food truck start up business plan pdf

Food Truck Business Plan Template

Food truck business plan.

You’ve come to the right place to create your food truck business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their food trucks.

Food Truck Business Plan Example & Template

Below is a template to help you create each section of your food truck business plan.

Executive Summary

Business overview.

Zesty Zane’s Food Truck is a new food truck located in Portland owned by local critically acclaimed chef, Zane Benedict. The menu will consist of popular food options that consist of burgers, sandwiches, gyros, and tacos uniquely made with the creativity and uniqueness that Chef Zane can offer. Chef Zane’s eclectic style and consistency make him a favorite among Portland foodies and his food truck will garner a loyal following amongst young professionals and college students.

Zesty Zane’s Food Truck will be located in the immensely popular food truck pod known as Cartopia. Chef Zane will receive lots of exposure by being a part of this community as there are plenty of neighboring food trucks, bars, nightlife, and entertainment options nearby. With the popular location of Cartopia and an impressive Instagram social media following, Zesty Zane’s Food Truck is destined to become a local go-to dining destination for anyone craving delicious, interesting fare at an affordable price.

Products Served

The following are the products to be offered by Zesty Zane’s Food Truck:

Customer Focus

Zesty Zane’s Food Truck will target customers in Portland who live, work, or socialize near Cartopia. This area is frequented by numerous young professionals, college students, and the late-night crowd who regularly eat at food trucks. Anyone seeking trendy dining options are the target customers of Zesty Zane’s Food Truck.

Management Team

Chef Zane has worked in the culinary industry for over ten years and is accustomed to the long, demanding hours of operating a kitchen. He attended culinary school in San Francisco and returned home to Portland to be a part of the world-renowned food scene that Portland has built for itself. After working under three award-winning chefs, Chef Zane is ready to venture out on his own and start his own business as a food truck.

Chef Zane Benedict will be the owner and operator of his food truck. He will operate the food truck Tuesday through Sunday from 11:00 am until 1:00 am. Chef Zane will also employ two part-time cooks to assist him during peak hours of operation.

Success Factors

The following success factors will set Zesty Zane’s Food Truck apart from the competition:

Financial Highlights

Zesty Zane’s Food Truck is seeking $40,000 in debt financing to open its food truck. The funding will be dedicated for the purchase of the food truck, cooking supplies and equipment, working capital, three months worth of payroll expenses and opening inventory. The breakout of the funding is below:

The following graph outlines the pro forma financial projections for Zesty Zane’s Food Truck:

food truck financials

Company Overview

Who is zesty zane’s food truck.

Zesty Zane’s Food Truck is a startup food truck business located in Portland, Oregon. The menu offerings are eclectic, made-to-order, bistro-type dishes served fresh and fast in the entertainment district of Portland. The ingredients are locally-sourced from independent food growers and artisans in and around the Portland region. The dishes are incorporated with an ingenious twist to commonly known popular food menu items. The menu options are simple dishes commonly seen at food trucks, but Chef Zane adds his own spin to the typical fare – sandwiches, gyros, burgers, and tacos all made his way unlike any other food establishment.

Zesty Zane’s Food Truck is owned and operated by Zane Benedict, a local Chef classically trained in culinary school and under the most prestigious chefs in Portland. Chef Zane is known for his creativity, consistency, and quickness in the kitchen and his dishes receive multiple positive reviews in the restaurants Zane has been employed. Chef Zane specializes in fine French, Italian, and Mediterranean cuisine with a creative twist not typically found in other restaurant establishments.

Zesty Zane’s Food Truck History

After graduating from culinary school in 2008, Chef Zane Benedict worked as a sous chef in three different restaurants in Portland. All of the chefs Zane worked under were award-winning, locally-acclaimed chefs that frequently trained their apprentices to prepare dishes up to their expectation and standards.

Chef Zane learned a great deal from these chefs and garnered a reputation himself for his creativity and consistency. Now that Zane feels he has learned as much as he can from the senior chefs, he would like to venture out on his own and start his own business. Due to the large amount of capital required to open a full-scale restaurant, Chef Zane decided a food truck business was the most cost-effective option for his operation.

Since incorporation, Zesty Zane’s Food Truck has achieved the following milestones:

Zesty Zane’s Food Truck Products

The following are the types of menu items Zesty Zane’s Food Truck will produce:

Industry Analysis

Food truck vendors will continue to perform well over the next five years, benefiting from consumers with deeper pockets who are able to spend on pricier gourmet food options. Revenues are expected to increase to $1.4 billion during this time period.

Industry operators are expected to continue to experience growth, as generally positive economic conditions and momentum from the gourmet food movement propel growth.

Consumers nowadays demand higher-quality food, a wider variety of styles and tastes, better presentation and, most importantly, more healthy menu options. Therefore, operators that include healthy options on their menus will be best situated for success over the next five years. Vendors that continue to offer unique food options will also be in a strong position by carving out a niche and developing a loyal customer base.

The industry will also benefit from an increase in the urban population, which is expected to comprise the majority of the US population in five years. The industry benefits from agglomeration because it relies on high foot traffic. Additionally, urban dwellers are also more likely to purchase meals rather than cooking at home due to their above-average incomes and limited spare time.

Customer Analysis

Demographic profile of target market.

Zesty Zane’s Food Truck will target the population of Portland that frequently dines in the entertainment district. There is a large food truck area of Portland known as Cartopia, where Chef Zane will set up his business. This area is home to numerous dining establishments, nightlife, bars, clubs, and food trucks. The target market of this area are usually young professionals and college students who have disposable income.

The precise demographics for Portland, Oregon are:

Customer Segmentation

Zesty Zane’s Food Truck will primarily target the following customer profile:

Competitive Analysis

Direct and indirect competitors.

Zesty Zane’s Food Truck will be competing with other local food trucks in the Portland community. A profile of each competitor is below.

Potato Champion

Potato Champion is a local favorite of Portland foodies that is also located in Cartopia. Started in 2008, Potato Champion quickly established itself as a fan favorite for late night food. Potato Champion serves a limited menu of hand cut, twice fried Belgian style fries, a variety of dipping sauces, and their own version of the Canadian classic Poutine, as well as other fry related dishes. They pride themselves in using the highest quality ingredients and focus on an inventive menu that combines tastes from all over the world with one of the most popular foods found on the globe, the french fry.

Potato Champion is open for lunch, dinner, and late-night. They are available for catering and delivery through Postmates. Followers of Potato Champion are also able to purchase swag from their store that includes music, bags, pins, and hoodies.

Started by John Eads in 2009, Pyro Pizza was built out of a 8’x16’ food cart that he custom-built with a cast iron wood fire oven. Aside from wood fired pizza, John also makes his own sodas using all real ingredients and natural cane sugar. John’s belief is that good ingredients make good food. His crew makes many components in-house and sources regional flour, pepperoni, sausage, blue cheese, soda ingredients, and seasonal produce all from Portland businesses and farms. In 2015, Pyro’s expanded to a new sandwich cart, Pyro’s Wicked Wiches – a scratch-made sandwich, soup, chips and cookie food cart.

Pyro’s serves an assortment of wood fire pizzas made from scratch. Their choices are margherita, marinara, arugula and mushroom, pepperoni, quattro formaggi, fennel sausage, veggie bianca, breadsticks, salads, and sodas.

Chicken and Guns

Chicken and Guns is another local favorite among Portland foodies. Also found in Cartopia, Chicken and Guns serves up Latin American chicken, wings, tacos, salad, soup, and their “guns” are crispy seasoned potatoes. The chicken is served by the quarter, half, or whole bird. Another item they are acclaimed for is their peruvian aji sauce, habanero carrot sauce and chimichurri sauce. They have been named the best fried chicken in Portland by the PDX Eater.

Chicken and Guns is open everyday from 11:00 am to 10:00 pm for takeout and delivery options. With a large Instagram and social media following, there is always destined to be a line at the Chicken and Guns food truck.

Competitive Advantage

Zesty Zane’s Food Truck offers several advantages over its competition. Those advantages are:

Marketing Plan

Zesty Zane’s Food Truck will offer a unique value proposition to its clientele:

Promotions Strategy

The promotions strategy for Zesty Zane’s Food Truck are as follows:

Social Media

Zesty Zane’s Food Truck’s main source of marketing will be through social media, primarily their Instagram page. Chef Zane has become adept at taking appealing photographs of his dishes. He will post pictures of his menu and add details on the location and hours of operation. His food truck account already has over 3,000 followers and he posts daily “Coming Soon” teaser photos.

Zesty Zane’s Food Truck will be parked in the immensely popular food truck hub known as Cartopia of Portland. There are dozens of food trucks located in this pod and there is always a crowd of people. Cartopia hosts bands, art shows, shopping events, and other social gatherings to enhance the entertainment vibe of the pod. By being part of Cartopia, Zesty Zane’s Food Truck will receive lots of exposure and traffic.

SEO Website Marketing

Zesty Zane’s Food Truck plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local food truck” or “top food trucks in Portland”, Zesty Zane’s Food Truck will appear in the top three choices. Zesty Zane’s will also invest in their website also to ensure that it is user friendly, always up to date, and displays professional photographs of its menu items and location.

Third Party Delivery Sites

Zesty Zane’s Food Truck will maintain a presence on sites like GrubHub, Uber Eats, Doordash, and Postmates so that people looking for local food with the option of delivery will see Zesty Zane’s listed.

The pricing of Zesty Zane’s Food Truck will be moderate and on par with competitors so customers feel they receive value when purchasing their menu items.

Operations Plan

The operations plan for Zesty Zane’s Food Truck is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:


Zesty Zane’s Food Truck aims to open in the next 3 months. The following are the milestones needed in order to obtain this goal.

4/15/202X – Purchase food truck

5/1/202X – Finalize menu

5/15/202X – Social media and advertising campaign begins

6/1/202X – Finish cleaning up the food truck and prepare it for operation

6/10/202X – Purchase food and drink inventory, stock truck, and park it at Cartopia

6/11/202X – Grand Opening of Zesty Zane’s Food Truck

Zesty Zane’s Food Truck will be owned and operated by Chef Zane Benedict.

Chef Zane Benedict, Owner

Chef Zane Benedict is a Portland native who attended culinary school in San Francisco and returned to Portland to become a part of the world-renowned food scene Portland is uniquely known for. Zane was trained under three different chefs at fine dining establishments in downtown Portland and was awarded Best Sous Chef of Portland in 2017. Chef Zane has won two local culinary competitions, placed runner-up in a statewide competition, and participated in a cooking competition show on the Food Network.

Chef Zane has received numerous awards for his creativity and consistency of his food while being able to prepare dishes in a short amount of time. His ability to prepare food under pressure allows him the unique skill of serving numerous customers without having them undergo long wait times. This will keep customers happy and coming back for more.

Financial Plan

Key revenue & costs.

The revenue drivers for Zesty Zane’s Food Truck will come from the menu items being offered daily.

The cost drivers will be the ingredients and products needed to make the menu items (oil, bread, meat, chicken, produce, drinks) as well as the cooking materials (pots, pans, bowls, plates, utensils, etc.). Other cost drivers will be the overhead expenses of payroll for the part-time employees and propane for the food truck.

Funding Requirements and Use of Funds

Key assumptions.

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the business loan.

Initial Number of Customers Per Day: 50

Average Menu Item Cost: $9.00

Average Order per Customer: $15.00

Annual Cost for Maintenance of Truck: $10,000

Financial Projections

Income statement, balance sheet, cash flow statement, food truck business plan faqs, what is a food truck business plan.

A food truck business plan is a plan to start and/or grow your food truck business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your food truck business plan using our Food Truck Business Plan Template here .

What Are the Main Types of Food Truck Companies?

There are a variety of types of food trucks, each specializing in a specific type of cuisine or food item. There are food trucks that sell burgers, cookies, ice cream, tacos, pizza, sandwiches, salads and more.  

