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Coffee Shop Business Plan Sample
Fill the form to download coffee shop business plan example.
The coffee shop business plan is an essential tool for coffee shop owners and those who want to open a coffee shop.
A coffee shop business plan will give you an idea of how much a coffee shop will cost, how those costs will be funded, and how much money you expect to make from it.
When it’s ready, you can show it to investors, banks, partners, and anyone else who can help you open a cafe. Getting this document right is worth your time and effort, so make sure you do it right.
After helping entrepreneurs in the USA launch more than 400 independent coffee shops , we know that a business plan is vital for success.
We are here to help you write a coffee shop business plan.
Here’s a business plan sample pdf and a template that will give you some inspiration for what should be included in your coffee shop business plan.
Coffee Shop Business Plan Template
A coffee shop business plan template should include the following sections. Let’s look at a coffee shop business plan template and discuss what each section should include.
- Executive Summary
Market Analysis
- Competitor Analysis
- SWOT Analysis
- Marketing Plan
- Funding Request
- Management Summary
Financial Highlights
1. business plan title page.
Start with the legal name of your business. Provide the address of a likely location or website if you already have one. Include your company logo at the top or bottom of the title page. On the title page, there should also be a table of contents listing each section and its page number.
What makes a great cover page for a business plan?
Visit our page on business plan cover page examples to download our free business plan cover page templates and create a beautiful cover page yourself.
2. Executive Summary
The Coffee Shoppe will be a business service provider based in Miami, Florida. Founded by Mrs. Nancy Harrigan. The Coffee Shoppe will offer a menu of services which include coffee, lattes, capacinos, expressos, deli sandwiches and baked goods.
While these services will comprise the initial market entry core, long-term plans call for the integration of storage and relocation capabilities to the business mix.
The local area has been in dire need of a service of this type for some time and The Coffee Shoppe plans to adequately serve them through the consistent delivery of real-time hospitality.
The market is definitely filled with opportunities but in order to capitalize on them, a strong infusion of working capital must be acquiesced.
The founder projects needing 100K for their business venture with repayment being made out of the profits that are driven annually. Funding that is secured will be used in a variety of areas including marketing, logistics, management, site procurement as well as the day to day operations of the organization.
The marketing for The Coffee Shoppe will be done through a variety of mediums including the Internet, mass media, print and networking. Internet efforts will center on the creation of a user-friendly website that clearly list all of the core services that will be offered.
To read the full executive summary, click here to download the PDF
Useful Resource: How to write an executive summary for a business plan
3. Market Overview
The Company is entering the market at a time when the industry in which it operates is experiencing substantial growth. According to market research firm IBIS World, the Coffee & Snack Shops Industry has seen an average annual growth rate of 5.8% over the last five years, positioning industry revenue to be around $47.7 billion in
2018. The Coffee & Snack Shops industry is projected to see an average annual growth rate of 1.4% over the next five years, placing industry revenue at $51 billion in 2022.
Target Market
4. Competitive Analysis
The following is a listing of the primary competitive advantages of the Companv upon entering the market
- Congenial customer service
- A central location wit greater foot traffic Parking facility available for customers
- Soothing ambiance for calm eating
- Excellent visibility from the road
- Aggressive marketing campaian
- Understanding visitors food choices and integrating the same in the menu
- Inviting feedback from customers
- Key understanding of trends and flavor
- The company will hire experienced management and staff
5. Swot Analysis
The following is an analysis of the SWOT analysis of the coffee shop business as well as the opportunities and threats present in the market.
- Location. The location is one of the primary strengths of the The Coffee Shoppe business model as there are currently no other organizations that have the capabilities to offer the types of services that will be introduced to the market.
- The founder. Founder Nancy Harrigan is a seasoned, strategic business professional with an eye towards success, profit and achievement. These qualities will form the basis of the The Coffee Shoppe brand and be a catalyst that propels the success of the operation.
