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Youth Sports Nonprofit Business Plan

Start your own youth sports nonprofit business plan


Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Twenty-five percent of Richmond Metro youth participated in organized sports last year, compared with 85 to 90 percent in the suburbs, according to a recent State University report entitled Richmond’s Youth Sport Need Assessment. Currently, there are 40,000 children in the Richmond Metro area between the ages of 6 to 14. In contrast to the metro area, the suburbs have a full array of youth sports with strong financial support. This late start for urban children, especially urban girls, in organized sports robs them of the opportunity for physical activity, coaching, being part of a team, learning skills, and substantial time away from “negative recreation” (drugs, violence or sexual activities).

Clinical studies also show that sports and recreation programs can help youth establish lifelong, healthy, physical activity patterns. Regular physical activity can ward off life-threatening diseases; reduce feelings of depression and anxiety; help control weight and obesity; and build and maintain healthy bones, muscles, and joints, according to the President’s Council on Physical Fitness.

The children in the city’s core must have the opportunity for a successful start in education and sport regardless of age, race, gender, family composition, income or community. In response to this significant disparity, YouthSports will be created to provide the sports program necessary for Richmond children to have equal opportunity for organized sports.

Thanks to a three-year matching grant from The John Ford Stevenson Foundation (JFSF), YouthSports and several corporate partners plan to utilize organized sports and physical activity programs to promote healthy development in youth.

The JFSF, based in San Francisco, CA, is the nation’s largest philanthropy devoted exclusively to health and health care. It concentrates its grantmaking in three goal areas: to assure that all Americans have access to basic health care at reasonable cost; to improve care and support for people with chronic health conditions; and to reduce the personal, social and economic harm caused by substance abuse; tobacco, alcohol, and illicit drugs.

Schools and health care centers will host sport registration. The JFSF renewable matching grant is based on the concept that local funding sources have the clearest understanding of their communities’ needs. With matching contributions from local partners, the project will receive substantial funding.

Collaborating partners include:

With this base of support, YouthSports will raise additional money from program sponsors and fundraising campaigns.

Youth sports nonprofit business plan, executive summary chart image

1.1 Objectives

1.2 Mission

The mission of YouthSports is to create a youth sport program in the Richmond Metro area increasing both sport participation rates and healthy development of the area’s youth.

1.3 Keys to Success

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How to Write a Sports Coaching Institute Business Plan [Sample Template]

Are you about starting a sports coaching company? If YES, here is a complete sample sports coaching institute business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a sports coaching institute. We also took it further by analyzing and drafting a sample sports coaching institute business marketing plan template backed up by actionable guerrilla marketing ideas for sports coaching institute businesses. So let’s proceed to the business planning section.

Table of Content

Why Start a Sports Coaching Institute Business?

1. industry overview, 3. our products and services, 4. our mission and vision statement, 5. job roles and responsibilities, 6. swot analysis, 8. our target market, 9. sales and marketing strategy, 10. sales forecast, 11. publicity and advertising strategy, 12. our pricing strategy, 14. sustainability and expansion strategy.

Sports coaches are known to help athletes develop their full potential. These individuals are in charge of training athletes in a sport by analysing their performances, instructing in crucial skills and by giving encouragement.

The duties of a sport coach is vast and might differ from instructor, assessor, friend, mentor, facilitator, chauffeur, demonstrator, adviser, supporter, fact finder, motivator, counsellor, organizer, planner and the fountain of all knowledge. The coach aims to create the right conditions for learning to happen and to find ways of motivating athletes.

Coaches are very important in the world of sport and so is the institution where they are trained to perform all these duties. If you have the required knowledge and experience, this can be a very lucrative business when started and managed right.

One of the first things you will have to do is to make sure your institution is located in a central place. This means that you have to lease or buy commercial space, preferably a nice complex in the town or city. The reason for choosing a central location is so that students from all over the city can reach the place easily by train or via roadways.

You also have to get hold of the right curriculum along with other materials such textbooks and papers. Once you find the right location and resources, you need to think about promoting your coaching institute to the targeted audience. Have it in mind that competition is intense in this industry and you have to advertise your business effectively to reach out to your potential customers.

Note that with multiple coaching institutes available in the united states, gaining a strong footing in the industry is without doubt a daunting task. It is very important that you keep low tuition fees to attract more and more students to your institute. Maybe as your institute gains more popularity, you can think of increasing the price.