What Are the Main Sources of Revenues and Expenses for a Food Truck Business?

The primary source of revenue for food truck businesses is its food and beverage sales. 

The key expenses for a food truck business are the food production cost, salaries, and transportation expenses. 

How Do You Get Funding for Your Food Truck Business Plan?

Food truck businesses are typically funded through small business loans, personal savings, crowdfunding and credit card financing.

What are the Steps To Start a Food Truck Business?

Starting a food truck business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Food Truck Business Plan - The first step in starting a business is to create a detailed food truck business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your food truck business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your food truck business is in compliance with local laws.

3. Register Your Food Truck Business - Once you have chosen a legal structure, the next step is to register your food truck business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your food truck business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Food Truck Equipment & Supplies - In order to start your food truck business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your food truck business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful food truck business:

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Food Truck Business Plan Template

food truck start up business plan pdf

Updated January 09, 2023

A food truck business plan is created by a food truck entrepreneur to describe the vision, plans, and goals of their business. It should detail the company’s core offering, operational procedures, management, sourcing, and financial metrics, as well as food truck industry trends, statistics, and competitive analysis. The plan can be used to attract potential investors and partners as well as guide the operation of the business and benchmark its success.

food truck start up business plan pdf

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Starting a Business | How To

How to Start a Food Truck Business in 9 Steps

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Mary King


Published March 6, 2023

With more than a decade of hospitality experience, Mary has worked in some of the most celebrated restaurants in the world. Her expertise is featured across Fit Small Business in restaurant, retail , and starting a business content.

This article is part of a larger series on Starting a Business .

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Step 9: Market Your Food Truck

Bottom Line

There has never been a better time to start a food truck business; in fact, the number of food trucks grew by almost 10% from 2022 to 2023. If you’re looking for a money-making business idea , a food truck is a great one. Successful food trucks can bring in more than $500,000 per year, with startup costs from $40,000–$200,000.

Starting a food truck typically takes three to 12 months and requires the nine steps below. Download our checklist to help you stay on track.

Starting a Food Truck Checklist

Step 1: Research Local Food Trucks & Laws

When starting your food truck business, it’s essential to make sure you are filling a hole in the market, supplying a demand, and operating within the law. So, you should evaluate the food truck scene in your area and research local food truck laws and regulations. This information will help you decide if a food truck is the best-fitting business for you to start .

Evaluating the Local Food Truck Scene

Before you sketch out your menu and business plan, you should find out what trucks are most successful in your area. A quick internet search for “food trucks” and your city or county name will generally yield plenty of results to start.

When evaluating other trucks, take note of their:

Introduce yourself to truck owners and ask them about their biggest operational challenges. You’ll find that most are eager to share their knowledge with an up-and-coming food trucker. One of the best aspects of food truck communities is the camaraderie and support of other truck operators.

Researching Local Food Truck Laws

Food truck regulations fall into three major categories: health, zoning, and vehicle requirements. Health regulations govern what equipment your truck must have, what permits you and your employees need, and whether you need a commissary kitchen. Zoning regulations determine where you are permitted to park your truck and what types of neighborhoods are not permitted.

There will also be laws governing what type of vehicle you can use, what emissions regulations your truck must meet, where you need to register your vehicle, and if your truck driver needs to have a commercial driver’s license (CDL). Every state, county, and major city has its own laws regulating food trucks and street vending.

New York City, for example, requires every person working on a food truck to have a mobile food vending license . Los Angeles requires that all food trucks post No Smoking signage on their trucks. Many major cities and counties also require all food trucks to have a current contract with a commissary kitchen.

Commissary Kitchen: Sometimes called a “support kitchen,” this is a commercial kitchen, rentable by the hour or day, that supports mobile food operations. Commissaries are equipped with cooking equipment, refrigeration equipment, ice machines, and storage areas that meet local health department requirements. Many also provide areas to dispose of grease and greywater, truck maintenance areas, and a secure place to park overnight.

Food trucks are regulated mostly by city or county authorities. In rural locations, you’re mostly dealing with county offices. In densely populated areas, the city has jurisdiction. You can learn your local regulations by checking your local health department website. However, you’ll get faster and more accurate information if you put in a couple of phone calls—one to your city or county health department and one to your city or county clerk’s department. When you get a person on the line, you’ll want to ask:

The answers to these questions will have a considerable impact on how expensive it is to start a food truck in your location and how long the process takes.

Step 2: Choose a Menu, Name & Logo

Food trucks are known for their clever remixes and personal flair. The most successful food truck concepts reflect their owner’s interests and personal experiences. Consider popular Las Vegas truck Buldogis , which serves Korean-inflected gourmet hot dogs that reflect the owners’ American and Korean backgrounds. Start with your menu, then your name and logo should naturally follow.

Food Truck Menu Tips

Keep your final menu simple and streamlined. Most food trucks get by with a rotating list of three to five signature items and a couple sides. You can change items seasonally to keep customers interested, but a food truck is not the place for a 30-item menu; you simply don’t have the space to store that much food.

Consider these ideas to start brainstorming your ideal food truck menu:

The primary customers for food trucks are 18 to 34 years old, so food truck foods tend to be very trend-driven. Alternative everything will be the name of the food truck game in 2023; alternative flours, alternative sweeteners, and plant-based meat alternatives all sell well to this age group.

Name Your Food Truck

With a general idea of your concept, you need a name that fits your food. Your truck name will become your social media handle and logo and will be emblazoned on the side of a truck, so it’s important to get it right. Our restaurant name generator can get your creative juices flowing.

But here are some general tips for choosing a good name for your food truck:

Design Your Food Truck Logo

The last piece that completes your food truck concept puzzle is a business logo . You’ll need something that evokes quality food and is exciting enough to compete with other food trucks. You will also use your logo on menus, business cards, social media, and all of your advertising efforts. It will provide the basis for your truck design and uniforms (if you have them).

A captivating logo can make a huge difference in whether people step up to your truck or pass right by, so you want this important marketing element to be in the hands of a talented designer. You don’t need to break the bank to do this. Freelancer sites like Fiverr let you browse portfolios from freelance graphic artists who’ve designed both simple food truck logos and full vehicle wraps, with prices starting at just $5.

Step 3: Register Your Business & Open a Bank Account

When starting a food truck, you’ll need to create a business entity and register with your state. For most food truck operations, an LLC makes the most sense. It protects your personal assets in the event of a lawsuit or business bankruptcy and shows vendors, insurers, and permitting agencies that your business is legitimate.

Filing fees vary from state to state, but forming an LLC isn’t necessarily expensive. Costs range from $40 to $500, and you can find the forms you need on your state’s business office website. Filing LLC paperwork can be tedious and a little complicated. If you need guided assistance, we recommend working with a legal website like Incfile or one of our other recommended online legal services . Incfile doesn’t charge fees beyond your state filing fee to file your LLC and can usually process LLC paperwork by the next business day.

Open a Business Bank Account

You’ll need to separate your personal finances from your business finances by opening a business bank account . This account will hold funds invested in your food truck and be used to pay permitting, licensing, and vendor fees. When your truck is up and running, your credit card deposits will run to this account, and you will pay employees and suppliers from it. You can inquire about business banking options at the bank that handles your personal banking, or see our list of the best small business checking accounts .

Step 4. Raise Funds for Your Food Truck

Starting a food truck business can cost anywhere from $40,000 to $200,000, depending on your location, the cooking appliances you need, and the type of truck you purchase. The table below gives you a rough estimate of the itemized costs involved in starting a food truck business. We break down the costs in the charts below.

Food Truck Business Estimated Startup Costs

The first step to raising the funds you need is writing a business plan.

Write a Food Truck Business Plan

Like any other business, your food truck will need a well-prepared business plan if you want it to succeed. Your business plan puts your concept on paper so potential investors and loan officers can see that your food truck is a good investment. Having a plan for becoming profitable gives you a better understanding of how long it will take for your food truck to turn a profit and what funds you need to sustain your business until that point. Your food truck business plan serves as a basis for how you envision your business to start , run, and grow.

Your food truck business plan should include the following sections:

When preparing your business plan, make sure that you include all the details. For example, itemize your marketing strategy, explain how each line item will reach your target consumers, how much it will cost, and how many customers it will likely bring in. List your product line to include all food items, how they will appear on your menu, the ingredients, and at what price you plan on selling each item. Include your logos and branded menus. If you have sourced a truck, include photos of the truck and possibly an artist’s rendering with your logo and branding.

Food Truck Funding Options

Most people don’t have immediate access to the kind of capital required to start a food truck. Financing your business will be an essential step. Most lenders require a business plan before issuing a loan, so be sure to have your thorough plan ready, along with the amount you need and your credit history.

Here are some financing options available for aspiring food truck owners:

Not all funding comes from banks and big investors. If you have an active fanbase of friends and family who support your food truck concept, crowdfunding can provide some or all of your opening budget. Your business plan will give you a great jumping-off point to create a compelling crowdfunding page. A bonus of crowdfunding for a food truck is that you’ll already have a fanbase excited to see your truck come to life.

For a detailed look at crowdfunding, see our guide on how to crowdfund a small business .

Step 5: Get Licenses, Permits & Insurance

FoodTrucks need at least three types of licenses and permits: general business licenses, food service licenses, and vehicle licenses. Depending on your location, most food truck licenses and permits will cost between $100 to $500 each. Your total permit and license fees can range from $1,500 to $20,000.

Blank copy of New York City Department of Health Mobile Food Vendor Permit.

A mobile food vending permit is one of the licenses your truck needs. (Image from NYC Dept. of Health)

General business licenses include things like:

Food service licenses are issued by your state, county, or city health department. You will need various licenses to cover your truck, your prep kitchen, yourself, and sometimes your individual employees. Most food service permits and licenses require you to pass a food safety test or for your facilities to pass a food safety inspection.

Foodservice licenses include:

Unlike what you see on “The Great Food Truck Race,” most food truck food is not prepared from start to finish on the truck itself. In many locations, local food safety laws require food trucks to prepare and store most of their food in a licensed commercial kitchen. This may sound like a form of red tape, but prepping your food in a brick-and-mortar commercial kitchen ensures that it can be kept at safe temperatures below 41 degrees and above 140 degrees Fahrenheit (which can be hard to maintain on a truck).

You can find commissary kitchens in your area by asking other food truck operators or by checking sites like Commercial Kitchen for Rent . Commissary kitchens are not your only option. In most locations, any commercial kitchen inspected and licensed by the local health department will do. This might be a restaurant kitchen you lease in its off-hours or a school kitchen you rent for evenings, weekends, or summer months. Some social and religious organizations like Elks lodges, VFW halls, and churches also have licensed commercial kitchen facilities that fit the bill.

Your truck itself will require a visit to the department of motor vehicles for commercial license plates. You may need to acquire a commercial driver’s license (CDL) in some states if your truck goes over certain length and weight limits. Other states prohibit vehicles that require a CDL from operating as food trucks.

You may also need to acquire parking permits for your truck. Food trucks can’t just park anywhere that a regular vehicle can. Every city has different regulations limiting parking opportunities. Additionally, neighborhood associations and local health departments might require you to comply with their own guidelines.

Here are some tips to make sure your food truck is parked in the right place:

Step 6: Procuring Your Food Truck

Several of the permits and licenses you need depend on the type of vehicle you purchase. So this step typically happens simultaneously with your permitting process. Food trucks can cost anywhere from $3,250 for a secondhand trailer to as much as $300,000 for a new, custom-built truck, although $5,000–$125,000 is the general range.

Regardless of your budget, you should invest in the best quality truck you can afford. Investing in a quality food truck from the beginning minimizes your risk of incurring repair expenses down the road, and protects you and your staff from dangerous cooking or vehicle-related accidents.

Make sure your truck is fitted with equipment that’s up to code, including:

Some locations require proof that your truck’s electric and gas equipment was installed by a licensed professional. If you are considering a used truck, ask for this documentation.

