Sample Proposal Letter to Sell Products [Free Samples]
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Learn how to write a proposal letter to sell products . Use our sample proposal letter to sell products as a template for your proposal letter.
sample 1 - Proposal Letter to Sell Products
Your Name Company’s Name Company’s Address City, State, Zip Code
Business’ Name Business’ Address City, State, Zip Code
RE: Proposal Letter for Billing Software
Dear [Owner’s Name],
I’m writing to recommend your business, [Business’ Name], use our billing software. Over ten years have passed since [Company’s name] entered this sector.
We favor offering premium goods at competitive prices. In addition to offering a wide range of in-house software products, we also discount third-party products.
I’m eager to speak with you in person so that we may fully discuss this business opportunity. Please contact me at [555-123-4567] or [[email protected]].
Signature Your Name List of Enclosures: copy of billing software proposal
sample 2 - Proposal Letter to Sell Products
Owner’s Name Company’s Address City, State, Zip Code
RE: Proposal Letter for Selling Billing Software Online
I’m writing to you regarding my sales proposal for our billing software . Our company has been selling our billing software wholesale.
I recommend selling the billing software in retail stores and offering the software online. Enclosed is the sales proposal for your review.
Signature Your Name List of Enclosures: copy of billing software proposa
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- Business Templates
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FREE 9+ Product Sales Proposal Samples in PDF | MS Word
When you want to sell certain products to potential buyers, you would want to make a product sales proposal . The proposal is a formally written document that introduces the products to the potential customer and provides the benefits that the product offers. It is often referred to as a sales pitch put in writing. Product sales proposals play an important role in a business, especially those that are well-written and very persuasive. One of the main uses of a product sales proposal is to persuade or convince potential buyers to buy a certain product. Here are sample proposals that you will surely find useful.
Product Sales Proposal Samples
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Size: 34 KB
Looking for a product sales proposal that will save you time and energy? Well, look no further as we bring you this customizable and print-ready proposal template that will surely help you get things done on time. This sample template is available in Word allowing you to easily make changes, add a logo or do whatever you want with the template to make the finished product appropriate for your needs. You will also be able to save a lot of time with the use of this wonderful template.
Size: 237 KB
Product sales proposals come in may different format based on the writers preferences or on certain requirements. A good sales proposal format to use is this sample product sales proposal format shown above. The sample is taken from the University of Kansas so it’s pretty much a guarantee that you will be able to come up with a good looking proposal if you use the format provided. Aside from a persuasive proposal, it first must be good looking to lure your readers to read further. Check it out now!
Size: 445 KB
Why do you need proposal samples. It is simply because you need help writing your own proposal. A product sales proposal sample above is just one of the many samples that you can rely on for help. This sample is for a software product which is four pages long. Not too lengthy and not too short either. Just the right reference to get your readers interested in the product that you have to offer. Proposal writing samples such as this one is indeed useful.
Size: 262 KB
Mobile products and other gadgets are in demand nowadays and they keep on getting updates and upgrades. It has now become a need and there seems to be an endless demand for these products. If you are into this business, then you better have a mobile product sales proposal created. Created a trendy and easy to follow proposal with the aid of this sample as reference. Instead of paragraphs that may drive readers away, this proposal sample uses bullets to show details and enumerate the benefits and advantages of their mobile product. Interested? Download the sample now!
Size: 16 KB
This proposal template in Word should be one of your go to templates in creating a proposal of your own. What can you do with it? You can customize the template according to your needs and preferences, like add a logo, remove certain parts of the proposal that are not necessary, change the font color and font size of the texts, add images, etc. And you can do all these changes easily and quickly. Just make sure that you have the appropriate software to be able to work on it.
A business proposal will include a list of the products or services that a business offers. So you not only sell the business as a whole, but you also introduce the products and the services that the business can offer. That is like hitting two birds with one stone. This business proposal outline is perfect for those who want to showcase what their business has to offer and attract both potential customers and investors alike. Why go for less f you can go for more? You will surely love this sample proposal outline .
Size: 357 KB
Deciding on a new product to make and introducing it to the market is always a challenge to any business. That is because you will never know how the market and your customers will react to it. If you need help with introducing a new product, then you will find the new product proposal sales template a lifesaver. Easily make proposals using this print-ready template. Just supply the required information to complete the document, save the changes and print your work.
