roadmap should encompass the entire lifecycle of the product, not just pre-deployment. 

Project roadmaps. Similar to a product roadmap, a project roadmap is a roadmap that generally involves a small group of people, such as one team. The project can be a product to be released, internal app development, redesigning a space, and so on. 

Now that you have an idea of the main types of business roadmaps, let's look at and define the qualities of more some specialized roadmaps, starting with a business capability roadmap . This roadmap is used to outline the large-scale capabilities a business would like to have. 

For instance, if your business is looking to target a specific demographic, break into a particular market, or offer a new service, this would fall under a business capability roadmap. What can your business do to develop the capability to produce a product or supply a service, and how will it accomplish these tasks?

Example of a business capability roadmap 

It's easy to find tools and examples online that will help you create your own business capability roadmap. These roadmaps take on different forms and routes, though most focus on dividing tasks between departments and teams. 

From there, arrows or some other directional icon illustrate which tasks need to be completed first for the next set of tasks to begin. This can look like a Kanban board or a traditional brain-mapping tool. 

Business transformation roadmaps analyze the current state of your business, set goals for how you want to change your business in significant ways, and then outline how you will get there. 

The most common reason for using a business transformation roadmap in today's world is digital transformation. That's the process of transitioning traditional workflows and strategies into digital workflows and strategies. 

Example of a business transformation roadmap 

In a business transformation roadmap, the focus will be on transforming each department individually rather than looking at how the changes in each department interact with one another. There will be some overlap, but for the most part, each department will have a unique roadmap. 

That roadmap will involve how various tools and processes can be replaced or replicated digitally. Then, it'll assign that process to multiple department heads and teams. It should also include the allocation of resources required for the transition. 

Before moving on, let's look at some business roadmap examples. Below are some important roadmap examples that will hopefully inspire you to start moving your business forward in a structured, organized way. 

Strategic roadmap

A strategic roadmap outlines a vision for your business. It's a mission you want to complete, a value you wish to embody, or a product you want to deploy. Whatever it is, the purpose of a strategic roadmap is to help you get there. 

Content calendar roadmap

A content calendar roadmap maps out the content your business will be creating and publishing in a given timeframe. Generally, a content calendar roadmap is reused repeatedly as you build up your content strategy. 

IT architecture roadmap 

The last roadmap example we'll touch on is an IT architecture roadmap . This type of roadmap helps your business implement the right types of technology and infrastructure. It's usually very detailed and aims to keep your business modernized and secure.

Whether you are an entrepreneur, a business owner, or a marketing manager, everyone can use a business roadmap to make communicating complicated strategy effortless.

You can even use a business roadmap to plan your own career path — what do you want to achieve, by when, and why?

By identifying potential opportunities to grow and develop, as well as the partners and resources you’ll need to make that happen, you’ll be in the driver’s seat, whichever industry you work in.


As an entrepreneur, a business roadmap is critical.


You've probably got a million ideas and just as many responsibilities, so regularly reviewing your twenty-page business plan simply isn’t possible (or advisable!).

Instead, you should create a business roadmap.

At a glance, you can see how your current activities relate to your business's long-term strategic objectives and instantly make changes if required.

As a roadmap is so easy to review, you can share this with new team members to quickly bring them up to speed. You could also use it to get buy-in from investors, quickly illustrating your future growth potential and what their investment would enable you to achieve.

Business owners

As a business leader, you likely have a crystal clear idea of where you want to take the organization in the future. You wake up every morning with a mission in mind — after all, you built this company with purpose, and that purpose acts as your true north in everything you do.

You know where you’re going… but does anyone else?


For small business owners, a business roadmap is essential.

It helps you structure your vision, reign in your ambition, and see the essential steps required to move forward. You'll also be able to predict risks along the way and what resources you'll need to bring your dream to life. For example, you may have ambitious development tasks up ahead — the remit for which lies beyond your personal technical capabilities. Here, finding an appropriate partner will be necessary to avoid any costly mistakes.

For more established companies, a business roadmap will help you explore new directions, identify inefficiencies, and fine-tune your focus as the market evolves.


If you are looking to sell your company, you might not be focused on long-term strategy. However, an effective roadmap will increase the value of your business.

In this instance, a business roadmap will help stabilize and motivate your management team. With a clear direction, your key personnel can continue to do their best work, even if you leave the business.

It will also show real potential for growth, demonstrating to buyers the potential future value of your business. 

Business managers

Managers are uniquely placed to recognize business needs and opportunities.


You see what happens every day, on the ‘front line,' but you’ve also got access to the C-Suite to ask for further funding.

Perhaps you've got big ideas on how to achieve your goals and need to convince senior management or executives in your organization. Perhaps you need more team members, resources, or just support for your strategy.

So how do you get it?

Don't waste your time writing a lengthy document or a complicated presentation.

Instead, use a business roadmap.

By boiling down your big idea into key steps, you'll keep your audience engaged and focused on the benefits of your strategy rather than the difficult implementation details. 

Historically, business plans have been an essential document for any business.

As little as a decade ago, if you approached someone with a business concept without a fully bound, multi-page business plan, you'd have been called naive and underprepared.

However, attitudes are changing. And the entire business world has become more fast-moving and agile. 

Stories of businesses raising millions in investment from just a pitch deck (Uber) or a 1-page document (Airbnb) are now commonplace, and lengthy business plans feel like a thing of the past.

So, let's put a business plan and a business roadmap head-to-head...

What is a business plan?

A business plan is a document that explains the commercial potential of a business. 