It also important that you be careful when hiring tutors for your institute. Competent tutor means hiring someone who is an expert in the said sport and also meets the requirements of students. You will also need to employ the right teaching techniques if you want to be successful in the sports coaching institute business.

It is a known fact in this business that some teachers want to grab money but in return, they fail to deliver quality education. As a business owner who wants to create massive brand awareness, never compromise with quality.

Always make sure that the students who have enrolled in your coaching institute receive quality education and superb teaching. And for that, you and your fellow tutors need to be constantly updated. The Internet is a vast resource of information and you can make use of it.

A Sample Sports Institute Business Plan Template

The job of coaches and sports trainers is to guide people and help them achieve specific sports performance goals. Sports coaches and trainers work closely with athletes in schools and with professional sports teams. These experts teach the basic skills needed in individual or team sports for amateur or professional athletes. They may work full time during the day and coach part time, such as for Little Leagues or soccer teams.

They also create and manage practice sessions and drills, evaluating players and helping them to improve their skills, techniques, form, and stamina. They motivate and encourage individuals and teams to improve their performance. According to statistics, there were 224,110 coaches and scouts employed in the United States in May 2015.

Report has it that the sports coaching industry is an $8 billion business. From 2012 to 2017 this industry, which is made up of more than 130,000 businesses, experienced a 3 percent annual growth. Experts believe this industry will continue to perform well in the years to come because of the increased participation in sports for health benefits as well as to offset the high cost of college tuition through sports scholarships.

Report also has it that fitness trainer’s work with people of all ages in health clubs, gyms, fitness or recreation centres, and in yoga and Pilates studios. These experts lead group classes, instructing students and demonstrating exercises. They are known to also evaluate individuals for their strength and conditioning, and create exercise programs to help people improve their fitness levels.

They teach strength training, stretching, and cardiovascular exercises, demonstrate how to use exercise equipment, and discuss other issues such as nutrition and weight control. Reports has it that the personal training industry is a $9 billion business that has been enjoying steady growth since 2011. From 2011 to 2016 it experienced an annual growth of 3.2 percent.

It is believed that the recent recession had a negative impact on the personal training industry as many people scaled back on personal training sessions to conserve their money. Industry revenue is expected to grow during the next few years as the economy has strengthened and people will be able to spend money again on improving their fitness.

2. Executive Summary

Indeed every game of golf starts with a swing of the club, but to be a golf coach one needs more than just having a good swing yourself. To become a successful golf coach takes intense training in game mechanics and movement, from long drives to short putts and an ability to impart knowledge to students. These are the things we hope to impact on our students at Pioneer Golf Institute.

Pioneer Golf Institute (PGI) is a New Golf coaching institute in Colorado Springs, Colorado, that grooms individuals how to become good and successful golf coaches. We provide essential golf knowledge to wannabe golf coaches and also give out Golf coaching diplomas to successfully graduating students. Our institute also provides a full-service sport complex situated in Colorado Springs for golf enthusiasts.

There are currently no other golf institutes like PGI anywhere in or around Colorado. Our business plan will be used to state the exact scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a continual basis in the evaluation of our business mission, goals, and objectives.

We at PGI believe that our key to success in this industry is our ability to market our institute effectively, creating an unmatched “cool” atmosphere where people learn and enjoy themselves, and hiring qualified and knowledgeable staff to aid in the running of our programs and leagues.

The Golf industry is a booming business and we are conservatively projecting a modest net profit in our first year of operation with this increasing steadily by the end of the third year. Our business location, Colorado Springs, was chosen because it provides us with less competition and more willing audience.

Colorado Springs is situated near the base of Pikes Peak, which rises 14,115 feet (4,302 m) above sea level on the eastern edge of the Southern Rocky Mountains. Note also that our business city is home to 24 national governing bodies of sport, including the United States Olympic Committee, the United States Olympic Training Centre, and USA Hockey.

The city had an estimated population of 465,101 in 2016, and a metro population of approximately 712,000, making it the second most populous city in the state of Colorado, behind Denver, and the 42nd most populous city in the United States.

Pioneer Golf Institute is a new Golf institute in Colorado Springs, Colorado that will offer its students and members the following services:

Our Business Structure

Our aim at Pioneer Golf Institute is to provide the best programs, staff, and equipment to meet the various golf coaching and fitness needs of our clients, while generating profits for the owners and investors. Our golf coaching Institute will be well organized and managed in a creative and innovative way to generate very high levels of customer satisfaction, and to build a learning climate conducive for personal development.

