

CP Corporate Planning AG als Arbeitgeber
auf kununu aktiv
Wie ist es, hier zu arbeiten?
Mitarbeiterzufriedenheit.
- 3,5 Gehalt/Sozialleistungen
- 3,0 Karriere/Weiterbildung
- 3,6 Arbeitsatmosphäre
- 3,2 Kommunikation
- 3,9 Kollegenzusammenhalt
- 4,0 Work-Life-Balance
- 3,3 Vorgesetztenverhalten
- 3,8 Interessante Aufgaben
- 4,0 Arbeitsbedingungen
- 3,6 Umwelt-/Sozialbewusstsein
- 4,1 Gleichberechtigung
- 4,2 Umgang mit älteren Kollegen

57 % bewerten ihr Gehalt als gut oder sehr gut (basierend auf 69 Bewertungen)
Wieviel kann ich verdienen?
Unternehmenskultur.
Mitarbeiter nehmen bei diesem Arbeitgeber vor allem diese Faktoren wahr: Mitarbeitern Ziele aufzwingen und Am Markt vorbei arbeiten .
Die vier Dimensionen von Unternehmenskultur
Unternehmensinfo.

Wer wir sind
Corporate Planning – Natural Business Intelligence Seit fast 30 Jahren steht die CP Corporate Planning AG aus Hamburg für einfache und flexible Softwarelösungen für die Unternehmenssteuerung im Mittelstand. Corporate Planning bietet Lösungen für das operative und strategische Controlling, die integrierte Erfolgs- und Finanzplanung sowie die Konsolidierung. Die Lösungen bringen Unternehmensdaten in eine hierarchische Ordnung. Denn das ist die Denkweise des menschlichen Gehirns. Man beginnt an einem Punkt zu denken und verzweigt sich von dort aus immer weiter ins Detail. Genauso wachsen Bäume. Corporate Planning hat sich die Natur zum Vorbild genommen und entwickelt seine Software nach einem einfachen Prinzip: der Architektur des Baumes.
Produkte, Services, Leistungen
Die Corporate Planning Software
Viele Lösungen – eine Plattform Alle Lösungen von Corporate Planning laufen auf einer einheitlichen technologischen Plattform. Daten aus der operativen Planung stehen sofort für die integrierte Erfolgs- und Finanzplanung bereit – Daten aus dem Bereich Finanzen fließen wiederum direkt in die Konsolidierung mit ein. Jeder Wert kann bis zu seinem Ursprung zurückverfolgt werden. Auf Wunsch bis auf den Einzelbeleg. Die Kunden von Corporate Planning erhalten individuelle Komplettlösungen passend zu Unternehmensgröße, Anwendungsschwerpunkt und Branche. Das Markenzeichen der Software ist ihre einzigartige Baumstruktur.
Das Prinzip des Baumes Unternehmen sind wie lebendige Organismen. In ihrem Umfeld müssen sie sich ständig verändern – in Größe, Form und Aussehen. Dafür brauchen sie verlässliche Strukturen, die sich anpassen können und gleichzeitig ein stabiles Rückgrat bilden. Das Unternehmen mit seiner grundsätzlichen Aufgabe und seinen Zielen bildet Wurzel und Stamm. Die Baumstruktur passt sich dem Wachstum der unternehmenseigenen Prozesse und Abläufe an. Sie kann sich beliebig verzweigen und verändern und bringt so Dynamik in das Unternehmen. Ein Single Point of Truth sorgt für Verlässlichkeit und Transparenz. Jede Information ist nur einmal vorhanden und von jedem Punkt im Baum jederzeit abrufbar. Damit stärkt Corporate Planning Unternehmen nachhaltig und bereitet sie auf künftige Herausforderungen vor.
Training & Consulting Unser Trainings- und Consultingteam unterstützt unsere Kunden von der Implementierung der Software über Fachthemen wie integrierte Finanzplanung oder Konsolidierung bis hin zu übergreifenden Controllingprojekten. Unser umfangreiches Trainingsprogramm rund um die Module der Corporate Planning Suite zeichnet sich durch hohen Praxisbezug und erfahrene Trainer aus. In modernen Trainingsräumen in Hamburg, Frankfurt am Main, Wien und Winterthur erfolgt die softwaregestützte Ausbildung in kleinen Teilnehmergruppen direkt am PC.
Perspektiven für die Zukunft
Als zukunftsorientiertes Unternehmen setzt Corporate Planning auf die Qualifizierung von Nachwuchskräften und bietet jungen Menschen die Chance, eine Berufsausbildung oder einen Dualen Studiengang im Unternehmen zu absolvieren. An mehr als 30 Hochschulen und Akademien in Deutschland, Österreich und der Schweiz wird mit der Software der CP Corporate Planning AG gelehrt und so den Controllern und Managern von morgen Anwenderkenntnisse vermittelt.
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Was wir bieten.
Die folgenden Benefits wurden am häufigsten in den Bewertungen von 72 Mitarbeitern bestätigt.
Was CP Corporate Planning AG über Benefits sagt
Flexible Arbeitszeiten
Unsere Mitarbeiter sind im Rahmen der Kernarbeitszeiten flexibel, wir setzen auf Vertrauensarbeitszeit und bieten außerdem flexible Teilzeitmodelle, beispielsweise für junge Eltern.
In den meisten Bereichen/Abteilungen besteht die Möglichkeit, Teile der Arbeitszeit im Homeoffice zu leisten.
Mittagspausen
Insbesondere am Hauptsitz am Hamburger Hafen finden sich in direkter Umgebung des Bürogebäudes vielfältige Restaurants. Darüber hinaus stehen den Mitarbeitern in Hamburg ein "Social room" für gemeinsame Mittagspausen und auf allen Etagen jeweils eine kleine Küche mit Kochgelegenheit oder Mikrowelle zur Verfügung. Es gibt eine Leseecke, einen Billardtisch, eine elektronische Dartscheibe und einen Kicker zum gemeinsamen Austoben und Entspannen.
Betriebliche Altersvorsorge
Es besteht eine betriebliche Altersvorsorge.
Barrierefreiheit
In unserem Headquarter in Hamburg ist das Erdgeschoss barrierefrei erreichbar. Im Gebäude befindet sich ein Aufzug. Ein Stockwerk ist mit behindertengerechtem WC ausgestattet.
Alle Mitarbeiter können an internen Coachings sowie an allen Trainings und Veranstaltungen rund um die CP-Software teilnehmen, um ihre Tätigkeit durch das entsprechende Wissen zu untermauern.
Parkmöglichkeiten
Am Standort Hamburg erhalten Mitarbeiter nach Verfügbarkeit einen Stellplatz in der Garage des Firmengebäudes.
Gute Verkehrsanbindung
Alle Competence-Center und insbesondere unser Hauptsitz in Hamburg liegen zentral und in guter Anbindung an öffentliche Verkehrsmittel.
Firmenwagen
Ein Pool mit Firmenautos steht Mitarbeitern mit Reisetätigkeit zur Verfügung. Zudem werden einzelne Mitarbeiter mit Firmen-PKW ausgestattet.
Monatskarte/ProfiTicket für den HVV
Jeder Mitarbeiter erhält auf Wunsch das bezuschusste ProfiTicket des Hamburger Verkehrsverbundes (HVV).
Mitarbeiterhandys
Ja, für Mitarbeiter, die viel unterwegs sind.
Mitarbeiterevents
Die Kommunikation unter Mitarbeitern ist uns sehr wichtig. Um den persönlichen Austausch zu fördern, führen wir u.a. jährliche Strategiemeetings durch. Die zweitägigen Veranstaltungen haben beispielsweise an der Ostsee, in Berlin, im Skiparadies oder im Tierpark stattgefunden. Auf vierteljährlichen Quartalsmeetings informieren alle Abteilungen über wichtige Themen. Gemeinsame Sommer- und Weihnachtsfeste gehören ebenso zum Angebot wie sportliche Aktivitäten. Bereits seit mehreren Jahren unterstützt das CP-Team den HSH Nordbank Run in der Hamburger Hafencity.
Internetnutzung
Alle Mitarbeiter-PCs sind standardmäßig mit Internetzugang ausgestattet. Ein WLAN steht ebenfalls zur Verfügung.
Weitere Lohnnebenleistungen - Eine große Auswahl an kalten und heißen Getränken - Frisches Obst und Knabbereien - Einen wunderbaren Blick auf den Hamburger Hafen
Was macht es besonders, für uns zu arbeiten?