There are no rules for what it should include, but it generally takes an essay format with structured sections that explain what your company is going to do, how it will achieve its goals, what the key risks are, and what the opportunity is. It often includes projected cash flow and other financial predictions.

Sure, they might be traditional, but a comprehensive business plan does have its advantages:

It demonstrates to investors, lenders, and other interested parties that you've done the research necessary to build the business correctly.

It shows the financial viability of your company in detail.

It helps get everyone involved on the same page and aligned on the direction of the company.

It might be required to get business loans or government grants. Some traditional investors expect to see a lengthy business plan.

There is hard evidence of the effectiveness of good business plans, too — a study by Professor Andrew Burke from the Cranfield School of Management proved that companies that write plans and use them grow 30% faster than businesses that fail to plan. 

The problem with business plans...

The thing is, a comprehensive business plan takes time to create.


Choosing the right words, creating countless tables, and doing comprehensive research might reveal valuable insights and tell a compelling story, but it also drags you away from building your product, talking to customers, or getting real market feedback.

In 2018, the Harvard Business Review wrote:

  “The real key to succeeding in business is being flexible and responsive to opportunities. Entrepreneurs often have to pivot their business once it becomes clear that their original customer is not the right customer or when it turns out that their product or service fits better in an alternate market. Because of these realities, business plans are written at the start end up nothing more than a fable”.

Enter: the business roadmap and all its benefits! 

This is where a business roadmap truly excels. By focusing on high-level steps, the benefits are:

It can be reviewed quickly and constantly, enabling everyone to check if they are on track.

When the product, market, or opportunity shifts , the roadmap can be modified quickly.

It keeps the business focused on the big picture, spotting potential roadblocks and obstacles earlier.

So, which is best?

A business plan is still a critical document for many businesses today, particularly those who need one to secure funding, financing, or convince traditional investors.

Yet, modern businesses benefit from increased agility, making a business roadmap a leaner, faster, and more responsive document.

In our view, there’s one clear winner: the business roadmap. However, most of the time, a business roadmap and a business plan work hand-in-hand.

By now, you should have an understanding of what a business roadmap is and how it can be applied in your business to map your strategic direction.

Probably you’re pretty eager to get started building your roadmap now.

But, it's important to realize that the strategic thought that takes place before you create your roadmap is just as valuable as the act of creating the roadmap itself.

Start with foundations by setting effective goals.

Then, build your roadmap to achieve these goals.

1. Understanding long-term goals

What do you want to achieve in the next 3 to 5 years?

These long-term goals will help shape your business roadmap — if an activity doesn’t play a role in helping you reach a long-term goal, then it doesn’t deserve a place in the roadmap today.

Long-term goals can be associated with:

Revenue: The simplest to explain but the hardest to achieve, e.g., increasing profits or revenue by a certain percentage within a defined time.

Growth: Expand the company through new employees, resources, or other key measures.

Service and reputation: Improve the quality of your services, leading to increased customer satisfaction or customer retention.

Social: Increasingly, businesses are setting long-term goals to give back to society or the environment.

2. Setting Short-term goals


The context set by long-term goals helps you identify what you need to do in the near future to progress along your strategic journey. Short-term goals are ideal milestones or destinations for your roadmap.

Remember, the best short term goals are SMART:

Specific . They should be targeted and highly detailed, so they can be easily understood.

Measurable . Set a metric that can be continually reviewed. This will prove progress is being made.

Action-oriented . Specify what actions need to be taken and when.

Realistic . Goals should be challenging but achievable. Make your goals realistic by reflecting on your past performance.

Time-specific . Look ahead and set a hard deadline to keep things on track. 

3. Speak with stakeholders

Once you've got a solid understanding of both your long and short-term goals, it's essential to get your team or employees motivated to achieve them.


Involve them in the process of creating your goals and listen intently to their feedback. After all, if they feel they helped shape where the company is headed, they will be more motivated to get there.

4. Identify key steps on your roadmap

Now for the exciting part — the first steps of building your roadmap:

Look at your goals and consider what major steps will be required to achieve them.

Annotate each of those steps with a brief high-level description.

Place these steps into order and consider whether you will have the resources required (such as people and time) to complete them. Make sure you can defend why the steps should be completed in this order. 

Critique your roadmap — is this realistic? If conditions change, can your roadmap adapt?

No team has unlimited resources. 

So to help you decide which projects or initiatives deserve a place in your business roadmap, you need to prioritize. This will make sure you get the most impact on your goals with the fewest resources possible.

There are many different approaches to prioritizing a roadmap, but the most quantitative and scientific way is to use a " prioritization matrix " or "weighted scoring model". This is a proven and field-tested framework used by companies like Nike, Shell, and The Washington Post. It will identify key risks and help your roadmap be as focused and successful as possible.

We built ready-to-use prioritization frameworks within all of our templates , so you don’t need to invent your own. But, if you prefer to do it manually, here is a step-by-step business roadmap prioritization guide.

1. Determine choices

Write down all the possible things you could add to your roadmap right now. For example, this could be a new sales initiative, a new marketing campaign, or a recruitment cycle.

2. Pick and rate criteria

Next, you need to figure out how you'll decide which item is more important than the others. These will be unique to your organization but could be current business goals like revenue increase, cost to implement, or strategic fit.

You can optionally assign these items a weight, showing how important each of the criteria is to your business.

For example, your primary goal for the year might be to increase revenue, so you might double the weight of this criteria. 

Place these criteria into a table as below:


On a simple 1-5 scale, rate each of the rows in the columns. 5 is most desirable, and 1 is least desirable — for example, for 5 could mean high revenue potential and lowest cost.