Size: 263 KB
If the product that your business sells are bicycles, then a good sample material that you can use to persuade and attract potential customers to buy from you is the proposal sales sample shown above. The proposal includes a list of the bicycle products being offered, their benefits or advantages as well as the images of the products for visuals. Seeing the product in photos will pique the readers interest and may lead to a successful sale.
Size: 125 KB
Regardless of what type of product you are selling, you can definitely use this free product sales proposal form. It is blank proposal where you can add the specifications and details of the product you want to sell. Although this product consists only of a single page, you can still add more pages to it if needed. Just look at how convenient this template can be.
Size: 85 KB
Want to sell new food products? Why not write a new food product proposal? This sales proposal template will be a great tool to use to help you get started with your proposal. It is very simple and easy to use. Start downloading your copy now!
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Proposal Letter to Sell Products
Download this Proposal Letter to Sell Products Design in Google Docs, Word, Outlook, Apple Pages, PDF Format. Easily Editable, Printable, Downloadable.
Kick things off for the selling of a specific product with the use of the Free Proposal Letter to Sell Products template. Such a document is sure to get things off the ground in a very professional manner. This free to download item is also highly customizable and print-ready. PROPOSAL LETTER TO SELL PRODUCTS [DATE] Dear Mr./Ms./Mrs. [RECIPIENT NAME], I am writing to you regarding my sales proposal for one of our products, [PRODUCT/SERVICES]. Our company has been selling [PRODUCT/SERVICES] only in wholesale and to a limited number of purchasers. I propose that we sell the product in retail and adopt the latest trend in marketing today by selling our products online. We need to set up an online platform for all our products. I think that it’s about time that [YOUR COMPANY NAME] takes advantage of this trend. Enclosed in this letter is the sales proposal. If you approve, please let me know as soon as possible so I can immediately begin working on the implementation plan. Regards, [YOUR SIGNATURE] [YOUR NAME]
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Proposal Letter to Sell Products
A proposal letter to sell the products is a letter that is written by an individual or an organization, that is seeking an arrangement to sell its products. It is addressed to a client, with which the organization wants to sign a deal. In this letter, the organization attempts to describe its products in a way that the client organization will be enticed to sign a deal. This letter is not only explanatory but also can be used to market one’s products as well. The competitive edge of the organization and the reason why the client should choose the organization’s products need to be clearly stated.
A proposal letter is different than a simple proposal. Although both are descriptive, the proposal letter is not as detailed as a proposal. As the proposal letter is, usually, the first step of approaching a client, it needs to clearly be outlined. The tone of this letter should be formal, and non-condescending.
Along with that, all the relevant details need to be clearly stated, without missing out on any important information, as it might agitate the client, and he may reject the offer instantly. The proposal letter should be considered as a chance to initiate a long-term relationship with the client organization.
When an organization wants to reach out to a client organization, it sends the client a formal proposal letter to sell the products. The information included in the letter may vary as per the requirements of the company as well as the client’s organization. In addition, the type of products to be sold and the offerings by the company, also affect the material in such letters. Generally, the following details are included:
- Details of the client.
- Details of the organization or individual.
- Description and details about the product, including quality, variety, prices, etc.
- Competitive edge and experience.
- Benefits of the deal to the client.
- Special offerings to the client, if any.
- Mention any attached documents.
- Show availability for any questions by providing an accessible contact.
- Show hope for a good response.
- Salutations and signature.
When the client receives the proposal letter, if the contract offerings are not satisfactory for him, he rejects it immediately and informs the organization that he is not interested in the proposal. Usually, the correspondence ends at this step. However, if he likes the deal and deems it beneficial, he will ask the organization for more details and meetings, and they would sign the contract.
Sample Proposal Letter to Sell Products
Dear Mr. Steven,
I am writing this letter to propose our stationery products to your company XYZ Limited.
ABC limited has been in this business for over fifteen years. We believe in selling quality products at an affordable price. In addition, we have a huge variety of products, which makes it possible for us to operate at a smaller as well as at a larger scale.
We have noticed your tender notice in the newspaper on 5 th June 20XX, and we believe we fulfill all your requirements. We can provide all the required products of your demanded brands. As we buy in bulk, we can sell to you at a competitive price as well. Furthermore, if you sign a two-year contract with us, we will offer you a 5% extra discount as well as free delivery throughout.
The price list of your required products, specially designed for you, is attached with this proposal letter. If you need any other information, feel free to contact me at [X].
