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  • Why is a Business Case Important and How Can it Deliver an Optimum Outcome?

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A project will only be successful if they have been planned realistically with a clear focus.

A business case often provides decision makers, stakeholders and the public with a management tool for evidence based and transparent decision making. It is a framework for delivery and performance monitoring of the subsequent policy, strategy or project to follow thereafter.

The resultant project will only be successful if they have been planned realistically, with a clear focus after detailed consideration of the associated risks. It is a business case that clearly presents the risks, opportunities and threats involved putting them in perspective of the investment involved there in. Thus a business case is not just a record of the Return on Investment from a financial perspective but will present a summary of all the benefits delivered.

The Five Case Model, which is the UK government’s best practice approach to planning spending proposals and enabling effective business decision, goes beyond the financial dimension. The Five Case Model is a framework for “thinking” to help answer three basic questions of, ‘Where are we now?’ ‘Where do we want to be?’ And, ‘How are we going to get there?’

These are never easy questions to answer and often change as more information comes to light. For significant projects the business case is developed through three iterations. These are the Strategic Outline Case (SOC), the Outline Business Case (OBC) and the Full or Final Business Case (FBC).

The Five views or “Cases” are:

  • The “strategic case” –  there is a compelling case for change that fits with the strategic objectives of the sponsoring organisation.
  • The “economic case” –  the solution represents best value.
  • The “commercial case” –  the proposed solution is attractive to the market place, can be procured on appropriate terms so it is commercially viable.
  • The “financial case” – the proposed financial investment is affordable.
  • The “management case” –  the input required from all parties involved in the project is achievable.

Simply asking some Project Sponsors or promoters to develop these five cases can often results in marginal or non-viable projects never seeing the light of day and wasted effort being avoided. By reducing the wasted effort, all resources can be focused on those projects most likely to succeed thereby improving the likelihood of success and helping to challenge the common perception that most projects fail.

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A Business Case in Project Management: Why Start a Project?

importance of business case in project planning

Whatever great idea is behind a project, it won’t be implemented without stakeholders’ buy-in and investment. To get their support and approval, they need to understand what value an initiative will bring to their business, or how it’s supposed to solve an existing business problem. This is when a business case document is required. Why is it important, and how to compile a convincing business case? Let’s figure it out in the article. 

A Business Case in Project Management: Definition and Importance

According to the Project Management Body of Knowledge [1], a business case is a document that allows decision-makers to determine whether the project is worth the investment. It presents a current business problem and suggests ways to solve it by implementing a certain initiative. The basic purpose of this document is to justify the initiation of a project.  

Typically, a business case is created in response to one or several of the following needs:

A business case is a dynamic document that has to be reviewed and updated regularly. A project manager together with a project sponsor are responsible for monitoring its elements to check whether or not the project is still worth the effort (e.g.: should the project scope be reduced? Is it reasonable to invest more resources to deliver the project?). 

Now, let’s examine why it’s important to develop a business case document.  

Why create a business case document?

It shows what business value can be achieved as a result of project implementation, so that stakeholders can make their decision regarding intaking this initiative. 

It makes no sense to allocate valuable resources (both human and material) to projects that won’t bring real value to the business. 

It increases the chances for meeting their requirements. 

At the beginning of a project, it provides justification for starting a project. As the project progresses, a business case shows the direction of project work. Upon the project completion, a business case can be used to assess the outcomes.   

To sum up, preparing a business case before project initiation can increase efficiency of the business – an organization will intake only those initiatives that will bring real value.   

A business case is somewhat similar to a feasibility study, which is why they sometimes get confused. Let’s clear up the difference between them in the subsection below. 

A business case vs. a feasibility study

Both a business case and a feasibility study are decision-making tools that present a project’s viability. But still, they have certain differences. Take a look at the table below. 

business case vs feasibility study

Read more about a feasibility study: To Start or Not to Start: Overview of a Feasibility Study in Project Management

Now, it’s time to consider the exact structure of the business case document. 