3. Calculate

Multiply your scores by their weight. The highest scoring total rows are your priorities. 


Now you understand how to use this matrix, you can plan and explain your prioritization decisions to stakeholders.

To save time, try using the airfocus built-in scoring feature and prioritization tool, which does all the hard calculations work for you.


You don’t need to start from scratch with your business roadmap.

These templates all allow for unique roadmapping requirements — including a built-in prioritization feature, which can flex to your unique criteria.

For marketing teams , calculate the impact of your work with this marketing planning and prioritization template . Simply change the value criteria from brand awareness to whatever KPI you are tracking.

Business owner, strategist, consultant, or executive ? Get everyone on the same page instantly with our business project roadmap template . Justify your decisions and spend with the built-in prioritization matrix

Startup founder ? Build a billion-dollar empire by bringing order to chaos with this startup roadmap template . It'll tell you in seconds what you should be working on next.

Creating a business roadmap is simple with airfocus.

Start by selecting our business roadmap template. We offer pre-built templates for a wide range of situations that are fully adjustable and built on proven decision-making and roadmapping methods. Plus, our templates are fully customizable — giving you the best of both worlds.


Add your projects, features, and initiatives manually or import them from your existing tools. Airfocus integrates Jira, Trello, Asana, or CSV as well as 1000+ other tools via Zapier. 


Once you've added your items, you can map your priorities on a chart to better understand what projects are most important.


Next, organize your items into a beautiful roadmap with a simple drag-and-drop. a. Prioritization Chart


b. Timeline view


c. Board view


Finally, share your roadmap in minutes through a share link so everyone is aligned with your strategy. When your priorities change, so too will the shared version of it, keeping everyone in the loop.


Cut through the clutter of PM Content with our bi-weekly digest

Don't forget to regularly revisit your roadmap to make sure you are on track!

Don’t worry if your head is spinning a little with all this new information.

Once you’re in the swing of things, creating a business roadmap will become second nature. 

For now, though, simply follow the checklist to make sure you’ve crossed all the Ts and dotted all the Is...

Strategy and ownership:

Is your roadmap centered around achieving a clear mission, vision or goal?

Do you have cross-business buy-in from stakeholders to ensure support throughout the project?

Have you secured and funded the resources required?

Have you allocated each work item in the roadmap to encourage accountability?

Scoping and analysis:

Is the roadmap structured around major themes and events?

Is the scope of the roadmap clearly defined, with set timeframes?

Is it obvious what the key milestones are and what success will look like at these stages?

Are your items prioritized, with the reason for their prioritization clearly recorded?

Measurement and communication:

Remember, transparency encourages efficient and honest communication — is your roadmaps easily accessible to stakeholders and implementation teams?

Is it clear who should make changes to the roadmap if and when it’s necessary?

Reality check:

Have you allowed for an ongoing review of the roadmap, to check progress and make corrections?

Is the pace of change achievable with the resources available?

Have you accounted for dependencies between items — and conceived of workarounds — to avoid last-minute blockers?

Answered ‘yes’ to all of the above?

Now, you are ready to go! 

Don’t forget - a business roadmap isn’t designed to replace the business plan entirely. Instead, a roadmap will help you stay on track and quickly reshuffle your priorities — visually communicating changes to all stakeholders whilst supporting strategic decisions with valid data.

If you’re totally new to roadmapping, there are tonnes more to learn over on our blog.

airfocus was designed to help managers get the right stuff done, so there’s no shame in using one of our business roadmap templates to get started. There are dozens to choose from on our website, so go take a look . Or watch our short video on how to get started:

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Tips Membuat Roadmap Bisnis yang Efektif dan Tujuannya

business roadmap adalah

Tahukah Anda bahwa roadmap bisnis nyatanya sangat penting dalam perusahaan? karena roadmap bisnis ini merupakan salah satu peta yang menjadi tujuan rencana kerja perusahaan dalam mendukung setiap kinerja divisi lainnya.

Sama halnya peta yang menunjukkan arah lokasi, roadmap adalah panduan bagi perusahaan untuk mencapai tujuan atau menyelesaikan suatu proyek yang dijalankan. Secara singkat, roadmap adalah peta atau panduan bisnis agar mampu mencapai tujuan organisasi.

[novashare_tweet tweet="Tujuan roadmap bisnis adalah menjaga agar pemangku kepentingan dan perusahaan tetap selaras dengan tujuan bisnis." theme="simple-alt" hide_hashtags="true"]

Table of Contents

Pengertian Roadmap Adalah

Nah, sedangkan dalam suatu manajemen proyek , roadmap adalah rencana strategis yang mendefinisikan tujuan atau hasil yang diinginkan dan mencakup langkah-langkah utama atau metode yang diperlukan untuk mencapainya.

Roadmap adalah strategi yang berfungsi sebagai alat komunikasi, dokumen tingkat tinggi yang membantu mengartikulasikan pemikiran strategis, alasan, serta rencana dan tujuan dibaliknya.

Dengan adanya peta kerja bisnis, maka perusahaan bisa lebih mudah menentukan rencana atau bisnis plan yang akan dijalankan. Termasuk, dalam hal penyelesaian proyek dan pengembangan SDM yang tepat.

Tujuan Roadmap Bisnis

Roadmap bisnis mirip seperti bisnis plan. Akan tetapi, bisnis plan membutuhkan rencana yang detail dan terperinci, roadmap adalah dokumen kerja yang fleksibel untuk mencapai tujuan yang relevan bagi pemangku kepentingan.