Buying a Food Truck

You have several options for purchasing your food truck. You can purchase a used truck from an individual seller on eBay or Craigslist, or via an online directory site. By purchasing a used truck, you typically can get a fully outfitted truck for around $50,000, although you will have to repaint the outside and possibly renovate the inside of the truck to match your business.

A few good directory sites to find used food trucks are:

If you purchase a used truck sight unseen online, it is a good idea to use an escrow service. The escrow service holds your funds in trust until the seller delivers your truck and will only release the funds when you accept the truck. For example, eBay offers a built-in option to pay via to protect its buyers and sellers.

You can also purchase a new food truck directly from a manufacturer like 800BuyCart. Prices for its standard trucks start at around $18,000. Major car manufacturers like Ford, Nissan, and Mercedes-Benz also supply food truck compatible vehicles; you’ll need to contact a local dealer for pricing and options. When buying new from a major manufacturer, you should expect prices starting at $40,000, plus equipment.

Building a Food Truck

Custom-built food trucks can set your food truck apart from the competition if you have the budget for one. Companies like Prestige Food Trucks, Cruising Kitchens, and Northwest Mobile Kitchens specialize in custom food trucks built to your exact specifications. New custom food trucks will cost around $100,000 to $200,000. The benefit, of course, is that everything is new, built for purpose, and usually under warranty. You don’t need to worry about how previous owners cared for the truck or if a professional installed the gas lines.

Leasing a Food Truck

If you’re only operating seasonally or your funds are limited, you may want to explore leasing a food truck. Brands like Los Angeles-based Mobi Munch and RoadStoves lease trucks month to month. If there are truck agents in your area, leasing is an attractive option because leases tend to come with lots of included service. RoadStoves customers, for example, get overnight truck parking, a health permit, and access to a commissary kitchen included in their truck lease. It is common for food truck leases to run from $3,000 to $4,500 per month.

The downside to leasing is that the truck won’t be customized to your needs. You’ll also need to get creative with magnetic decals to customize the truck with your logo and menu. When your lease term is up, you may also have to pause your business until you find another truck.

Step 7: Purchase Equipment & Supplies

Even if your truck is fully outfitted with cooking and refrigeration equipment, you’ll still need some extra tools. Generators, condiment tables, registers, and point-of-sale (POS) systems are all standard food truck equipment. Increasingly food truck owners are adding rooftop solar panels to offset fuel costs. You’ll also want to open accounts with food suppliers so you can buy in bulk and avoid paying sales tax.

A set of Bluetti portable solar panels with generator station.

A portable solar kit, like this one from Bluetti is a popular food truck add-on. (Image from Bluetti)

Truck Wraps & Exterior Decor

Those vibrant trucks with nose-to-tail designs are covered in a “truck wrap.” A truck wrap is basically a giant vinyl decal that adheres to the outside surface of your truck. A full truck wrap lasts from three to five years and should be installed by professionals. The cost for installing a truck wrap ranges from $2,500 to $5,000 (including design and installation). You can have smaller vinyl decals printed at a local sign shop and install them yourself if you are short on funds. But you should leave anything larger than two to three square feet to the pros.

You can source truck wraps from several companies, including:

Painting your truck exterior is also an option. This costs less than vinyl wrap—from $1,000 to $3,000—but is also best done by professionals. Painted decorations are less robust than vinyl wraps and may not last as long.

In addition to showcasing your business logo and contact information, when you drive, your truck exterior needs to display your menu when it is stationary. Food truck menus that change often can be handwritten on chalkboards, or dry erase boards. If your menu remains standard from day to day, you may wish to display a professionally designed, printed menu. You can typically request a menu design from the person that designed your food truck logo. Or use an app-based menu-maker like the one offered by Canva .

Cooking & Serving Equipment

Between your truck and your commercial kitchen, you may have most of your primary equipment needs covered. However, if your menu requires unique cooking elements like wood smoke, rotisseries, or metal skewers, you may need to purchase that yourself. And while commercial kitchens likely have blenders, tongs, and spatulas you can use, supplies in a shared kitchen space can be tight.

You’ll likely want to purchase some of your own small equipment like a food processor, baking sheets, and Cambro containers to store your prepped food and transport it to your truck. Just make sure your commercial kitchen lease comes with secure storage, so you don’t have to lug your food processor back and forth from the commissary every day.

If you offer catering, you’ll also want a couple of sturdy collapsible tables and chafing dishes to keep your food warm outdoors. You’ll be able to find most small equipment at a local restaurant supply or kitchen store. Popular cooking chain Sur La Table even offers a 10% discount to culinary professionals. However, you can also find these items through mainline distributors like Sysco. The one type of equipment that it doesn’t make sense to invest in is table linens. You or your catering clients can rent those to match the events’ color schemes.

POS Equipment

While it is technically possible to operate a cash-only food truck, the inability to accept credit, debit, and mobile wallet payments can seriously undercut your sales. The simplest way to accept card and digital payments is to use a cloud-based, mobile POS system.

These tools are increasingly affordable for small businesses like food trucks. Our top-ranked food truck POS systems can operate via Wi-Fi or cellular networks, and many are free to use. Our favorite food truck POS, Square for Restaurants , operates on iPads, and you can download the software from the Apple App Store and start taking payments in a couple of hours.

A POS goes beyond payments, though. A good food truck POS system will track your supply levels, prompt you when your stock is low, help you count inventory, and track every cash transaction (reducing the likelihood of employee theft). Modern POS systems also come with tools to help you log customer contact information for targeted marketing campaigns, manage social media accounts, and stay on top of internet reviews.

Setting Up Vendor Accounts

If your food truck is even a little bit busy, you’ll want to open accounts with wholesale suppliers. This gives you a price break on food and beverage supplies and saves driving time, as most distributors will deliver directly to your commercial kitchen space.

Also, once your credit application is approved, most vendors operate on a net 30 system, meaning that you’ll have 30 days to pay the supplier invoice.Try to find at least one vendor that supplies most of your food and beverage needs; the fewer suppliers you work with, the fewer invoices you need to process every month.

Pro tip: Speed up your vendor account creation by putting together a single sheet with your credit application information. Include your name, your truck name, business address, EIN, and banking information.

Step 8: Hire & Train Staff

Food truck owners do a lot of work themselves, but you’ll still likely hire some hourly employees. Most trucks operate with a staff of two to four employees. The staff you hire should fill in skills you lack or areas you cannot pay attention to. For example, if you are an expert grill cook, you’ll need to hire cashiers. But if you have a welcoming personality and are great at add-on sales, you might be stronger in a customer-facing role and hire cooks instead. If you get a lot of catering inquiries, it might make sense to hire an event salesperson to send estimates and wrangle catering contracts.

Common Food Truck Staff

Window attendant, catering salesperson, catering servers, where to find food truck staff, training food truck staff.

Customers ordering food.

(Image by Kampus Production from Pexels)

Your window attendant takes orders at the truck window, interacts with customers, and processes payments. Someone with a friendly personality and cash-handling experience is good in this position. Window attendants are typically hourly, minimum wage positions and may earn tips.

If you are struggling to find staff, a window attendant can be replaced by a self-service kiosk . This is one of the simplest solutions if you are short-staffed.

A chef in a food truck topping food with sauce from a squeeze bottle.

(image from RODNAE Productions, Pexels)

A truck cook cooks and serves dishes on the truck itself. Depending on the number of cooktops you have and your menu style, you may need two cooks in the truck all the time. Truck cooks tend to be hourly employees who earn at least minimum wage; however, you should definitely pay more if your truck cook is experienced. They are frequently included in on-truck tip pools.

Hands crushing garlic and chopping red bell peppers on a white cutting board.

(image by Mikhail Nilov, Pexels)

If your truck is busy, you may need a hand with off-truck prep cooking. Hiring a prep cook to work in your commercial kitchen while your truck is on the road can significantly reduce your turnaround time between events. Prep cooks are usually part-time staff who earn at least minimum wage. Depending on your local labor laws, prep cooks may or may not be included in tip pools.

Aproned waiters carrying plates of food outside a black and brown food truck.

(image from Harvest Kitchen)

You don’t want to miss the chance to book private catering events. These can be a massive boost to your truck’s bottom line. A catering salesperson responds to all private event inquiries and works directly with your clients to create a menu, execute an event contract, collect deposits, and hire rental equipment. Catering salespeople typically earn a small hourly base pay or salary, plus a 3% to 10% commission on their booked events. They are typically not tipped, though their commission fee may appear as a service charge on the final invoice.

Three female servers in white shirts with black bow ties carrying trays of food in a banquet hall.

(Image from

Large events sometimes request tray-passed food or to have some foods served at individual tables. Event coordinators may hire this staff themselves, but it can help to have some staff of your own to call in. Having your own catering servers can give you an edge in landing bigger (and higher budget!) events. You may pay catering servers a flat hourly wage (usually higher than minimum wage) or minimum wage plus tips.

The first step to hiring food truck staff is writing a solid job description. Be clear with what tasks the potential employee needs to perform, what experience they need, and what licenses or education are required. If you are operating in New York City, for example, you may give priority to applicants who already have an active Mobile Food Vendor license.

Post your completed job description with salary range on popular jobs sites like Indeed, and share your job opening with friends and family members. Personal referrals can lead to great applicants.

You will need to train every staff member on your menu and your truck processes. Depending on your team’s experience level, you’ll need to allow two days to two weeks to get everyone on the same page. You should prepare itemized copies of your menu with ingredient lists and common allergens, along with what items can and cannot be modified. For example, if your housemade chili is cooked with bulgur wheat, it cannot be made gluten-free.

All of your truckers should know how to use fire safety equipment on your truck. Make sure they know where fire extinguishers are located and how to use them. If your truck has a fryer, ensure that everyone knows how to handle a grease fire.

You’ll also want to train your team on the policies and procedures at your commercial kitchen. If there are strict operating hours, designated storage areas, or designated parking areas, you’ll want to cover that explicitly, so your team reflects well on your brand.

If your truck collects tips, you may also run a tip pool to distribute tips to your staff. For tips on managing a tip pool, see our guide to restaurant tip pooling laws and tipping out . A tip pool based on hours is a popular way to distribute food truck tips.

Once you have your truck and your location all set, the final step in starting your food truck business is marketing your truck. A good food truck marketing strategy involves a combination of online and traditional marketing strategies, including social media marketing, vending at local events, building a website, and joining advocacy groups.

Social Media Marketing

Instagram, TikTok, and Facebook are great ways to connect with your local community and help potential customers find your business. Plus, Instagram and TikTok are ideal places to show off pictures of your tasty food. For maximum impact, post regularly, and be sure to use any local hashtags to help your business get discovered. Don’t just stick to food photos; part of the appeal of food trucks is their personal story and camaraderie of their team. Let users see your personality and passion.

Also, be sure to post your locations and hours so that customers can easily find you. If you accept orders online or over the phone, have that information in your social media biography. You can also use stickers and buttons on your Facebook or Instagram accounts to add shoppable links to your online ordering site or to purchase gift cards.

Work With Influencers

It’s no secret that social media—Instagram in particular—is full of food fans. You don’t need to target high-profile Instagrammers with advertising fees. Your ideal influencer is someone near your town who has a lot of followers and posts about food. Send a direct message to a few local food folks offering a free meal and see what organic posts result. To make this strategy work, you should meet them personally and suggest a hashtag that promotes your truck. If your truck has an eye-catching design that pops in photos, even better.

Participate in Festivals & Local Events

Festivals are a great way to get customers and gain some insight from fellow food truck owners. Especially in the spring and summer months, tons of towns and cities have outdoor events, from fairs to farmers markets. Participating in these events is a great way to spread awareness about your business while also getting extra sales.

There are also many festivals dedicated to food trucks. Try to book as many events as you can. You’ll have a captive audience to market your business and are all but guaranteed to make sales. If you participate in several events, fairs, or festivals, create an event calendar that you can hand out to customers so that they know where to find you next.

