

Photography Business Plan Template
Business Plan Outline
- Photography Business Plan Home
- 1. Executive Summary
- 2. Company Overview
- 3. Industry Analysis
- 4. Customer Analysis
- 5. Competitive Analysis
- 6. Marketing Plan
- 7. Operations Plan
- 8. Management Team
- 9. Financial Plan
Photography Business Plan
You’ve come to the right place to create your Photography business plan.
We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Photography business.
Below are links to each section of your Photography business plan template:
Next Section: Executive Summary >
Photography Business Plan FAQs
What is a photography business plan.
A photography business plan is a plan to start and/or grow your photography business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your photography business plan using our Photography Business Plan Template here .
What Are the Main Types of Photography Businesses?
There are many types of photography businesses depending on the style of photography and target market. The most common and profitable type is event photography. Other types are stock photography, family/baby photography, travel, school, photojournalism and social media photography.
What Are the Main Sources of Revenues and Expenses for a Photography Business?
The primary source of revenue for photography businesses are service fees for photoshoots and video, licensing fees and photo editing. Other revenues are also generated from product sales like prints, albums, cards, wall prints and canvas.
The key expenses for photography businesses are equipment expense, advertising, transportation, and labor or professional fees.
How Do You Get Funding for Your Photography Business Plan?
Photography businesses are typically funded through small business loans, personal savings and credit card financing.
What are the Steps To Start a Photography Business?
Starting a photography business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Photography Business Plan - The first step in starting a business is to create a detailed photography business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your photography business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your photography business is in compliance with local laws.
3. Register Your Photography Business - Once you have chosen a legal structure, the next step is to register your photography business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your photography business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Photography Equipment & Supplies - In order to start your photography business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your photography business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful photography business:
- How to Start a Photography Business
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Photography Business Plan
Are you thinking of starting a photography business We have prepared a solid photography business plan sample that guides you

With the increase in the use of social media be it for personal purposes or marketing, the demand for photographers has increased too.
And though anyone can take a few pictures, it takes true skill and talent to get the perfect shot.
If you are someone who has the skills to be behind the lens, then a photography business might be the right choice for you.
And though photography lets you fulfill your passion, it attracts a lot of competition due to its ease of entry.
Also, having a successful photography business takes a little more than skill. A photography business plan helps you deal with that, while you shutter away your masterpiece.
Industry Overview
In the US, the photography market stands at a whopping value of 10.9bn dollars with a growth rate of 2.8 percent in 2021.
And as the number of internet users increases, the industry continues to grow as well.
And although the photography business is a competitive one, it does not mean that it is impossible to enter or flourish in it.
With the right set of skills, creativity, passion, and a well-designed business strategy you can get an edge over your competitors.
Be it for marketing campaigns, commercial advertisements, or social media posts, photographers are needed everywhere today. And as the need to stand apart from everyone grows, so does the need to have good photographers who can help you do so.
A photography business can be a profitable one if you do it the right way.
Things to Consider Before Writing a Photography Business Plan
You’ll need to focus on both the artistic and business sides of your trade.
Though having an excellent eye for proportion, dimensions, and light is great it isn’t enough to have a profitable business. You bring your skills to the table, but you’ll have to work as hard as any other business owner on your marketing , finance, and operations to have a profitable business.
And though it might seem intimidating, with the right amount of planning and strategizing you can do it smoothly.
Get the Pricing Right
It is important to study every aspect of the market and select the pricing strategy that suits your business the best. Your pricing as a photography business would depend a lot upon the niche you choose, your location , and the quality of your skills.
Develop Your Soft Skills
Good photography isn’t just about your skills with the camera, especially if you are dealing with people. You’ll need to make your customers feel at ease and have a friendly way of communicating.
This helps you become the person’s go-to photographer. As pictures aren’t just products you pay for, but memories that are cherished for years.
But at the same time, if communication isn’t your thing you don’t need to worry. As there are several other niches in photography that you can pick from.
Get the Right Equipment, but Don’t Go Overboard
The right camera, technical equipment, etc, are important to help you work effectively. But it doesn’t do to go over budget for it. Especially, if you are just starting out.
Pick the right equipment, but not the one that weighs down on your finances at the early stages of your business.
Why Do You Need a Photography Business Plan?

As you are ready to enter the industry, it brings us to the above question, why does one need a photography business plan?
Aren’t you just supposed to dive right in if you are passionate enough?
The answer is, NO.
Though diving headfirst might sound appealing, it can lead to a series of roadblocks in the future. Also, a business plan isn’t as time-consuming as it may seem to you.
It increases the efficiency of your business and acts as a guide on your road to success. Moreover, writing a business plan helps you get a clear idea of your goals and the opportunities and threats that stand in your way of achieving them .
Also, a well-researched and innovative plan can help you get funded . An investor’s confidence in you is directly proportional to the clarity of your business idea . A business plan can help you achieve just that.
How to Write a Photography Business Plan?
Writing a business plan is not as intimidating as it seems. A well-rounded business plan requires thorough research of the industry, a clear set of goals, well-observed and carefully designed strategies to achieve them, and a clear list of milestones and timelines for all the departments of the business.
A business plan should include strategies for all departments from marketing to finance. There are several resources like online software, business consultants, and predesigned templates that can help you in writing the perfect business plan .
Writing a business plan has become a cakewalk through online business planning tools which can craft an ideal business plan for you at the snap of your fingers .
Chalking out Your Business Plan
Though anyone can click pictures with devices as simple as a smartphone, it takes skills, a sense of proportion, and creativity to make people stop scrolling.
In today’s world of photo-sharing apps where people grapple for attention, the demand for excellent photographers continues to rise.
Hence, with the advent of Instagram, the photography industry is growing leaps and bounds.
Photography Business Plan Outline
This is a standard photography business plan outline that will cover all important sections that you should include in your business plan.
- Introduction
- Products and Services
- Financial Path To Success
- Keys to Success
- Company History
- Market Segmentation
- Target Market Segment Strategy
- Competition and Buying Patterns
- Web Plan Summary
- Website Marketing Strategy
- Development Requirements
- SWOT Analysis
- Competitive Edge
- Marketing Strategy
- Sales Forecast
- Year 1 – Digital Media Production
- Year 2 – Digital Media Production
- Year 3 – Digital Media Production
- Important Assumptions
- Projected Profit and Loss
- Projected Cash Flow
- Projected Balance Sheet
- Ratio Analysis
As you sit down to write your business plan, it brings us to the question, what all things you will need to include in your business plan? Read on to find out.
1. Write an Executive Summary
The executive summary section of a business plan works as an overview of your business and acts as a highlight of its aims and goals. It should be brief and precise and sum up everything your business stands for.
It serves as a pitch of your business ideas to potential investors and should have the following points.
- The kind of services your business offers (Eg. Commercial Photography, Travel Photography, etc.)
- Your target audience (Eg. Models, travel bloggers, influencers, etc.)
- Your strengths and past experiences
- Your goals for the company .
2. Business Overview

In the business overview section , you’ll jot down all of the business ideas you have and analyze how to bring them to life.
This section would consist of an overview of the functioning of your business. as well as your mission statement .
While writing this section it is important to be as precise as possible It helps the stakeholders of your business to know it better.
3. Describe the Services You’ll Offer
In this section of your business plan, you have to list the services you are going to offer . This helps you get a clearer idea of how to advertise your services and how to reach out to your target audiences.
For example, if you are a landscape photographer all of your marketing strategy and the list of resources and services you’ll need will be built around that.
Also, your target audience would be travel websites and tourism companies. And the ways of reaching out to them would be different than reaching out to influencers or celebrities.
4. Market Analysis
The market analysis section is a crucial part of your business plan.
In this section, you’ll write down everything you can find about the photography market as well as resources that can help you stay updated about the recent trends in the market.
For example, as a photographer, it is essential to know the trending photography techniques.
You can also include the size of the market , your competitors , areas that have the highest growth potential, etc Know the right market value of services and identify the existing market gaps that you can fill.
Let’s consider there is no food photographer in your locality and the restaurants around you need one, you can specialize in food photography to capture that market.
5. Create a Website Strategy

The Internet is the first place where people look for any product or service, hence your business must have a website to be discovered by clients.
A well-optimized website can help you in meeting a lot of potential customers.
Including a website strategy in your business plan is crucial.
6. Plan Your Finances
Your financial planning is one of the major deciding factors of whether your business will stay afloat or not.
In this section keep track of your company’s finances, jot down ways of making it more cost-effective. List down resources that can help you understand and manage your finances better.
Photography Business Plan Summary
In conclusion, there are a lot of quick and easy steps that can help you create a photography business plan which will make navigating through the daily functions of your business easier and faster.
Apart from that, the success of any business idea depends upon its thorough analysis and great execution So, go write your business plan and get ready to capture the photography market through your lens.
After getting started with Upmetrics , you can copy this sample photography business plan into your business plan and modify the required information and download your photography business plan pdf or doc file.
It’s the fastest and easiest way to start writing your business plan.