Tujuan Roadmap Bisnis

Peta kerja bisnis yang menarik harus fokus pada pelaksanaan gambaran besar yang ingin mencapai dalam jangka waktu tertentu. Tujuan roadmap bisnis adalah menjaga agar pemangku kepentingan dan perusahaan tetap selaras dengan tujuan bisnis.

Tips Roadmap Bisnis

Anda membutuhkan cara untuk mengukur pencapaian sehingga Anda mengetahui kesehatan bisnis setiap saat. Sistem informasi manajemen didukung peta kerja bisnis yang efektif, bisa membantu mendukung keberhasilan dalam jangka panjang. Berikut beberapa tips roadmap bisnis yang bisa diikuti:

Menentukan Sasaran Pertumbuhan Bisnis

Tujuan membantu Anda fokus. Tetapi, bagaimana mencapainya? Buatlah roadmap bisnis dengan menentukan berapa tingkat profit? Berapa banyak klien? Serta, berapa tingkat konversi yang ideal?

Setelah menetapkan sasaran pertumbuhan bisnis, pastikan bahwa itu realistis dan bisa dicapai.

Mencapai Tujuan Dengan Langkah Strategis

Buat anggaran bisnis.

Anda membutuhkan anggaran untuk mencapai kesuksesan bisnis. Mengapa? Anggaran adalah ukuran keberhasilan dan kesehatan bisnis Anda. Selain itu, anggaran adalah peta kerja bisnis menuju kesuksesan.

Contoh Roadmap Bisnis

Berikut adalah salah satu contoh roadmap bisnis yang bisa dijumpai di industri.

Contoh Roadmap Bisnis

Roadmap bisnis di atas menunjukkan gambaran timeline singkat tentang proyek dan tenggat waktu setiap tim. Sehingga, tim bisa melihat bagaimana mereka harus berkontribusi dan membantu penyelesaian proyek.

Dengan menunjukkan proyek dan strategi masing-masing tim dalam roadmap bisnis, perusahaan bisa mengelola dan mengatur kinerja setiap orang sesuai tanggung jawabnya.

Terkadang, sebagai pelaku usaha Anda terlalu banyak menghabiskan waktu untuk melakukan tugas administratif. Sehingga, kurang fokus dalam mengembangkan inti bisnis. Agar memudahkan pengelolaan anggaran keuangan untuk mendukung peta kerja bisnis, gunakan Software Akuntansi Online dari Harmony.

Pakai Software Akuntansi Harmony untuk mendukung program afiliasi Anda dan mengelola pembukuan secara lebih modern. Didukung fitur dan modul akunting terpercaya, Software Akuntansi Harmony sudah dibuktikan oleh ribuan klien di seluruh Indonesia dapat membantu menyelesaikan pembukuan tanpa ribet.

Software Akuntansi Harmony adalah solusi pembukuan yang bebas ribet, akurat, dan sistematis. Bahkan, fiturnya dilengkapi otomasi pembuatan laporan keuangan instan dalam beberapa detik. Aplikasi Harmony dilengkapi teknologi Cloud dan antarmuka yang user-friendly. Mengelola anggaran keuangan dan pembukuan bisnis semakin praktis dan mudah, meskipun tanpa keahlian IT atau coding sama sekali.

Penasaran ingin membuktikan keunggulan fitur Aplikasi Harmony? Coba aja dulu yuk, GRATIS 30 hari, klik tautan ini . Silakan follow, like, dan comment akun Instagram ,  LinkedIn , dan  Facebook Harmony agar tak ketinggalan info menarik dan terkini lainnya, ya.

Business Forecast : Ikuti Metode dan Cara Praktis Membuatnya

Trade financing membantu bisnis perdagangan internasional, pahami user flow dan peran penting bagi bisnis, tips membuat action plan agar target bisnis tercapai, cara membuat toko online yang praktis bagi pemula bisnis, kenali jenis jenis kolaborasi bisnis untuk pengembangan usaha, 7 ide pemasaran video yang mudah dan berdampak untuk bisnis kecil anda, seperti apa biaya periode dan bedanya dengan biaya produk, fungsi nota debit dalam usaha, contoh dan cara praktis membuatnya, kode faktur pajak, pelajari jenis dan kegunaannya.

Roadmap Bisnis

Berkolaborasi secara efektif dalam memvisualisasikan dan mengkomunikasikan pertumbuhan bisnis anda dengan templat online interaktif.

Lebih Banyak Contoh Template Roadmap Bisnis

Peta Jalan Produk

Peta Jalan Produk

Templat Peta Jalan Produk

Peta Kemampuan Bisnis

Template Rencana Aksi Strategis

Peta Proses Rencana Strategi

Creately membantumu melakukan ini dengan

Panduan dan praktik terbaik.

Peta jalan bisnis adalah diagram satu halaman yang secara ringkas memvisualisasikan tujuan utama bisnis dan strategi untuk mencapai pertumbuhan bisnis. Ini memberikan tinjauan tingkat tinggi tentang gambaran besar dari semua ide dan inisiatif bisnis sambil menyoroti tugas, peran dan tanggung jawab, dan tenggat waktu. Ini membantu memahami aktivitas karyawan yang terisolasi dari berbagai departemen dan bagaimana mereka menjadi bagian dari rencana yang lebih besar.

Cara Membuat Roadmap Bisnis

Lebih banyak template dan ide visual untuk perencanaan bisnis

Templat Jadwal Proyek

Piagam Proyek Satu Halaman

Peta Jalan Produk Scrum

Rencana Aksi Bisnis

Rencana Aksi Strategis

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Integrasi yang memang dirancang dengan platform yang anda gunakan setiap hari.