Direkt am Hamburger Hafen im Stadtlagerhaus liegt der Hauptsitz der CP Corporate Planning AG. Die einzigartige Lage am "Tor zur Welt" und ein nicht alltäglicher Blick aus den Schulungs- und Veranstaltungsräumen schaffen für Mitarbeiter und Kunden eine Atmosphäre, die Tradition und Innovation erlebbar macht - getreu dem Motto "Software, entwickelt bei Ebbe und Flut". Jährliche Strategietreffen, Sommerfeste und gemeinsame Sportveranstaltungen verbinden die Abteilungen miteinander.
- Lerne Corporate Planning kennen. 2:38
- Corporate Planning zu Gast bei seinem Kunden, der Unternehmensgruppe Graf von Oeynhausen-... 2:47
- Michael Walther und Corporate Planning: Das Fehmarn Belt Race 2016. Ein Rennen zwischen ... 2:51
- Innovationspreis IT Mittelstand 2014: Die Preisübergabe an Corporate Planning. 1:29
Wen wir suchen
Aufgabengebiete.
- Softwareentwicklung
- Softwaretesting
- Sales & PreSales
- Customer Development
- Training & Consulting
- Partnermanagement
- Finanzen, Controlling
Gesuchte Qualifikationen
- Teamfähigkeit
- Kommunikations- und Präsentationsfähigkeit
- gutes Ausdrucksvermögen
- Argumentationsstärke
- Leistungsorientierung
- Vertriebsstärke
- Kontaktfreude
- PC-/ EDV- Kenntnisse
- Wirtschaftliches Denken und Handeln
- Organisationsfähigkeiten
Für Bewerber
Hilfreiche Informationen zum Bewerbungsprozess bei CP Corporate Planning AG.
Ansprechpartner
Kathleen Raupach
[email protected]
+49 40 431333-0
Erwartungen an Bewerber
Wir sind stets auf der Suche nach teamfähigen, motivierten Mitarbeitern, die Lust haben, gemeinsam mit uns etwas zu bewegen. Am schnellsten können wir Deine Bewerbung bearbeiten, wenn Du uns über das Online-Bewerbungsformular kontaktierst.
https://www.corporate-planning.com/de/unternehmen/job/initiativbewerbung/
Bitte sende uns Deine vollständigen Bewerbungsunterlagen inklusive Deiner Gehaltsvorstellung und dem möglichen Eintrittsdatum.
Bewerbungstipps
Informiere Dich vorab über unser Unternehmen und die ausgeschriebene Position. Bereite Dich gut auf das Vorstellungsgespräch vor und sei einfach Du selbst. Wir möchten Dich gern so kennenlernen, wie Du bist.
Bevorzugte Bewerbungsform
Onlinebewerbungsformular
Auswahlverfahren
- Telefoninterview
- Vorstellungsgespräch
Was Mitarbeiter sagen
Was mitarbeiter gut finden, was mitarbeiter schlecht finden, verbesserungsvorschläge, bester und schlechtester faktor, am besten bewertet: umgang mit älteren kollegen.
Der am besten bewertete Faktor von CP Corporate Planning ist Umgang mit älteren Kollegen mit 4,2 Punkten (basierend auf 12 Bewertungen).
Am schlechtesten bewertet: Karriere/Weiterbildung
Der am schlechtesten bewertete Faktor von CP Corporate Planning ist Karriere/Weiterbildung mit 3,0 Punkten (basierend auf 24 Bewertungen).
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Corporate planning manager salaries.
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How much does a Corporate Planning Manager make?
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The estimated total pay for a Corporate Planning Manager is $143,544 per year in the United States area, with an average salary of $103,756 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated additional pay is $39,788 per year. Additional pay could include cash bonus, commission, tips, and profit sharing. The "Most Likely Range" represents values that exist within the 25th and 75th percentile of all pay data available for this role.
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Corporate Planning Manager Salaries
Glassdoor economist pay overview.
What is the pay outlook for Operations?
Operations roles are critical as employers navigate an increasingly global business environment. The rise of globalization and e-commerce mean supply chains and inventory management are increasingly important. The educational requirements for operations are increasing as data and technology become essential for managing complex operations. As demand for these skills and workers grows, pay should increase as well.
Recent Salaries Shared
For corporate planning manager
Base Pay | Additional Pay
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United States of America
| 1-3 years
Submitted Yesterday
$40K | $720K
| 7-9 years
$182K | $39K
Submitted 2 days ago
| 15+ years
$145K | $28K
| 4-6 years
$104K | $10K
Corporate Planning Manager pay FAQ
The national average salary for a Corporate Planning Manager is $103,756 per year in United States. Filter by location to see a Corporate Planning Manager salaries in your area. Salaries estimates are based on 82 salaries submitted anonymously to Glassdoor by a Corporate Planning Manager employees.
The highest salary for a Corporate Planning Manager in United States is $159,603 per year.
The lowest salary for a Corporate Planning Manager in United States is $67,451 per year.
If you are thinking of becoming a Corporate Planning Manager or planning the next step in your career, find details about the role, the career path and salary trajectory of a Corporate Planning Manager .
corporate planning manager

APRIL 19, 2023 VIRTUAL EVENT

What is corporate planning?
It might seem frivolous to generate business plans for the next three to five years when it seems like we’re facing a new disruption every three to five days. But during times like these, intentionality and planning are most important. When faced with uncertainty, a comprehensive, flexible corporate plan can actually help the business and its various branches stay on course.
The corporate planning process is essential to executing your business plan. Here’s what you need to know to engage in corporate strategic planning.
Why Corporate Strategic Planning Matters
There are different types of planning in the business world, and they can sometimes run together. But a corporate plan isn’t just a business plan by another name: They’re two separate items, and each one plays an essential role in moving your company forward.
Here are some of the differences between business planning and corporate planning, as well as why corporate planning is essential for bringing the business plan to life.
Business Planning vs. Corporate Planning
The business plan typically covers the business’s long-term goals, especially concerning the industry and other external forces. The business planning stage often occurs at the company’s inception or before a significant change is made. The business plan should be reviewed and updated frequently (at least once every one or two years).
Exercises like strengths, weaknesses, opportunities, and threats (SWOT) analysis are deployed at the business planning stage to get a sense of the business compared to competitors.
Corporate planning , on the other hand, looks internally. Corporate planning answers the question of how you’ll carry out the business plan. Corporate plans should span three to five years. Their goal is typically to align business units that have traditionally operated in silos and govern core services like HR, payroll, accounting, IT, and security.
Corporate strategic planning uses similar exercises (such as the SWOT analysis ) to arrive at broad operating principles and strategic actions to carry out the business plan.
The Importance of Corporate Planning
Your corporate plan may seem less important than the broader vision set out in the business plan. But without the corporate plan, the business plan has no movement. The principles and actions laid out in the corporate plan are necessary to bring the business plan to life.
If one of your business goals is to increase company profits by 25% within the next five years, for instance, you need a corporate plan to visualize the steps you’ll have to take internally to get there. One key aspect of turning a profit is reducing operating costs. HR can work with other department heads to evaluate employee efficiency, spot weaknesses, and develop a plan to increase profit per employee.
3 Types of Corporate Planning
Your overarching corporate plan should connect areas that have historically existed in silos. Develop corporate plans that cut across and pull together the different types of work within the company.
Here are three types of corporate planning to implement at your company.
Strategic Planning
The corporate strategic planning process evaluates the resources available to the company and identifies gaps that you will need to fill to drive business results. These could be gaps within tangible resources (inventory, technology, or headcount) or intangible (institutional knowledge or role-specific skills).
Strategic planning usually starts in the same place as the business plan: the C-suite, with critical internal stakeholders present. Business and department leaders need to have a conversation to identify the resources the company will need to carry out the business plan.
The strategic planning process provides a high-level blueprint of your corporate plan and feeds into the operational and project planning processes.
Operational Planning
Operational planning takes the business plan and lays out the actions you’ll need to take internally to reach those goals. Within the operational plan, you’ll assign individual people to take ownership of those actions.
An objectives and key results (OKR) framework can help take the high-level business plan down to the level of individual actions. Using this model, business leaders set strategic goals at the top, moving down the organization from corporate management to individual team members.
At the team level, managers and employees review the business’s strategic goals and craft their objectives that drive these priorities forward. This process results in clear ownership over each smaller objective feeding into the company’s larger business goals.
Additionally, bringing employees into the process to identify how they can support the business strategy often results in creative solutions to challenging problems. Employee innovations can be standardized and fed into the next round of corporate planning.