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Photography Business Plan Template
Written by Dave Lavinsky

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their photography businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a photography business plan template step-by-step so you can create your plan today. It can be used to create a photography studio business plan, or a commercial photography business plan or a plan for any other type of photography business.
Download our Photography Business Plan Template here
What Is a Business Plan?
A business plan provides a snapshot of your photography business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan

Source of Funding for Photography Businesses
With regards to funding, the main sources of funding for a photography business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.
The second most common form of funding for a photography business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.
How to Finish Your Photography Business Plan in 1 Day!
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With Growthink’s Ultimate Photography Business Plan Template you can finish your plan in just 8 hours or less!
Click here to finish your business plan today.
Your photography business plan should include 10 sections as follows:
Executive Summary

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of photography business you are operating and the status; for example, are you a startup or do you have a photography business that you would like to grow.
Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the photography industry. Discuss the type of photography business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.
Company Analysis
In your company analysis, you will detail the type of photography business you are operating.
For example, you might operate one of the following types:
- Portrait photography : this type of photography business photographs people ranging from models to famous personalities on red carpets or at magazine shoots to graduation pictures, family portraits, and professional headshots for business people, aspiring models and actors.
- Product photography : this type of photography business typically requires both artistic and technical expertise to adequately showcase consumer products.
- Wedding and event photography : this type of photography business usually involves photographing everything from posed portraits to people and their candid moments to the venue and the food at weddings and other events.
- Commercial photography : this type of photography business creates images for commercial purposes, such as advertising, marketing or instructional brochures or publications.
In addition to explaining the type of photography business you operate, the Company Analysis section of your business plan needs to provide background on the business.
Include answers to question such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include sales goals you’ve reached, prestigious clients, etc.
- Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
Industry Analysis

While this may seem unnecessary, it serves multiple purposes.
First, researching the photography industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards documentary-style event photography, it would be helpful to ensure your plan calls for instant cameras for guest contributions, or a drone, etc.
The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your photography business plan:
- How big is the photography business (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential market for your photography business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
Customer Analysis
The customer analysis section of your photography business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: celebrities, expectant and/or new moms, engaged couples, schools, online retailers, etc.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of photography business you operate. Clearly schools would want different backdrops, pricing and product options, and would respond to different marketing promotions than engaged couples.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most photography businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.
Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.
Competitive Analysis

Direct competitors are other photography businesses.
Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes amateur photographers and DIY-ers with smartphones. You need to mention such competition to show you understand that not everyone who needs photography uses a professional photographer.
With regards to direct competition, you want to detail the other photography businesses with which you compete. Most likely, your direct competitors will be photography businesses offering similar services in a nearby location.
For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:
- What types of customers do they serve?
- What services do they offer?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide superior photography services?
- Will you provide products or services that your competitors don’t offer?
- Will you make it easier or faster for customers to book your services?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Marketing Plan
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a photography business plan, your marketing plan should include the following:
Product : in the product section you should reiterate the type of photography business that you documented in your Company Analysis. Then, detail the specific products and services you will be offering. For example, in addition to portraits, will you offer a documentary video of the shoot?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu services and packages you offer and their prices.
Place : Place refers to the location of your photography business. Document your location and mention how the location will impact your success. For example, is your photography studio located next to a high-traffic retail development, or inside a mall, etc. Discuss how your location might provide a steady stream of customers.
Promotions : the final part of your photography business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Making your photography studio’s storefront (if applicable) extra appealing to attract passing customers
- Advertising in local papers and magazines
- Social media marketing
- Reaching out to local bloggers and websites
- Partnerships with local organizations (e.g., package discount when booked through partner wedding planner)
- Local radio advertising
- Banner ads at local venues
Operations Plan

Everyday short-term processes include all of the tasks involved in running your photography business such as serving customers, procuring supplies, scouting new photoshoot locations, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 100th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.
Management Team
To demonstrate your photography business’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally you and/or your team members have direct experience in the photography business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
Financial Plan
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.
Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you serve 10 customers per month or 50? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your photography business, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 product photography contract, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, equipment rentals, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.
In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a photography business:
- Location build-out including design fees, construction, etc.
- Cost of equipment like cameras, lights, film, backdrops and props, software, etc.
- Cost of ingredients and maintaining an adequate amount of supplies
- Payroll or salaries paid to staff
- Business insurance
- Taxes and permits
- Legal expenses

Photography Business Plan Summary
Putting together a business plan for your photography business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the photography business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful photography business.
Want more tips? Read our guide on How to Start a Photography Business.
Download Our Photography Business Plan PDF
You can download our photography business plan PDF here . This is a business plan template you can use in PDF format.
OR, Let Us Develop Your Plan For You
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Photography Business Plan FAQs
What is the easiest way to complete my photography business plan.
Growthink's Ultimate Photography Business Plan Template allows you to quickly and easily complete your Photography Business Plan.
Where Can I Download a Photography Business Plan PDF?
You can download our photography business plan PDF template here . This is a business plan template you can use in PDF format.
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Sample Photography Business Plan – 5 Critical Elements
Last updated on July 6, 2019 By Angela Pointon
** This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links. As an Amazon Associate I earn from qualifying purchases.
Opinions expressed are based on the Author’s own experience.