Components of a Business Case Document 

There isn’t any single standard for writing a business case. In addition, some companies have their own templates. Let’s consider one of the variants of this document [2].   

Executive summary

This section describes a business problem along with related issues, and how a proposed project is going to address it. As a rule, it’s compiled at the end and summarizes all other sections.

An executive summary creates the first impression of a project. In addition, it may happen that some decision-makers will read only this section. So, make sure that it covers the most relevant information about the initiative.  

Here are the proposed components of the executive summary. 

Business case analysis team

This section describes the roles of employees responsible for developing a business case and describes their responsibilities. They can be as follows: executive sponsor, technology support, process improvement, project manager, and software support. 

Problem description

This section should cover the following aspects:

Overview of a project 

This section should provide the most comprehensive information about a project and describe it in the following way:

Strategic alignment

This section should describe how the project outcomes will be aligned with goals and objectives of an organization’s strategic plans.

Cost-benefit analysis

This is one of the most important sections of a business case. Cost-benefit analysis involves the use of measurable financial metrics (earned revenue or costs saved as a result of project implementation) to make a decision regarding a project initiation. Its main purpose is to illustrate that the benefit a company gets will outweigh the investment. 

Alternative analysis

One of the compulsory elements of a business case is presenting possible alternatives to a proposed project, which should include the following information:

If approved, a business case document should be signed by decision-makers at the end. 

Compiling a business case is a rather labor-consuming task that requires collaboration of members from different departments as well as senior management. At the same time, the process of creating this document is always accompanied by uncertainty to some extent – you cannot predict the project progress with hundred-percent accuracy. This is where a resource management solution can assist. Let’s take a closer look.

How a Resource Management Solution Assists in Creating a Business Case

Suppose that a company has already a number of projects in the pipeline, and its resources are limited. When initiating a project and preparing its substantiation, you need to know whether they have the capacity to work on one more project, or you’ll have to hire more people. It will have a direct impact on estimated project costs, and it will be impossible to perform cost-benefit analysis without this information. However, an AI-driven resource management solution can provide you with the following information. 

Therefore, when developing a business case, you can rely on the information provided by a resource management solution when it comes to resources’ capacity and corresponding costs. 

The above-mentioned functionality along with other helpful features are available in Epicflow, AI-driven resource management solution for multi-project environments. It provides project and resource managers with reliable assistance in terms of maximum efficient resource utilization and streamlined project flow. Learn more about our solution by booking a call with our expert.         


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What is a business case ?

A  business case  provides justification for undertaking a project, programme or portfolio.

It evaluates the benefit, cost and risk of alternative options and provides a rationale for the preferred solution.

Definition from APM Body of Knowledge 7th edition  

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Five elements of a business case

A common way of thinking about a  business case  is using these five elements:

The  business case is reviewed and revised at decision gates as more mature estimates and information become available. The approved business case provides a record of the decisions made by governance about how to achieve the required return on investment from the work. It documents the options considered and it is normal practice to include the ‘do-nothing’ option as a reference. Through this approach, the business case becomes a record of the recommended option with rationale and evidence to support the decision.

The presentation of the business case, if approved, results in the formal startup of the project, programme or portfolio. The sponsor owns the business case.

It brings together the  investment appraisal  with evidence of how the investment is intended to lead to realisation of the intended benefits. All projects must have a business case that demonstrates the value of the work and it is outlined during the concept phase of the  life cycle .

Contents of the business case

Contents of the business case - Starting out in project management

Source: Starting out in project management, 3rd edition

Starting out in project management

Your essential guide to the basics of project management. Written for anyone new to projects or wishing to progress their career as a project professional  Starting Out  charts the journey of the APM project life cycle, from concept through to delivery and handover.

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APM Body of Knowledge 7th edition

The APM Body of Knowledge 7th edition is a foundational resource providing the concepts, functions and activities that make up professional project management. It reflects the developing profession, recognising project-based working at all levels, and across all sectors for influencers, decision makers, project professionals and their teams. 