Project Planning
Project planning breaks down the business plan into individual projects with defined objectives. The project plan provides a blueprint for project managers to keep costs, schedules, and resources on track to deliver the plan’s results. Where operational planning bridges the strategic and project planning processes, project planning is purely tactical.
With your company OKRs in place, bring project managers on board to help execute them efficiently and effectively. Work with your project managers to evaluate your resources and create a realistic plan for achieving company priorities.
3 Stages of Corporate Planning
Corporate planning is a complex process that requires time and dedication at each stage. The corporate planning process follows three defined stages:
Formulation
Forming the corporate plan is the first step. It should build on the business plan and will require input from critical stakeholders. At this stage, be sure to incorporate some scenario planning. The process of setting long-term objectives for the business plan should have anticipated potential future scenarios. Work contingencies into your final result to account for these scenarios as you form your corporate plan.
You need to create a plan that can flex without breaking, so return to the different types of corporate planning as you form your plan. What skill gaps might be amplified, for example, if the economy rebounds and the demand for your product or service doubles? How might that scenario change the actions you’ll have to take or the resources at your disposal?
Formulating a flexible plan on the front end requires a lot of work but improves your ability to implement and execute successfully.
Implementation
Putting the plan into action requires clear roles and defined ownership over each objective. Before you can implement your corporate plan, you need to confirm buy-in and commitment from each person involved. Without a firm commitment, implementation often fails.
Implementing the plan comes down to setting all of the processes into motion at a high level. This could include authorizing the use of agreed-upon resources, for example, or consulting with team leads as they begin to execute their portions of the plan.
Your job isn’t complete just because you’ve set the plan into motion. You must constantly evaluate your corporate plan as it’s in progress and after it’s done. Check in frequently with department heads and managers to monitor their progress toward their portions of the plan.
Once you have completed your corporate plan, conduct a post-mortem to review what worked and what you need to improve as you design and implement your next plan. At this point, it’s a good idea to revisit your SWOT analysis. How have your strengths and weaknesses shifted? How have your opportunities and threats evolved?
The answers to these questions can feed into the next planning round, providing essential data and a frame of reference from previous experience executing a corporate strategy.
5 Elements of Successful Corporate Plan
The stages of corporate planning inform your process at a higher strategic level. But taking that process down to the tactical, day-to-day level is as important (if not more so) as the process of setting the plan at the top.
Drafting and implementing a successful corporate plan requires a steady tactical process and effective communication across organizational levels. Here’s a framework for outlining and executing your corporate plan.
Establish the Plan’s Objectives
Start with the business strategy and plan. What are the business objectives that the corporate plan needs to achieve? Drive these objectives down to the lowest levels of the company. Everyone must get an opportunity to think strategically and offer suggestions for achieving the larger business strategy.
Don’t be too proud to consult employees on the front lines regarding better and more effective working methods. Front-line employees often have the most significant insights into the processes and actions that bring the most value and drive the best results.
Develop Strategies for Achieving Goals
Break the larger plan down into specific projects and actions, with metrics indicating the success or failure of each venture. Using an OKR framework, each objective should have defined key results that show whether the company has met its objectives. This makes it easy to track progress toward larger business goals.
This is where you can get creative with operations and resources, especially human resources. Don’t confine your objectives to existing teams or departments. One of the keys to harnessing enterprise agility is assembling cross-functional teams to cut across silos.
Cross-functional teams can be risky, especially if the team members have never worked together. Such teams bring together different viewpoints and ways of working that can cause friction. But with the right facilitator, that healthy conflict can bring your corporate plan to life.
Implement Your Corporate Plan
Successfully implementing a corporate plan requires effort and input from every team member. To get that buy-in, employees at all levels — especially the front lines — need to see their role in moving the plan forward.
An OKR framework gives the sense of a flattened hierarchy where individuals can see their roles much more clearly. And when employees can see how they move the needle on business results, they bring more engagement and productivity to achieving them.
However, poor management can snuff out that engagement. To support the plan’s tactical implementation, train managers to manage work by outcomes rather than managing the employees themselves.
Keep Track of the Plan’s Performance
Just because you’ve implemented the plan doesn’t mean you’re done with it: Consult each team lead with ownership over each objective. Ask for their honest input on how the plan is progressing. Make sure that the owner of each objective knows that it’s better to admit that something isn’t working than to keep concentrating employee efforts on the wrong results or no results at all.
With a flexible corporate plan, you can course-correct if it isn’t producing the results you anticipated. In this case, you may need to implement one of your scenario plans to keep things moving forward and in the right direction.
One clear metric for tracking a plan’s performance is to align the key results with employee performance metrics. If employees are achieving their outcomes and are connected with the plan’s outcomes, you can see at a glance when something is off track.
Analyze the Impact of the Plan
After you have executed the plan, spend time analyzing its impact. Did it create the intended results at each point? What could you and your team have done differently to make a more significant impact?
Bring individuals in from across the organization to help with this post-mortem. Ask them to share their insights and experiences regarding the plan’s strengths and where it was weakest. Then, gather input on overcoming these challenges in future corporate plans.
Once you’ve gathered input from a representative slice of the workforce, sit down with the leadership team to apply these insights to the next planning process.
Achieve Your Vision
We can’t know the future, but we can set clear directions we want our companies to take. And, with a clear sense of our business plan and desired business outcomes, we can anticipate the potential challenges to getting there. The corporate strategic planning process takes our vision for the business and makes it possible to achieve.
Corporate planning isn’t an easy process: It forces you to be intentional, seek out new perspectives, and implement innovative ideas. But when successful, your corporate plan drives actual business results, helping you turn your business vision into reality.
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Corporate Planning Definition – Strategy, Importance, Objectives and Elements
March 30, 2021 By Hitesh Bhasin Filed Under: MANAGEMENT
Corporate planning is a type of strategic planning, responsible for mapping out a course of strategies and their implementations to empower top-management. It optimizes exposure, reach, leads, sales, profits, credibility, loyalty, sustainability, and opportunities of a business.
With the help of corporate strategic planning, a business can efficiently channelize corporate management by leveraging its resources with better acumen than the other market players.
Businesses of any size should incorporate such strategic planning, as it offers-
- Clarity & Direction
- Efficient use of resources
- A way of measuring progress
- Optimized decision-making
- Better coordination in business activities
- Effective allocation of responsibilities
- Motivation and guidance to members
- Analysis Strengths and weaknesses along with opportunities and threats via SWOT analysis, etc.
All in all, corporate planning empowers any kind of business to accomplish its business goals in a more effective and organized manner.
Table of Contents
Corporate Planning Definition
Corporate Planning is defined as forming long-term goals and objectives within the organization’s strengths and weaknesses in the existing and prospective environment.
This is done to ensure the achievement of their plans by combining their short-term and long-term objectives or bringing amendments in the structural working in the organization’s composition.
In the words of David E. Hussey, writer of the book- Corporate Planning: Theory and Practice-
Corporate planning includes the setting of objectives, organizing the work, people and systems to enable those objectives to be achieved, motivating through the planning process and through the plans, measuring performance and so controlling progress of the plans and developing people through better decision-making, clearer objectives, more involvement, and awareness of progress.
What is Corporate Planning Strategy?
Corporate Planning is a strategic process applied by several business organizations to form a roadmap to grow in the market, enhance profits, gain industrial exposure, and strengthen brand identity.
It is a vital tool that successful business organizations use to leverage their existing resources better and more analytically than competitors.
It is the determination of business goals, formulation of diverse strategies for attaining objectives, transforming the goals into tactical plans, implementing and reviewing it to find out the progress of strategies, and finding out loopholes.
Different factors around which corporate planning is channelized via effective SWOT analysis and process of corporate management are-
- Creation of long-range corporate goals and objectives.
- Analysis of Macro and Micro Environments.
- Analysis of Strengths and weaknesses of the business
- Coordination between short term and long term business plans
- Structural changes in the business
- Implementation of the strategic plan as per business goals
- Adept use of scarce financial resources.
- Right evaluation of performance as well as feedback for purposeful corporate planning
Importance of Strategic Corporate Planning

In the current modern era, corporate planning holds a crucial position in a business organization, be it large-sized, medium, or even a new entrant.
The importance of corporate planning can be justified because some companies even hire departmental corporate managers to check the industry’s current scenario and the current status of the organization in the market.
Some of the points that describe the need and importance of corporate planning are mentioned below:
1. Long-term goals
Corporate Planning broadly focuses on long-term goals and sets a blueprint to achieve them in a stipulated period. Long-term goals help an organization keep its core focus on maintaining its efforts, workforce, and efforts on a pre-decided target.