I look at those famous photographers, too. You know, the ones who have tons of gear and who seem to be growing bigger and bigger every year. And sometimes I catch myself thinking, “gosh darn it, how did they get so lucky?”
And then I realize that it probably was only a sprinkling of luck on top of a solid foundation of planning and a bucket of sweat to represent their hard work.
Even though I forget sometimes, I have actually come to realize that so much in business hinges on good planning. And it’s not to say that plans can’t shift and change. They can. But going in feet first with no plan at all can mean rapid disappointment.
By failing to prepare, you are preparing to fail. – Benjamin Franklin
As photographers, most of us just want to be behind the camera. If we had all the money in the world, we’d pay someone to do our marketing, respond to emails, do our post-processing, and do our business planning for us. That stuff is all yucky and boring. Being behind the camera is fun.
The good news about planning, however, is that you really only need to lay out a photography business plan once a year and then visit it monthly to ensure things are staying on track (or to see if things need adjusting).
If you plan to start a photography business and have never done a photography business plan before, it probably sounds kinda scary, right? Well, what most of us think of when we think of the words “business plans” are really long, drawn-out documents that take up a lot of time and hard work. But then, they sit on a shelf to rot.
That’s the kind of business planning that I loathe. It isn’t helpful to anyone, except, perhaps, a bank if you’re seeking funding. A solid business plan, and one that actually works and makes a real impact, however, is a business plan that is simple and fits onto one piece of paper.
I’m going to walk you through each step for creating a sample photography business plan as you work on starting a photography business.
1. Know Your Strengths
We’re all good at a lot of things. However, when you’re evaluating your strengths for your photography business plan, you’re comparing yourself to your competitors in the photography industry. So, let’s talk about each of these things for a minute, starting with your competition.
Your competitors are your real competitors . Meaning, they’re the other photographers that your customers are considering when they’re looking for someone like you. So, if you’re a wedding photographer in a really big town, you might have 3-4 actual competitors out of all of the dozens of those doing wedding photography and serving your area. And even though there are other photography businesses, your competitors are only really the select few that your typical client considers.
Now, picturing those few competitors, when you’re thinking about your strengths, you want to be thinking of the strengths you offer that these competitors don’t. Perhaps it’s that you’ve shot at more locations than they have. Or perhaps it’s that you’re more networked than they are. List whatever strengths allow you to shine, where your competitors are weak.
For our sample photography business plan, we’re going to pretend we’re a portrait photographer in Philadelphia. We’ve evaluated our competition and narrowed it down to three. And after careful consideration, we’ve listed our strengths as being: better customer experience, more referring partners for our business, and more connections with Philadelphia non-profit groups.
Why are Strengths Important?
Because when you realize a list of strengths that your competitors do not have, you may see some opportunities for further growth. The key to market significance and capitalization is to leverage your strengths to their fullest
Too many photographers try to match their competition. That just creates more of the same. Leverage your unique strengths, instead, and leave the competition in your dust.
2. Identify Your Weaknesses
So, while strengths are competitive differentiators, weaknesses are holding you back from even more success. Just as we all have strengths to leverage, we also all have weaknesses.
The important thing to remember when thinking about your weaknesses for your own photography business plan is that the weaknesses you list should be things you’re looking to improve before the end of the calendar year. It’s no use listing weaknesses that you have no interest in improving. Think of your list of weaknesses as an alternative version of your to-do list.
When thinking of our sample photography business plan, our fictitious Philly portrait photographer really wants to improve her skills with lighting, the search engine optimization for her website, and her packaging. These are three things that she believes will enhance her business if she can manage to improve them all before the end of the year. As a result, they’re good things to have on her weaknesses list.
Once we know our weaknesses, they cease to do us any harm. – Georg C. Lichtenberg
3. Target Your Ideal Customer
When working on your own photography business plan, your ideal customer might not be the type of people that have hired you in the past. No, this is the opportunity to be super critical and super detailed about the type of person you want as a customer moving forward. They’re the people that make your job easy, don’t ruffle feathers and who are super appreciative of what you do.
They pay what you want them to pay, and they don’t think twice about it. So, while they might not be who you’re working with now, it’s important to document who they would be going forward. And be as specific as possible.
For our sample photography business plan, we’re going to list the following attributes for this Philadelphia-based photographer’s ideal customer (see if any are on your list, too):
- the customer lives in Philadelphia’s city limits
- is married with at least 1 kid… usually a dog, too
- An active lifestyle and seems to really like marathons
- both spouses work full-time jobs
- their extended families tend to live far away
- they commute to work each day via public transportation
- they frequently do day trips and go out to dinner on the weekends
While much of the above list seems to have nothing to do with photography, it reveals some interesting marketing opportunities. For example, in this photographer’s case, they’ve identified that most of their customers participate in marathons. So what if they found an opportunity to sponsor a marathon as a marketing opportunity? Perhaps they could take shots of runners crossing the finish line as promotional pieces for their business. Or, since their customers’ families typically live far away, perhaps they can leverage some product sales by marketing special holiday keepsake books that help to connect families through photography that live miles away?
Some really fun brainstorming can come from listing out the commonalities amongst your ideal customers.
4. Understand Your Financials
All good business owners have a keen awareness of their current financial state. They know the revenue they need to bring in each month to make their number, along with their current standings against the goal. While financials can be a scary thing for many creative types, what I’ve found is that awareness actually moderates the fear.
A basic understanding of your photography business financials – including start-up costs and other expenses – allows you to plan better and manage the business better, thus alleviating this general sense of ignorance and uncertainty.
While crunching numbers and determining financial goals can seem like nerd-work, it can actually have a really positive effect on your own personal outlook on your business.
Here’s how I recommend you start:
Determine Your Total Sales Per Month
Grab a calculator and a pen and paper. If you’re an ex-corporate type like me, feel free to open up Excel and do this work there, instead.
You’re going to determine how much in total sales you want to earn for every month that remains in 2017. If you’re a wedding photographer or any other photographer that is booked further out, feel free to start your planning for 2018, instead.
Your total sales generally consist of:
- Session fees/month
- Average product order amounts per session
- Any other miscellaneous fees you charge your clients
If you’ve never done this kind of planning before, you’re probably thinking, “but I have no idea how much I’m going to book from now through the end of the year.” Or, “but everyone orders different amounts of stuff after each session.”
Don’t worry. The lovely part of planning is that we can use rough numbers for now.
To figure out your session fee revenue, determine how many sessions you think you will reasonably schedule between now and the end of the year. Then, figure out how many sessions, on average, you’ll book each month and multiply that number by your average session fee.
To figure out your print and album fees, it might help to look back at the earlier months of 2017, or last part of 2016, and figure out an average print/album order amount and go with that.
Finally, add your monthly session fees to your product order fees and other miscellaneous fees to get an estimated total sales number per month. Remember, a rough starting point is fine. There is an opportunity to refine your estimates later.
Determine Your Cost Of Sales Per Month
For every shoot you book, you have costs. There might be editing costs (if you outsource your editing) or second shooter costs or, at the very minimum, your own costs to the print lab or album company.
When thinking of your cost of sales (otherwise known as the cost of goods sold), consider anything that is variable and only incurred if a client books you. Your business has other fixed expenses (like your website hosting fees or marketing fees), but those expenses fall into another area.
Again, if you don’t know how to figure this out, look back at the earlier months of 2017 and associate your averages from this time period to what you’ll incur going forward. Be sure your cost of sales is a monthly number, as well.
Calculate Your Gross Profit
This is a fairly easy number to calculate. Your gross profit is determined by taking your total sales number and subtracting your cost of sales. You should be left with a positive number, which equals your average gross profit per month.
If the number you’re left with is a negative number, you need to take a closer look at your prices. A photographer should never have a cost of sale higher than the total sale.
Identify Your General Expenses
Your general expenses are the fixed costs associated with running your photography business. They consist of things like:
- website hosting fees
- accounting and legal fees – manage them using Freshbooks (affiliate)
- equipment and computer expenses
- studio rent, etc.
In most cases, general expenses don’t vary too much from month-to-month, aside from annual fees or quarterly fees you might pay to keep your business running. For example, I pay my website hosting fee and my email newsletter software fee in an annual payment to take advantage of their annual payment discounts. Therefore, my expenses are abnormally high in the specific month when these two payments are incurred.
Figure out your own personal business expenses per month. Then, add your own compensation to that number. Now, you have a total general expenses number, including the owner’s compensation. If you’re currently running a part-time photography business while still working a “day job,” your owner’s compensation may be $0, and that’s okay.
Obviously, when you’re running a photography business full time and are wanting it to be your source of income, you need to provide yourself with monthly owner’s compensation.
Calculate Your Net Profit
When figuring out your photography business’s financials, the two numbers you’ll find the most enjoyable are the owner’s compensation and net profit.
Net profit is simple to calculate. It is your gross profit minus your general expenses. If you’ve been in business for years, you’re likely to have a positive net profit number. If it’s your first year being a photography business owner, your net profit number might be in the negative, and that’s perfectly okay if you’re planning for the loss.
Many businesses take a year, sometimes more, to get out of a negative net profit (known as operating in the red) and see positive net profits. Smart businesses owners know this ahead of time and save up equity to cover the losses that will be incurred for the first year or so until profits become positive.
If you’re at the point where you’re making money, and you’re left with a positive net profit number, you have a couple of decisions to make. You can either boost your owner’s compensation and take home more income from the business, or you can decide to invest more money into the business to increase its longevity and future success.
There are other potential uses for positive net profit, such as charitable donations or keeping more cash in the business for use later, but investments and bonuses for the owners are typical uses. Investments that photographers typically make are in staff, assistants, new equipment, or an additional marketing strategy.
5. Set Your Goals
The last piece of a solid photography business plan is articulating some goals for the business. When you’re thinking about your goals for the remainder of 2017, review the sections of your business plan that are listed above. They’re loaded with ideas for really strong, growth-oriented goals.
When setting your goals, remember the acronym SMART. What that means is the goals you set should be:
- A well-defined goal, so you know your target
- A way to measure progress toward your goal
- The goal is within reach (although it may be a stretch)
- You have the means to achieve the goal (time, resources, knowledge)
- A realistic time limit to achieve the goal is essential. Too short and you may get discouraged, too long, and you may lack focus
In the case of the Philadelphia-based photographer we used for our sample photography business plan, she should consider:
- making each of her weaknesses a goal to improve upon before the end of the year
- leveraging some of her strengths through her marketing plan, such as attending more non-profit group events for marketing and networking, for example
- taking a closer look at her financials for opportunities to raise prices and earn more per shoot, lower her expenses and/or invest in some things that will help her photography business grow (this is recommended for all photographers)
To help ensure your success, set goals that are Specific, Measurable, Achievable, Realistic, and Time-bound.
Defining Your Business Plan
Having a plan for the plan is also recommended to help you reach your goals. Start with a simple goal with an x amount of days to complete it. For example, you will have your business plan completed in 60 days.
Photography Services
Have you made a list of the photography services you will be offering? Are you a portrait photographer or do you dabble more in commercial photography? Maybe you do stock photography or even pet photography. All of these are different services, and all require their own set of must-haves and must-determines, including calculating what the start-up costs for your new venture may be.
A solid photography business plan will simplify this and outline the main areas you need to focus on to grow a successful photography business.
You can then enlist any help you feel you will need and create a schedule of times that you have available to work on the business plan. In addition to the elements above that should be included in your photography business plan, you should also be able to define your products and photography services, tune up your website, get social, and follow up with any old clients you may have.
Marketing Strategies
As business owners, you need to come up with viable ways to reach your target audience and get the attention of prospective clients for your business. To do this, you need to determine which channels you use the most and what your marketing budget will be. Are you going to put all or just some of your efforts into different strategies, including social media, SEO, and email?
Define Target Market
When you define your target market, you need to do everything you can to understand your ideal clients in detail. It is only then that you can successfully market to the right audience to grow your business.
Final Thoughts
If you can’t sit down and come up with your business plan right away, set time aside each day to work on it, so it doesn’t become overwhelming. If you choose to skip this very critical step for your photography business, you risk financial ruin and the downfall of what could have otherwise been a very successful photography business with clearly defined goals and objectives.
Planning Made Easy

About Angela Pointon
Angela Pointon is the founder of Angela Pointon Photography and Steel Toe Images , which offers advice and inspiring motivation for photography business owners. Angela's weekly email newsletter is packed with advice for photographers, which can be subscribed to for free here . In addition, she has authored multiple books for photographers, is a monthly columnist for Professional Photographer Magazine, blogs at Steel Toe Images and posts to Facebook , G+ , Pinterest and Twitter .
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If you’re starting a new business, or changing or expanding an existing one, it’s critical to have a solid plan to guide your decisions. A Microsoft business plan template can help get you started. Business plan templates offer step-by-step instructions and prefabricated slides for your executive summary, company overview, financial plan, and more. You’ll even find a business plan template for specific industries including business plan templates in Word for healthcare providers, professional services, and retail. Enlist your management team, or for a sole proprietor, trusted family and friends, to contribute to your plan using a checklist business plan template in Excel. Assign tasks and deadlines to keep everyone accountable and on track. There are also free business plan templates to help you determine your business’ legal structure, define your target audience, and map out your marketing plan. Explore all the business plan template options to find what suits your needs.
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What is a Business Plan ?
A business plan is a written document or presentation that allows business leaders to share the business potential and goals, as well as your plans for the future. The business plan is a key step in working towards getting investors looking at your product.
If you're looking to flesh out a new business idea or venture in order to get cofounders or investors on board, you need a business plan. Get started with one of our templates to give you a starting point and framework for your own plan.