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examining the Business Case

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A business case? What for? Or the importance of a good business case

By Henri-Jean Bonnis , 2018-08-13, 10:00


What is a business case?

A business case should offer reasons to implement an idea or a project. It needs to be a point of reference before, during and after the project. It establishes a project’s tangible and intangible objectives, from what to why. It becomes a guide to refer to throughout the project, and it allows you to evaluate the results of the project after its completion.

Why write a business case?

Writing a business case is part of best corporate practice. It determines the value a project will bring to a company. In it, you must answer the following questions: what, who, for whom, why how, when and at what price.

What's the current situation in terms of project success?

Statistics from The Standish Group and other statistical databases:

Because of these depressing statistics, many management consulting firms (ex: McKinsey and BCG) and NPOs (ex: Brightline Initiative) have analyzed the most common causes of project failure. Here they are:

5 key questions to ask when beginning a project

Before or when beginning a project, it is vital to ask yourself the following questions in order to give yourself the best chances of success:

To simplify things for you, here is a business case model that addresses these five fundamental questions: the Five Case Model. It consists of five distinct parts, each of which addresses one question:

This part needs to demonstrate the project’s alignment with the company’s corporate strategy. You need to develop a strong case for change and clearly explain the underlying logic.

This part needs to demonstrate all the options that were considered. It must also recommend the option that presents the best value for the project’s costs and risks.

This part needs to demonstrate that suppliers can deliver the necessary goods and services in a cost-effective way.

It should also contain potential contractual arrangements for goods and services.

This part needs to demonstrate that the company can afford to undertake the project: a realistic cost-benefit analysis for the full duration of the investment.

At this stage, you can mention your sources of financing.

This part needs to demonstrate that the conditions for success are met. It can include the governing structures, plans, resources, the change management strategy and the post-mortem evaluation, among other things.

Important elements to remember:

Finally, a good business case is not an end unto itself. You need to sell your plan, whether it’s to your superiors, your clients or your associates. I strongly recommend that you educate yourself on this subject as well. 

For advice on pitching a project, seek out the PMI-Montréal community. Their conferences and events are packed with concrete ways to help you improve your business case and your pitch.

Henri-Jean Bonnis

President, PMI-Montréal 

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importance of business case in project planning

Why business cases are important to making things happen.

importance of business case in project planning

Great things can come out of business cases.  After all, without a business case, an idea just remains an idea – a lightbulb forever floating in the ether.  We like the things that come out of business cases, the latest Apple device, a new gin, Netflix series or bypass that makes our journey to work easier, but does anyone actually like creating them?  And why are they important to making things happen?

I just can’t wait to write/read this business case!

Said no one ever.

If you think about it, when have you ever looked forward to writing a business case or reading one?  It’s probably fair to say no-one settles down to read a business case with a sense of exciting anticipation.   The trouble with business cases is that they’re a bit dull.  Even for life-changing, cutting-edge stuff exciting stuff, nobody reads them with passionate engagement.

So, why bother with a business case?

What’s the point of putting the time, thought and effort into something that is so unenthusiastically approached and received?

Well, in a budget-conscious, results-oriented world, it is no longer enough to simply deliver what you promised. Now, you also need to be sure that what you propose justifies the investment of time and resources needed to create it.

The business case focuses on the value that a project or programme brings to an organisation . In spite of the use of the word ‘business’, it is equally applicable to non-commercial organisations, such as government entities and non-profits, where it is sometimes referred to as a ‘use case statement’.

The aim of the business case is to justify the existence of the project or programme. It should clearly demonstrate the value of the work being done and the deliverables being created. The business case is outlined during the concept phase of the project life cycle and is used to assess whether the project should go ahead.

Preparing the business case is generally the responsibility of the project manager. Often, they will have input from other experts and specialist agencies. Once the business case is approved and the project moves forward, the business case must be regularly updated to reflect any changes to the project as a whole. It is used at gateway reviews to ensure that the project is continuing to progress in a way that will deliver the required value to the organisation.