Corporate Planning keeps the employees engaged in their respective tasks with deadlines and ensures effectiveness and efficiency. It also brings harmony, peace, and cooperation among the employees and supervisors in a firm as they all smoothly work towards a common objective.
A strategic business plan helps a business organization provide a focal point not to get deviated or distracted from its end goal. The first and foremost step of corporate planning involves devising a mission statement that tells the world its roles and objectives.
Formulation of a mission statement aids the firm stick to its focus, do all the requisite tasks, assign responsibilities to the employees, and evaluate their work to achieve that final destination.
3. Better Decisions
Developing a strategic plan helps a company make better decisions that are beneficial and helpful in attaining the mission statement. A corporate plan should be structured to spell all the information in the organization’s interest, like the skills required with the employees, machinery or equipment required, etc.
Forming a roadmap to achieve the final goal helps the business people hire the best personnel for their form, arrange funds according to the tasks, and further invest in the most viable propositions.
4. A Measure of Success
Corporate planning also acts as a yardstick to determine an organization’s success in achieving its goals. A firm shall periodically analyze its work to check its progress and make further amendments like replacing personnel, hiring more employees, arranging more funds, upgrading the machinery, etc.
Finding, evaluating, and analyzing the loopholes periodically that block the ways of achieving the mission statement helps in the upgradation of the work and ensure efficiency and effectiveness of the tasks devised. The touchstone function of corporate planning works best in the organizations that devise plans that allow for changes in attaining the tasks.
5. Saves money
The extra benefit associated with corporate planning is that it forms budgets that help save substantial sums. Budgeting allows a firm to allocate its financial resources to the projects that require it the most by cutting out unimportant expenses.
Having a detailed budget tells how much cash is earned, spent, or lent. This wipes out confusion regarding the amount of money allocated to different projects.
Objectives of Corporate planning in Management
Following are the basic objectives of corporate plans:
1. Setting a strategy
The fundamental objective of framing a corporate plan is setting a business strategy. At this stage, companies should look at the opportunities and analyze the threats in the market. For this, they can make a SWOT analysis and select viable propositions for investing their funds.
2. Planning the operations
Once a firm knows its mission statement, it can use these objectives and find ways of attaining them. The sole purpose of corporate planning is to help a firm plan and prepare a list of resources it requires to deliver to achieve its goals.
3. Monitoring and Control
There should be measurable indicators present in a strategic plan to evaluate the progress of the work rate vis-à-vis the initial plans. It mainly includes financial theory related to accounts, the value of output, etc.
Establishing and forming well-devised instruments to devise annual reports is a crux to a successful corporate plan. Since the market environment constantly changes with events happening in the economy, a company regularly needs to review its plans, policies, and even rules and regulations associated with the operations.
Elements of Successful Corporate Plan

There are six elements in a successful corporate plan:
1. Gathering information
Having all the information related to the firm, industry, and competitors are the primary step towards a well-defined corporate plan. Either a business is big or small, it should be aware of the happenings in the market in its sectors, find out opportunities, grab them at the right moment and beware of the threats.
2. Set the objectives of the plan
Having a well-devised mission statement helps a firm stick to its focus of achieving it and keeps all the strategic work smooth in operations. Setting objectives helps form a clear mind about the work done, and the purpose of doing the work makes it fascinating.
3. Devise strategies to meet goals
Having a blueprint helps in effectively achieving the objectives. Forming strategies define the work to be done by the employees. Managers and leaders mainly devise strategies considering the funds available, personnel in the organization, and the deadline to achieve the requisite target. It brings efficiency to the operations of a business.
4. Implementing the plan
The next step is to implement the plans effectively. It involves the execution of the assigned tasks by the personnel within the guidelines and deadlines set. It involves the execution of the assigned tasks by the personnel within the guidelines and deadlines set.
5. Monitor plan performance
An organization should monitor its work by forming progress reports, finding the drawbacks, and work on them immediately.
6. Evaluate the effectiveness of the plan
In the end, a firm should see if the corporate strategy devised by it is competitive or up to the market standards. A plan should be challenging to achieve. A plan that is easy to achieve may not be a viable option in the existing scenario. This may require the organization to reset its plans and considering the market standards.
What to include in a Strategic Corporate Plan?
1. vision statement.
The vision statement of a business talks about business goals that it is supposed to achieve. While planning your corporate strategy, it is important to focus on your vision statement. You should also plan as per your short as well as long term goals. Your goals should be backed for your strategic planning, plus your goals should also be SMART.
2. Mission statement
Next thing upon which you should pay heed while making corporate planning is a mission statement. It tells you how you are going to achieve your vision statement. It will let you know what you are planning to offer, the target market, and the USP of your company. It will offer an elevator pitch to your corporate planning just in a few lines.
3. Resources and scope
Your corporate planning should also pay attention to things that you have in your organization such as your systems, structures, employees, products, accounting, assets, divisions, programs, finance, etc that play a key role in accomplishing your goals. You need to map the current structural existence of your organization to have a proper view of things incorporated and associated with your organization.
4. Objectives
You should also include different business objectives and the ways you are going to measure success in your corporate planning strategy. Here, your objectives need to be measurable, strategic, realistic, achievable, and time-driven. Including vague objectives in your corporate planning statement is of no use here. Different types of objectives might include financial objectives, customer objectives, internal objectives, learning, and growth objectives.
5. Strategies
Finally, you should include strategies that will help you accomplish your business objectives. Such strategic planning can be for launching any new product, or decreasing labour costs by a certain percentage, but your strategies have to directly address the associated objectives. You should also chalk out a proper plan for implementing those strategies.
Here is a video by Marketing91 on Corporate Planning.
Corporate planning vs. Business Planning
Business planning involves strategies that a business uses and applies to attain its goals and objectives. Corporate planning consists of strategies that the employees follow to meet the objectives of an organization. The following points highlight the difference between corporate planning and business planning:
1. Interdependency
A business plan may exist without a corporate plan, but its strategies are linked with corporate plans. Without business planning, the goals and objectives of a firm would be ambiguous. Thus, both business plans and corporate plans are complementary to each other.
A planning process aids a business to succeed in the market and suggests new directions and amendments as per the industry’s short as well as long-range requirements. Thus, there can be several diversified effects on business and corporate plans.
3. Considerations
Corporate planning reviews each step of the working of an organization devised for achieving the mission statement. However, a business plan focuses on the organization’s overall goals, objectives, and progress. To evaluate the tasks, a business should consider several factors such as progress rate, personnel performance, requisite funds for further operations, and many more.
Corporate Planning Jobs in an Organization

Corporate Planning jobs fall under the broader career category of Chief Executives. Corporate planners are responsible for determining and formulating policies and strategies to offer an overall direction for the companies as per the guidelines suggested by the board of directors.
Strategy planning in such jobs revolves around planning, directing, and coordinating different activities at the top-most level of management by taking the services of staff managers and subordinate executives. Corporate planner jobs are also understood as strategic planner jobs.
Common corporate planning jobs are-
- Communicating with Supervisors, Peers, or Subordinates
- Getting Information from all relevant sources
- Communicating with Persons Outside Organization
- Directing, Guiding, and Motivating Subordinates
- Developing and Building Teams
- Establishing and Maintaining Interpersonal Relationships
- Developing Objectives and Strategies
- Monitoring and Controlling Resources
- Analyzing Data or Information
- Judging the Qualities of Things, People, and Services
- Resolving Conflicts and Negotiating with Others
- Evaluating Information to Determine Compliance with Standards
- Identifying Objects, Actions, and Events
- Interacting With Computers
- Organizing, Planning, and Prioritizing Work
- Interpreting the Meaning of Information for Others
- Updating and Using Relevant Knowledge
- Compiling, categorizing, coding, calculating, auditing, tabulating, or verifying information or data
- Coordinating the Work and Activities of Others
- Coaching and Developing Others
- Thinking Creatively
- Staffing Organizational Units
- Selling or Influencing Others
- Monitor Processes, Materials, or Surroundings
- Provide Consultation and Advice to Others
- Estimating the Quantifiable Characteristics of Products, Events, or Information
- Scheduling Work and Activities
- Performing Administrative Activities
- Training and Teaching Others
- Performing for or Working Directly with the Public
- Documenting/Recording Information
Wrapping Up!
The corporate planning process is an activity that involves a series of steps to be followed to achieve the end goal. Specifically, it involves a process that personnel in an organization does to achieve the mission statement.