Why do I need a business plan?
Writing a business plan is a key step in securing funding and convincing high level executives that your business is worth their time. A well-executed business plan is crucial to the success of a business and it’s one of the first steps you should take.
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Photography Business Plan Template – 14+ Free Sample, Example, Format Download!
Have you thought of a small business plan for photo shoots? A photography business is a great one to venture into if you have a guarantee for a good market. But you will need to have specific and detailed strategies to be able to have the business that you intend to run running the best way. You may also see Plan Templates . In other words, what you need is a good Photography Business Plan, which is decision-making tools that help you to not only refine your ideas but also highlight reasons why those goals are achievable.

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SlidesCarnival
How to make a compelling business plan presentation (plus free templates)
Whether you’re a budding entrepreneur or have an idea for a new revenue stream within an existing corporation, you’re going to need a business plan .
A business plan is your route to securing investment and funding. It’s also a useful tool for you , clarifying what you want to achieve and how you plan to achieve it in high-def detail.
When it comes to persuading potential investors and stakeholders, you’ll need to condense your business plan into a business plan presentation. This will form a key part of your pitch.
(Cue long nights of stress and worry as you wonder what exactly you need to include to convince an audience that your business idea is destined for success — and worthy of their hard-earned cash.)
Great business plan presentations combine a brilliant business concept, data that proves potential and creative, clever slide design.
The first two are down to you. But luckily, we can teach you all the design tricks you need to achieve the latter. Bring those key components together and you boost your chances of getting the investment or stakeholder approval you need to pursue your ambitions.
Read on to learn what great design can do for you and how you can incorporate it into each of the essential business plan slides you’ll want to include in your presentation.
What exactly is a business plan presentation?
Why is design so important for your business plan presentation, the slides you have to include in your business plan presentation, cover / title slide, the problem, your business solution, competitors.
- Business model
Use of funds
Already feeling the pressure start with a free template, 10 free templates for your business plan presentation.

A business plan presentation forms part of your investment pitch. It’s a summary of all the information included in your (probably very lengthy) business plan document.
Whilst the document dives deep into business details, your business plan presentation provides an overview (with you on hand to flesh things out a little).
It should tell an audience about your business and the products or services it offers. It has to detail where you’re planning to take your business and how you’re planning to get there.
A business plan presentation should also outline those all-important figures; what will you do with investment and what do investors or stakeholders stand to gain?
That’s a lot to fit onto just a few slides! But — as we’ll discover — it’s important to communicate your business ideas as clearly and concisely as you possibly can .
Whilst you have to know your entire business plan inside out (and be prepared to expand on points if investors and stakeholders have questions), the presentation is an opportunity to highlight need-to-know informational nuggets.
Aim to give investors just enough info to spark their interest and see your potential, without overloading them with the finer details.

A good business plan presentation is all about the facts and figures, right?
Let’s be honest. You won’t get very far without a great business idea and numbers proving its profitability. But forgetting about business plan presentation design is a huge mistake.
Bad design can hamper your message and investors’ confidence in your abilities . A visually confused presentation can’t help but leave a bad impression.
Good presentation design, on the other hand, can help you to communicate your ideas more effectively. It will help you to maximize the potential of every slide, saying more without cramming in tons of text.
It will also help you to engage your audience from the very start.
Some investors sit through lots of pitch presentations. Yours should grab their attention. It should assure them of your professionalism and capability. And it should stick in their memory for all the right reasons.
Good presentation design can help you to achieve all of the above.

The perfect business plan presentation should fit into 10 slides — 20 at the absolute most. It should take no longer than 20 minutes to deliver . But, what should be included? Here, we’ve listed the key contents that investors care about the most:
Also, if you’re pitching to a number of different groups, you may want to adapt your presentation as you go, adding in slides in response to commonly asked investor questions.
But start by keeping things short , sweet and digestible as per the structure below. And don’t forget to maximize the potential of each business plan slide by giving careful thought to design.
Cover slides are too often an afterthought. But this first slide has so much potential.
Your cover slide is your first impression. And — as we know — first impressions count. Especially when you have limited time in which to convey what you and your business are all about.
A cover page should include your company logo and (if you have one) your slogan. It should also feature a title that summarizes your offering.
This slide won’t be information-heavy, but with the right design it can communicate a lot about you and your business.
How good slide design can help:
Cover slide design sets the scene. It’s an introduction to you — a professional who takes every aspect of their business very seriously. And it should hook your audience from the very start.

Pick a visually appealing font and layout. Start with a cohesive design you can stick to for the rest of the presentation.
Corporate presentations in blue tones have been seen many, many times before. So when it comes to colors, try to stand out from the crowd. Pick strong but complementary shades, without going too garish or OTT.

Also, go big and emotional with images. Images provoke an emotional reaction in an audience that just isn’t possible with text alone.
So give center stage to an image that reflects what your business wants to achieve for its customers. You’ll draw your audience in with design, ready to hit them with business plan facts and figures.
What problem will your business solve? An audience needs to understand the full extent of this problem before you tell them how you plan to solve it.
So use this slide to explain why this pain point exists, how many people experience it and what it feels like to experience it.
Facts will convince your audience whilst good storytelling will appeal to their emotions too.
Color here is really important. With it, you can associate your brand with the solution rather than the problem.
Pick a color that contrasts with those used in your business branding. Then use this color to present the problem.

If you’re struggling to pick the right contrast, take a look at the color wheel . Find your primary brand color. Then pick a contrast in the other half of the wheel, avoiding the one directly opposite.
When presenting figures, pick three or four impactful numbers and put them in a BIG font. You’ll surprise your audience with both the content and appearance of your slide, emphasizing the size of the problem in the process.
Your audience understands the problem. Now it’s time to tell them the solution you envisage.
Keeping things simple will create more impact. Diagrams, sketches or just a single sentence will make your solution digestible and memorable.
Back to brand colors with this slide! This will create a link between your brand and the ingenious solution in the mind of your audience.
Creating the right emotion is also really important here. Get your audience to feel something and your solution is much more likely to stick in their memory.
Color and image are key to emotional design . They provoke immediate and largely subconscious responses in an audience. So think carefully about the visuals you include on this slide.

As human beings, we’re instantly drawn to faces. So you could use photos of people looking happy and content along with a calming color scheme to communicate a sense of positivity.
Do it right and your audience will associate those feelings with your brand and your solution.
Your idea might sound great. But unless you have proof that your proposed market is actually interested in it, you won’t convince investors.
Use this slide to describe your market and your business niche within it. Give evidence of customer interest in your product and service, providing data that demonstrates the market size and potential growth too.
Video is a great way to showcase the opinions of your prospective customer base. So embed some short and snappy video interviews into your slide. Plus, it will give you a break from doing all the talking too!
When it comes to showing market data, take some time to think about your chart design. All charts should fit with the color scheme of your business plan presentation. Leaving your charts unedited is amateurish and a huge design no-no.

Also consider what exactly it is you’re trying to say with this data. You can then use color along with other data storytelling techniques to really highlight the important numbers and keep an audience’s attention where you want it.
Who are you up against when it comes to solving this problem and winning over your prospective customers?
Your investors will want to know all about your competition and what you plan to do differently. This slide should show how your customers are currently handling the problem you plan to solve and how alternative solutions compare with yours.
You can be a little sneaky with this slide. Use design to show your competitors in a less favorable light than your own brand.
That could mean displaying their logos in black and white and yours in full color. If you’re using a competitive matrix chart, you could use the most appealing color to represent your company.

And if you want to show screenshots or images of competitor products, opt for the least attractive ones you can find, remembering all the while that your competitors will be doing exactly the same thing to you one day!
The business model
This is where you tell your investors just how you are going to make money — and grow theirs in the process. Solid numbers are the only way to win your audience over.
You should show the cost of customer acquisition and their lifetime value. Financial projections for the years to come, featuring cash flow, burn rate and break-even point are another essential.
Also be clear on what your investors stand to gain and when they can cash out. They’ll only ever be interested in your product and how it helps your audience if it also boosts their bottom line.
This is one slide where balancing depth of content and audience engagement is really important — and a little bit tricky.
There’s probably lots of info you want to communicate to your audience at this point. Try to keep it simple (but not so simple that your investors don’t have enough data to go off).

This means making the most of every chart. Play around with different charts until you find one that displays your data as simply as possible. Your audience should be able to process the figures at a glance.
And don’t forget to customize! Highlights, color and great data storytelling will help you to convey your numbers clearly and legibly.