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Istilah roadmap masih asing bagi sebagian besar orang. Apa itu roadmap ? Secara umum, roadmap memiliki pengertian sebagai suatu peta atau panduan yang digunakan sebagai petunjuk dalam mengarahkan jalan yang sengaja dibuat dengan cara yang lebih rinci maupun sistematis terkait pelaksanaan suatu program kegiatan dalam kurun waktu tertentu.

Tahukah Anda bahwa roadmap bisnis sangat penting dalam perusahaan? Roadmap bisnis merupakan salah satu peta yang menjadi tujuan rencana kerja di perusahaan dalam mendukung kinerja setiap divisi lainnya. Oleh karena itu, penting bagi Anda untuk mengetahui secara lengkap mengenai roadmap , mulai dari pengertian, tujuan, prinsip, fungsi, tips, hingga contohnya. Simak artikel berikut agar membantu Anda dalam membuat peta kerja bisnis yang efektif!


Apa Itu Roadmap?

Tujuan roadmap, prinsip dasar roadmap, fungsi roadmap, tips bisnis roadmap, contoh bisnis roadmap.

Menurut Wikipedia, arti roadmap adalah peta jalan. Sehingga dapat dikatakan bahwa pengertian roadmap adalah suatu peta jalan, atau arahan yang mampu menjelaskan jalanan dan juga alur transportasi dalam mencapai suatu tempat tertentu. Maka dari itu, bagi Anda yang ingin membuat suatu program khusus di dalam kantor maupun di lapangan, maka program ini dapat Anda jadikan sebagai salah satu alternatif untuk membantu. Dalam pelaksanaannya nanti, peta kerja ini akan membantu Anda dalam menjelaskan area lebih rinci kepada orang lain ataupun tim Anda lebih dalam mengenai perusahaan.

Roadmap menjadi instrumen yang mempersatukan seluruh kegiatan dalam lingkungan yang membatasinya. Selain itu, roadmap juga bisa memberikan petunjuk tentang dari mana dan akan kemana dalam melakukan perubahan guna mensukseskan sebuah program. Hal ini sangat penting mengingat pemahaman masing-masing orang berbeda. Roadmap juga mampu menjelaskan sebuah program atau rencana dengan sistematis dan tersusun sehingga sangat penting bagi Anda yang melakukan penjelasan dengan sistem metode. Dengan adanya peta kerja bisnis ini, maka perusahaan dapat lebih mudah menentukan rencana kedepannya. Hal ini termasuk dalam pengembangan SDM yang tepat. Gunakan sistem manajemen kompetensi training untuk meningkatkan kualitas sumber daya manusisa dengan tepat agar sesuai dengan standar perusahaan. 

Dengan adanya peta kerja , maka seluruh instrumen dapat Anda persatukan. Hal ini karena roadmap mampu memberikan berbagai petunjuk terkait dari mana dan akan kemana perubahan akan dilakukan dalam rangka mensukseskan suatu program. Hal ini sangat penting karena setiap orang memiliki pemahaman yang berbeda-beda. Terutama jika Anda melakukan berbagai kegiatan atau suatu program secara bersama-sama dengan tugas yang berbeda-beda.

Maka dari itu, apabila membuat peta kerja bisnis, maka Anda wajib memberikan pengarahan dan juga pemahaman terhadap program tersebut. Peta kerja juga bisa Anda jadikan sebagai suatu acuan dalam melakukan perubahan bagi setiap individu di dalam berbagai bidang. Roadmap dapat menjadi instrumen penting yang mampu membantu perubahan lingkungan di sekitar, sesuai dengan karakteristik ataupun sifat yang sudah ada. Selain itu roadmap mampu menjelaskan suatu rencana ataupun program secara sistematis dan juga tersusun.

Pada dasarnya roadmap bisnis mirip seperti bisnis plan. Namun, bisnis plan membutuhkan rencana yang detail dan terperinci. Sedangkan, roadmap adalah dokumen kerja yang fleksibel untuk mencapai tujuan yang relevan bagi para pemangku kepentingan. Peta kerja bisnis yang menarik harus fokus pada pelaksanaan gambaran besar mengenai capaian dalam jangka waktu tertentu. Sehingga secara garis besar tujuan peta kerja bisnis adalah menjaga agar pemangku kepentingan dan perusahaan tetap selaras dengan tujuan bisnis.

business roadmap adalah

Apabila Anda ingin membuat roadmap , terdapat beberapa prinsip dasar yang harus Anda ikuti. Hal ini bertujuan untuk menghindari  kesalahan dalam membuat peta kerja . Berikut ini adalah prinsip dasar dalam membuat roadmap , antara lain:

Baca juga: Gantt Chart adalah Tools untuk Efisiensikan Manajemen Proyek Bisnis!

Selain itu, roadmap juga memiliki suatu template khusus agar orang tidak salah dalam pembuatannya.

Memberikan penjelasan yang sistematis

Seringkali, sebuah ide datang kepada Anda entah dari mana, termasuk ketika sebuah organisasi ingin mengadakan suatu kegiatan. Jika tidak menginformasikan ide yang muncul kepada tim, maka mereka tidak akan mengetahuinya. Sehingga, ide atau konsep harus Anda komunikasikan kepada sesama anggota tim. Namun, penyampaian gagasan ini harus beriringan dengan pengetahuan strategi agar dapat mengadakan kegiatan. Oleh karena itu, penjelasan ide atau konsep harus sistematis dan jelas. Pembuatan roadmap bertujuan agar dapat menentukan berbagai langkah tindakan setelah menyampaikan ide.