The process to attain the end goal involves strategies at each level or department with clear and detailed tasks assigned to them within stipulated deadlines. The employees then execute the tasks assigned by their leaders and mentors following some guidelines.
Then managers and leaders analyze the work, make amendments to that, and suggest further improvement guidelines. The organization then check the viability of its plan in terms of its difficulty, market standards, and check whether it is practically achievable or not. Further changes to plans are made after evaluating previous plans to upgrade the formation of plans.
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About Hitesh Bhasin
Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth.
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What Are the Functions of Corporate Planning?
by George N. Root III
Published on 26 Sep 2017
Corporate planning is the process of creating a method to achieving a goal, and then monitoring the success or failure of that process. The results generated by a successful plan are sometimes positive, sometimes negative but always educationally beneficial to the company. In order to create successful business plans, you first must understand their more important corporate functions.
There is no plan that can completely eliminate risk, but one of the functions of corporate planning is to reduce uncertainty in the corporate process, according to the business experts at the Management Study Guide website. When you create a comprehensive business plan, you identify as many of the potential challenges the company will face on the way to reaching the goal. This planning can help profile each individual challeng, and then create ways to them as they occur.
A company operates under a mission statement and a set of policies that are intended to create a uniform company approach. This helps employees, customers and vendors to understand how a company will react in almost any given situation. One of the functions of corporate planning is to make sure that each plan stays in line with the company's chosen method of operation, according to business planning experts at the Consulting Network website. This keeps all of the company correspondence and business relationships consistent, which presents an organized and professional image to the marketplace.
A comprehensive corporate plan includes detailed information on how the various responsibilities in the plan will be delegated, according to the management experts on the NetMBA website. In order to successfully implement a plan, there needs to be a designation as to who will be taking care of the various aspects and how those elements will come together. Without a corporate plan in place, there would be a misuse of available personnel that could cost the company money and time.
The financial function of any corporate plan is to measure the company's progress versus goals. Each year a company creates a set of financial goals for each department and for the company in general. Those goals are then used to create a focus for each of the corporate plans that are developed. As a company executes its plans, it can measure its progress in each plan against the financial projections for the year and make any adjustments necessary to help reach those projections.
- Acquired by XING
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Recent News & Activity
- Industries Employment Recruiting Search Engine
- Headquarters Regions European Union (EU)
- Founded Date Jun 5, 2007
- Founders Fabian Friede , Mark Poreda , Martin Poreda
- Operating Status Active
- Also Known As kununu
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- Phone Number 43 1 236 73 59
kununu is the leading jobs and careers community in Austria, Germany and Switzerland which allows job-seekers a free inside look into what it is like to work at more than 70,000 companies from this region.
kununu launched in June 2007, has since offered job interview questions and reviews, office photos, career advice as well as enhanced
employer profiles and job postings.
Headquartered in Vienna/Austria, kununu was founded by the brothers Martin and Mark Poreda.
In 2008 TheMediaLab (a venture of the two publishing-companies: Madsack Verlag and WAZ Group) and 2 Business Angels invested an undisclosed sum in kununu.
In 2013, XING AG - the leading business social network in the german speaking region - aquired 100% of kununu.
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Corporate Planning

What Is Corporate Planning?
Corporate planning is setting long-term objectives and goals within the organization’s scope to enable an environment conducive to growth in terms of revenue and profit margins. It includes defining strategies, decision-making, and allocating resources. The corporate planning strategy aids the whole team to work in one direction- the organization’s goals.

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A corporate planning cycle is a dynamic and continuous process throughout the organization’s life. Through planning on a corporate level, hurdles that might hinder the growth towards the pre-determined goals come to light, and the management can provide solutions to solve them. Moreover, it allows the company to manage its resources more efficiently.
Table of contents
Corporate planning process explained.
- Advantages and Disadvantages
- Difference Between Corporate Planning and Strategic Planning
- Difference Between Corporate Planning and Functional Planning
Frequently Asked Questions (FAQs)
Recommended articles, key takeaways.
- Corporate planning is the process through which companies draw a map of their plan of action that enables their growth in quantifiable terms.
- It is typically carried out through the top-level management of the company. It is a medium-term goal that acts as the basis for macro-level planning, called strategic planning.
- To create a foolproof corporate plan, the organization must collect sufficient data about their company and gain insights into their competitor’s business model.
- It is a continuous process that helps the organization grow continuously through constant technological developments.
Corporate planning is the process through which the organizations’ goals are set with a clearly defined plan to achieve them. Then, it allows them to find opportunities and methods that facilitate the efficiency of the whole process.
The planning process’s effectiveness depends on the data of the company’s strategies, the strengths, weaknesses, and tactics of competitors, and the industry’s growth forecast. However, a wiser way to begin the planning process is by identifying customer needs and finding a solution to meet those needs.
Once the solutions for customer needs are drawn, the company can set quantitative targets such as a certain amount of increase in revenue, gross margin percentages, and productivity. Setting goals that can be quantified is vital; otherwise, growth cannot be calculated in an absolute manner.
Since the area of development and means to measure the improvement are drawn at this point, the company has to design action plans to reach the determined goals. This part of the process is particular and guides the team with the workflow that will help the company achieve its goals and objectives.
As a corporate planning manager, it is essential to look at the developmental aspects of the company from an outsider.- say, a competitor or customer. This helps in drawing a plan that considers a lot more data points. A successful corporate plan has the six elements mentioned below:
#1 – Information
The first step towards creating a foolproof corporate plan is collecting information, regardless of whether the data paints a good or bad picture of the company’s current status. Moreover, similar information about competitors gives an even better view of the areas that can be improved to gain a more significant market share .
#2 – Objectives & Strategies
Objectives refer to the overall outcome of the plan. On the other hand, strategies are specific steps taken to reach organizational goals. For example, objectives could be an increase in sales by 25% or responding to customer support issues within 2 hours. Making a product the market leader by the end of the financial year through influencer and social media marketing could be an example of a strategy.
#3 – Devising a Plan of Action
Once the objectives and goals are devised, the company must articulate a step-by-step plan that helps its employees gain significant insights into the plan’s intricacies. This part of the process could be fulfilled by employee training, a new approach to production, or a change in marketing strategy.
#4 – Implementation
The action is taken toward the objectives and goals of the pillars of the organization’s growth story. Irrespective of how well-planned a strategy is, it will deliver average results unless implemented or executed to perfection. The implementation comes in different forms depending on the specifics of the plan.
#5 – Monitoring
Once the implementation process is underway, the corporate planning manager monitors the progress or decline in following the procedure. Since the plan is not a one-time action, it must be supervised and monitored regularly.
#6 – Evaluation
After a certain period, the manager can check for differences after implementing the corporate planning strategy. The check will provide the management insights into the progress, decline, or stagnancy toward organizational goals.
Since each organization is bound to have different plans based on its organizational framework, management style, and product, naturally, they might want to implement a plan that fits their work style better rather than opting for a generic method. Therefore, let us discuss different types of corporate planning through the points below:
#1 – Tactical Planning
A tactical plan is usually implemented after a strategic plan has been set in motion. A tactical plan is a short-term goal to address immediate goals, which over time, contribute to the bigger plan. Typically, a short-term goal helps tackle hindrances that prevent the company from achieving its medium or long-term goals.
#2 – Contingency Planning
A contingency plan is when a company develops strategies that help them tackle an event from stopping its operations. This strategy is carried out in an adverse scenario, such as a natural calamity or pandemic. However, a contingency plan can also be initiated for positive events, such as a high inflow of unexpected client funds.
#3 – Operational Planning
Operational planning is a form of action where the daily tasks of each employee and manager are specified and monitored. It is usually planned for a period beyond one year. However, to reach short-term objectives that aid the enormous growth of the business, operation planning is a wise choice as it optimally allocates financial, physical, and human resources.
Let us understand the concept with the help of the examples below:
Audacity Corporation manufactures microphones and is one of the market leaders in the domain. They have produced studio and live performance microphones for over half a decade. Their CEO Brendon wanted to ensure that their range of microphones for streamers and gamers were market leaders by the end of the financial year.
To ensure their product was top-selling in the market, they studied their competitors in the domain and found that most of them produced these microphones in-house, and their cost of raw materials was high.
Audacity tied up with companies in China and Taiwan to procure raw materials at lower prices and trained their employees to assemble these products more efficiently.
That year, their streaming and gaming microphones sold 20% more than any competitor.
ExxonMobil is one of the largest oil and gas companies internationally. In their announcement about their corporate plans in 2022, they declared that they plan on increasing their investments in emission reduction solutions.