In the near future, we plan to offer an employee benefit package which will include health and vacation benefits. Everyone but the receptionist will be contract staff, and will be paid a sliding commission scale based on the amount of revenue created. Our business structure is as follows;

School Administrator

Marketing and Sales Executive

Security Officers

Head of Institute

Client Service Executive

Pioneer Golf Institute is a single sport coaching and fitness complex designed to be used by residents of Colorado and the surrounding areas. Apart from providing an excellent value to our customers, we are determined to establish an unmatched learning and sporting atmosphere that will add to the knowledge and enjoyment of every students and employee in the Institute.

We also understand that we cannot do all these if we know nothing about our industry and our chances for survival. To find out these facts, we hired the services of well-known professional in the area of business consulting and promotion with solid experience in the sports sector to help us in establishing a standard and competitive golf coaching Institute that can compete effectively in the golf industry.

They had to work with the management of our Institute in conducting our SWOT analysis. Outlined below is a summary from the result of the SWOT analysis that was conducted for Pioneer Golf Institute.

According to our Swot analysis, our strength in this industry is as follows; We at PGI must establish our institute as a distinguished name in Colorado and creatively market our services to each of our market segments.

Our SWOT analysis noted that by establishing an impeccable atmosphere in our institute through the use of first class equipment, elegant and comfortable lobby, showers and changing rooms, floors, colours and decoration, clients will want to frequent our institute and recommend it to their colleagues and friends.

It also stated that by providing our students with skilled and qualified staff who show genuine concern for the students, people will feel comfortable and confident that we can meet all of their golf coaching needs.

According to our SWOT Analysis, it might take some time for our golf coaching Institute to break into the market and gain acceptance via reputation in the already saturated education cum golf coaching industry. This it is believed is our major weakness at Pioneer Golf Institute.

Indeed the opportunity in the golf coaching business is vast and lucrative. People are becoming conscious of their health and are looking to exercise more often. Golf on its own is growing in popularity and people are always willing to improve their skills. We believe that the growing demand for qualified golf coaches is also creating a massive demand for excellent golf institutes that will provide adequate knowledge to the ever innovative and brilliant golf industry.

Our SWOT Analysis at Pioneer Golf Institute noted that some of the threats we will face as a Golf coaching Institute in the United States of America will include unfavourable government policies that might affect the education system, the appearance of a competitor within our location of operation and global economic downturn which usually affects spending/purchasing power. We have made plans to curtail all possible challenges and threats.


According to our research, 2018 has brought a lot of opportunities to golf training and the game itself. One way golfers are already taking their game to the next level is with the Srixon Fourth Generation Q-Star ball that premiered at the PGA show in Las Vegas back in 2017.

Note that this next generation of Q-Star comes with a lower-compression Energetic Gradient Growth core, which has variable stiffness and firmness to deliver the proper feel and distance control for each shot type. A more efficient 338 Aerodynamic Speed Dimple pattern has been designed to offer more control and predictability in the wind. Although not completely new to 2018, experts expect this ball to trend throughout this year.

Report has it that golf shoes are expected to become a little wilder this year. Indeed we can’t completely discuss golf trends without commenting on the tech that continues to transform the game each year. Ranging from swing analysers to wearable tech, 2017 provided us with the chance to take the game one step further.

Artificial intelligence even made an appearance on the course in May 2017. This year experts anticipate the emergence of smartphone apps to enhance golf coaching and game. The game has also developed a little reputation for being a non-cardiovascular sport over the years.

After all, the amount of movement required to play a round of golf doesn’t provide the cardiovascular benefits that a sport like football might provide. But this present year has changed all of that. This year, golf that incorporates more cardiovascular activity is supposed to be a big fad on courses all over the United States.

Pioneer Golf Institute is the only institute of its kind in all Colorado and surroundings (more than one million people). Some aspects of the location will cater mainly to golf coaching and training students while the other area will cater for our course members.

Due to the flexibility of time schedule, the independency of weather conditions, and in combination with the comfortable auto feeding system, we at Pioneer Golf Institute believe that our target market differ from coaching students to people who want to learn about golf, have some stress relief leisure activities and socialize with other members.

We will also develop good relations with well-known golf courses, clubs and schools in Colorado in order to teach golf to youths.

We at Pioneer Golf Institute believe our institute has a very large potential market. Due to the uniqueness of our institute throughout Colorado, we strongly believe we can become the main golf teaching institute quickly. We plan to accomplish this actively and continuously by promoting our institute through media as well as hosting and supporting various community events.