Menyatukan berbagai pemahaman

Pasti akan selalu ada perbedaan dalam persepsi setiap anggota dalam suatu tim atau organisasi. Untuk mengatasi hal ini, perlu adanya pembicaraan bersama atau diskusi. Selain itu, perlu adanya arahan atau acuan agar diskusi berlangsung dengan berfokus pada apa yang telah menjadi pedoman bersama. Tentu saja, dalam hal ini, roadmap dapat berfungsi sebagai instrumen untuk menyatukan ide-ide yang berbeda. 

Bukan hanya itu roadmap akan menyatukan rencana dan strategi untuk melakukan suatu kegiatan. Jadi, pada akhirnya, semua kegiatan akan menjadi satu kesatuan hingga tujuan kegiatan dapat tercapai. Mungkin proses penyatuan tidak sesederhana yang Anda bayangkan, tetapi, proses penyatuan yang tampak sulit pada awalnya nantinya dapat membantu organisasi dalam mencapai hasil atau tujuan yang diharapkan.

Menunjukkan arahan yang tepat

Mengadakan kegiatan harus dimulai dengan perencanaan yang matang. Kegiatan tidak akan berjalan dengan baik jika tidak melakukan perencanaan terlebih dahulu. Bukan tidak mungkin kegiatan tersebut akan gagal karena kurangnya persiapan. Maka dari itu, Anda perlu membuat rencana yang mencakup acuan kegiatan. Anda bisa membuat perencanaan dalam bentuk sistematis sehingga setiap kegiatan berjalan lancar dengan alur yang tepat. Oleh karena itu, pada suatu kegiatan memerlukan roadmap jika ingin membantu tim dalam bekerja sama untuk menyelesaikan tugas-tugas tertentu. Dengan petunjuk ini, setiap anggota tim dapat saling memahami dan bekerja sama untuk mencapai visi.

Baca juga: 5 Tips untuk Manajemen Waktu Proyek yang Paling Efektif

Bagi Anda yang sedang merintis usaha, tentu membutuhkan cara untuk mengukur pencapaian sehingga Anda mengetahui keadaan bisnis setiap saat. Sistem informasi manajemen serta peta kerja bisnis yang efektif, hal ini tentunya bisa membantu mendukung keberhasilan perusahaan Anda dalam jangka panjang. Namun dalam membuat roadmap terdapat beberapa hal yang perlu Anda perhatikan. Agar tidak bingung dalam membuat roadmap , tanyakan beberapa pertanyaan di bawah ini:

Dengan berfokus kepada pertanyaan-pertanyaan tersebut, Anda sudah membuka pintu untuk mulai membuat roadmap dengan baik. Sehingga, akan selalu ada ide-ide cemerlang untuk membuat usaha lebih baik lagi kedepannya. Berikut beberapa tips untuk melakukan roadmap bisnis:

Menentukan sasaran pertumbuhan bisnis

Perlu Anda ketahui bahwa keinginan setiap pasar berbeda-beda. Dalam hal ini, maka Anda harus bisa melihat perbedaan tersebut agar produk yang dirilis nanti bisa tepat sesuai sasaran. Hal ini tentunya akan berpengaruh positif pada tercapainya  target penjualan dengan baik. Dengan memiliki tujuan membantu Anda fokus. Tetapi, bagaimana mencapainya? Buatlah roadmap bisnis dengan menentukan berapa tingkat profit, berapa banyak klien serta berapa tingkat konversi yang ideal. Setelah menetapkan sasaran pertumbuhan bisnis, pastikan bahwa itu realistis dan dapat Anda capai. 

Baca juga: 10 Alasan Mengapa Modul Manajemen Proyek Sangat Penting bagi ERP Konstruksi

Mencapai tujuan dengan langkah strategis

Dalam hal ini, Anda harus dapat memberikan penjelasan rinci tentang misi bisnis. Agar Anda dapat lebih mudah dalam pembuatannya, Anda dapat terlebih dahulu membuat konsep tujuan bisnis untuk membantu Anda. Tujuan-tujuan ini harus diciptakan secara berkelanjutan sehingga dapat menjadi sebagai cikal bakal atas suatu pencapaian tujuan di masa depan. Anda harus menetapkan tujuan dan membaginya menjadi langkah-langkah yang lebih kecil. Alih-alih menetapkan tujuan, katakanlah Anda ingin meningkatkan keuntungan sebesar 50% dalam sebulan. Lebih baik lagi, dapatkan satu klien baru untuk meningkatkan keuntungan.

Buat Anggaran Bisnis

Untuk menjadi sukses dalam bisnis, Anda harus memiliki anggaran. Mengapa? Anggaran adalah ukuran keberhasilan dan kesehatan perusahaan Anda. Selain itu, anggaran berfungsi sebagai peta kerja bisnis untuk menuju kesuksesan perusahaan. Dengan anggaran, Anda bisa melihat berapa banyak pendapatan dan pengeluaran bisnis. Tak hanya itu, Anda juga dapat merencanakan anggaran dan strategi pemasaran untuk periode berikutnya jika memahami kondisi keuangan bisnis.

Berikut adalah salah satu contoh roadmap bisnis yang bisa Anda jumpai pada suatu perusahaan.

contoh roadmap bisnis

Contoh roadmap bisnis di atas menunjukkan gambaran timeline singkat tentang proyek dan tenggat waktu setiap tim. Sehingga, tim bisa melihat bagaimana mereka harus berkontribusi dan membantu penyelesaian proyek. Dengan menunjukkan proyek dan strategi masing-masing tim dalam roadmap bisnis, perusahaan bisa mengelola dan mengatur kinerja setiap orang sesuai tanggung jawabnya. Oleh karena itu, gunakan aplikasi timesheet agar Anda dapat memantau efisiensi kinerja karyawan dan membuat laporan analisisnya. 