Join a Street Vending Advocacy Group

Many cities with a vibrant food truck community also have food truck advocacy groups. Joining one will put you in contact with other like-minded business owners who can help you troubleshoot problems and send you business if their truck is not available for an event. The added benefit of joining an advocacy group is, of course, advocacy. These groups work together to encourage local regulations that are food truck friendly, which can’t help but boost everyone’s business.

The National Food Truck Association is an excellent place to start. It currently hosts local chapters in:

Create a Website

A website is essential for any small business, but especially so for a food truck. A website helps potential customers know who you are, what kind of food you sell, and how to find your truck. Your website is also a great place to post your event calendar or a contact form for catering orders. Our guide on how to make a business website will walk you through the process.

A website can also give your business the polish of offering a business email address that is branded with your truck name. You don’t need to spend thousands of dollars to get a professional-looking food truck website. Hosting services like Bluehost offer plans that let you register a custom domain name, host your website, access a WordPress web builder, and get a business email address for just $3.95 per month.

Pros & Cons of Starting a Food Truck

Like any other business venture, the food truck industry offers both advantages and disadvantages.

Starting a Food Truck Frequently Asked Questions (FAQs)

How much does a food truck cost.

Starting a food truck typically costs between $40,000 and $200,000. The cost varies based on whether you purchase or lease a truck, the truck type, necessary equipment, and the cost of permits in your location.

How profitable is a food truck?

Successful food trucks can be very profitable, bring in around $500,000 in annual sales, and sometimes as much as $50,000 per month. Hitting figures like that requires a targeted menu, excellent marketing, and a full-time commitment to managing your costs and overhead.

Having a highly profitable food truck may also involve expanding your truck operation to include private catering, online ordering , and other revenue streams like selling a shelf-stable signature sauce or retail merchandise. It helps to operate in a food truck-friendly city—like Los Angeles, Philadelphia, or Denver—that has regulations that allow food trucks to thrive.

Is owning a food truck hard?

Owning a food truck takes a lot of work, but can be very rewarding. The days can be long; food prep can start in your commissary kitchen several hours before service, and your day doesn’t finish until the truck is parked, the food unloaded, the greywater drained, and all surfaces scrubbed and sanitized. You’ll interact with excited food fans, but you’ll also be responsible for scheduling staff, processing payroll, and dealing with parking tickets. Marketing is important and all on your shoulders, as are less creative things like paying your sales taxes.

If that sounds manageable to you, then owning a food truck won’t feel hard. But if that description sounds overwhelming, you might want to bulk up your restaurant management or general business skills before taking the step to food truck ownership.

How can I start a food truck with no money?

If you want to start a food truck with no money, crowdfunding is your best bet. Or consider starting with a smaller operation like a cottage food operation or tent vending to build a brand and fan following while you save to start your truck.

Why do food trucks fail?

Many food trucks fail within their first three years of operation due to a lack of funds. Difficulties can include unexciting concepts, tough regulations, poor supply choices, truck breakdowns, poor marketing, and more.

Some of the biggest reasons food trucks lose money and ultimately fail are:

If you’ve been dreaming of how to start a food truck business, you should know it is a fun—yet time-consuming—process with plenty of opportunities for growth and profit. The food truck business is demanding but, ultimately, rewarding if you take the time to create a careful business plan with market research and a solid marketing strategy. Ensuring you have plenty of startup capital and the right equipment is the best way to encourage success.

About the Author

Mary King

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Mary King is an expert retail and restaurant contributor at Fit Small Business. With more than a decade of hospitality experience, Mary has worked with some of the best restaurants in the world, and some of the most forward-thinking hospitality programs in the country.

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Food Truck Business Plan

Are you thinking of starting a food truck business We have prepared a solid food truck business plan sample that guides you on every stage of your business plan writing

food truck start up business plan pdf

If you like cooking and often receive compliments for the food you make, then you might have thought of getting into the food business at least once.

But restaurants require large funds and are not for everyone. If that is the case with you too, go savvy and minimal with a food truck.

A food truck is one of the most financially viable ways of getting into the food business.

So if you have great cooking skills, the right resources, help, and a food truck business plan you are ready to get going. Here we’ll discuss a few things you should keep in mind before getting started.

Industry Overview

The food truck business stood at a massive value of 1.4 billion dollars in the US in 2019. It takes close to $55,000 to set up a food truck and it generates an annual revenue between $250,000 and $500,000.

As per the survey, 34% of the mobile chefs experiment and create new menu ideas & concepts for their customers. The expansion of the food truck market has happened due to the increased consumption of fast food, flea markets, and urbanization.

The increase in the working population who find food trucks more accessible for grabbing a quick snack has also contributed to the growth of the food truck business.

Comparing the food truck industry growth in 2019, it grew by 20% in 2020. The food truck industry is going to grow by 2.4% by 2021.

It sounds like a great business idea, right? Let’s look at how to jump into it with a successful business plan .

Things to Consider Before Writing a Food Truck Business Plan

Choose the right vehicle and location.

The right size and type of vehicle will decide how convenient or inconvenient it would be for you to function every day.

Do your research and choose the vehicle that fits your needs the best. Apart from that, a good location is crucial to the success of a food truck business. The main source of attraction for a food truck is its accessibility. Hence, make sure you choose a super accessible location for your food truck.

Know your target audience

Knowing what kind of food your target audience prefers, what marketing message they can relate to, what are their preferred hang-out spots, and what qualities matter the most for them when it comes to food helps you build a customer-centric and profitable business.

Hence, before you do anything else try to figure out who your target audience is.

Get kitchen equipment and raw materials

The right ingredients and kitchen equipment are important, both to make your work easier and get the desired result with your food. Hence, it is important to get the right equipment before getting started but at the same time, you should ensure that you don’t go overboard with it.

Also, figure out a good source for acquiring your kitchen ingredients and raw materials to maintain consistency in the taste of your food. It is also a good practice to have a backup resource in case things don’t go as per the plan.

Get the required permits and licenses

Lastly, it is important to figure out all the legal formalities before you start planning. According to various resources, it takes up to 30 days to get all the required licenses for your food truck business.

Also, it is good to keep a checklist of all the necessary documents to make sure you don’t miss any.

Chalking out Your Business Plan

Despite the growing industry, not every food truck business can stand successful. A business plan is a guide to direct your efforts into a successful food truck startup. Let’s look at why you should have a food truck business plan.

Your income sources and budgeting your procurement require planning. The end-moment cash crunch and interrupted supply of items may hamper your smooth operations of the kitchen. The food truck business has never been a one-person job.

Your roadside adventure becomes enthralling when you standby nearby your favorite food truck. Being a food junkie, the sound of a favorite food truck on your street brings joy and a feeling of happiness. A restaurant on wheels at your place with your favorite food is mesmerizing.

Hungry during lunch hours? You just wanted to bite something soothing or something never tried before? Street food is the answer to all, and when it all comes to bringing your favorite kitchen on wheels at your place, then it’s a foodies heaven. Modern entrepreneurs are putting their kitchens to serve the best creations of their chefs.

If you are planning to start a new food truck business , the first thing you will need is a business plan. Use our sample  Burger Boon – Food Truck Business Plan created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new food truck business, spend as much time as you can reading through some samples of food truck and restaurant business plans .

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample  Burger Boon – Food Truck Business Plan for you to get a good idea about how a perfect food truck business plan should look like and what details you will need to include in your stunning business plan.

Food Truck Business Plan Outline

This is the standard food truck business plan outline which will cover all important sections that you should include in your business plan.

How to Write a Food Truck Business Plan?

Understanding the ecology of the food truck business is essential to plan out activities for implementation.

Approaching someone else to write the business plan for you may create a gap between your idea and write-up. A food truck business plan template provides the necessary structure to go on step-by-step in your business startup .

Your business needs such as goals , license, investment, recruitment, and financial management are all covered in synchronized format to go through smoothly. A business plan software is designed and structured by considering the needs of modern business requirements.

The business plan template provides you with seamless ease of writing and customizing your business plan .

By following the steps in the business plan, you become aware of how your business startup should go.

What to Include in the Food Truck Business Plan?

As a business person, you might be very concerned about the things considered in the business plan. It has a brief introduction of your business to the readers from starting scratch to cashing in profit.

The executive summary section covers the business plan summary in a short format to provide a quick glimpse. It contains a brief overview of the business, mission statement , products , marketing plan , operation plan , and management plans.

Company overview covers the key people in management and advisory board appointed for the business.

The main element of the food truck business is the mouth-watering menu. Experimenting, designing, and creating a unique menu for street food carving people is the key sales point.

Entering into something new without knowing the industry increases the chances of failure. In such a case, industry analysis of the business may bring clarity about the happening in the industry and keep yourself stay ahead in the industry. The industry analysis section covers the industry aspects, including risk factors and success factors too.

Managing a kitchen at a physical location and on wheels are two different things. Operational challenges like limited spaces, cleaning protocol, cleanliness & hygiene, and order processing are the topics covered under this section.

Beating the competition is hard when you are entering into a new industry. A well through knowledge about competitors and their strengths, weaknesses, and competitive advantages they established so far are covered under the competitor analysis section .

Understanding your target market and customer food habits may help you to stand with the creative food menu. The customer analysis section covers the market type and key success actors of the business.

A successful marketing plan for the business will lead you up all the way. Being available and letting people know that you are available are also important things. Designing a marketing strategy plan based on the target market provides the necessary ground to play boldly.

Sourcing funds for initial investment, careful spending, and budgeting for the smooth operation of the business is a key worth considering. An initial appraisal of the financial health of the business helps in the smooth transition of funds. All such financial data are covered and mentioned in this section with supportive lookouts.

Food Truck Business Plan Summary

A business plan template is an easy way to put your business planning in sequence to proceed step by step.

Modern business applications and ways of doing business evolved, and technology transfer helped in business transformation. Taking maximum helps from technology may help in reducing human efforts and ringing more outputs.

Writing an effective business plan through a business plan template is the technological advantage to replace the traditional way of writing a business plan.

After  getting started with Upmetrics , you can copy this food truck business plan example into your business plan and modify the required information and download your food truck business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

food truck start up business plan pdf

Business Planning Resources

We have plenty of  free business planning resources  available to help you with your planning. You can download our resources to learn all about business planning.


Not found what you are looking for? Explore our 200+ sample business plans to find match for your business.

food truck start up business plan pdf

DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.

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Starting a Food Truck Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans

Starting a Food Truck Business in South Africa – Business Plan (PDF, Word & Excel)

A food truck business is a profitable business that you can consider setting up in South Africa. Due to the increase in the working class and the general living standards, many people do not have time to prepare meals at home, so they eat out instead. As such there will always be a need for take out whether it is from a restaurant or a food truck. Currently, the industry cannot keep up with the high demand for quick and convenient meals so there is a need for more catering services such as food trucks. Keep in mind that more consumers are becoming health conscious and opting for healthy and ethically produced foods. In addition, the source of the ingredients now has great influence on the consumer, as more people buy from businesses that use local produce and from food trucks that use nutritious ingredients that are sourced in a sustainable way. This article will outline how you can start a food truck business in South Africa, and the food truck business plan – PDF, Word and Excel.

A food truck business is a lucrative business that provides income for many South African entrepreneurs, but there are some essential factors you need to consider before venturing into this type of business. You need to decide on the size of your food truck; location, the various meals you will provide, plus your target market. These factors will be affected by the amount of capital you have. Thus, you should carry out a feasibility study, market research and have a good food truck business plan before you venture into this business.

Location & Premises

The location and premises of your food truck is an important decision to make before you start your business. It’s important that you locate your food truck close to your target market. When setting up your food truck business consider the amount of road traffic and set up in an easily accessible location where people can stop and quickly get service. There are several possible locations, including shopping centres, malls, parks and the CBD. Opening a food truck close to places that typically have potential for traffic will be ideal depending on your target market. It is important to be strategic about your neighbouring businesses because you are more than likely going to feed into each other instead of competing. If you open your food truck or other type of food business in an overly saturated area then the likelihood that your business will succeed will be low.