By 2027 , they plan to increase investments by $17 billion in this domain to gain a competitive advantage over other layers in the market and tackle climate change and carbon emissions.
Advantages And Disadvantages
The extensive planning for the future allows businesses to tackle quite a few situations better. However, they have their set of disadvantages too. Let us discuss the advantages and disadvantages of corporate planning through the points below:
- Reduces Uncertainty: Running a business is filled with constant uncertainties and risks. However, an excellent corporate plan helps the company by forecasting risk value in the future, thereby reducing the risk of uncertainty.
- Unity: A well-defined plan helps the employees to understand their roles in a better manner. In addition, since all employees are clear on their roles, there is less conflict and higher levels of unity within the organization.
- Aids Growth: With cooperation from employees and constant development of the processes within the company’s scope, objectives, and strategies and easier to implement, a higher success rate can be expected.
Disadvantages
- Rigidity: Following a set of rules as a part of the plan can become an inflexible environment. As a result, it can lower the morale of employees.
- Time: From collecting data, devising a plan, implementing, monitoring, and evaluating, it can take quite some time before the company begins to see results.
- Ambiguity: Since most of the planning is based on the prediction of the future, it cannot be foolproof as situations opposite to the plan can occur, and businesses can be caught off-guard.
Difference Between Corporate Planning And Strategic Planning
Let us understand the difference between corporate planning and strategic planning through the table below:
Difference Between Corporate Planning And Functional Planning
Let us understand the difference between corporate and functional planning through the points below:
- A corporate plan devises a plan for the whole organization to achieve overall growth in revenue , profits , or a higher customer base.
- It is typically a top-level management that curates a corporate plan.
- It is a continuous process that is monitored and evaluated regularly.
- A corporate plan is to cater to the short to medium-term goals of the organization.
- This plan formulates objectives within the organization’s scope to derive better results outside the organization through factors beyond the control of the organization and its managers.
Functional Planning
- Functional planning aims to ensure the standardization of management protocols at every level of the organization.
- Quantifiable goals are set to measure growth, decline, or stagnancy after a given period.
- Managers of different departments are expected to look for gaps or inefficiencies in processes and provide insights into developing them.
- An operational plan is usually for a period slightly above a year.
- While supervising the processes, managers must be able to explain the utilization of resources in specific areas. In addition, the top management level is usually keen on ensuring cost efficiency is kept in mind during the whole process.
A corporate plan is a process that maps out a path through which companies grow in terms of profits, brand identity, and revenue. It is a tool that organizations use to ensure an upper hand over their competitors. Moreover, a corporate plan is a foundation on which a macro-level strategy is built. This macro plan is called strategic planning.
It helps the organization face uncertainties in the future in a better manner as they have planned for contingencies well in advance. Moreover, a clear plan and an objective for each employee give them a sense of belonging and unity.
Since a corporate plan involves the organization’s overall growth, it is vital to ensure that the resources are being used efficiently and there is minimal to no wastage in the process.
The very nature of planning is to ensure the whole process is forward-looking. Moreover, it is a continuous process and a big goal consisting of smaller goals for the short-term that helps the employees and their managers to quantify the growth effectively.
This has been a guide to what is Corporate Planning & its meaning. We explain its process, elements, examples, and advantages and comparison with strategic and functional planning. You can learn more about finance from the following articles –
- Human Resource Planning
- Enterprise Resource Planning
- Corporate Strategy
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"In particular, the value for money and the web application features were what convinced us to choose Corporate Planner. These are where Corporate Planning came out on top against other leading vendors."
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Corporate Planning in Practice More references

Corporate Performance Management Software at Work
What do the Corporate Planning software solutions achieve in practice? – Nobody's better placed to tell us than the companies working with it every day. Here's an overview of some of our customers' impressions.
The software is easier to handle than other solutions, and the display of the results is much more clearly arranged.
Stefan Kiening
Commercial director, franz ziener gmbh & co. kg.
Corporate Planner provides us with excellent support for our monthly reporting and our budgeting. The software is easy to understand, easy to use and offers a variety of possibilities for enhancement.
Sibylle Nowak
Smart energy services gmbh.
The Corporate Planning software provides us with a quick overview of our latest accounting figures for the months ended – without long delays for the analyses.
Andreas Neuber
Bkk provita.
With Corporate Planner, reports are created and sent automatically, and we can now run dynamic analyses.
Peter Erbeznik
Head of commercial it, moser holding.
Corporate Planner is perfect in helping us monitor and improve our reporting processes.
Thomas Diezmann
Managing director, episerver gmbh, an upgrade for more autonomy in support, no danger from java vulnerability, on course with excellent visibility.
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Bottom Line: Which is Better - HROffice Planning or kununu?
HROffice Planning is more expensive to implement (TCO) than kununu, and HROffice Planning is rated higher (84/100) than kununu (61/100).
Looking for the right Human Resources solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
HROffice Vs. kununu Mood
HROffice: HROffice is a fully integrated recruitment solution for vacancy and candidate management, corporate career sites, Facebook App, mobile applications, talent pools, screening and e-assessments. Due to our modular construction you can easily create your own recruitment solution. Completely tailored to the needs of your organization, you only pay for...
kununu Mood: kununu engage empowers “leading by listening” through harnessing anonymous employee feedback to provide real workplace data.
Who is more expensive? HROffice Planning or kununu Mood?
The real total cost of ownership (TCO) of Human Resources software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HROffice Planning and kununu Mood .
Bottom line: HROffice Planning cost is around the same cost of kununu Mood .
Which software includes more/better features?
We've compared HROffice Planning Vs. kununu based on some of the most important and required Human Resources features.
HROffice Planning: We are still working to collect the list of features for HROffice Planning.
kununu Mood: We are still working to collect the list of features for kununu Mood.
Target customer size
HROffice Planning's typical customers include: Medium and large size businesses, and kununu Mood's target customer size include: SMBs.
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HROffice Planning is a SaaS-based Human Resources software that allows employers to handle candidate recruitment and selection processes and kickstart online recruitment strategies and campaigns.
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Kununu Mood is a human resources software targeted at helping organizations generate confidential and anonymous feedbacks and data from within the working sphere in order to address issues and improve existing ...
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Corporate Planning
What are the corporate planning objectives for the year and how do they link to library activities?
From: A Most Delicate Monster , 1998
Related terms:
- Philanthropy
- Human Resources
- Entrepreneurs
- Strategic Management
- Risk Management
- Private Equity
- Performance Measurement
- Accountants
Robert J. Thierauf , in Encyclopedia of Information Systems , 2003
IV Applications That Lend Themselves to Corporate Planning
In order to understand corporate planning applications, reference can be made to either a manufacturing-oriented company or a service-oriented company. For either type company, corporate planning is linked directly with a company's other activities, that is, planning activities are related to marketing, manufacturing, and finance that are linked to human resources. All of the external- and internal-environmental factors related to these company activities form the basis for short- to long-range corporate planning applications.
Within this broad-based framework, the essential focus of the applications covered in the next sections focus on short-, medium-, and long-range corporate planning. As a starting point for long-range corporate planning, executive visioning can be used by top-level managers to build a consensus around what it plans to accomplish and guides action at the lower and middle-management levels. Typically, top management is assisted by a corporate-planning staff who operate in an environment characterized by numerous product and technological change. The task of the corporate-planning staff is not only to prepare short-to long-range corporate plans using strategic intelligence, but also to monitor current results against these plans. If necessary, the corporate-planning staff should provide feedback to top management when targeted plans are not being met. Feedback gives top management the capability to study alternatives for improving an organization's operations.
Bank Strategic Business Units Planning, Marketing and Risk Management
Leonard Onyiriuba , in Bank Risk Management in Developing Economies , 2016
Learning focus and objectives
Business planning is necessary for success in banking—as in other businesses. It is critical for sustaining banks as going concerns. Good business plans help banks to always focus attention on major financial performance variables and indices—as well as on the risk management demands. Planning especially helps banks to build up, increase, and sustain market share and earnings while mitigating risks. It derives from strategic business unit (SBU) and cost center unit (CCU) activities. Effective business plans require specific actions to be strategic input into the planning process. I set out writing this chapter—bearing this in mind—in order to:
explain the meaning, overview, and significance of business planning for the success of banks in developing economies;
compare strategy with planning for bank business and risk management in developing economies;
demonstrate why and how bank managements should anchor success of operations on clear business planning directives;
assess the challenges of preparing and working out the components of effective banking business plans;
provide tips on how SBU and CCU managers can overcome problems with the presentation of business plans;
discuss the processes of formal approval and review of business plans at monthly performance review (MPR) meetings; and
identify risk management implications of constantly monitoring business plans of the SBUs and CCUs.