We also believe our competitive advantage at Pioneer Golf Institute is in three segments. First, our coaching institute is the only golf coaching institute that offers our kind of training facilities. The second segment of our competitive advantage is our business location, size, and appearance of the institute that will attract many people.\

Lastly, our well stocked golf shop where the students can find first class equipment in the best prices in Colorado and have the possibility to test them in actual conditions.

We at Pioneer Golf Institute strongly believe that by maintaining our focus in our strategy, marketing, program development, and fulfillment, our coaching institute will be known as the top golf training institute in the Whole of United States in no time.

Note that our Sales at Pioneer Golf Institute will be based on the services and amenities provided by our institute. We plan to ensure that all the users of our institute must feel they are getting the best possible value for their money. If there is a better value, for equal services, we at Pioneer Golf Institute will strive to match or beat that value for customers.

We also plan to ensure that any person desiring a membership at our institute to study or to play will be clearly notified of all our membership options. During this brief discussion, the person will be also informed of all of the courses, certifications, services, programs and amenities we at Pioneer Golf Institute has to offer. We plan to build our marketing plan around the following;

Sources of Income

Pioneer Golf Institute is built with the aim of generating substantial income in the golf coaching industry by leveraging all available opportunities in the industry. We plan to sustain our business and make profits through the following means;

We at Pioneer Golf Institute assume that by the end of our first year, we must have registered 200 students and 100 members. We also expect an enviable growth rate for several years, up to 500 members. That will be the maximum number of members that can be accommodated by this Institute.

Further expansion of the grounds shall be considered in future. Also note that the first year students’ and members’ registration is considered incremental and of course at first months and summer period is expected to be low. But we also assume that by next year, our growth rate will be steady although the numbers are very pessimistic for safety reasons.

Have it in mind that all sales items are related and proportional to memberships except the advertising. However, even this will increase if the popularity of our institute does so.

Also the sales of equipment are also very pessimistic because golf is still growing in popularity in Colorado. Generally our institute has been planned to accommodate 500 members and students, the maximum possible, which is a very realistic target since it will be the pioneer in a virgin market which is ready to make significant steps in future.

It important to state that Colorado Springs’ economy is driven primarily by the military, the high-tech industry, and tourism, in that order.

Report has it that the city is currently experiencing some growth mainly in the service sectors. The unemployment rate for the city as of October 2015 was 3.9%, a decrease from 4.8% in October 2014 and 7.3% in November 2013 and compared to 3.8% for the state and 5.0% for the nation.

We know the benefits of a good publicity strategy, which is why even though we have no specific marketing plan, we hope to leverage a lot of strategies to boost our business through publicity. We at Pioneer Golf Institute are very ready to become the number one choice when it comes to golf training.

That is why we made provisions for effective and direct publicity and advertisement of our golf coaching Institute. Outlined below are the platforms we hope to leverage on to promoting Pioneer Golf Institute;

Educational institutions all over the United States of America charge students per term/per session and students have the options of either paying their tuition before resumption or during the school session. We also know that Golf coaching institutions generally bill their clients based on loads of factors like equipment, curriculum, duration, services offerings and extra – curricular activities et al.

Our pricing plan at Pioneer Golf Institute is to keep our fees below the average market rate. We also hope to give out special discounted rates to all our members at regular intervals. We also understand that there are some of our prospective clients that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such needs.

We at Pioneer Golf Institute plan to establish different payment options that will suit our members and students at any given time and place. We have also made plans and partnered with well-known banking platforms in the United States of America in other to offer these services. Here are the payment options that we will make available to our clients;

13. Startup Expenditure (Budget)

We understand that the cost of starting our business will depend on the approach and scale of the business. Pioneer Golf Institute will be a medium sized golf coaching school that will provide a comfortable location for our clients to learn and practice.

We plan to spend our start-up costs on mostly equipment purchase, main building (which will be a wooden pre-fabricated building of good quality), coaching and training centre construction, golf equipment for the retail store, stationery, legal costs, advertising, land rent and expenses associated with opening our first office. Below is a detailed cost analysis of starting Pioneer Golf Institute;

From our detailed analysis above, we have come to the conclusion that we will need approximately $1,200,000 to start up Pioneer Golf Institute.