Waiting for your positive response. Thank you for your time.
Free Product Sales Proposal Sample (PDF)
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Table of content
What is a product sales proposal.
A product sales proposal is a document that spells out the functionality and benefits of a product to a potential client. It outlines the product’s cost and features to influence the buyer into making a purchase.
A sales proposal is essentially a persuasive pitch for your product. You want to convince prospective buyers about your product’s utility by highlighting and solving their pain points with its features.
A professional sales proposal allows you to:
- Convey how well you understand your prospective client’s requirements
- Convince your leads that your product is an ideal solution for their needs
- Position your product as a unique and advanced solution compared to alternatives
- Nudge your prospects towards an informed decision and cut their research time by half
Creating a sales proposal from scratch every time a potential client shows interest is a big ask. That’s where a sales proposal template comes in handy. Sales proposal templates provide the foundation for you to create a bespoke proposal for individual clients.
With a compelling product sales proposal template, you’re all set to convert more leads into clients. Jump to the next section to find out what the best sales proposals include.
Note: Sign up for Bonsai to access this product sales proposal template for free.
What to Include in the Product Sales Proposal?
The perfect sales proposal should position your product as a gamechanger for your prospective customers, and a solution to their problems.
Drafting a quality product sales proposal is not about guesswork. You have to be precise and persuasive without sounding pushy. Before we jump into how to create this flawless proposal, let’s look at the outline you can follow for your pitch.
- Cover letter
It’s a good idea to include a brief overview of your company background in your sample sales proposal. Typically, this remains consistent with every proposal you send out.
Write a brief, yet persuasive cover letter detailing your company’s story along with the details of your product. Use the cover letter as an opportunity to show your prospects why you’re pitching and how this pitch will be worth their time.
Share an original story that aligns with your unique product and brand personality–you can even include a catchy tagline if you’ve got one.
- Challenges and goals
The next part of your product sales proposal template should focus on your potential client. A golden rule for pitching a product is to gain a deep understanding of the prospects before sending them your proposal. This extra effort will allow you to customize the written document with finer details about each prospective client, and how you understand their problem—making it more impactful.
If you’re sending identical proposals to tens of potential customers without covering their individual needs, you run the risk of losing more deals than you close.
Invest your time in understanding their objectives–this will enable you to deliver exactly what they’re looking for with a winning sales proposal for your product.
Here are some questions to guide your customer and market research success:
- What are the biggest challenges your target buyers are trying to overcome?
- How well do you understand these roadblocks to eliminate them ultimately?
- How can your product help them face and overcome these hurdles effectively?
- What gives your product an edge over its competitors in the market?
Ask these questions and more along the lines to identify what your ideal client needs—and double down on it.
- Proposed solutions
Once you’ve outlined the biggest pain points of your prospective clients, it’s time to offer the best solutions. This part is the nuts and bolts of your product sales proposal template. It tells your clients exactly how you can handle their challenges and fulfill their objectives.
This segment conveys your expertise as a product sales representative–it’s where you flex your sales muscles, so to speak. It’s time to show that you know your stuff–this can make or break the deal for you.
So, spell out the buyer’s needs and position your product as the ideal solution—going to great lengths to explain why and how. It’s your chance to win the sale.
One of the must-follow tips to ace this part of your product sales proposal is to think from your prospect’s perspective. Consider their questions, doubts, and concerns. Answer them with creativity and clarity.
- Social proof
Now that your product sales proposal has presented the merits of using your product, add more weight to your sales pitch with social proof.
Did you know that 82% of Americans consult their acquaintances for product recommendations before finalizing any purchase? Including testimonials from past and existing customers can significantly improve your chances of selling your product.
Demonstrate the utility of your product through reviews and case studies to add more weight to your sales proposal. Build trust and become a reliable business for your prospects.
After all is said and done, it ultimately boils down to your product’s pricing. The cost can either turn things in your favor or take the sale away from you.
With so much riding on the pricing section, how do you finalize the best cost for your clients? Simple–with a budget discussion.
Communicating transparently and concisely is one of the best tips to tackle the pricing problem. Discussing budget expectations with new prospects can qualify the lead and allow you to customize the pricing plan.
Unlike a service provider, you can’t easily change the fees per the client's expectations. You can offer a potential customer different pricing options based on their circumstances–such as the option to pay in installments or a discounted rate if bought in bulk. You can also break down these pricing plans to highlight the unique value of each option. Buyers can then decide on their own.