What does a good business case look like?

The business case should tell a story.  This is the story of the benefits of the idea. It puts into context the value that a project or programme will bring to the organisation.

So, the narrative of the story will flow like this:

The Reality Check

Assessing whether benefits have been realised is an essential part of the business case. This is mentioned above, but it is important enough that it generally gets its own separate document, known as the benefits review plan. This should be developed by the project manager alongside the business case and should be updated as the project progresses through the project life cycle.

The benefits review plan identifies specific benefits to be measured. These are taken directly from the business case. It should also state how benefits will be measured, who will be accountable for measuring them, and what information and data will be needed by those accountable. It will also state when the benefits assessments will take place, who will carry out these reviews, and what the baseline measurements are, in order to measure improvement.

How it benefits the organisation

Every project undertaken should clearly benefit the organisation. The business case demonstrates in advance exactly why a project is being put in place and how much value the successful completion of the project will add to the organisation as a whole.

The business case encourages the project manager and team to focus on not just what they are building, but also how it will be used. It helps the organisation avoid wasted resources on projects that do not yield a justifiable amount and quality of benefits. It also allows the organisation to prioritise multiple projects, by making the immediate value of each project clear.

How it works

The business case is a guide and reference point, before, during and after a project. Before the project begins, the business case establishes and justifies the goal of the project. It puts the outcomes of the project in context, by clearly stating not just what needs to be achieved, but also why it is necessary.

During the project, the business case remains central to day-to-day project management decisions. When different options present themselves, the project manager can refer to the business case to ensure that the chosen option not only moves the project closer to the deliverables, but also closer to the real values to which those deliverables are aiming to contribute.

After the project, the business case allows for an assessment based on actual value added to the organisation. Instead of measuring success based on whether the deliverables were completed, the organisation can easily assess whether the expected benefits were delivered. If not, then why not? Perhaps benefits were not accurately estimated, or maybe the deliverables developed were the wrong ones, incomplete, or badly implemented. This allows the organisation to learn valuable lessons.

How the business case creates project success

The business case can be the guiding light that creates project success. Communicated clearly, it can keep the entire team focused not just on their tasks and deliverables, but also on how they are providing the value that is at the heart of the change they are implementing. The proper development and maintenance of the business case allows for:

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What is a Business Case and Why Would You Need One? (Video)

If you’re in charge of a business unit and its expenditures, you want a clear and concise process for individuals on your team to submit ideas and solutions to be evaluated. And if you’re the individual pitching a new product idea, or a solution to solve a bottleneck at your company, chances are you will need to convince someone within your enterprise that it’s worth investing the necessary resources in.

In order to figure that out, you will need to determine which resources will be needed and what the return on investment will be, among other important considerations. This is where the business case comes in handy, as you are making the case for this new business expenditure. If your idea does not require a purchase or any dedicated resources, then you may not need something as detailed as a business case. Nevertheless, it’s a great tool for evaluating an idea or possible spending. This blog aims to explain ‘what is a business case’.

What is a business case?

A business case provides justification for initiating an idea, project, or task.

It captures documents and communicates the purpose of starting a project. It details the allocation of budget and resources to execute the plan, as well as the benefits of executing the project or task. A thorough business case will also identify alternative options and provide critical data so leadership can make an informed decision. Business cases can be a comprehensive analysis or a simple, informal presentation. edison365businesscase allows its users to configure templates to make the business case process easier and more streamlined.

Who needs one?

If you are working in the corporate or government landscape and you have an idea to pitch, the business case will help solidify the value of your idea. Corporations and government agencies typically have a bit of “red tape” to get through when it comes to anything new that involves the use of budget or resources. Typical roles involved with the business case might be business analyst, project manager, finance manager, department head, controller, or similar.

Why do you need a business case?