What is the business but the team behind it? Investors often want to get a sense of the great minds running your brand.
This slide is an opportunity to introduce them to the management team (and give a sense of their competence and dedication to the task at hand).
Provide brief bios (no life stories here please!) and work to paint a picture of expertise in as little time as possible.
Concise bios and professional headshots are a must. If possible, take photos of team members in the same session so lighting and location are consistent.
Professional photography gear isn’t essential. Smartphone cameras have pretty good capabilities these days.

But, whatever you do, don’t leave it to the last minute. You’ll end up with the pics your team have had on their Twitter profile since 2014, which definitely won’t fill your investors with the required confidence.
So, your investors are prepared to cough up the cash you’re looking for. How much do you need and what will you do with it?
This slide is a place to list your goals, and demonstrate how you’ll reach profitability (or a next round of funding) with the money your investors are putting up.
Remember earlier, when we talked about emphasizing the size of the problem faced by your market by putting figures in a BIG FONT?
Don’t scare your investors by doing the same thing here!
When you’re asking for money, keep fonts to a reasonable size. Also use calming colors, avoiding exciting reds and yellows wherever possible. You don’t want heart rates racing at the sight of those dollar signs.

Logically presenting your goals is important too. The more logical your layout, the more manageable and realistic your goals will seem.
Try presenting your goals in columns, rather than in bullet points. And then use icons to illustrate your points and reinforce your message.
Find here more really useful info on avoiding dreaded bullet points in presentations .

Your conclusion
Just like your title slide, your conclusion should be given the same thought and attention as all the rest. End on a high note with a short but inspirational recap .
And don’t forget your contact details too!
We’d recommend fading to a dark slide background here. That way, all attention focuses on you.
With a simple, minimalist slide design, you and your closing statements take center stage. Pick the right words and this style of presentation conclusion can leave a lasting impact on your audience.
Getting ready to pitch your business idea to investors is stressful enough, without having to worry about presentation design.
If visuals aren’t your forte, leave it to the graphic design experts at Slides Carnival and choose from one of our free business plan templates .
These templates all include a business timeline, roadmap, SWOT analysis, competitor analysis and lots of other really useful business plan key elements and visuals. Use them to add credibility to your content and convince investors and stakeholders that you’re a risk worth taking.