Bonsai top tip : While you can present the product cost in either bullet lists or tables, the latter enhances readability and works best to distinguish each pricing plan.
You can really pack a punch and win over a prospective client by concluding your sales proposal on a strong note. This is your chance to tell them what’s next .
Neatly summarize your sample sales proposal and include a brief overview of the next steps. This can include a glimpse of your sales contract, your onboarding process, and support cycle.
Adding a strong CTA to wrap it up will tell the buyer exactly what to do after they’re done reviewing the proposal—increasing your chances of closing the deal faster.
How to Write a Product Sales Proposal?
Writing a sales proposal is so much more than just writing. It requires dedicated effort to understand your customers on a deeper level, create a compelling narrative about your product, and give them the confidence to buy from your business.
All of this is made ten times harder by not having a reliable sales proposal sample. However, if you decide to go it alone–here are some tips:
Write to convince and proofread
Most sales proposal templates are bland and boring. You can make yours stand out with punchy copy, imagery and relatable content.
Write like you're talking to a prospective client and tap into all their pain points. Paint a picture of their daily lives where they struggle to get things done. Then, introduce your product as the ultimate solution.
You can follow copywriting formulas to connect better with your prospects and compel them into purchasing your product.
Once you're done drafting, don't forget to proofread. A typo here and a formatting error there can be a huge bummer. Don't let your pitch turn clients off, and carefully screen your template proposals for any errors. Proofreading will also help you clean up your pitch and eliminate all fluff.
Include a strong USP
A product sales proposal sample is virtually incomplete without a gripping unique selling proposition. This USP statement sets your business apart from your competition and highlights your unique advantage.
However, the USP statement is more than just a tagline. It’s the cornerstone of your product marketing. Here’s why using your USP to develop a tagline helps you cut through the clutter of hundreds of sales proposals:
- It summarizes the utility of your product in a line
- It creates more confidence in the promise you’re delivering
- It defines your uniqueness and distinguishes your business
Identify your powerful USP to win over your leads in a snap!
Create an appealing design
An excellent sales proposal template is made all the more memorable by a spectacular design to impress your prospective client. Sales proposal design impacts its readability and impact—which ultimately affects your chances of closing the sale.
A professional design for your sales proposal sample PDF allows you to deliver a great proposal every time. So, after you’ve finalized all the content sections of your template, jazz it up in Google Docs or Microsoft Word and convert it into a stunning product sales proposal template.
Here’s how you can make the content pop with excellent presentation in an effective sales proposal:
- Fonts and sizes: maintain consistency across the document with a predefined typeface and font sizes for your titles, headings, and standard text
- Color palette: wow your potential clients with a unique color palette that presents your product’s branding and improves the ease of reading
- Graphics and images: make your product sales proposal sample PDF as exciting as possible with high-quality images and infographics of your product
You can use Canva or Adobe Photoshop tools to add the visual element to your proposal templates .
Creating a Product Sales Proposal is Simple with Bonsai
Drafting a convincing sales proposal is not everyone’s cup of tea. If you’d rather spend your time working on what you love, then Bonsai is the tool for you.
With its professionally designed and creatively written templates for product sales proposals, Bonsai covers all bases for any business relationship. Getting started is easy:
- Sign up for free to Bonsai
- Pick the best sales proposal template for your project
- Customize your template as per your pitch
Bonsai makes selling to new clients as easy as it should be. Use this free template and browse through many other documents like invoice and contract templates on this intuitive platform built for freelancers and small businesses.
Product Sales Proposal FAQs
How do you write a product sales proposal.
Creating a product sales proposal is not as daunting as it may seem. These proven tips will help you crack the code for an effective sales proposal:
- Put the prospect’s pain points first, and drive home a solution that’s bespoke to them
- Create a strong USP for your product to present it as the ultimate solution
- Make an impressive design for your proposal and increase your chances of landing the deal
Remember to keep the focus on your buyer and personalize your template proposal to the maximum extent.
What should a product sales proposal sample pdf include?
A product sales proposal should ideally include:
- Closing statement
Create a sales proposal template including these components. You can customize your business proposal template as per every prospective buyer’s specific challenges and needs.
Frequently Asked Questions
What is a product sales proposal, what are the five parts of a written sales proposal, get more template for your business..
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