Here are three reasons why you need a business case:

Now you know what a business case is, you may find our other advice handy:

FAQs: What is a business case?

What is included in a business case.

This depends on your organization’s in-house processes, but most business cases include:  

What is the best definition of a business case?

A business case provides justification for initiating an idea, project, or task. Essentially, it is used to sell a project idea to key stakeholders and provides clear expected goals and benefits for project managers.

How to write a business case?

There are three key stages to writing a business case:

You can find a detailed guide in our blog on how to develop a business case .

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importance of business case in project planning

How to Write a Business Case (Template Included)


Table of Contents

What is a business case, how to write a business case, business case template, watch our business case training video, key elements of a business case, how projectmanager helps with your business case.

A business case is a project management document that explains how the benefits of a project overweigh its costs and why it should be executed. Business cases are prepared during the project initiation phase and their purpose is to include all the project’s objectives, costs and benefits to convince stakeholders of its value.

A business case is an important project document to prove to your client, customer or stakeholder that the project you’re pitching is a sound investment. Below, we illustrate the steps to writing one that will sway them.

The need for a business case is that it collects the financial appraisal, proposal, strategy and marketing plan in one document and offers a full look at how the project will benefit the organization. Once your business case is approved by the project stakeholders, you can begin the project planning phase.

Projects fail without having a solid business case to rest on, as this document is necessary to start the project and it’s the base for the project charter and project plan. But if a project business case is not anchored to reality, and doesn’t address a need that aligns with the larger business objectives of the organization, then it is irrelevant.

importance of business case in project planning

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Use this free Business Case Template for Word to manage your projects better.

The research you’ll need to create a strong business case is the why, what, how and who of your project. This must be clearly communicated. The elements of your business case will address the why but in greater detail. Think of the business case as a document that is created during the project initiation phase but will be used as a reference throughout the project life cycle.

Whether you’re starting a new project or mid-way through one, take time to write up a business case to justify the project expenditure by identifying the business benefits your project will deliver and that your stakeholders are most interested in reaping from the work. The following four steps will show you how to write a business case.

Step 1: Identify the Business Problem

Projects aren’t created for projects’ sake. They have a goal. Usually, they’re initiated to solve a specific business problem or create a business opportunity.

You should “Lead with the need.” Your first job is to figure out what that problem or opportunity is, describe it, find out where it comes from and then address the time frame needed to deal with it.

This can be a simple statement but is best articulated with some research into the economic climate and the competitive landscape to justify the timing of the project.

Step 2: Identify the Alternative Solutions

How do you know whether the project you’re undertaking is the best possible solution to the problem defined above? Naturally, choosing the right solution is hard, and the path to success is not paved with unfounded assumptions.

One way to narrow down the focus to make the right solution clear is to follow these six steps (after the relevant research, of course):

Step 3: Recommend a Preferred Solution

You’ll next need to rank the solutions, but before doing that it’s best to set up criteria, maybe have a scoring mechanism to help you prioritize the solutions to best choose the right one.

Some methodologies you can apply include:

Regardless of your approach, once you’ve added up your numbers, the best solution to your problem will become evident. Again, you’ll want to have this process also documented in your business case.

Step 4: Describe the Implementation Approach

So, you’ve identified your business problem or opportunity and how to reach it, now you have to convince your stakeholders that you’re right and have the best way to implement a process to achieve your goals. That’s why documentation is so important; it offers a practical path to solve the core problem you identified.

Now, it’s not just an exercise to appease senior leadership. Who knows what you might uncover in the research you put into exploring the underlying problem and determining alternative solutions? You might save the organization millions with an alternate solution than the one initially proposed. When you put in the work on a strong business case, you’re able to get your sponsors or organizational leadership on board with you and have a clear vision as to how to ensure the delivery of the business benefits they expect.

Our business case template for Word is the perfect tool to start writing a business case. It has 9 key business case areas you can customize as needed. Download the template for free and follow the steps below to create a great business case for all your projects.