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How to Write a Photography Business Plan
- Growth Strategies
- Starting Your Business
- Professional Services
Whether you want to start a photography business or take your current one to the next level, you need a business plan. A business plan is the roadmap for your business — it states your goals and outlines your plan to achieve them.
You can use this plan to monitor your progress and evaluate any changes or new projects you want to take on. Additionally, if you’re looking for investors or partners, a business plan is something you can show them to aid those discussions.
If you’ve never written a business plan — or if you need a refresh — here are the six elements you should include when creating a photography business plan.
Executive summary
Your executive summary should serve as a clear preview for your reader. This is where you define the objectives of your photography business and your mission statement. You can dive deeper into your clientele and target market later on, but you should use this space to talk big-picture about your specialty (weddings, portraiture, kids) and what sets your business apart.
Include the key components for the success of your business in this section, whether that’s the experience you provide during a shoot or how you market your business. Writing these down will help you implement them later on.
Company description
You may have a clear vision for your business, but you need to be able to communicate that to others, like clients and financial backers. A company description is written to highlight the most important points about your photography business.
First, decide on the business entity that best fits with your current business state by researching your business formation options . Talk with a lawyer or financial advisor to determine what structure is best for you: a limited liability company (LLC), general partnership, sole proprietorship, or another organization.
Then, determine where you want to do business. If you’re doing a lot of studio work, it might make sense to lease or buy a space. But if you primarily shoot events, a studio might not be necessary.
Market analysis
Your market analysis allows you to uncover specific nuances of the local industry and identify trends vital to your success. Your market analysis should include:
- A description of the photography industry or the specialty you plan to pursue — occasion-based photography (weddings, special events), portrait photography, commercial photography, etc. — and specific market segmentation
- An overview of your target market and demographics of the audience that will be most interested in your photography services
- A competitive analysis that identifies other photography businesses in your region
From this, create a SWOT analysis of your photography business:
- Strengths : Outline your experience, expert knowledge, unique skills, and professional network.
- Weaknesses : What are your areas of vulnerability? This could include a lack of necessary equipment, skills you need to improve, and a price point that is too high to be competitive or too low to support your business.
- Opportunities : Identify your business goals and the industry opportunities within your area. Where is there a gap in the industry, and do you have the skills and means to fill that gap?
- Threats : Determine threats to your business, like a saturated market for your specialty, competitors with well-established businesses and the current economic state, which could determine if photography services are a luxury service, not a necessity.
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Photography services
Expand on your service offerings, such as event photography, editorial, portraits, or commercial work. Include the location — whether it is on-site, in a personal studio, or rented studio space.
Also, determine the photography equipment needed for services, whether that be rental equipment, computer and editing software, printers, a leased space, or additional props for photoshoots.
Marketing plan
Your marketing plan is a comprehensive examination of how to sell your photography . You’ll want to start by writing a positioning statement explaining how your business fills the consumers’ needs better than your competitors’ do.
Then you’ll want to make sure to cover:
Pricing strategy : Your pricing plan should address what makes your business viable and competitive in the market. Will you provide packages or will all pricing be à la carte? Or will you charge by the day, per shot, or by print or download? You’ll also want to address how to take payments from clients. Invoices are a common payment method in the photography industry, and using an invoice template can help you get paid quickly. Learn more about the nuances of photography invoices .
Portfolio : You need a home base, somewhere you can send prospective clients via marketing activities to show off your work. These days, the most efficient way to do that is to create a website . Make sure the design of your website is optimized to highlight images and that it is simple for customers to find your contact info.
Marketing programs : You’ll want to think of all the ways you can develop your customer base and boost engagement with your brand. This might include building out an email marketing program , referral program, or loyalty program. You may want to consider doing some content marketing (you could start a blog or podcast), or you might invest some funds into paid ads across social or search media.
Clearly define who the audience is for each program, what your goal is, how you’ll measure the program’s success, and what assets or budgets you need to get started.
- Social media : Since so much of social media relies on visuals, it should be one of the marketing programs that you use. Build a social media strategy focusing on the platforms that make the most sense for your business (Instagram is a good place to start).
Then build a following and create a community with other local vendors. For example, if you’re a wedding photographer, link up with local event planners, venues, florists, etc.
And don’t forget that you can advertise on social networks as well. Most provide pretty solid targeting tools, so you can be sure your message will get in front of an audience in your area.
Financial plan
One of the most important components in your photography business plan is creating a solid financial plan, and a large part of that is startup costs. These costs include legal advice, website design, photography equipment, and technology — basically everything you need to get your business off the ground.
Estimate how much capital this will take and then explore your funding options , which could include sources like small business loans, grants, and crowdfunding. Next, complete a break-even analysis to help you determine how much money you need to make to cover your costs.
Later on, once you’re up and running, you might include other financial statements in this section — like a balance sheet, cash flow and income. These types of statements help you create a cash-flow analysis and monitor the financial well-being of your business.
If you’re less familiar with the world of finances and accounting, you might think about reaching out to a professional for advice. (You might even propose trading financial advice for some free headshots.)
Remember, writing a photography business plan is a crucial step when you start a business . But when it’s complete, don’t let it sit in a folder and collect dust. Your plan should be a living document that you update regularly to reflect the state of your business.
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Home » Business ideas » Art & Craft Industry » Photography Business
How to Write a Photography Studio Business Plan [Sample Template]
Are you about starting a photography business ? If YES, here is a complete sample photography studio business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a photography business .
We also took it further by analyzing and drafting a sample photography marketing plan backed up by actionable guerrilla marketing ideas for photography businesses. In this article, we will be providing an in-depth sample photography business plan template.
A Sample Photography Studio Business Plan Template
1. industry overview.
Photography business is one of the businesses that can unarguably survive in any part of the world as long as the business is well positioned. The photography industry can boast of creating jobs directly or indirectly for countless numbers of people all over the globe.
One good thing about the photography industry is that it has various areas of specialization ranging from wedding or portrait photography to wildlife photography or travel photography, amongst many others. Over and above, starting a photography business is what we have chosen to do because having done our due diligence and research, we have realized that it is a business that is highly profitable if well planned and managed.
Without a shadow of doubt, there is a high rate of competition in the industry, but we have been able to create a unique Business model that will help us gain market acceptance and also work our way to the top of the ladder in the city where our photography business is to be located.
Some of the things that will help us stand out in the industry include that we will ensure we deliver quality photography jobs at rock bottom prices in our city at all times. Much more than delivering quality photography jobs to clients at rock bottom prices, we have further gone to invest in a CRM software that will help us effectively win new clients over and also help us effectively manage our existing clients.
We intend exploring referrals from loyal clients as a means of generating leads that we will eventually work hard to convert to loyal customers.
2. Executive Summary
- Current Situation
Currently, we have chosen a name for our photographing business, we have concluded the name search exercise at the corporate affairs office and it is good a thing that the name we propose to call our business is very much available and so, we have started the process of incorporating the business with the government authorities.
After we strike that of, we will apply for Tax Payer’s ID and also open a corporate/ current account with any bank of choice for business. Opening a current bank accounts is especially important so that we can start on a professional note, as well as attract corporate clients who will be able to pay a premium for the photographing services rendered.
Part of our strategies to effectively position the business; is to rent an office space in a busy business district in New York City. The space we intend renting will be big enough to accommodate our studio, reception, as well as our administrative office.
And we have also gone ahead to involve a competent realtor whom we think will be able to give us exactly what we want. Needless to say that one of our dreams is to run the best photography studio in the whole of New York district. This is especially why we are leaving no stone unturned in paying attention to details.
- COMPANY’S DESCRIPTION
We are a topnotch – all round Photography Company and have a great vision to become the one – stop shop when it comes to photography in New York City. We are currently a team of passionate photographers who have come together for the sole purpose of creating a brand that will compete with leading photography companies in New York City.
We also intend to go beyond just making memories, but also will build relationships such that will offer all round photography services. This means that we will cover wedding photography, child photography- where we capture the milestone of every baby from infancy to late childhood, capturing of nature and landscapes, beauty coverage- pageants, modelling shows, and what have you, as well as other areas too numerous to mention.
Our photography company would also be in the business of training rookies as well as budding photographers who want to be closely watched in their photography endeavor by a mentor. There are also plans not to make our photography business limited to just capturing pictures.
We will also be involved in the sales of photographing digital cameras, lenses, camera stands, photography software, as well as other consultancy services. Furthermore, in the nearest future (our five years goal to be precise), we shall commence to sell franchises and become one of the best photography business in the world.
3. Our Products and Services
Of course, like every other photographer, we shall be into the business of covering events. However, we shall take our services a notch higher, by paying attention to details- like having pre- shoots and after- shoots. Why after shoots? Well, the after- shoots will basically involve capturing the after event moods in pictures. There will also be the production photo albums, photo books, framed pictures, as well as soft copies of edited pictures as requested by our clients.
Much more than rendering the services, we will also like to be known as a one stop shop where competitors can come purchase equipment that will help foster their expertise. As a result, we are to be involved in the sale of digital cameras, and other photography hardware and software.
We intend to deal in brand new equipment as well as the fairly used type. This is so that we are able to give those who couldn’t possibly afford the brand new stuff the opportunity to still be in the trade by selling the fairly used types of products to them.
We believe that the photography trade wouldn’t be complete without having to offer consultancy services. This is why we will be offering photography training and consultancy services. As a result budding photographers, as well as novices can always run to us to garner more knowledge about the trade. Our consultancy services ranges from providing advisory services to setting up photography studio for our clients.
4. Our Mission and Vision Statement
- We have a concise vision and mission in view and that is: To become a world class photography brand and to be amongst the top 5 le aders in the photography trade in New York and The united states of America.
- To make top notch photography services available to a wide range of clients that cuts across different classes of people at affordable price.
Our Business Structure
Our plan is to start the photography business with 4 key employees who are expected to handle more than one role per – time. They include:
- Chief Operating Officer and Lead Photographer
- Office Administrator
- Sales and Marketing Officer
Assistant Photographer and Office Assistant
5. Job Roles and Responsibilities
Chief Operating Officer and Lead Photographer:
- Responsible for providing direction for the business
- Responsible for leading the team to cover events
- Responsible for the day to day running of the business
- Responsible for handling high profile clients
- Responsible for fixing prices and signing business deals
- Responsible for recruitment
- Responsible for payment of salaries
- Responsible for signing checks and documents on behalf of the company
Office Administrator:
- Responsible for the day to day administration of the office
- Responsible for handling correspondence
- Manages customers
- Manages vendors
- Handles all incoming calls and e – mails, et al
- Responsible for handling payment collections and lodgment of cash and checks in the banks
- Any other duty as assigned by the Chief Operating Officer
Sales and Marketing Officer:
- Responsible for marketing the company’s products and services
- Responsible for promoting the company
- Responsible for creating marketing and sales strategies, etc.
- Source for exhibitions and opportunities for the company to leverage on to promote the business
- Represents the organization in some strategic business meetings
- Responsible for hiring and training of freelance sales reps
- Assists the Lead photographer at all times
- Runs errands for the organization (i.e. job delivery to clients, purchase of supplies and stationeries et al)
- Responsible for transporting cameras and other equipment to and fro event locations
- Ensures that the office and environment is kept clean at all times
- Any other duty as assigned by the Chief Operating officer
6. SWOT Analysis
We are quite aware that we need to leverage on our strengths if we intend building a successful photography business in the united States of America and that is the reason why we have taken time to analyze our Strength, our Weakness, the Opportunities available to us, as well as the threats that we are likely going to face in the photography industry.
Our strength is not limited to the robust professional training, certification and experience we have acquired prior to setting up a photography business, but also our rich network, passion and ability to convert leads to loyal customers within a short time – frame.
Part of our weakness as a start – up Photography Company is that we have fewer employees and experts, and also we have limited cash to execute all we intend executing before launching the business. For example, we would have loved to build our own customized CRM Software.
- Opportunities-:
The United States of America and New York City in particular is one of the cities in the world that attract tons or diverse classes of visitors, coupled with the fact that some of the finest photography schools are located in New York. It is easier for a start – up photography business to leverage on these factors to build to their businesses and that is exactly what we intend doing.
There are well established photography businesses / photographers in New York City who may not need much stress to convince new clients to patronize them. There is also the threat of the huge cost of running businesses in New York City, as it is on the high side. Hence, we need to be on the top of our game if we must grow our photography business to profitability.
7. MARKET ANALYSIS
- Market Trends
There is always a readily available market for the photography industry, and whoever is hardworking and can produce decent photography jobs will always make headway in the industry. But in recent times, because of the advancement of technology, it is now a lot easier for non – professional photographers to take cool shots or ‘ selfies’ that can be processed to classic portraits from their smart phones or other computer devices like iPADs and even digital cameras.
In view of this, it has been observed that people only engage the services of professional photographers on rare occasions. We are quite aware of this; which is why we took our time to study the market and we have been able to identify marketing and sales strategies that will help us generate profits from the business. Part of the marketing and sales strategies that we will adopt are;
- Mouthwatering promos for the first 12 months and then subsequently when the need arises
- Participate in photography exhibitions and expos
- Neighborhood, door to door and mouth to ear adverts to introduce our business
- Engage in roadshows to introduce our business
- Leverage on social media platforms cum online marketing to source for clients
- Create a loyalty program that will help us convert leads to loyal customers
8. Our Target Market
No doubt the target market for the photography industry is pretty wide, but in order to easily stay focused and pursue our target, we have clearly defined our target market as;
- Young Executives
- Intended couples planning to get married
- Churches and other religious centers
- Wedding planners
- Corporate Executives
- Event Planners
Our Competitive Advantage
We are fully aware that there are several top notch photographers in New York City who already have their own loyal clientele base, but we are have done our due diligence and we are ready to give them a run for their money.
Despite the fact that we are new in town, we have been able to critically study the existing photography businesses around our location and we were able to identify some lapses on their part and we plan to work towards making their lapses our strong selling points.
One of the advantages we are bringing to the fore is excellent customer’s service. It is no doubt every business owner will work hard to keep their customers, but if they are not operating on the same page with their customers, they will find it difficult to meet the need of the customer. In addition, if they can’t meet the need of the customer for a period of time, the customer will definitely source for another company that can meet their need.
In view of that, we have designed a CRM Software that will help us effectively engage our customers from time to time. We will be able to know what our clients want and we will work hard to meet their needs per time .Also the fact that we are new and are willing to deliver photography services at a price that is about the lowest in our location is also an advantage to us.
9. SALES AND MARKETING STRATEGY
- Sources of Income
Much more than generating income from covering events like Weddings, Parties, Thanksgiving services, Naming Ceremonies, and all forms of events that will require taking pictures; we will also engage in the sale of digital photography cameras and accessories as earlier mentioned. After a period of 5 years, we would have succeeded in selling our brand to the entire populace in New York City and beyond.
That should give us a platform to generate more income via providing photography related consultancy services and trainings to as many aspiring photographers that will need them. After a period of 10 to 15 years, we will start selling franchises of our company in the United States of America. These are basically the areas where we will concentrate on to generate income for our photography business.
- Marketing Strategy and Sales Strategy
We will adopt the aggressive marketing approach because we believe that for us to win over clients in the already saturated market, we must be aggressive. Part of our marketing process is to get the contacts (phone numbers or email addresses) of leads, then send them introductory mails or call them to introduce our businesses to them.After a week or thereabout, we should follow – up with another call or email and try as much as possible to book an appointment to see them.
We are quite aware that we don’t have the financial capacity to hire enough employees that can cover the entire city and beyond; which is why we will engage freelance marketers to help us market our services. They will be paid commissions based on the number of clients and the amount of the tasks done. In nut a shell, we will explore the following marketing and sales strategies to promote our business;
- Direct Marketing (Staff)
- Online Marketing
- Referral / Network Marketing
- Revenue Sharing Business Partners (Event Planners and Contractors)
10. Publicity and Advertising Strategy
From the report gathered from our feasibility studies, we have been able to identify some platforms that will help us effectively create awareness and promote our photography business. Here are the platforms we intend making use of to promote and advertise our business;
- Place adverts on national newspapers
- Leverage on the internet and social media platforms like Instagram, Facebook et al
- Attend photography exhibitions and conferences
- Engage in roadshow from time to time
- Distribute our fliers and handbills to targeted areas from time to time
- Door to door and word of mouth promotions
11. Our Pricing Strategy
In as much as we will not compromise quality in any of our jobs, we have decided to enter the market with rock bottom prices in our business location. Our prices will be the prices to beat in the industry. We will offer discounts to loyal and repeat customers.
Part of what will enable customers get discounts, is when they successfully refer clients to us and if the cost of the services they want exceeds a certain amount of money. The amount will be determined from time to time by the management as the business grows; so there should be no fixed amount for now.
Our philosophy when it comes to pricing is that; ‘We appreciate making smaller profits from many clients, than making huge profits from fewer clients.’
12. Startup Expenditure (Budget)
- The Fee for Registering a Business and Obtaining the Necessary Insurance:
- The Amount Needed to Rent a Facility and To Setup a Studio: 5,000 USD.
- The Cost of 2 or more Standard Cameras (Nikon D7100 and Nikon D610): 3,200 USD.
- The Cost of Good Camera Lenses(Nikon 35mm f/2.0, Nikon 50mm f/1.8, and Nikon 85mm f/1.8 lens): 1,500 USD.
- The Cost of Computer, Software and Computer Accessories: 1,504 USD.
- The Cost of Launching a Website: 600 USD
- Additional Expenditure (Adverts and Promotions et al): 1,000 USD
Going by the report from our research and feasibility studies, we will need an average $10,000 to set up a standard photography business in New York City. Ceteris Paribus, we are likely going to break even within the first 2 years of starting the business.
Funding / Start – Up Capital Generation
As regard raising the start – up capital for the business, we have decided to explore the following means;
- Source for seed capital from angel investors (leverage on any available opportunities to pitch my business idea)
- Generate part of the start – up capital from my savings
- Apply for loan from the bank
- Invite Interested business partners
N.B-: I have been able to save about $3,000 and I intend to raise the balance by applying and obtaining a loan from the bank and also from seed capitals from angel investors. Although, I intend raising part of the start – up capital by inviting interested business partners, but that will definitely be the last option to explore because I intend owning %100 of the business at least for 5 years.
13. Sustainability and Expansion Strategy
The bigger picture of this photography business is to grow beyond New York City to other major cities in the United States of America. As such, we intend spending the first 5 years of the business in building and communicating our brand. We know that once our brand has been accepted by the general public, it will be easier for us to successfully sell our franchise to interested entrepreneurs who intend leveraging on our brand to start their own business.
In addition, we will ensure that we invest in regular training and development of our work force.We will work hard to stay abreast with the latest technology in the photography industry and the changing trends as well.
- Photography Training and Certification (for COO and Lead Photographer): Completed
- Business Name Availability Check:>Completed
- Business Registration: Completed
- Opening of Corporate Account: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Purchase of Insurance for the Business: Completed
- Renting of Office Facility (Studio) and Setting Up: In Progress
- Conducting Feasibility Studies: Completed
- Sourcing for Angel Investors: In Progress
- Applications for Loan: In Progress
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents and other relevant Legal Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Marketing / Promotional Materials: In Progress
- Recruitment of 3 employees: In Progress
- Purchase of the Needed Cameras, lenses and other Accessories: Yet to Commence
- Purchase of Computer and Software: Completed
- Negotiation with Freelance Sales Reps: In Progress
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business but online and in the neighborhood: In Progress
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Photography Studio Business Plan
Start your own photography studio business plan
Phoebe's Photo Studio
Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.
Families need photographs to capture the special moments of their lives. Families of professionals are busy, and if too much time goes by between photos, these moments are lost forever. Babies, especially, grow fast and parents need photos of them several times a year.
While nearly everyone has a camera for snapshots, people need professional quality photos when they will be shown to an important audience, and when people want to be seen in the best light. The Internet has expanded the use of photos, making it possible for anyone to send them or to publish them for wide viewing.
Phoebe’s Photo Studio will meet the needs of professionals and their families to capture the special moments in their lives and present them in the best light. We will establish a relationship in which we initiate the calls to keep their photos up to date. Digital files of their photos will be available for free by e-mail, or with a nominal fee for CD. Because of our relationship with the families, when something big like a wedding comes, there’s no place else they would go.
Families with children are the biggest market for portraits. For the purpose of this analysis, these families are divided into three socio-economic categories:
- College graduates
- High school graduates
- Non-graduates
Families of college graduates are most likely to be professionals and to have the means and the taste for professional portraits. There are nearly 20,000 such families in the metropolitan area.
Competition
Competitor X is an award-winning, highly creative photographer with a style that one would expect to find in a national magazine. His prices are the highest in the area, up to $15,000 for a wedding album. His strategy appears to be to capture the high-end market, where a magazine look is a luxury that people can afford.
Competitor Y is a more typical photographer with more staged photographs and wedding packages running up to $5,000. His strategy appears to be to occupy the middle-ground of quality and price where most of the market is likely to be.
Competitor Z offers same-day photos. This is easier to accomplish with digital processing for a studio organized around speed, but the quality is necessarily sacrificed. The market for same-day photos doesn’t necessarily demand quality. Prices are average. The strategy of this studio appears to be to appeal to convenience and speed.
Our competitive edge is that we provide not only a photograph, but a program of ongoing portraits to capture the special moments in a family’s life. We then make the digital images of their photos easily and affordably available for distributing on the Internet.
Expectations
Phoebe’s will grow at a healthy annual rate by targeting families of professionals with newborn babies for baby pictures and then developing a relationship with the client over the years for ongoing photographs. The funding envisioned in this plan is projected to result in a comfortable healthy business by the third year.
Financial Highlights by Year
Financing needed.
We foresee a total of $80,000 in startup financing to get this business going and healthy. That comes $10K from owner savings, $20K as a 5-year loan (family cosigning), and $50K as an interest-free loan from family.
If the business proceeds according to plan, we will have about half of the $50K family loan paid off within three years.
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Photography Business Plan
This is a free, printable business plan outlining the necessary services, organization and market strategies for professional photographers and those working in the entertainment or special occasion markets.