Rooting: Show Me the Money!
Aaron W. Bayles , ... Johnny Long , in Infosec Career Hacking , 2005
Planning, Expanding, and Dominating
Organizational and business planning, along with strategy and execution, are three of the most daunting tasks that any company or team faces. Not only must you document your strategy, but you must also include metrics and milestones of success that will only make you look inadequate if you did not do your due diligence during the planning process. In that vein, my grandfather used to tell the parable of the five frogs:
Five frogs were sitting on a log on a hot summer's day. All five sat and croaked to each other, then all decided to jump off. How many remained on the log? The answer is, all of them. The moral of the story is that deciding to do something and actually doing it are two totally different actions.
All strategic plans for your team and organization should be closely tied the execution strategy and plan. Without the ability to execute, the ability to plan and organize is completely useless. My recommendation has been and will continue to be as follows: Create all team goals, milestones, and plans around the execution strategy of your boss. Determine what his business goals are and how he is being graded on performance by his boss, then ensure that your and your team's goals align appropriately.
System integration models and concepts
In Practical E-Manufacturing and Supply Chain Management , 2004
12.5.2 Managing order execution
Plant systems translate business orders into coordinated shop floor schedules such as for work orders or batches and provide results for costing and customer management processes in ERP, so that available production capacity, production resources and work schedules can be coordinated to fulfill customer orders at the lowest cost.
The integration involves technical and business issues that are critical to the success of the project and ultimately affect performance of the business. It is even necessary with packaged applications, as each system is built in its own time with its own context and technology standards.
There are a number of issues that impact the flow of information.
Linking business and plant by information flow
The importance of the link to business performance, such as business planning and plant scheduling, determines how many resources to allocate to the project and who is to be accountable for its execution. For example, integrating quality management information flow is a priority in process manufacturing.
Identifying the business or plant event triggering the flow of information
The trigger may be information flow as a result of a specific business event (such as requesting the status of a customer order) or a technical event, rule, or trigger (such as a batch download of data or a machine stoppage). Three important issues which are driven by the business need for information flow, should be analyzed and planned in the technical and business architecture: technical connectivity, application semantics and data ownership.
Clinical Information Systems
P. Degoulet , ... F.G.B. de Quiros , in Global Health Informatics , 2017
Organizational Aspects
Hospital strategy is defined on a 5-year basis in the strategic planning business report discussed and validated by the hospital general governance committee. It includes an IT strategic plan so that IT strategy can be aligned. The IT strategic plan need to comply with the general AP-HP strategic plan. The CMIO, a physician with IT training, was also appointed as CIO. The CIO/CMIO was a permanent member of the hospital governance committee. The IT governance committee includes the hospital CEO, CMO, CIO/CMIO, and CRIO.
Cases on Investment Banks
Rajesh Kumar , in Strategies of Banks and Other Financial Institutions , 2014
3.2.4 Funding Sources
Balance sheet funding to manage assets and liabilities includes processes such as quarterly planning, business specific limits, monitoring of key metrics, and scenario analysis. The primary sources are secured financings, unsecured long-term and short-term borrowings, and deposits. Funding sources include collateralized financings, repurchase agreements, securities loaned, medium-term notes, savings, and demand deposits through a deposit sweep program, time deposits, and more.
The off-balance sheet arrangements of the group include stakes in special-purpose entities such as mortgage-backed and other asset-backed securitization vehicles, holding senior and subordinated debts and derivatives contracts in interest rates, foreign currency, equity, commodity, credit derivatives, and swaps. The group also enters into operating leases, provides guarantees, letters of credit, and warranties.
Planning: developing business and acquisition plans
Donald M. DePamphilis Ph.D. , in Mergers, Acquisitions, and Other Restructuring Activities (Eleventh Edition) , 2022
Some things to remember
The success of an acquisition depends greatly on the focus, understanding, and discipline inherent in a thorough and viable business planning process. An acquisition is only one of many options available for implementing a business strategy. The decision to pursue an acquisition often rests on the desire to achieve control and a perception that the acquisition will result in achieving the desired objectives more rapidly than other options. After a firm has decided that an acquisition is critical to realizing the strategic direction defined in the business plan, a merger or acquisition plan should be developed.
On-Line Analytical Processing
V. applications that lend themselves to an olap operating mode.
Typically, there are many areas that lend themselves to an OLAP operating mode. Among the major areas are: corporate planning , marketing, manufacturing, finance and accounting, and human resources. In turn, these areas can be broken down by their sub-parts. In the area of corporate planning , a thorough analysis of strategic planning information and knowledge for the short-, medium-, and long-range can produce important input for corporate planners. In the area of marketing , on-line analytical processing can be helpful to marketing managers and personnel in market planning, sales forecasting, market research, sales-order processing, sales analysis, advertising, product pricing, and physical distribution. For the area of manufacturing , viable applications abound for purchasing, production planning and execution, supply operations, inventories, and total quality management (TQM). The area of finance and accounting includes budgeting, financial statement analysis, cost accounting, accounts receivables and payables, source and application of funds, and even payroll. Lastly, in the area of human resources , OLAP can be applied to human resource planning, personnel selection and placement, wage-and-salary administration, and training. Due to space limitations, only the area of sales analysis is presented below.
Tools and methods
Charlotte Håkansson , Margareta Nelke , in Competitive Intelligence for Information Professionals , 2015
The aim of this chapter is to supply a toolbox of commonly used methods for short- and long-term business planning, evaluation and measurement, business environment mapping, prioritising and positioning as well as analyses of markets, competition and other critical parameters for a successful business.
This is just a selection of the methods available – there are many more. An investigation on the Internet, for example, will give many descriptions of different tools to be used. We have selected those which, according to our experience, are relatively useful and also relatively easy to use. War gaming is perhaps the most complicated method in the toolbox as it needs a lot of preparation and also puts high demands on the facilitator. However, it is also a method which, in the right context, gives a lot of useful insights and thus the effort and resources required can be justified.
Most of the methods should be carried out as teamwork with a facilitator leading the sessions. It is important that the participants come to the sessions as well prepared as possible to ensure a successful outcome.
The sessions should be carefully prepared and organised. For example, in analysis sessions, summaries of the results from the capture and manage phase must be known by the participants and these are to be distributed beforehand. If we suspect that the participants have not familiarised themselves with this documentation before the session, which may be the case if they are very busy, the session should open with an oral presentation of the results. It is always of value that the facilitator of the session is an outside person who is not directly involved in the matter. Other tips for organising analysis and other sessions are to see that there is enough to eat and drink and rather to have many shorter sessions than fewer longer ones. The premises should be well ventilated and bright and they should be equipped for writing down and sharing thoughts and ideas with others. To arrange the sessions out of office could also be advantageous, as this means that the participants focus more on the actual session.
When describing the tools the following literature has been used: Åkerblom (1998) , Dragon (2011) , Fehringer and Sawka (2003) , Genf and Laurent (2008) , Kotler and Armstrong (2010) , Lindgren and Bandhold (2003) , Nelke (2006 , 2012 ), Porter (2008) , St Elmo Lewis (1903) , Wikipedia (2014a) .
Resilience, Risk Management, Business Continuity, and Emergency Management
Philip P. Purpura , in Security and Loss Prevention (Sixth Edition) , 2013
Case Problems
As a loss prevention manager, your superior mentions that she is hearing a lot about resilience and wants to introduce the concept into corporate planning . How do explain this concept and what do you suggest?
How will a risk manager help to perpetuate the business?
How can a risk manager produce a return on investment?
How are five risk management tools applied?
How will the risk manager and loss prevention manager work together, and what will each do for the company?
You are a corporate risk management executive responsible for insurance, business continuity, and the corporate safety and security departments for all corporate locations. You are challenged by the following list of tasks upon returning to your office. Prioritize these tasks and explain why you placed them in your particular order of importance.
E-mail message. At your request, an insurance company representative replies that she can meet with you at your convenience to explain why the corporate liability insurance premium will rise by 10 percent next year.
Telephone voice message. An accident on the premises between a truck and a forklift has resulted in two injured employees. The director of human resources wants to meet with you immediately.
E-mail message. As treasurer of a regional risk management association, you are assigned the task of arranging the next meeting, including location, meal, and speaker.