- Servicing of a need. The services that will be brought to the local residents of Miami are one that is truly needed. The fact that The Coffee Shoppe will be satisfying this need will endear the organization to the customer base and allow for consistently strong growth.
- Lack of funding. Funding is the sole weakness of the The Coffee Shoppe business venture. While funding is a weakness it should be noted that the founder is confident that if adequate funding is secured, she will be able to develop a viable business.
Opportunities
- Limited competition. The limited amount of local competition is the primary opportunity for The Coffee Shoppe as it will give the organization the opportunity to develop a loyal customer base while erecting barriers to entry.
- Small business growth. The projected growth of small businesses will provide another opportunity and will feed opportunities directly into the The Coffee Shoppe pipeline.
- Larger organizations. Larger organizations could possibly realize the opportunities that can be found in the local region and begin entering the market. While this is a threat, the founder believes that with strategic marketing, community efforts and customer service, this threat can for the most part be mitigated.
6. Marketing Plan
Marketing for The Coffee Shoppe will be done through a variety of mediums with television, print and the Internet being the primary drivers. The website will have SEO capabilities and will be developed using all of the latest in web and graphics technologies.
In addition to the home website, plans also call for the creation of a strong social media presence using Facebook.com and Twitter.com with regular updates occurring on each of the aforementioned pages.
Commercial time has already been purchased through ABC and commercial production will begin immediately following funding acquisition. Print marketing will consist of advertisements being placed in publications that are typically read by members of the targeted audience including small business owners and corporate types.
Networking will round out the The Coffee Shoppe marketing mix with the founder joining various networking groups that give her the ability to champion the brand that she has created.
7. Funding Request
8. Management Summary
9. Financial Highlights
Financial Indicators
To learn more about financial indicators, click here to download the pdf
Break even analysis
Profit and Loss Statement
Projected Cash Flow
Projected Balance Sheet
Our free real sample business plans will show you how to write a plan that looks as polished and professional as this one.
Click to view the coffee shop business plan sample. Our experienced business plan writers professionally write each business plan and work with you to develop a winning plan.
Coffee Shop Business Plan PowerPoint Presentation
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Download coffee shop business plan example pdf.
We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.
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16+ Coffee Shop Business Plan Templates
Why should you even care about a business plan in the first place? If you have the money and passion for doing a business, isn’t that enough? Understand one thing: a sample business plan is not something you can walk away from. If you do not have a business plan, there will be nothing for you to fall back on when something goes wrong. A simple business plan is the blueprint of the business. If your cafe business must succeed, then a restaurant plan must be the number one document to create.
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Coffee Shop Business Plan
Are you thinking of starting a coffee shop We have prepared a solid coffee shop business plan sample that guides you on every stage of your business plan writing
Starting your day without a cup of coffee is unimaginable. Similarly, brewing a fresh cup of coffee is an enormous challenge as it contains different variables to consider.
The cultural shift around geography affects the consumption of coffee and how businesses redefined their business strategy too. Deep diving into the coffee industry to know what it has to offer supports your startup.
Industry Overview
Coffee is the second-largest traded commodity in the world. In the United States of America, over 50% of 18 years of age drink coffee every day, which means 150 million daily coffee drinkers.
Presently there are 24000 coffee shops in the US, which is expected to increase to 50000+ in a year. The average consumption of coffee in the US is 2 cups a day per capita.
According to research, the US retail coffee market size is $46.2bn in 2021 with a growth of 2.6%.
Things to Consider Before Writing a Coffee Shop Business Plan
Before starting any business, knowing about the latest industry trends is important. What business practices are followed by industry at present and what are the future trends they are planning to pursue.
Decide a theme for your coffee shop
With cafes popping up at every corner, you need to have a theme that’ll help you stand out. It can be anything from having a book cafe, a unique name, or decor that makes you look different from all the coffee shops in your vicinity.
Budgeting and resource planning
Though having a decor that catches attention is essential, you shouldn’t go overboard with it.
Get creative, think of ideas that’ll help you save money in the beginning, and keep updating and building around your theme as your business grows.