Roadmap adalah peta atau panduan untuk suatu kegiatan yang memainkan peran penting dalam keberhasilan kegiatan. Sebab, semua orang yang terlibat dalam suatu kegiatan akan mendapat informasi yang lebih baik dari panduan ini. Selain itu, dengan panduan ini, setiap orang dapat mempelajari lebih lanjut tentang perencanaan kegiatan secara mendalam. Oleh karena itu, pembuatan roadmap harus dengan cara yang tepat dan sistematis serta melibatkan berbagai anggota organisasi yang terlibat. 

Hingga saat ini, tampaknya masih banyak organisasi yang menggunakan berbagai langkah pembuatan panduan ini. Sebab roadmap dinilai sebagai suatu cara praktis yang dapat dilakukan untuk menjelaskan suatu ide dan strategi yang diambil untuk bertindak dan mencari solusi. Namun kini Anda tidak perlu khawatir karena Sistem Manajemen Proyek dari HashMicro menghadirkan platform komunikasi yang memudahkan pendistribusian tugas, ketepatan penyelesaian proyek, dan pemanfaatan sumber daya yang dimiliki.

apa itu roadmap

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Home » How to Create a Business Roadmap?

How to Create a Business Roadmap?

This article includes:

What Is a Business Roadmap?

How to make a business roadmap, what makes a good business roadmap, what are the business roadmap elements, who can use a business roadmap, what are the different types of business roadmaps, what is a business roadmap template, what is a small business roadmap, what are the business roadmap tools.

A business roadmap is an essential tool for any business. 

It helps visualize the different aspects of business activities and measure progress by defining how to reach an organization’s objectives. 

You can use business roadmaps in various ways – from daily management tasks to staying on top of long-term strategic goals.

This article will cover everything you need to know about business roadmaps.

A business roadmap is a plan that shows how the different aspects of business activities will lead to achieving strategic goals. Individuals in charge of specific areas and managers and executives need to overview all business operations.

Creating a business roadmap is vital in analyzing a company’s performance and assessing its future potential. They’re used to plot out the itinerary for accomplishing objectives and tracking progress.

A business plan differs from a business roadmap. Business plans are long-term, while roadmaps focus on short-term goals and objectives. Business plans include information about the company’s finances, but roadmaps don’t need to be as detailed or comprehensive; they just need to give a general idea of what you should do next.

A business roadmap is a document that outlines the steps needed to reach an end goal. 

Creating a practical business roadmap can seem like a daunting task, especially if you’re not sure where to start. But it’s not as complicated as it sounds! 

Many online tools can help with this task, too. So don’t worry if you’ve never done this before – we’ll walk through everything step by step below.

Define Your Business Vision and Strategy

One of the first steps in a business roadmap is to get your vision, mission, and strategy in place. Without this, it would be difficult to create specific objectives and tasks for your roadmap . Planning your business vision and design helps you determine what actions need to take place and ensure that you align all of them with your goals and objectives.

Identify Business Objectives and KPIs (Key Performance Indicators)

The next step is to identify the business objectives you want to achieve. Business Objectives can be anything from increasing sales by X%, gaining Y new customers each month, or creating a product that will revolutionize an industry. 

These objectives should align with both your company’s mission statement short and long-term strategic plan. When setting up business objectives, keep in mind how they relate to your strategy. 

For example: Suppose you have a goal of achieving 100% customer satisfaction. Think about what it would mean for sales growth to accomplish this objective. 

Business KPIs are the metrics that you could use to achieve these objectives. Business Objectives and Business KPIs should always go hand in hand.

Key Performance indicators refer to those metrics that help measure the performance of any Business strategy or initiative. They can be anything from the number of new customers acquired per month, the growth rate for revenue over time, etc. Business KPIs are also used to track progress towards your Business Objectives.

Business Milestones and Timeline

Once you know your objectives, it’s time to set Business milestones – these are specific goals that need to be met for a business objective to become a reality.

Business milestones could include launching new products or services every quarter, hiring one person per month (if there’s a budget), etc. Business milestones should also have measurable results so you can track progress towards achieving them!

On the other hand, business timelines involve making estimates about when each milestone will happen (i.e., start date/end date), along with its associated cost. Costs could include financial capital and people’s hours spent working on tasks related to achieving your business goals within their role at work—functions such as marketing, sales, product development, etc. 

Business timelines should include any significant events such as product launches , new marketing campaigns, etc., that could affect progress towards objectives set out on the Business roadmap.

Assign Tasks and Responsibilities

The next step is to assign tasks and responsibilities to individuals or teams. Breaking down business objectives into specific, actionable tasks is essential for anyone trying to achieve them. Doing this also allows team members to understand better what they need to work on to contribute to the organization’s success.

When assigning tasks, make sure that they’re SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Setting SMART goals will help ensure everyone in the team understands what they need to do and when they need to do it.

Implement and Track Progress

The last stage is putting your Business Roadmap into action and tracking progress. Make sure to revisit your Business Objectives and KPIs regularly so that you can course-correct where necessary. Doing so will help ensure that you stay on track towards achieving your business goals!

Don’t miss out on your business’s potential

A roadmap is an essential tool for any business – don’t wait to create yours!

Let’s look at some of the essential features of a successful business roadmap.

The Business Roadmap Should Be Clear, Simple, and Understandable. 

Business roadmaps are meant for everyone to understand – from the CEO to an intern. 