Equipment For Your Food Truck Business

You need various equipment for your food truck. The equipment you need will depend on the size of your business and the kind of products you intend on providing.  The primary thing you need is a food truck vehicle. There are many types of food trucks available on the market, with different sizes and prices. Your food truck can either have kitchen equipment inside (stoves, cookers, refridgerators etc) , or you can prepare the food in separate kitchen premises and then just use the foods truck for serving food. The equipment needed includes refrigerators and freezers, ovens, stoves, cookers, food preparation counters, slicers, mixers, shelving, pots, pans, various cookware, tableware, cutlery etc. Buying the food truck, kitchen equipment and fitting out your food truck will be your biggest expense when starting up a food truck business in South Africa. You may consider buying second hand equipment in-order to lower the startup costs. Your food truck business plan should cater for the costs of purchasing the food truck and kitchen equipment.

Your target niche will determine the kind of products you will sell. The common products found in a food truck include various types of sandwiches, burgers, wraps as well as hot and cold beverages.  So, it will be advantageous to have all these various meals in addition to other complimentary products on your menu. It is also wise to provide complimentary services such as free Wi-Fi to attract and retain customers.  Another essential factor in running a food truck business is selecting the right suppliers. Consider suppliers who can provide affordable and quality ingredients consistently.

Examples of foods you can sell:

Your food truck business plan should outline the various products and services that you will provide.

Staff & Management

In order to become a customer-centric food truck, it’s important that you hire employees that are friendly and efficient. Your employees should be passionate about serving your clients. If you want to hit the ground running it is better to hire a team of people who have experience in this business. Your chefs and cooks should be able to prepare quality products, and your staff members should be able to serve customers efficiently on a regular basis.  Inexperienced staff members will need to get extensive training before they can be given critical cooking tasks. Depending on the size of your food truck, the actual number of your staff will vary however, you will need, chefs, cooks, waiters, cleaners, and till operators, security as well as management. Your food truck business plan should cater for the salaries and day to day expenses of your employees.

Some of the day-to-day operations of this business involves:

When you are handling food products and beverages you should always remain aware and alert by paying attention to how the food and beverages are prepared. Food contamination can cause health issues. It is also crucial to adhere to all industry related safety regulations. These safety measures cover the cleanliness of your environment; how your staff members dress plus how and where food is prepared and stored. Businesses related to the preparation and serving of food can be a great risk, that is why adhering to health and safety regulations is important.

According to a Stats SA retail trade industry report, more than R60 billion is generated from the restaurant, coffee shop, bakeries, and fast-food sector per year. This income includes food, cooked and baked, as well as beverages. Recently, there has been a growing demand in healthy options when it comes to all kinds of food. Consumers are becoming health conscious although low-income groups still remain price sensitive and opt for the least healthy options. There is huge demand in South Africa for food truck products as they can be conviniently located close to the customers. There is also an opportunity for small, specialised food trucks that can offer customers healthy meals especially for the middle to upper income groups.

food truck burger

Is A Food Truck Business A Good Investment?

There is no denying that there is a reasonable number of food businesses with a large market share in South Africa. Nonetheless, it is still possible for you to own your own food truck brand. Investing in a food truck is a profitable venture, but obviously, this will depend on many factors such as your target market. Apart from the obvious advantages of becoming financially independent and becoming your own boss, running a food truck can be a rewarding way of uplifting your community. Given that the South African market is one of the leading emerging economies on the African continent there is potential for high growth when it comes to the food industry. The food and beverages sector in the country has been growing steadily over the years, thus opening a food truck business is a good investment. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a food truck is something worth considering.

One thing that can set you apart before investing in any venture is developing a business plan. A well thought out food truck business plan will help you in both the short and long term. There are various risks associated with running a food truck or any other type of business and your business plan should clearly outline these risks and the various ways to minimise them. Also, a business plan will force you to assess whether or not your business model or profitable or not and also help you access funding from banks and other organisations.


For an in-depth analysis of the food truck business in South Africa, purchase our food truck business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the food truck business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a food truck business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the food truck business plan will lay out all the costs involved in setting up and running the business. The business plan is designed specifically for the South African market.


The food truck business plan can be used for many purposes including:


The business plan includes, but not limited to:

The Food Truck Business Plan package consist of 4 files

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Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.

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It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

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The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

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Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

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The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

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I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

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The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.


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Starting Catering Services Business Plan (PDF)

Catering Business Plan

Catering simply refers to availing food at wide-ranging events. A catering business is a very lucrative business to start, with huge profit margins. No matter the prevailing conditions people will always need catering services. The customer base is large, as you can offer catering services at corporates events, weddings, birthday parties, social gatherings, sporting events, political events and even religious events. It is usually the norm that the majority of these events outsource catering services. That makes a catering business very viable. There is no end to the types of events where catering is usually needed. Since it is such a huge market it is strategic to start a catering business. Understand that the nature of catering business is so broad, diverse, and dynamic. That is why niching is a common element in the catering business. The choice of niche is often informed by a number of factors. It could be how the food is prepared and served. It could be how the food is priced. It could also be type of event to be served. At the end of the day you need to come up with well-defined catering services and the menus on offer. This article will outline how to start the catering services business, and the catering business plan – PDF, Word and Excel.

Business Model

There are several approaches to the catering business. You can offer catering services for corporate events. One of the most common ones is providing catering services for weddings or engagements. You could do catering for social events. This is quite broad; it includes events such as parties, official launches, bridal showers, and the like. The other common one is providing catering services for big events. This can include live shows or sporting events. How you will make money is based on which niche(s) you will be serving. Other than the catering services, there are always several other ways to incorporate to make more money.

Market Research

Due to the colossal size of the catering industry it becomes even more important to conduct research first. You need a good understanding of how the catering industry works, its trends and financial viability. Find out and closely study how existing catering business players are doing it. We are talking about things like services provided, food packages, markets served, pricing  and marketing strategies amongst other things. In this age of the internet and social media this can be done by looking them up online. Alternatively you visit such service providers to learn about their business structures and models. Even when you attend events or are being served as a customer by a catering business service provider you can always find a way to draw insights on how they operate. If you do this diligently you are rest assured to build your own catering business with a strong value proposition. Most importantly you require a detailed catering services business plan before you venture into this business.

Location And Premises

There are basically 2 ways in which you can prepare the food that you will serve to your clients. You will either prepare it onsite or offsite. Preparing it offsite implies you will need a working space and that branches off into basically 3 possible options. You can set up a working area at home, you can have dedicated office & kitchen premises or your pay to use an already established working space. Operating from home might somehow be cheap but it is not recommended unless you build a professional working area. Bear in mind that catering businesses can be inspected by local and health authorities so it is important to have a standard working area. Generally, preparing offsite requires excellent logistical management to avoid inconveniences for the clients. Preparing the food onsite might be the best considering the elimination of other costs plus providing the food whilst still fresh. At the end of the day you will have to assess and see which approach works best for you. The approaches might not be cast in stone since you might have to alternate amongst them according to the dictates of each new client or scenario you encounter. If you are to establish a fixed working area it must be visible, accessible, clean and distanced from any possible contaminant factors. Your catering business plan should take into account the costs of renting or buying the premises.

Competitive Analysis

The catering business is marked by stiff competition. It is often the case that there are several competitors in your target location or market. You need to closely examine all those competitors. What type of foods do they serve? What are their prices? What is their niche(s)? It is essential to not forget that you have indirect competitors too. People can sort out their catering needs themselves; that is a competition element you cannot ignore. There is a wide range of other businesses that can provide catering services.

Examples of such are supermarkets, hotels, or fast food joints. You have to study all of those to figure how to find your place in the market. Also take time to analyse their digital footprint. This will help you know how they reach out to people and generate leads. Your aim is to identify areas you can improve to become a superior catering business.

There are different kind of equipment that you will need for the catering services business. Examples are working areas (fitted with necessary items such as tables, sinks, taps and so on), freezer units, stoves, ovens, fryers, grills and the like. It is better to acquire or use industrial-grade equipment rather than makeshift with domestic equipment. Especially when the business grows to medium or large scale you will see how important this is. You will also need utensils some of which are knives, spoons, graters, scales, chopping boards, bowls, pots and so on – the list is endless. Transportation vehicles might also be vital for delivery purposes. When starting with a limited budget, you can consider buying preowned equipment, as this will lower your startup costs. Your catering business plan should include the costs of purchasing the equipment.

Products and Services

There are several ways of doing the catering services business. You can  partner with event planners and provide food and beverages at a wedding parties. Most wedding clients prefer full service and real display catering services. You  will provide all the equipment required to prepare and serve the food including silverware, plates, napkins. Also you prepare and serve the food. Catering services can also be offered to corporates & organizations, whereby you prepare and serve the food daily to company employees, or at corporate seminars & training events, business conference catering etc. Social event catering also has a big market, you can offer your catering services at music events & concerts, social parties like birthdays etc. Sporting events, religious events and political events also require catering services. Your products/menu will depend on the need of your clients. Practically you will end up preparing different kinds of meals as clients have different requirements. The catering services business plan should outline the services you will be offering. 

Permits/Licenses, Insurance & Business Bank Account

Permits or licenses.

Avoid the temptation to operate as an informal catering business. Build your catering business into a brand and get is registered as a business or company. It is even wiser to set up a proper office for your catering business. Catering entails food services so you need to be licensed. Apply for an operating license from your municipal or local authorities. It is also strategic to hire or work with properly certified catering staff. This will cement your brand image. Plus it will make your catering business more preferable; clients love getting served by professionals.

Insurance & Business Bank Account

Due to the nature of processes involved in catering, getting insured is paramount. That is why you need proper premises from which to operate from. This will make it easier to get your catering business insured. When looking for an insurer, do not just consider one insurance provider. Explore several of them so that you can compare. Handle the finances of your catering business via a business bank account. Every banking services provider has a facility specially tailored for businesses to open such accounts. This will help you manage your catering business finances separately from your personal finances.

Staff And Management

The required staff depends on the size of your business and the nature of the services that you will be offering. At the minimum you need chefs, waiters and logistics personnel. Some of these employees may be part time workers which you can call in whenever you get a contract to do. This maybe necessitated by the fact that offering catering services may not be a daily thing. Other required staff include accountants, supervisors, security team, stock controllers and managers, though this depends on the size of your catering services business. Your catering business should have sufficient number of well trained staff. This is because repeat purchases and ever-growing customer inflows are a product of swift, good and quality service from the staff. Having a small or skeletal staff makes it very difficult to provide swift service. Remember we are living in a fast-paced world where people don’t want to be kept waiting for too long. The salaries of all your employees must be catered for in your catering services business plan.

Marketing And Sales Strategies

Be known online.

Get a website set up for your catering business. Include e-commerce functionality on the website. In fact, make it a web app so that it is also optimized for mobile access. There should be functionality for clients to order online. Have high definition visuals showing your catering business offerings. These will also be instrumental in your digital marketing efforts. This includes social media marketing, email marketing, content marketing, and social media influencer marketing, amongst others. Getting known online is enhanced by propagating positive reviews and testimonials for your business. Any client you serve must be a source of social proof to buttress your catering business brand image. Get included on local online business listing platforms.

Community Involvement

As a catering business you have the advantage of being able to make a difference in the community. There are lots of charitable activities you can do to put your catering business name out there. You can be involved by providing your services at community events. For instance, there can be sporting or entertainment events. There can be a wide range of conferences that can be held e.g. church conferences. You can always find a way to prepare and sell food to anyone participating in such events. You can even consider sponsoring community-based causes or events. This solidifies your catering business’ brand image.