Plan your resources, distributors for ingredients at the best possible price.
Target audience and products
Knowing your target audience and what they want. It helps you build a business that serves your customers’ needs better and makes them turn up more often. When you start a coffee shop, pay special attention to the location of your coffee shop and its accessibility, availability of parking space, and so on.
You should also decide upon products by carrying out surveys and taking feedback from your customers.
Competitive survey
Staying updated with what your competitors are doing is essential . It helps you stay at the top of everything and helps you devise business strategies to overcome competition.
As a coffee shop, it is a good practice to know what new ideas are working for your competitors and can be included in your business optimally.
How to Write a Coffee Shop Business Plan
If you are planning to start a new coffee shop business , the first thing you will need is a business plan. Use our sample Cooper’s Cup – Coffee Shop Business Plan created using Upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new coffee business, spend as much time as you can reading through some examples of the Food, Beverage & Restaurant Business Plans .
Reading some sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Cooper’s Cup – Coffee Shop Business Plan for you to get a good idea about how a perfect coffee shop business plan should look like and what details you will need to include in your stunning business plan.
Coffee Shop Business Plan Outline
This is the standard coffee shop business plan outline which will cover all important sections that you should include in your business plan.
Executive Summary
- Mission Statement
- Guiding Principles
- Keys to Success
Business Overview
- Start-Up Summary
- Location and Facilities
Products and Services
- Product/Service Sourcing
- Inventory Management
- Warehousing and Fulfillment
- Future Products/Services
Market Analysis
- Competitive Landscape
- Products, Operations, Technology
- Market Size
- Industry Participants
- Market Segments
- Market Tests
- Market Needs
- Market Growth
- Positioning
Competitive Analysis
- Competitive Comparison
- Roasterie Cafe
- Take Five Coffee Bar
- Homer’s Coffee House
Marketing And Sales
- SWOT Analysis
- Strategy Pyramid
- Unique Selling Proposition (USP)
- Competitive Edge
- Positioning Statement
- Pricing Strategy
- Promotion and Advertising Strategy
- Marketing Programs
- Sales Forecast
- Sales Programs
- Exit Strategy
Organization and Management
- Organizational Structure
- Management Team
- Management Team Gaps
- Personnel Plan
Financial Plan
- Important Assumptions
- Start-Up Costs
- Source and Use of Funds
- Income Statement Projections
- Balance Sheet Projections
- Cash Flow Projections
Putting together a business plan for your Coffee Shop business is a worthwhile endeavor. If you follow the above template, by the time you are done you will truly be an expert. You will understand your business, its competition, and your customers. You will have developed a marketing plan and will understand what it takes to launch and grow a successful Coffee Shop business.
After getting started with upmetrics , you can copy this coffee shop business plan template into your business plan and modify the required information and download your coffee shop business plan pdf or doc file . It’s the fastest and easiest way to start writing your business plan.
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We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.
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So, why have a business plan?
1. commence with a goal, 2. study your target market and competition, 3. map a marketing strategy, 4. have a financial plan in place, 5. prepare your executive summary last.
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- Executive summary
- Business synopsis
- Product and service description
- Marketing analysis
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- Organization and operation
- Financial plan
- Ample significant information on financial matters
- Clear identification of the business’ industry
- Inclusion of the operational and management features
- Information on how the business’ sales and marketing will function
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Presently there are 24000 coffee shops in the US, which is expected to increase to 50000+ in a year. The average consumption of coffee in the US is 2 cups a day
Sample from Growthink's Ultimate Coffee Shop Business Plan Template: Company Name], located at [insert location here] is a new, hip coffee shop focusing on
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the development of the coffee shop chain format, and the transfer of this
Coffee shop business plan example. Plan Templates Why would you even care about a business plan? If you have money and a passion for business, isn't that enough
A coffee shop business plan presents a comprehensive description of an entrepreneur's cafe idea and plans to establish its operation. It provides a detailed
our marketing plan, and it has heavily influenced many of our business