They should also have a consistent format that makes it easy for people unfamiliar with your company’s business goals or strategy process (e.g., customers). 

Following this process will help determine where things stand about their needs/expectations.

Business Roadmaps Must Be Inclusive of Specific Parameters

A business roadmap should include key milestones, objectives, and deliverables along with tasks assigned so that there is no confusion about what needs doing next or when it might need doing. This process will also help ensure that team members know how to achieve those larger goals.

Granular and In-depth

The business roadmap has the right level of granularity, and it should be easy enough for anyone to understand but detailed enough that they’re helpful as well. If a business roadmap is too high-level, it won’t provide any direction on how to do a particular task and vice versa if the roadmap is too low.

It is crucial to find a middle ground and specify all the information needed but not too high for a layperson to understand.

Revise Regularly

The business roadmap is updated regularly. Business objectives and goals will change over time, so it’s essential to update your business roadmap accordingly. Doing this ensures that everyone has the most recent information and helps track progress and identify any potential issues/obstacles along the way.

Now that we know what makes a good business roadmap let’s look at the different elements.

Business Objectives

The purpose of a business roadmap is to help achieve business objectives, so these should be clearly defined and listed prominently on the business roadmap.

A milestone is an important event or achievement that needs to happen for business objectives to continue. They could include launching a new product, reaching a certain number of sales, etc.

Assigning specific tasks and responsibilities to individuals or teams is essential for achieving business objectives. Doing this also allows team members to understand better what they need to work on to contribute towards the organization’s overall success.

Business Roadmap Format

The overall layout of your business roadmap should be easy to follow so that anyone can understand where things stand at a glance. Using a style or template specific to your company is also essential to avoid confusion about which business objectives/milestones you referred to. 

You can present business roadmaps in formats such as Gantt charts, Kanban boards , or mind maps .

An essential tool like a business roadmap helps anyone achieve business goals – from the CEO and Board of directors to team members and individual contributors.

You can use business roadmaps in various ways – from daily management tasks to staying on top of long-term strategic goals. Different leaders in the company who need an overview of all business operations use the business roadmap.

Let’s take a closer look at who might benefit from creating a business roadmap:

There are many business roadmaps to choose from, but it’s crucial for you and your team members to understand what kind of business roadmap would be most suitable for them. Here are some examples:

Strategic Business Roadmap

This business roadmap assists businesses that are looking for long-term success. It covers the company’s vision, mission, and goals and how they plan on achieving them.

Project Business Roadmap 

Project business roadmap is for projects, and, as a result, its focus will be more on task management than strategic planning.

Marketing Business Roadmap

A Marketing business roadmap focuses specifically on strategies and campaigns that will help promote and sell a product or service.

Product Business Roadmap

Companies use this type of business roadmap with multiple products/services that need managing. It helps track the progress of each product line and determines when you should release new products into the market.

Technology Business Roadmap

A technology business roadmap is designed for companies that rely heavily on technology to run their business. It covers the development and implementation of new systems/technologies and how you will use them.

Business roadmaps are also easy to customize, so they’re perfect if you want something quick and straightforward. 

A business roadmap template is a pre-made business roadmap that is an example or starting point for future business roadmaps. 

They’re great because they save time by providing you with all the necessary elements already included.

Business roadmap templates also ensure consistency between business roadmaps so that it’s easy to identify essential information at a glance. These templates come in many different styles and formats, so you can choose one that suits your needs best.

The best way to start making your business roadmap is with free powerpoint templates that experts have already designed.

Let Us Take a Look at a Business Roadmap Template Below:

The first step in the business template will be to input the company’s name, logo, and website. This step will help personalize your business roadmap and give it a more professional look.

The next step is to input the title of your business roadmap. This title can be from “Strategic Business Roadmap” to “Product Business Roadmap.”

After that, you’ll need to list your objectives and goals. These can be anything from increasing sales to developing a new product.

Next, you’ll need to list the strategies and tactics you’ll use to achieve your objectives. This process could be anything from launching a new marketing campaign to expanding into new markets.

The final step is to add in any other information that you think is important such as timelines, budgets, or other business roadmap elements.

A small business roadmap is a template specifically designed for businesses with fewer resources and less complex operations.

The main difference between a small business roadmap and other business roadmaps is that smaller businesses typically have one or two key goals they’re trying to achieve. 

In contrast, larger companies may have several plans spread out over different company areas.

Small business roadmaps usually aren’t as detailed as others because there’s not enough time or resources to include everything. But using some important  small business tools  can help you grow quicker.

That said, it’s important to remember that even the most straightforward business roadmap can be beneficial when it comes to keeping your business on track.

Business roadmap tools are a great way to stay on top of daily management tasks by showing how they contribute to achieving strategic goals . 

Executives can use business roadmap tools to overview all business operations and individuals in charge of specific areas within an organization. 

Business roadmap tools significantly help for planning purposes. You can make them with pen and paper, Excel spreadsheets, or other software programs such as PowerPoint slideshows. 

Business roadmap tools are a great way to visually see and track the different aspects of your business, which is extremely important when it comes to measuring progress.

Additionally, individuals in charge of specific areas can use business roadmap tools. Tools such as marketing or product development allow them to understand how their work contributes to its overall success.

When tracking performance over time, business roadmap tools are essential. By comparing data from previous years, you can see whether your company is moving in the right direction or if any areas need improvement. Business roadmap tools can also help predict future growth or decline for an organization.

With a business roadmap in hand, literally and figuratively, you are on your way to success. Business roadmaps are essential for any strategy process, and you should create them with precision and care.

We hope this article helped provide you with a better understanding of business roadmaps and their uses.

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