Free Business Case Template for Word

One of the key steps to starting a business case is to have a business case checklist. The following is a detailed outline to follow when developing your business case. You can choose which of these elements are the most relevant to your project stakeholders and add them to our business case template. Then once your business case is approved, start managing your projects with a robust project management software such as ProjectManager.

1. Executive Summary

The executive summary is a short version of each section of your business case. It’s used to give stakeholders a quick overview of your project.

2. Project Definition

This section is meant to provide general information about your projects, such as the business objectives that will be achieved and the project plan outline.

3. Vision, Goals and Objectives

First, you have to figure out what you’re trying to do and what is the problem you want to solve. You’ll need to define your project vision, goals and objectives. This will help you shape your project scope and identify project deliverables.

4. Project Scope

The project scope determines all the tasks and deliverables that will be executed in your project to reach your business objectives.

5. Background Information

Here you can provide a context for your project, explaining the problem that it’s meant to solve, and how it aligns with your organization’s vision and strategic plan.

6. Success Criteria and Stakeholder Requirements

Depending on what kind of project you’re working on, the quality requirements will differ, but they are critical to the project’s success. Collect all of them, figure out what determines if you’ve successfully met them and report on the results.

7. Project Plan

It’s time to create the project plan. Figure out the tasks you’ll have to take to get the project done. You can use a work breakdown structure template  to make sure you are through. Once you have all the tasks collected, estimate how long it will take to complete each one.

Project management software makes creating a project plan significantly easier. ProjectManager can upload your work breakdown structure template and all your tasks are populated in our tool. You can organize them according to your production cycle with our kanban board view, or use our Gantt chart view to create a project schedule.

kanban card moving into next column on the board

8. Project Budget

Your budget is an estimate of everything in your project plan and what it will cost to complete the project over the scheduled time allotted.

9. Project Schedule

Make a timeline for the project by estimating how long it will take to get each task completed. For a more impactful project schedule, use a tool to make a Gantt chart , and print it out. This will provide that extra flourish of data visualization and skill that Excel sheets lack.

10. Project Governance

Project governance refers to all the project management rules and procedures that apply to your project. For example, it defines the roles and responsibilities of the project team members and the framework for decision-making.

11. Communication Plan

Have milestones for check-ins and status updates, as well as determine how stakeholders will stay aware of the progress over the project life cycle.

12. Progress Reports

Have a plan in place to monitor and track your progress during the project to compare planned to actual progress. There are task tracking tools that can help you monitor progress and performance.

Again, using a project management tool improves your ability to see what’s happening in your project. ProjectManager has tracking tools like dashboards and status reports that give you a high-level view and more detail, respectively. Unlike light-weight apps that make you set up a dashboard, ours is embedded in the tool. Better still, our cloud-based software gives you real-time data for more insightful decision-making. Also, get reports on more than just status updates, but timesheets, workload, portfolio status and much more, all with just one click. Then filter the reports and share them with stakeholders to keep them updated.

ProjectManager’s dashboard view, which shows six key metrics on a project

13. Financial Appraisal

This is a very important section of your business case because this is where you explain how the financial benefits outweigh the costs. Compare the financial costs and benefits of your project. You can do this by doing a sensitivity analysis and a cost-benefit analysis.

14. Market Assessment

Research your market, competitors and industry, to find opportunities and threats

15. Competitor Analysis

Identify direct and indirect competitors and do an assessment of their products, strengths, competitive advantages and their business strategy.

16. SWOT Analysis

A SWOT analysis helps you identify your organization’s strengths, weaknesses, opportunities and threats. The strengths and weaknesses are internal, while the opportunities and threats are external.

17. Marketing Strategy

Describe your product, distribution channels, pricing, target customers among other aspects of your marketing plan or strategy.

18. Risk Assessment

There are many risk categories that can impact your project. The first step to mitigating them is to identify and assess the risks associated with your project activities.