Sample text from Photography Business Plan:
1.0 Executive Summary
INTRODUCTION
[COMPANY] is located in [CITY], [STATE], which is [COUNTY] in the south-central region of the state. It was founded in 1987 by [NAME]. The studio provides services primarily to York and the immediate surrounding counties (about 95% of its business), but has served customers in all four corners of the state and has done business as far away as New York City, Georgia and Nevada.
THE COMPANY
[COMPANY] aims to exceed customer expectations in every detail. It has achieved such a high level of customer satisfaction that 80% of its business comes from word-of-mouth reputation.
PRODUCTS AND SERVICES
[COMPANY]'s current main focus is wedding photography. It also does other special events, portraiture, modeling, fine art and commercial photography. The studio also provides videography services.
The "wedding photography business" is not what it used to be. The advent of digital photography has drastically, negatively affected the business. Amateur photographers, with their inexpensive, easy-to-use digital cameras offer cut-rate prices compared to professional photographers. As a result, many photography studios in the region have had to close shop.
FINANCIAL PATH TO SUCCESS
With a $150,000 investment, much of it in state-of-the art digital media production equipment, [COMPANY] will be able to fill a niche in the market that is vastly under served. No one in south-central [STATE] has this digital media production capability. With it, [COMPANY] will stand head and shoulders above its competition.
1.1 Objectives
Expand and grow digital media production and fine art photography services.
1.2 Mission
The Mission Statement of [COMPANY] is: "Creativity, Quality, Value and Service to Our Clients." We emphasize value and define it to mean quality products and services at reasonable prices. We aim to exceed customer expectations in every detail.
1.3 Keys to Success
• Develop a new customer base by marketing for opportunities beyond the wedding industry in the field of digital media production
• Acquire the hardware and software needed to support the successful execution of new business
• Provide leadership with the teamwork and technical skills to initiate and sustain the new business objectives
• Employ a team of skilled professionals trained to perform all the tasks needed to produce a final product on time, under budget and with optimum value
• Sustain and enhance the current business model by increasing marketing in pursuit of other photography business, i.e., as fine art, modeling and portraiture
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10 Free Business Plan Template in word You Can Download Right Now
A free Office suite fully compatible with Microsoft Office
Are you in the process of starting a new business? If so, you will need a free business plan template in word. This document is essential for outlining your business goals and strategies. A business plan can be quite complex, but don't worry - we have you covered.
In this blog post, we will provide 10 free business plan templates in word that you can download right now. Plus, we will discuss these free business plan templates in word that you may need to create depending on your business. Let's get started!
1. Business Project Plan
This free business plan template in word doc is a comprehensive assessment of a business project from start to finish, outlining goals and objectives.
2. Business Career Plan
This free business plan template in word doc is strategic plan to help guide your career path and achieve success.
3. Simple Business Itinerary Plan
Simple Business Itinerary Plan - An easy-to-follow guide to track management, tasks and progress.
4. Sales and Marketing Plan
Sales and Marketing Plan - A detailed plan to optimize marketing efforts and increase sales.
5. Work Report and Plan
Work Report & Plan - An organized report that tracks your team's progress, performance and timeline. This free business plan template in word also allows you to set goals and objectives, identify key tasks, track project milestones and manage resources.
6. Business Project Plan
Business Project Plan - A comprehensive approach to planning a project from start to finish. This free business plan template in word which is available online helps you define the scope of your project, set achievable milestones and create a timeline for success.
7. Career Plan for College Students
Career Plan for College Students - A focused plan to help college students prepare and reach their goals.
8. Simple Green Plant Letter
This free business plan template in word is a template that outlines the principles of green business practices and sustainability.