The demand for catering services is huge. Catering services can be offered to weddings, business seminars, corporate canteens, training events, business conferences, funerals, sports events, political events, birthday parties, social gatherings, picnics, universities, religious events etc. A good reputation for reliability, consistency and good products & service are the key ingredients for developing the customer base for your catering business. You must also invest in proper branding and extensive marketing drives (especially on the internet and social media). Figure out competitive pricing regimes that can tip your competition over. One way to attract customers is by coming up with regular specials. Hygiene and presentation of your service offering and products are paramount to a favourable brand image. Take your time to conduct customer surveys in order to fully acquaint yourself with what exactly your customers like or dislike. Your catering services business plan should have a proper marketing plan.

Keys To Profitability

No substitute for quality and efficiency.

When it comes to preparing food, clients always expect efficient services and quality food. When you are expected to deliver lunch at 1pm, it has to be so. The food must exceed expectations in terms of quality. Quality should also be in the form of general cleanliness and presentability of catering staff. These are the most important considerations clients make when choosing catering businesses. They of course also consider the pricing but efficiency and quality can overshadow pricing.

Explore Cost Control Strategies

In order to offer competitive prices you need to control costs. In order to widen profit margins you need to control costs. Find areas you can tweak to reduce your operating costs. One area to explore can be your raw materials, ingredients, and the like. A catering business involves several inputs so factor in everything and seek to keep costs low. You should not compromise on quality though.

A catering business thrives on having a good reputation. Providing the best customer experiences is the core aspect your catering business must strive for. You should also look to perpetually expand your clientele.

Pre-Written Catering Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the catering business, we encourage you to purchase our well-researched and comprehensive catering services business plan. We introduced the business plans after discovering that many were venturing into the catering services business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global catering business plan will make it easier for you to launch and run your catering business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for catering services. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the catering business.

Uses of the Catering Services Business Plan (PDF, Word And Excel)

The catering business plan can be used for many purposes including:

Contents of the Catering Business Plan (PDF, Word And Excel)

The business plan for catering services includes, but not limited to:

The catering services business plan package consists of 4 files

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the markup, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Catering Business Plan (PDF)

catering services business plan

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The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

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I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

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Get the Catering Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

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If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your catering business! Check out our collection of business plans  , and more business ideas .

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11+ Mobile Catering Business Plan Examples – PDF, Word

6+ Coffee Catering Business Plan Examples

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Mobile Catering Business Plan Example

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Integrated Mobile Catering Business Plan Example

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Mobile Catering Business Plan Guidelines Example

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Mobile Catering Business Plan Regulations Example

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Types of Mobile Catering Businesses

1. food trucks, 2. food carts, 3. food trailers, 4. bustaurant, mobile catering business plan template.

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Mobile Food Catering Business Plan Example

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Printable Mobile Catering Business Plan Example

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Professional Mobile Catering Business Plan Example

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Advantages of the Mobile Catering Business

1. maneuverability, 3. more opportunities, 4. more profit, 5. good investment, short mobile catering business plan example.

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Simple Mobile Catering Business Plan Example

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Standard Mobile Catering Business Plan Example

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How to Launch a Mobile Catering Business

1. prepare a business plan.  , 2. secure legal permits and licenses., 3. set your price list., 4. purchase a transport vehicle and other equipment., 5. hire a staff., 6. look for food suppliers., 7. market your business., more design, 9+ dessert catering business plan examples, 8+ catering company business plan, 8+ catering brochure designs and examples, 7+ catering contract examples in pdf, 6+ catering receipts examples & samples, 6+ catering invoice example & samples, how to create a business plan, 24+ examples of free business plans, related articles.

Food Truck Business Plan PDF Template Sample Free Download

How to Start a Food Truck Business, Free Food Truck Business Plan Pdf

How to Start a Food Truck Business - Free Food Truck Business Plan PDF

Are you considering starting a Food Truck Business and you’re in need of a food truck business plan PDF? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Food Truck Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Food firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Food Truck Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Food Truck Business plan PDF book for free

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Food Truck Business plan :

This high-end specialty sausage restaurant will be the premier, high-energy, modern upscale specialty sausage restaurant in Southern California. COMPANY NAME’S goal is to remain a step ahead of the competition through an exemplary service provision. COMPANY NAME  expects guests to have more high quality food and beverage during their leisure time. The main objectives of the development of this new venue are:

The keys to success in achieving COMPANY NAME’S goals are:

Consumers who are able to treat themselves again in 2011 will do so — meaning that restaurants with a few indulgent menu items or experiences could see an uptick in orders of high-margin and high-price-point dishes. This could spell opportunity not only for casual-dining chains to entice diners with more premium dishes like the Flavor-Loaded Steaks at Applebee’s, but also for higher-end chains like Fleming’s Prime and Morton’s to attract new customers with their bar menus, as they’ve done throughout the downturn.  COMPANY NAME seeks to establish a higher-end chain throughout California starting its first eatery in [INSERT TOWN]. COMPANY NAME is seeking funding for start-up expenses detailed later on in this plan.  The Company is open to discussing all possible funding venues from loans to possible investment.

1.1 Objectives

COMPANY NAME’S objectives for the first three years of operation include:

1.2 Mission

COMPANY NAME is a commercial enterprise, and as such, exists for the purpose of generating sales & profits for its investors, owners, managers and staff.  Because COMPANY NAME is a service business, it also exists to serve its customers. These two reasons for its existence are inextricable.  If one aspect does not exist, the other will cease to exist. COMPANY NAME will offer mouth-watering foods & beverages in a casual yet a sleek, modern and upscale environment. COMPANY NAME’S staff will be cheerful, courteous, and focused on pleasing all customers. COMPANY NAME’S customers will always be treated with importance and warmth. When it comes time for customers to decide where to spend their entertainment dollars, the company will strive to become their first eating destination of choice. COMPANY NAME’S staff will be offered a workplace where they can prosper & grow in a dignified, fun and rewarding manner. Investors will see a lucrative return on their dollars, and will have opportunity for future growth & prosperity with the company. COMPANY NAME’S vendors will be treated with loyalty, and they will find their future with the company to be fruitful. COMPANY NAME will be a good neighbor to the businesses in the [INSERT TOWN] Metro area, and the company will be a contributing & supportive member of the growth and expansion, helping it to thrive. At COMPANY NAME, commitment is in line with the Company's core values of caring for guests by delivering the highest quality food, beverages and genuine hospitality in a warm and inviting atmosphere along with a cozy and elegant feel. COMPANY NAME feel passionately about guests leaving the establishment with the memory of a great experience and having them look forward to come back again.  It is the owner's belief that in today's economic environment it's easier for consumers to lose their sense of direction. More and more people are looking for solutions. The answer still remains that all of life's successes are about people and how they are treated. These relationships are driven by transparency and accountability. The Company’s team-base approached to quality food and table service is designed to enhance the guest contact and speed of service without intruding on their experience.  COMPANY NAME’S entire restaurant staff will be dedicated to ensuring that guests enjoy a superior dining experience.

1.3 Keys to Success

Keys to success for COMPANY NAME will include:

The key elements of COMPANY NAME’S concept are as follows :

2.1 Company Ownership

COMPANY NAME will be created as a California Corporation based in [INSERT COUNTY], privately owned by its principal operator, OWNER’S NAME.

2.2 Start-up Summary

The Company is seeking an investment for start-up purposes for a new entertainment venue in [INSERT TOWN] Metro, California. Funds needed to accomplish goal referenced above will be $122,500.  COMPANY NAME will utilize the anticipated investments to build out the space and purchase equipment necessary for the start-up of a new restaurant venue. The following tables and charts illustrate the capital requirements.

The COMPANY NAME’S menu will feature a broad selection of high quality gourmet and premium sausage, sides and sauces which will be complimented by other traditional menu items inspired by the owners' rich east coast heritage. Everything on the menu is prepared in the COMPANY NAME kitchen and it is the Company's promise to guests to deliver the best quality food, beer and wine at affordable prices in a comfortable and relaxing environment.  COMPANY NAME will keep the highest quality standards.  COMPANY NAME will also offer approximately 40 to 50 wine-by-the-glasses.  The Company will possess a limited liquor license allowing for wine and beer to be served.

The concept and management of COMPANY NAME has been well received.  A sausage is a food made from ground meat and often salt, herbs, and spices. The word sausage is derived from Old French saussiche , from the Latin word salsus , meaning salted .  Typically, the sausage is formed in a casing traditionally made from intestine, but sometimes synthetic. Some sausages are cooked during processing and the casing may be removed afterwards.  Sausage making is a traditional food preservation technique. Sausages may be preserved by curing, drying, or smoking. In Los Angeles, according to the census, 33.5% of households had children under 18, 41.9% were married couples, 14.5% had a female householder with no husband present, and 37.4% were non-families. 28.5% of households were made up of individuals and 7.4% had someone living alone who was 65 years of age or older. The average household size was 2.83 and the average family size 3.56. The age distribution was: 26.6% under 18, 11.1% from 18 to 24, 34.1% from 25 to 44, 18.6% from 45 to 64, and 9.7% who were 65 or older. The median age was 32. For every 100 females there were 99.4 males. For every 100 females aged 18 and over, there were 97.5 males. The median income for a household was $36,687, and for a family was $39,942. Males had a median income of $31,880, females $30,197. The per capita income was $20,671. 22.1% of the population and 18.3% of families were below the poverty line. 30.3% of those under the age of 18 and 12.6% of those aged 65 or older were below the poverty line.  [INSERT TOWN] has had a high degree of income disparity as compared to the rest of the country. Recently, however, income disparity has declined.  The median household income of the wealthiest neighborhood was $207,938, while in the poorest it was $15,000.

3.1 Market Segmentation

The owner sees COMPANY NAME as appealing to three major market segments. Fortunately, the long, late night hours of operation help COMPANY NAME lend itself to multiple segment appeal. COMPANY NAME’S market segmentation scheme allows some room for estimates and nonspecific definitions.

The following chart and table outline the target market segments for COMPANY NAME, and include annual growth projections.

Table: Market Analysis

3.2 Target Market Segment Strategy

COMPANY NAME’S strategy is based on serving the company's niche markets exceptionally well. COMPANY NAME gourmet food enthusiast, the tourist and business traveler, the local nightclub crowd, the local service industry as well as groups going out together, can all enjoy COMPANY NAME experience. The marketing strategy is essential to the main strategy :

COMPANY NAME must charge appropriately for the high-end, high-quality service and food that the company offers. COMPANY NAME’S revenue structure has to match the company's cost structure, so the wages that are paid and the training COMPANY NAME will provide to assure superior quality and service must be balanced by the fees charged.  Part of the superior experience COMPANY NAME will offer is the simplicity of the menu items. While being unique, they are relatively inexpensive and easy to prepare. While a premium is appropriate for the experience, the pricing has to be balanced in accordance with what COMPANY NAME is serving. All menu items will be moderately priced.  COMPANY NAME’S target customer spends more than the industry average for moderately priced establishments. This is due to COMPANY NAME creating an atmosphere that encourages longer stays and more spending, while still allowing adequate table turns due to extended hours of appeal.

3.3 Service Business Analysis

Consumers who are able to treat themselves again in 2011 will do so — meaning that restaurants with a few indulgent menu items or experiences could see an uptick in orders of high-margin and high-price-point dishes. This could spell opportunity not only for casual-dining chains to entice diners with more premium dishes like the Flavor-Loaded Steaks at Applebee’s, but also for higher-end chains like Fleming’s Prime and Morton’s to attract new customers with their bar menus, as they’ve done throughout the downturn. As they compete to expand geographically and broaden their customer bases, many high-end specialty sausage restaurant chains are promoting new amenities especially to attract such nontraditional specialty sausage restaurant users as women, young professionals, and health-conscious diners. Among the tactics being employed are the promotions of bars as social gathering places that offer moderately priced menus, the broadening of dining room menus beyond their core steak entrées, the pairing of appetizers with specially chosen wines by the glass and even the introduction of children’s menus. Updating their bars and bar menus are a trend for most of those operators. Morton’s, for example, has given its bars their own identity with the name Bar 12-21. Most offer after-work specials from a “Small Bites” menu of miniature cheeseburgers, oysters and other items. So far, about 18 of Morton’s 75 restaurants have deployed the Bar 12-21 format.