ProjectManager , an award-winning project management software, can collect and assemble all the various data you’ll be collecting, and then easily share it both with your team and project sponsors.

Once you have a spreadsheet with all your tasks listed, you can import it into our software. Then it’s instantly populated into a Gantt chart . Simply set the duration for each of the tasks, add any dependencies, and your project is now spread across a timeline. You can set milestones, but there is so much more you can do.

Gantt chart from ProjectManager

You have a project plan now, and from the online Gantt chart, you can assign team members to tasks. Then they can comment directly on the tasks they’re working on, adding as many documents and images as needed, fostering a collaborative environment. You can track their progress and change task durations as needed by dragging and dropping the start and end dates.

But that’s only a taste of what ProjectManager offers. We have kanban boards that visualize your workflow and a real-time dashboard that tracks six project metrics for the most accurate view of your project possible.

Try ProjectManager and see for yourself with this 30-day free trial .

If you want more business case advice, take a moment to watch Jennifer Bridges, PMP, in this short training video. She explains the steps you have to take in order to write a good business case.

Here’s a screenshot for your reference.

how writing a business case for your project is good business strategy


Today we’re talking about how to write a business case. Well, over the past few years, we’ve seen the market, or maybe organizations, companies or even projects, move away from doing business cases. But, these days, companies, organizations, and those same projects are scrutinizing the investments and they’re really seeking a rate of return.

So now, think of the business case as your opportunity to package your project, your idea, your opportunity, and show what it means and what the benefits are and how other people can benefit.

We want to take a look today to see what’s in the business case and how to write one. I want to be clear that when you look for information on a business case, it’s not a briefcase.

Someone called the other day and they were confused because they were looking for something, and they kept pulling up briefcases. That’s not what we’re talking about today. What we’re talking about are business cases, and they include information about your strategies, about your goals. It is your business proposal. It has your business outline, your business strategy, and even your marketing plan.

Why Do You Need a Business Case?

And so, why is that so important today? Again, companies are seeking not only their project managers but their team members to have a better understanding of business and more of an idea business acumen. So this business case provides the justification for the proposed business change or plan. It outlines the allocation of capital that you may be seeking and the resources required to implement it. Then, it can be an action plan. It may just serve as a unified vision. And then it also provides the decision-makers with different options.

So let’s look more at the steps required to put these business cases together. There are four main steps. One, you want to research your market. Really look at what’s out there, where are the needs, where are the gaps that you can serve? Look at your competition. How are they approaching this, and how can you maybe provide some other alternatives?

You want to compare and finalize different approaches that you can use to go to market. Then you compile that data and you present strategies, your goals and other options to be considered.

And then you literally document it.

So what does the document look like? Well, there are templates out there today. The components vary, but these are the common ones. And then these are what I consider essential. So there’s the executive summary. This is just a summary of your company, what your management team may look like, a summary of your product and service and your market.

The business description gives a little bit more history about your company and the mission statement and really what your company is about and how this product or service fits in.

Then, you outline the details of the product or service that you’re looking to either expand or roll out or implement. You may even include in their patents may be that you have pending or other trademarks.

Then, you want to identify and lay out your marketing strategy. Like, how are you gonna take this to your customers? Are you going to have a brick-and-mortar store? Are you gonna do this online? And, what are your plans to take it to market?

You also want to include detailed information about your competitor analysis. How are they doing things? And, how are you planning on, I guess, beating your competition?

You also want to look at and identify your SWOT. And the SWOT is your strength. What are the strengths that you have in going to market? And where are the weaknesses? Maybe some of your gaps. And further, where are your opportunities and maybe threats that you need to plan for? Then the overview of the operation includes operational information like your production, even human resources, information about the day-to-day operations of your company.

And then, your financial plan includes your profit statement, your profit and loss, any of your financials, any collateral that you may have, and any kind of investments that you may be seeking.

So these are the components of your business case. This is why it’s so important. And if you need a tool that can help you manage and track this process, then sign up for our software now at ProjectManager .

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