Your “to do list” states that you must re-evaluate the risks facing the corporation and implement an improved risk management plan that maximizes risk management tools and is more financially sound.
Telephone call. A security officer on the premises calls and states that he cannot locate a security supervisor; there is a fire in the warehouse; he can extinguish it; and you do not have to call the fire department.
Telephone voice message. Your boss wants to meet with you immediately because insurance covered only 50 percent of losses from an accident at another corporate plant.
Telephone voice message. An attorney representing a plaintiff/employee in a sexual harassment suit against the corporation wants to speak with you.
Telephone voice message. The emergency management director for the local county wants to meet with you about cooperation on joint planning and training.
E-mail message. The information technology (IT) director needs to meet with you as soon as possible. One of the insurers of the corporation rejected the corporate IT business continuity plan.

Corporate Planning Data and Analytics Manager M4
- Finance Financial Analyst , Financial Manager , Senior Financial Analyst
- IT/Tech Python
Corporate Planning Data and Analytics Manager - (M4) page is loaded Corporate Planning Data and Analytics Manager - (M4) Apply locations Santa Clara,CA time type Full time posted on Posted 5 Days Ago job requisition R2223894
This Manager role in the Finance Corporate Planning Organization will be deeply involved with creating/enhancing models and data analytics for high-profile strategic and operational initiatives for the entire company. This position requires a high level of diligence and a sense of urgency while maintaining quality deliverables.
The right individual will have advanced analytical skills, a proven track record of automating financial forecasting models in a sustainable manner, and extensive working experience with data visualization, statistical modeling, database structures, and algorithms.
Primary Responsibilities
- Structure, build, and maintain advanced financial forecasting and decision-making models in support of Corporate Planning activities
- Manage and develop a team of 2 data analysts
- Build and perform regular predictive financial modeling, monitoring outcomes, and refining the models
- Explore machine learning for predictive forecasting
- Familiar with key Finance processes and works with cross-functional teams to deploy the best tools / analytical methods to effectively drive desired forecasting outcomes
- Provide financial modeling, analysis, and valuation support for acquisitions and ad-hoc projects
- Lead system and process improvement initiatives to support Corporate Planning analytics and decision-support activities
- Partner with IT teams to drive financial model automation and related data analytics and visualization
Requirements
- Bachelor’s Degree (Master’s Degree preferred) – Finance, Accounting, Economics, Data, or Business-related degree preferred
- Certifications in Data Science techniques highly desired; working experience with Python, Hadoop, SQL
- 8-12 years of progressively more responsible business finance and/or FP&A modeling experience
- Excellent communication skills (written and verbal) with an ability to explain complex issues in an understandable way
- Attention to detail, ability to think clearly, work effectively with cross-functional teams.
- Curiosity to learn the business, improve processes and strive for excellence
- Ability to collaborate effectively with cross-functional teams, multi-task, prioritize options, anticipate challenges, and execute corporate goals
- Ability to work with minimal guidance in a fast-paced, global environment
Company Facts:
- Ticker: Nasdaq: AMAT
- Fiscal 2022 Revenue: $25.79 billion
- Fiscal 2022 R&D: $2.8 billion
- Founded: November 10, 1967
- Headquarters: Santa Clara, California
- Global Presence: 170 locations in 24 countries
- Manufacturing: China, Israel, Singapore, Taiwan, United States
- Employees: ~33,000 worldwide
- Patents: ~17,300 issued
U.S. Salary Range:
The salary offered to a selected candidate will be based on a number of factors including location and level and will vary depending on confirmed job-related knowledge, skills, and experience. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.
Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.
Applied Materials is the leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. Our expertise in modifying materials at atomic levels and on an industrial scale enables customers to transform possibilities into reality. At Applied Materials, our innovations Make Possible a Better Future.
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Meta planning thousands of more cuts after widespread layoffs, report says
- The layoffs could begin this week and affect thousands of employees.
- The cost-cutting comes in addition to previously announced plans to lay off 13% of Meta workers.
- Meta CEO Mark Zuckerberg is pitching 2023 as the "Year of Efficiency."
In this article
Meta plans another round of layoffs that could affect thousands of workers, according to a Bloomberg News report published Monday evening.
The job cuts could start this week and represent an additional round of layoffs, adding to the 13% of Meta workers who were laid off as part of a major cost-cutting plan announced in November.
A Meta spokesperson declined to comment to CNBC about the report.
Meta CEO Mark Zuckerberg has previously indicated that the social networking giant would be concentrating this year on efforts intended to lower the company's costs, pitching 2023 as the " Year of Efficiency ." He told analysts in February that Meta is focused on "cutting projects that aren't performing or may no longer be crucial" and that it plans on "removing layers of middle management to make decisions faster."
The cost-cutting efforts come at a challenging time for the consumer technology company, which said its cost and expenses jumped 22% year over year to $25.8 billion during the fourth quarter while overall sales dropped 4% to $32 billion.
Meta's core online advertising business continues facing hurdles because of factors including a tough digital advertising market , the lingering effects of Apple 's 2021 iOS privacy update and increased competition from ByteDance-owned TikTok.
Meanwhile, the company continues to heavily invest in developing the metaverse, which Meta believes could represent the next frontier for mainstream computing. The company's Reality Labs division, which is tasked with building the virtual reality and augmented reality technologies needed for the metaverse, brought in $727 million in revenue during the fourth quarter, but also recorded a $4.28 billion operating loss .
Zuckerberg has said that he would "take accountability" for the company's previously announced cost-cutting plans, saying that he views layoffs "as a last resort."
"We're restructuring teams to increase our efficiency," Zuckerberg said last fall when Meta announced layoffs. "But these measures alone won't bring our expenses in line with our revenue growth, so I've also made the hard decision to let people go."
Watch: Box CEO on earnings, tech spending headwinds, AI opportunity and challenges .


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Corporate Planning bietet Lösungen für das operative und strategische Controlling, die integrierte Erfolgs- und Finanzplanung sowie die Konsolidierung. Die Lösungen bringen Unternehmensdaten in eine hierarchische Ordnung. Denn das ist die Denkweise des menschlichen Gehirns.
Manage, train and develop workforce planning team and projects. 401 (k) with 5% employer match.…. 3. West Texas Centers. Case Manager. Pecos, TX. $32K - $46K (Glassdoor est.) 30d+. Must have a valid Texas driver's license and a driving record that is acceptable for insurability through the Center's insurance carrier.….
The estimated total pay for a Corporate Planning Manager is $143,546 per year in the United States area, with an average salary of $103,791 per year. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users.
Corporate planning is the process by which businesses create strategies for meeting business goals and achieving objectives. It involves strategy definition, strategy direction, decision-making and resource allocation. Corporate planning ensures that business operations are orderly and that the team works towards the same goals.
Corporate planning is a complex process that requires time and dedication at each stage. The corporate planning process follows three defined stages: Formulation Forming the corporate plan is the first step. It should build on the business plan and will require input from critical stakeholders.
Corporate planning is a type of strategic planning, responsible for mapping out a course of strategies and their implementations to empower top-management. It optimizes exposure, reach, leads, sales, profits, credibility, loyalty, sustainability, and opportunities of a business.
Published on 26 Sep 2017. Corporate planning is the process of creating a method to achieving a goal, and then monitoring the success or failure of that process. The results generated by a successful plan are sometimes positive, sometimes negative but always educationally beneficial to the company. In order to create successful business plans ...
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Corporate planning is the process through which companies draw a map of their plan of action that enables their growth in quantifiable terms. It is typically carried out through the top-level management of the company. It is a medium-term goal that acts as the basis for macro-level planning, called strategic planning.
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As a starting point for long-range corporate planning, executive visioning can be used by top-level managers to build a consensus around what it plans to accomplish and guides action at the lower and middle-management levels.
Job Description: This Manager role in the Finance Corporate Planning Organization will be deeply involved with creating/enhancing models and data analytics for high-profile strategic and operational initiatives for the entire company. The position requires high level of diligence and sense of urgency while maintaining quality of deliverable.
<p>Corporate Planning Data and Analytics Manager - (M4) page is loaded Corporate Planning Data and Analytics Manager - (M4) Apply locations Santa Clara,CA time type Full time posted on Posted 5 Days Ago job requisition R2223894</p><p>This Manager role in the Finance Corporate Planning Organization will be deeply involved with creating/enhancing models and data analytics for high-profile ...
The job cuts could start this week and represent an additional round of layoffs, adding to the 13% of Meta workers who were laid off as part of a major cost-cutting plan announced in November. A ...