Generating Funding/Start-up Capital for Pioneer Golf Institute

Pioneer Golf Institute will be a Limited Liability Corporation financed partially by direct owner investment and a long-term loan. Michael Neil and Santos Wonsan will own 25% of the company each. While the other two limited partners will own 40% and 10% respectively. These are the areas we intend generating our startup capital;

We have been able to raise about $800,000 (Personal savings $670,000 and soft loan from family members $130,000) and we are at the finishing stage of getting a loan facility of $500,000 from our bank. We’ve made sure that all the required papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

We at Pioneer Golf Institute will issue a certificate of completion after our golf coaching course. We expects that each course we offer will last approximately eight weeks and will provide 100 hours of class and training ground instructions.

Our major goal is to be a profitable business starting from the very first month of our opening. Due to the size, appearance and convenient location of our institute, we believe a lot of people will be attracted to our institute to see what we have to offer. But, we do not plan to wait for students and members to come to first. Instead, we plan to focus our marketing strategies on those target audience that match our offerings.

Note that our main objective with our early marketing strategy will be to get people into our institute and convince people that we can bring golf to Colorado. We believe that once people see what we have to offer, and feel the atmosphere that will be created, they will want to return and participate in the many activities and programs we provide. Some of the ways we plan to get people into our institute include:


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Sports Plan Templates

Check Out’s Various Selection of Sports Plan Templates! From Football, Basketball, and Other Sports Layout Plan Templates to Weekly or One Whole School Year Sports Development Plans. Also Included Are Field Maintenance Plans During Winter! Download for Free and Get 100% Easily Customizable and Software Compatible Sample Templates! See more

Whether it be for school intramurals, company sports days, national events, or simply part of a fitness program, a sports plan ensures that everything runs smoothly. Having a plan means you can address complaints, have medical staff on hand for accidents, and ensure that your activities promote fun and enjoyment for all and yet, it can be very difficult to write an effective program if you don't know how to write one in the first place, correct? What if we told you we could make it more convenient for you? Here at our website, you have access to high-quality, professionally written, and conveniently printable Sports Plan Templates that are available in A4 and US letter sizes and on MS Word , Google Docs , and Apple Pages formats. Wait, there's more. Our templates come in a variety of layouts you can choose from: sports business plan templates , coaching session templates, football plan templates, school sports day plans, tennis plan templates, basketball plan templates, volleyball plan templates, even national sports plan, and fitness program plans—all 100% customizable and easy to edit for your ease and comfort. So why hassle yourself when convenient and quality plans can be all yours? Subscribing today!

What Is a Sports Plan? 

A sports plan is a well-organized set of activities along with schedules , emergency numbers, as well as all needed personal staff and equipment for the different sports events. This is most commonly utilized by sports fest organizers, the staff of school intramurals or company activities that involve sports, and even national and international events (ever wonder how the Olympics usually runs smoothly despite being such a world-renowned event with diverse participants?).

How to Create a Sports Plan

Creating a good sports plan isn't just creating a schedule of events with time frames etc., it needs to be organized, easy to understand, and adjustable enough that it can cover most situations ranging from small complaints to emergency protocols and first aid for accidents. Don't think of a sports plan as just one whole sheet, think of it more like a paperback book with multiple pages ranging from facility map layouts, budget proposals , and athlete profiles. So how do you make an effective sports plan? Here are a few tips.

1. Consider the Venue in the Plan

Before you even begin to work on the type of sports you want to have on your event, ask yourself these questions: Where will I hold my event? What sports are possible at my location? Is your venue the school's track and field grounds? The company lot? The local pool or soccer field? Or maybe the basketball gymnasium near you? Whatever your venue, make sure that you plan around it; if you're looking to hold a specific sports event like a basketball tournament or volleyball tournament, one venue is sufficient, but if you're looking to hold more than one type of sport and your main venue cannot accommodate, you can have multiple venues in different places provided waivers of liability are provided.

2. Determine Your Style

Will it be a multi-bracket tournament-style event? Will it be single elimination or double? Is it a casual event revolving around a ladder ranking? Whatever the style or purpose, make sure that it is clear to all the participants and that they are compensated for their participation, i.e. give them participation certificates and for winning. 

3. Make It Adjustable

No matter how well-organized a plan is, it will not succeed if it cannot be adjusted should the need arise. However, making a plan isn't just carelessly cutting down game time. Making a plan adjustable may include having staff at hand who can make disputes shorter, making half-time breaks and downtime shorter if the event goes too long, and having a contingency plan for dead-air.