How to Work at Home Effectively

Most of the suggestions below use external means to keep you working, instead of going down the willpower track, which is fraught with effort!

1. Have deadlines with a consequence.

Ouch. When one HAS to get something done, they usually do.

2. Have a buddy, colleague, coach or staff members who keep you focused.

Rely on others to help you stay focused and productive.

3. If you don't love what you do, change it so that you do.

Then, you don't need to TRY to stay focused, because you'll naturally be.

4. Develop a schedule/routine, or not.

Some folks work better with a schedule, others don't. Get to know YOUR style and preference, which by the way, may change with the seasons.

5. Train your family members what work time means.

Lock the home office door if that doesn't work.

6. Make your home office absolutely perfect.

A great home office will naturally keep you focused.

7. Keep your beverages/snacks close at hand.

If you leave your home office to go to the frig, you may get distracted by what's going on in the rest of your house.

8. Set daily goals.

And time line your day, if that works for you.

9. Get off to a great start for the day.

Whether it's a walk, or time with the paper, or a cup of coffee or tea, have your rising/getting started routine something that you genuinely like!

10. Have something interesting/exciting to work on for the next day.

The afternoon/night before, have something you're looking forward to working for the next day. This will get you into the home office. If you don't have something exciting to work on the next day, invent something that is exciting.

Copyright © by Bizmove Free Business Guides. All rights reserved.

fork and pencil

How to Write a Food Truck Business Plan

Food trucks are at the forefront of influencing upcoming food trends and can be a very profitable business. But before you can start your own food truck business , you’ll need to plan out your concept and how you’ll fund that dream. Writing a food truck business plan helps you lay out the details of your new endeavor and address the questions of potential investors. Because this is such an important step, it should be completed before you even buy a food truck .

Food Truck Business Plan Template

We've outlined how to format your business plan and listed the key topics you should cover. Below you'll find some food truck business plans suggestions to give you an idea of what to include when writing your own.

1. Executive Summary

Customers buying food from a food truck

The first section of your food truck business plan is the executive summary. Think of this as your introduction to the reader. To make a good first impression, you should be concise and interesting without explaining too many granular details. You can cover the finer points of your business in the following sections. This is your chance to highlight who your company is, how you expect it to grow, and why your food truck will be successful.

In the executive summary, you should identify the gap in your target market that your company can fill. It's also a good idea to cover how your knowledge and background will benefit you as you pursue your company goals of opening a food truck business. Although the executive summary is the first section your potential investor will read, you should write it last.

Food Truck Business Plan Executive Summary Considerations

These are the key topics to include in a food truck executive summary:

2. Company Description

Use this section of your food truck business plan to explain the details of your company. Describe your food truck business and convey how it will be a valuable addition to the existing market. Essentially, this is the section where you can expand upon the topics you briefly mentioned in the executive summary.

Food Truck Company Description Considerations

Think about these food truck company description questions as you write your business plan:

3. Market Analysis

food truck menu for specific demographic

The market analysis section of your food truck business plan is where you will explain and detail how you'll fit into the existing market. It's important to do extensive research on starting a food truck business before writing this section so you can include solid research findings to back up your conclusions.

Food Truck Marketing Analysis For Business Plan

Cover these topics in your food truck market analysis section:

4. Organization and Management

food truck staff and managment

The next step of your food truck business plan is to outline your organization and management plan. Explaining your organization and management structure may not seem that important if you're hoping to open up a food truck manned by two people. However, outlining responsibilities from the start helps to avoid confusion as your business grows and develops.

This section should include a detailed profile of your management team, information about the ownership of your company , the salary and benefits you'll offer your workers, and growth opportunities for people within your organization. Creating a chart that shows the organizational structure of your business is a great way to illustrate that all the bases are covered, from the cooks in your food truck kitchen to the accountant who balances your checkbook.

Food Truck Ownership Information

Include this ownership information in the food truck organization and management section of your business plan:

Profiles of Your Food Truck Management Team

The following details should be included in the management section of a business plan for food trucks.

5. Service or Product Line

Food Truck cuisine being served on food truck product line

Use the service and product line section to describe your food truck menu items. What unique flavors are you offering and how will your products entice passersby and convert them into die-hard fans? This is the section where you can display your innovative ideas, describe your products, and explain how you will keep customers coming back for more.

Food Truck Menu Description for Business Plan

Here are some questions to consider when creating a profitable menu for your food truck:

Food Truck Product Line

Next, you'll want to explain where your products are in terms of life cycle by answering the following questions:

Food Truck Intellectual Property

Discuss any intellectual property that might be included in your food truck menu items to protect them:

Food Truck Projections

Show that you have considered the future of the menu for your food truck with these questions:

6. Marketing and Sales

Food Truck Marketing with a food truck festival

The marketing and sales portion of your food truck business plan is focused on building customer loyalty. You will need to define your overall marketing and sales strategies , but how you do so is completely up to you. One important thing to remember is that customers value originality, whether that means adopting a recognizable food truck design or creating a unique selling point for your food truck.

Food Truck Marketing and Sales Questions

Provide answers to these important questions in the food truck sales and marketing section:

How will you compete with other food trucks in your area?

How will you grow your business?

How will you distribute your products?

How will you reach your customers?

How many sales are necessary for your food truck to be profitable?

7. Funding Request

financial projections for a food truck business plan

Not every food truck business plan has a funding request section, but it's something to consider including. It can be tricky to map out how much a food truck costs, but it is a necessary part of securing a startup loan .

If you do plan to request funding, you should clearly explain how much funding you need, what you need it for, and how you'll repay anything you owe. Make sure to include the cost of food truck insurance , the cost of fuel and any permits or licenses you'll need to start doing business.

Funding Section of Business Plan for Food Trucks

Think about these important questions when you create your food truck funding request:

8. Financial Projections

It's difficult to know what realistic food truck financial projections are when you're starting your food truck business from scratch, but to allocate funds efficiently, it's important to analyze your target market and set clear financial goals.

If your business has already been in operation for a few years, this is the section of the food truck business plan where you'd include historical financial data. However, if you're just starting out, you will need to calculate how much your business will potentially make over the next five years using realistic assumptions. Make sure that these food truck financial projections align with the funds you asked for in your funding request.

9. Appendix

The appendix section isn't necessary in every food truck business plan, but this is a great place to include information that didn't fit anywhere else, from product photos to building permits to letters of reference.

Starting your own food truck is overwhelming at first, but writing a business plan is a great first step. It will help you get organized and cover details that you may not have originally considered. Once you have completed your business plan, you’ll be ready to put your dream into motion.

Related Resources

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Everything You Need to Know About Catering Weddings with Your Food Truck

With their unique flavors, made-to-order selections, and ability to be mobile, food trucks are rapidly becoming one of America's newest guilty pleasures. Oddly enough, the popularity of this street food craze has also won over the hearts of many brides and grooms looking to add something unique to their big day. More and more couples are now using food trucks to cater their weddings instead of hiring a traditional catering company. Couples are looking for more inexpensive ways to serve food to their hungry guests, and food trucks are emerging as a new leader. If you want to set your business apart, you can easily use your food truck to cater to brides and grooms looking for your contemporary fare. Creating wedding services and generating ne

food truck start up business plan pdf

Food Truck Equipment Checklist

Once you buy a food truck or sign your food truck lease , your next step is to choose what kind of equipment you’ll put in your new food truck. Unlike other forms of mobile food businesses like food carts, food truck kitchens are large enough to house various equipment and supplies. The extra space allows you to get more creative with your equipment setup and menu items. Whether your food truck has existing equipment or you’re launching your food truck from scratch, it can be hard to know exactly how to start a food truck and find the correct equipment. Quality food truck equipment is vital to your business, and filling your food truck with all the equipment needed for business is a requirement for success. Below, we have provided a compreh

food truck start up business plan pdf

Leasing a Food Truck

Whether you’re just getting started in the food truck business or looking to expand your current operation, leasing a food truck is an excellent way to achieve your goals. Leasing opens up a variety of options and opportunities to grow your business and develop a successful business model. Below, we’ll explain what it means to lease a food truck, the different types of leasing options available to you, and how to negotiate your own food truck lease. Click any of the tips below to read the section that interests you: What Is a Food Truck Lease? Food Truck Leasing Companies Types of Food Truck Leases How to Lease a Food Truck What Is a Food Truck Lease? A food truck lease is an agreement that allows you to rent a food truck for a specific tim

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FREE 12+ Sample Food Truck Business Plan Templates in PDF | MS Word | Apple Pages

A business plan is essential for any line or area of operations. But a business plan for food truck operations is pretty significant, considering that most food truck owners don’t abide by a business plan and for which their operations have the chance to go awry.

Food Truck Business Plan

41 sample work plans, 11+ school operational plan samples, 9+ hr operational plan samples.

Thus, preparing a business plan for food truck operations is as important as any other step for establishing your operation of these trucks. Here is a list of business plan samples .

Food Truck Business Plan Template


Size: A4 & US Letter Sizes

Trucking Business Plan Template

trucking business plan template

Size: US, A4

Food Truck Business Plan Sample Worksheet

food truck business plan worksheet

Size: 117.4 KB

A business plan worksheet for a food truck business is an essential part of the firm. Such a worksheet estimates and allocates costs and available resources in connecting demand-supply chains with transportation by trucks.

Mobile Food Truck Business Plan Sample

mobile food truck business plan

Size: 146 KB

A mobile food truck business plan is ideal for a food truck business where transportation by trucks or other kinds of road vehicles are easy, within the budget and they are accessible to a large number of retailers.You may also see  military operational plan samples

Usage of Sample Food Truck Business Plans

Business plans for food truck businesses are ideal for their owners because it helps them to draw out a comprehensive set of strategies and ideas that would enable them to reap profits. By abiding by the business plans, the owners get to recognize the foodstuffs that are in demand and the areas in which the demand for them are high. You can also see the  marketing action plan .

By recognizing the demands and by organizing the chain of supply, the owners seek to organize and establish supply routes by which the demands will be met, and it will bring both profit and prestige to the food truck business.You may also see  project operational plan samples

Food Truck Start Up Business Plan Sample

food truck start up business plan

Size: 621 KB

If the food truck business is a start-up, then it is essential to have strategic and comprehensive business plan to successfully kick start operations on a favorable profit margin.You may also see  catering business plans

Food Truck Business Plan Example in PDF

basic food truck business plan

Size: 38 KB

Any business plan for food truck operations should take some factors into account, including costs of obtaining cargo, maintenance of trucks, fuel costs. It should focus on satisfying the demand and supply chains. You can also see the  sample strategic action plans .

Gourmet Food Truck Business Plan Sample

food truck business plan sample

A business plan for food truck operations should contain provisions for determination of estimated costs, a list of trucks that are available and the supply routes that will satisfy appropriate demand with good profit returns.You may also see service plan templates .

Target Audience for the Food Truck Business Plan Samples

The sample business plans are aimed towards individuals who own a firm that engages in food truck operations. For them, an effective business plan is key for the successful implementation of their dreams and aspirations by enabling them to identify the nuances of demand and supply in foodstuffs in a set of areas and helping them to satisfy those demands by the resources that are available to them, that is, the trucks themselves.You may also see  HR operational plans

Such plans resolve and conciliate a lot of factors like overhead costs seamlessly combined with the projected profits the person expects from the food truck operations in a period. You can also see the  sample work plans .

Sample Food Truck Business Plan Agreement

sample food truck business plan

Food Truck Business Plan Statement Format

food truck business plan format

Size: 206 KB

A large number of sample strategic plans  are available with us, from which you can choose the one that comfortably suits your needs. Our templates are editable, which means that they can be edited and filled in with the necessary information and be utilized as a business plan for food truck operations.

If you have any DMCA issues on this post, please Contact us .

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How to Write a Food Truck Business Plan

Start your food truck the smart way and build a solid business plan. You’ll reduce your risk and make more money. Free template included.

Starting a food truck business is an attractive alternative to opening a restaurant . The initial costs are significantly lower than opening a traditional restaurant and the popularity of food trucks only continues to grow. This doesn’t mean that food trucks are cheap, though. It can cost anywhere from $5,000 to over $100,000 to open a new truck, so you’ll want to make sure you understand the risks.

A business plan is a critical part of opening a food truck. A good plan is like having a recipe for your business and gives you the best chance of success. It will guide you through the process of getting up and running and make sure that you plan for all of the expenses and risks that will be involved. It’s worth the time and will greatly increase your chances of success.

After all, if you’re going to invest tens of thousands of dollars in a food truck, kitchen equipment, labor, and permits, why not spend a little time creating a solid business plan that will be your guide to launching a successful food truck business.

A well thought out business plan can be the difference between success and failure. For example, you might create an initial financial plan and discover that your idea simply isn’t profitable. 

It’s so much better to make this discovery when all you’ve invested is a few hours of your time in front of the computer. Instead of scrambling to figure things out when you’re already up and running and you’ve got no money in the bank, you can take the time during the planning phase to go back to the drawing board and rework your concept until you have a business that is profitable. You can use the time before you invest your (or other people’s) money to figure out where you can cut costs so that your business can be a success out of the gate rather than a struggle.

As you write your food truck business plan, remember that you’re doing this for you, not for anyone else. You aren’t going to get graded on what the plan looks like so don’t worry about that. Make your plan work for you so you and your business can be successful.

One caveat: If you are going to be raising money from investors or going to the bank for a loan, you may need to dress up your business plan a little. But, to get going, focus on the content not how it looks.

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Food truck business plan template

A food truck business plan follows the same general format as a traditional business plan but has a few differences that you’ll want to pay close attention to. Here are the sections that you’ll want to include in your business plan for your food truck:

1. Executive summary

Your executive summary is a very brief overview of your business. Try and keep it to just one or two pages. Anything more than that just isn’t useful.

This is an overview of your business that you’ll share with your business partners and your family. It’s a summary that describes, very briefly, the concept for your food truck, your core hours of operation, your locations, a summary of your marketing plan, and the amount of money you’ll need to get up and running.

Write your executive summary last after you’ve written your complete plan. Because the executive summary is an overview of all the work that you’ve put into your plan, spend the time on the rest of the plan first and then come back and summarize everything on one page.

A good rule of thumb is that someone should be able to just read your executive summary and get a solid overview of your business.

This is the fun part of your business plan. Use this section to describe the general concept for your food truck. What kind of food will you serve? What makes you stand out?

It’s important to think about your key differentiators and write those down here. If you’re opening a taco truck, what makes your tacos special? Why will people choose your taco truck instead of going to all the other taco trucks? Or, perhaps there are no taco trucks in your area. That’s a “gap in the market” that your food truck concept will fill.

It’s also worth discussing why you want to open a food truck instead of a traditional restaurant. Does your food lend itself to a food-truck experience?

3. Menu & Costs

Following up on your concept, you need to think through your menu. What items will you sell and how much will you sell them for? How much will it cost you to produce each item? How much time will it take you to prep and cook each item?

Thinking through these questions and writing down the answers is a critical step in the planning process. You’ll want to make sure that the food you plan on serving can be served quickly enough and that your prices are set so that you cover food costs. Of course, you’ll have to cover other costs as well, but you’ll explore that more when you do your financial plan.

Once you have explored what your menu and pricing looks like, it’s worth sharing your menu with friends and family to get input. Ideally, you should also try and share your menu with strangers as well to get their input. What do they think about your prices? Do your item descriptions make sense?

4. Target Market

Your target market section of your business plan describes who your key customers will be. What age group are they part of? What are their demographics? Where do they live and work

You’ll use this information to determine the size of your target market. This is the total number of potential customers that you could have.

You’ll also use this information to inform your branding and marketing strategy. If your target market is millennials, then your branding and marketing may lean towards the values of healthy eating, for example.

5. Location(s)

Just because your business is mobile doesn’t mean that every day will be a new adventure to find “the best spot”. You’ll want to have a plan ahead of time so you don’t waste time every day finding the right location .

First, you’ll want to consider locations where your target market is going to be. If you’re going after the “working lunch” crowd who’s looking for a quick lunch near their offices, you’ll want to have a location that’s convenient for them.

Customers also value consistency. They’ll want to know where you’re going to be and when you’re going to be there. If you’re in one location one day and gone the next, you might lose out on repeat customers who think that you’re inconsistent.

If you’re going to be part of a more established food cart “pod”, what does it take to get a spot? What is the cost and what permits are required? Figure this out now so you can factor parking and permitting costs into your overall expense plan.

If you’re planning and serving from multiple locations during any given day, think through and write down your schedule. How often will you move? How long does it take you to break down one location and set up at a new location?

6. Branding, Marketing, and PR

With the explosion of food trucks, figuring out how you’re going to attract an audience is critical. Thankfully, you’ll be driving a mobile billboard, so you can leverage that to your advantage and use that for marketing and advertising.

It’s important to ensure that your social media handles are part of your branding and marketing strategy so that people can easily find you online and know where you are. Equally important is that you religiously update your social media profiles. There’s nothing worse than a profile that hasn’t been updated in days or weeks. Many customers will think that you’re closed if you don’t appear to be active online.

Beyond social media, you’ll want to make sure that you’re listed in Yelp and any other local food truck directories and apps. Getting a presence in these apps and getting positive reviews is critical, especially in the early days.

If you can get local press, that’s worth chasing down as well. Often, the weekly arts and culture papers will review food trucks, so it’s worth announcing your presence to them. When you do, think about your story – what makes you unique? What’s special about your food? What pushed you to start a food truck business in the first place? Everyone has a story to tell, so tell yours and try and get some coverage that will drive customers to your truck.

7. Company and Management

Food truck businesses are usually structured fairly simply. There’s usually just one or two owners and the business is usually an LLC. Even if things are fairly simple, it’s always worth writing things down, especially if you have business partners. You’ll want to have agreements about who owns what, what stake in the business each person has, and what happens if one of the partners wants to walk away.

While everything is always optimistic and positive in the beginning, the hard work of running a food truck business can put a strain on any relationship and you’ll want to have a plan in place in case things don’t go exactly the way you think they will. Even the best of friends sometimes have to deal with difficult business situations and it’s always much easier if everything is written down and agreed upon before the business is actually up and running.

8. Financial Plan

The financial plan is potentially the most important part of your business plan. Here’s where you’ll figure out exactly what it will take to make your business work so that you can make a living.

First, you’ll want to forecast your sales . How many meals do you think you can serve in an average day? On average how much will each customer spend? What about seasonality? When the weather is bad, will you sell as much as when it’s warm and sunny?

Next, you’ll want to look at your “cost of goods”. This is how much it costs you in food and supplies to serve the food that you are serving. Subtract your Cost of Goods from your Sales and you’ll get what’s called your Gross Margin. Of course, you’ll want this to be a positive number, but that’s just the beginning.

Next, you’ll need to look at your expenses. In addition to food costs, you’ll have labor costs including your own salary as well as any additional help you need. You’ll also need to consider insurance, licensing from the city and county, as well as fuel and commissions to event hosts. It’s fairly common for food trucks to pay a flat fee plus a percentage of revenue to event hosts, so if you’re going to consider taking your truck to events you’ll need to factor those costs in as well.

Other expenses can include access to a shared kitchen space. As a food business, you won’t be legally allowed to prep food in your home, so food prep will have to be done either in your truck or in rented kitchen space.

With your sales forecast and expense budget, you’ll be able to calculate your profitability. If your business isn’t looking profitable to start, you can make adjustments to expenses, potentially increase the price of your food, or explore how you can serve more meals.

Of course, you’ll also have to consider your startup costs. It’s not at all unusual for a food truck and equipment to cost north of $50,000 and can easily extend beyond $100,000 depending on how custom of a setup you need. Of course, there’s a healthy market for used food trucks, so that’s worth exploring as well.

In terms of startup costs, $100,000 is relatively modest compared to many other businesses and certainly substantially less expensive than opening a restaurant. Many food truck entrepreneurs may find that they can fund their startup with savings and loans from friends and family. Bank loans are also a possibility since most of your startup costs are going towards a physical asset that the bank can reclaim if things go horribly south.

LivePlan no guesswork

With all of these numbers, you’ll be able to assemble a Profit and Loss forecast and Cash Flow forecast . These two financial forecasts will help you determine exactly what your funding needs will be to get your business off the ground.

If you’re struggling with the financials, it’s worth investing a small amount in a business planning tool to help you get your plan done without having to worry about learning the details of financial forecasting in Excel.

With your business plan in hand and a financial forecast that shows that you can indeed run a profitable business, the next step is to actually get started building your business.

For further reading, check out these articles:

AvatarNoah Parsons

Noah Parsons


Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan. You can follow Noah on Twitter .

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    A food truck business plan is created by a food truck entrepreneur to describe the vision, plans, and goals of their business. It should detail the company's core offering, operational procedures, management, sourcing, and financial metrics, as well as food truck industry trends, statistics, and competitive analysis. The plan can be used to ...

  7. How to Start a Food Truck Business in 9 Steps

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    Food trucks are advertised as a cheap way to start a business. But if you're planning to get into the food truck business solely for the reason of low startup cost think again. The initial investment and on-going monthly costs are significant and can quickly ratchet up to $50,000 - $100,000 or more depending what what you're looking for.

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  10. PDF BUSINESS PLAN WORKSHEET How to Write a Food Truck Business Plan • 2 1. EXECUTIVE SUMMARY As we explained in "How to Write a Food Truck Business Plan," the Executive Summary will appear first in the final version of your document—but you should write it last. The Executive Summary is an overview of your entire truck.

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    How to Start a Food Truck: Starting a Food Truck Business Checklist Looking to learn how to start a food truck business? Here's a step-by-step guide on what you need to start a food truck, from restaurant branding to operations.

  13. Food Truck Business Plan [Free Template]

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  14. Starting a Food Truck Business in South Africa

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  15. Starting Catering Services Business Plan (PDF)

    Starting Catering Services Business Plan (PDF) Catering simply refers to availing food at wide-ranging events. A catering business is a very lucrative business to start, with huge profit margins. No matter the prevailing conditions people will always need catering services. The customer base is large, as you can offer catering services at ...

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  17. 11+ Mobile Catering Business Plan Examples

    Here are some of the most common types of mobile catering vehicles that businesses invest on: 1. Food Trucks. Food trucks are considered to be the most preferable vehicle choice of most vendors in the mobile catering industry. This has a lot to do with their wide range of sizes and mobility.

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    A complete food truck business plan PDF template. This fill-in-the-blanks template includes every section of your business plan, including Executive Summary, Objectives, SWOT Analysis, Marketing Analysis and Strategy, Operations Plan, Financial Projections and more (a similar template is sold elsewhere for $69.95). All this and much much more.

  19. How to Write a Food Truck Business Plan

    The first section of your food truck business plan is the executive summary. Think of this as your introduction to the reader. To make a good first impression, you should be concise and interesting without explaining too many granular details. You can cover the finer points of your business in the following sections.

  20. IC-Basic-Business-Plan-Sample-10809 PDF

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  25. How to Write a Food Truck Business Plan

    A food truck business plan follows the same general format as a traditional business plan but has a few differences that you'll want to pay close attention to. Here are the sections that you'll want to include in your business plan for your food truck: 1. Executive summary. Your executive summary is a very brief overview of your business.

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