4. Have Emergency Contacts in Your Plan

Remember that emergency contacts can range from on-hand QRT for first aid in case of an accident, game experts to help settle referee calls and explain to participants why the calls were made, and emergency numbers of police or the fire department for freak accidents like a fire or similar incidents. Whatever your event plan , take into consideration the real-life possibilities of things going wrong and (because your plan can 100% prevent them) be prepared for it.

5. Include Legal Protections in Your Plan

This is a necessary step when making a sports plan, make sure you have signed copies of waivers of liability because, as stated before, accidents can and do happen in sports events. The participants need to know this beforehand, and a waiver secures you from legal repercussions should they sustain an injury during an event or traveling to the venues of your event.

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Indoor Sports Complex Business Plan Template

Written by Dave Lavinsky

indoor sports facility business plan

Indoor Sports Complex Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their indoor sports complex companies. 

If you’re unfamiliar with creating an indoor sports complex business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an indoor sports complex business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your indoor sports complex business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start an indoor sports complex business or grow your existing indoor sports complex company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your indoor sports complex business to improve your chances of success. Your indoor sports complex business plan is a living document that should be updated annually as your company grows and changes. 

Sources of Funding for Indoor Sports Complex Businesses

With regards to funding, the main sources of funding for an indoor sports complex business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for indoor sports complex companies.

How to Write a Business Plan for an Indoor Sports Complex Business

If you want to start an indoor sports complex business or expand your current one, you need a business plan. The guide and sample below detail the necessary information for how to write each essential component of your indoor sports complex business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of indoor sports complex business you are running and the status. For example, are you a startup, do you have an indoor sports complex business that you would like to grow, or are you operating a chain of indoor sports complex businesses?

Next, provide an overview of each of the subsequent sections of your plan. 

Company Overview

In your company overview, you will detail the type of indoor sports complex business you are operating.

For example, you m ight specialize in one of the following types of indoor sports complex businesses:

In addition to explaining the type of indoor sports complex business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

Industry Analysis

In your industry or market analysis, you need to provide an overview of the indoor sports complex industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the indoor sports complex industry educates you. It helps you understand the market in which you are operating. 

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your indoor sports complex business plan:

Customer Analysis

The customer analysis section of your indoor sports complex business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: 

As you can imagine, the customer segment(s) you choose will have a great impact on the type of indoor sport complex business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers. Ideally you can speak with a sample of your target customers before writing your plan to better understand their needs.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are othe r indoor sports complex businesses. 

Indirect competitors are options that customers may choose instead of your direct competitors. For example, families may choose to use a public pool or park, sports teams may opt for outdoor sports fields, or individuals may choose to build physical skills using equipment at home. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an indoor sports complex business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type o f indoor sports complex company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide instructor-led classes for children to learn how to play basketball, racquetball, handball and volleyball in your indoor courts?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of yo ur plan, yo u are presenting the services you offer and their prices.

Place : Place refers to the site of your indoor sports complex company. Document where your company is situated and mention how the site will impact your success. For example, is your indoor sports complex business located in a busy urban district, a new residential area, or in a corporate business park ? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your indoor sports complex marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your indoor sports complex business, including maintaining customer relationships, providing well-cleaned and maintained sports areas and equipment, and invoicing and servicing of customer accounts.  

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth soccer league, or when you hope to reach $X in revenue. It could also be when you expect to expand your indoor sports complex business to a new city.

Management Team

To demonstrate your indoor sports complex business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally, you and/or your team members have direct experience in managing indoor sports complex businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in owning or managing an indoor sports complex business or successfully running a gymnastics center or public sports park.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance s heet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 50 sports players per day? Or, will you have more than 20 teams on contract for league play each season? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your indoor sports complex business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. 

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an indoor sports complex business:

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your 10-year building lease agreement or a list of early-adopter customers who’ve paid in advance for a 5-year membership.

Writing a business plan for your indoor sports complex business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the indoor sports complex industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful indoor sports complex business.

Indoor Sports Complex Business Plan FAQs

What is the easiest way to complete my indoor sports complex business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your indoor sports complex business plan.

How Do You Start an Indoor Sports Complex Business?

Starting an indoor sports complex business is easy with these 14 steps:

Where Can I Download a Free Business Plan Template PDF?

Click here  to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template.  Click here to learn more about it.  The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements.  Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Indoor Sports Complex business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Sahani Sports Academy Business Plan

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