9. Simple Sales Plan
Simple Sales Plan - A step-by-step guide to a successful sales process, from establishing relationships to closing deals.
10. Kindergarten Lesson Plan
Kindergarten Lesson Plan - A comprehensive plan for teaching kindergarteners at home or in the classroom.
For any entrepreneur, creating a business plan is vital. Thankfully, there are many free business plan templates in word are available to help you get started. From project plans and career maps to sales plans and kindergarten lesson plans, these free business plan templates in word will make it easier for you to outline your vision and bring it to life. With the right tools and resources in place, you can take the first steps towards achieving success with your business. Start planning today and take control of your future!
Start today and make your dreams become a reality.You can accomplish your objectives with the appropriate planning! Good luck!
If you're ready to get started creating your business plan, take advantage of WPS Office 's free business plan templates in word and get a head start on achieving success. With an easy-to-use interface and powerful features, you'll have the tools you need to create the perfect business plan. Free download WPS Office for free today! Start now to take charge of your future! Best of luck!
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Photography Business Plan Template
MAR.12, 2014

Photography business plan for starting your own business
The only way you can break free from the 9 to 5 routine is by starting a business of your own. One of the businesses that you can start with minimum investment is a photography business. In this business plan for photography, you will learn how to write a photography business plan. We will be covering everything from the executive summary to the financial plan of the startup so that by the end of this document you know in detail what to include in a photography business plan. The methodology used here is the same as the one used for creating a franchise business plan.
Executive Summary
2.1 the business.
Benson Photography will be a registered and insured photography business in Dallas, Texas. IT will be owned by James Benson who has been working as a photographer for a fashion magazine for a decade. This business plan on photography will have a detailed look into how the business will be started and run.
2.2 Management of Photography Business
The single most important part of this startup photography business plan is the management of the business. It is important to have a strong management structure to run the business successfully and profitably. That’s why we have made the management structure a part of this commercial photography business plan pdf.
The management of Benson Photography will be headed by the owner, James Benson. To run the day-to-day operations of the business, three managers will be hired to look after services, liaison, and operations.
2.3 Customers of Photography Business
If you need to know how to create a photography business plan, you need to be sure about the customers that the business will be dealing with. As this is not just a pet photography business plan and rather an all-rounder photography business, the following services:
- Fashion designers.
- People who want a product photographer.
- Wedding and other events companies.
2.4 Business Target
No photography business plans free templates can be complete without setting the targets and that’s what this section is about. Benson Photography will enter the market with the following targets:
- Providing impeccable photography services to all segments of the market.
- Getting permanent clients with whom we will work for a long time.
- Making a name in the photography industry of the area.

Company Summary
3.1 company owner.
James Benson will be the owner of Benson Photography, the business we are using as an example for this business plan for a photography company. James has worked as a photographer in Hollywood for 10 years and is the perfect candidate for starting this business.
3.2 Why the Photography Business is being started?
An important part of any photography startup business plan is also the reason behind starting the business. This business is being started by James because he was recently fired from his job. He has had enough of working for others and now wants to start something of his own. As photography is the thing he knows the best, he has decided to start a photography business. He also knows in detail how to make a business plan for photography.
3.3 How the Photography Business will be started?
Step1: Feasibility Planning
If you really want to know how to write a business plan for a small photography business, feasibility planning is one of the first things that need to be done for it. It’s this stage where you make sure that the business will actually be a commercial success. Once you conduct a feasibility study, you can formulate a workable plan to start the business.
Step2: Hiring Experts
Once you have conducted the feasibility study for the photography business plan sample doc and made an actionable plan for the business, the next thing you need to do is to hire the people to run the business. As this is a services business and not a products one, it is imperative to hire the right professionals to run the business. Only the top photographers can make the business a success.
Step3: Establishing the Studio
Once you have hired the photographers to work for your business, the next thing you want is to have a studio. This place will also act as a point of contact with the customers. It will have separate shooting and client handling areas. Just like an art gallery business plan, physical presence of the business is cardinally important.
Step4: Online Presence
Internet is the name of the game these days and that means, for the winery to be successful it needs to have a strong online presence. A website for the winery will be made and social media pages will also be created. This will be done not only to make the name known to the customers but also as a way for the customers to connect to and shop from the winery online.
Step5: Marketing
Once the studio and office are set up, extensive marketing effort will be undertaken to make sure the business is known to the people who matter for it.

The next important thing in writing a photography business plan is deciding which services we will be offering from the platform of Benson Photography. No professional photography business plan can be complete without that.
It is also important to have a clear demarcation of services in the photography studio business plan example so that we can hire the proper professionals and acquire the correct equipment for the business.
Here are the services that this sample photography business plan will include:
Event Coverage
We will have a separate wing for covering events. Everything from backyard birthday parties to corporate events will be covered.
Attire Photography
Clothing photography will also be one of the services provided under this business plan for photography service pdf.
Product Photography
All kinds of product photography services ranging from miniature products to cars and bikes will be provided.
Pet Photography
Services will be provided to people who want Grade-A pictures of their pets.
Marketing Analysis of Photography Business
Great service.
Great service. Good turnaround time and quality work. Thanks!
Once you decide the services you will be providing, the next thing your studio photography business plan needs to have is a solid photography business marketing plan. To make that, you need to conduct proper marketing analysis of the field to see how you can step into the business and start turning a profit. Unlike T-shirt printing business plan, the photography business plan startup capital requirement is high and if you enter the business without proper research, you’ll end up losing the investment.
5.1 Market Trends
To make a complete business plan for opening a photography studio, you need to study the market trends to see how you can make profit. If we have a look at the trends, the use of photography services has only increased in the recent past. This is because people need better pictures for personal as well as commercial use and those can only be achieved through the services of the professionals.
5.2 Marketing Segmentation
After your photography business plans have considered the market trends, the next thing that you need to see is the market segmentation. This is an important part of this sample business plan for photography to give you an idea of the field you are about to enter.
As this is an all-around photography business and not just a wedding photography business the customers of this business will be from the following segments:

UK Start-Up Visa Business Plan
5.2.1 private customers.
People who want the services for their family or personal functions etc. will belong to this segment of the market.
5.2.2 Brands
Brands can hire the services for product photography and can range from small to large products.
5.2.3 Models
Models who want to build their portfolio will also be a segment of the market we are about to enter.
5.2.4 Fashion Industry
The producers and designers in the fashion industry will hire our services for picturizing their clothes.
5.3 Business Target
- To establish a credible name in private and commercial photography in the area.
- To get permanent customers and serve them on a long-term basis.
- To expand the business to other cities in Texas.
- To start making $39,000 per month by the end of year 3.
5.4 Product Pricing
Our services and products will be priced at the average price that the other service providers in the area are offering. This is because there is not a lot of competition and we don’t need to keep prices low to get customers.
Marketing Strategy
The thing that you now need to have to complete this photography business plan template is the marketing plan for a photography business. This is important to have if you want to compete in this industry and start a business that can make you a good deal of money. For making this, we have made the competitive analysis and sales strategy a part of this photography business plan sample. Let’s have a look at them:
6.1 Competitive Analysis
The competitive analysis undertaken to make this photography business plan proposal has revealed the following:
- There is no significant competitor providing all the services under one roof in the area like us.
- Clients are mostly unsatisfied with the quality of service provided by the companies already working.
- The rates of the competitors high and we can enter the market by starting with a lower rate and then increasing it.
6.2 Sales Strategy
- Benson Photography will be advertised using all the available media and social media channels of the area.
- We will start giving the services at a discounted rate to attract customers in the start.
- We will provide highest quality of service in the area to get more clients.
6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan
Before we wrap the photography business plans examples up, we need to discuss the man force that will be needed to run this business. Just like a film business plan, photographers will be the main workers we will need to run this business. In short, if you want to know how to create a photography business plan, you need to have a clear idea of how many photographers will be needed to run the business.
7.1 Company Staff
The following people will be needed to run Benson Photography:
- James Benson will be the owner and CEO of the business.
- 3 managers for, operations, liaison, and marketing.
- 4 event photographers.
- 2 product photographers.
- 3 model photographers.
- 2 office workers.
- 1 reception clerk.
- 1 accountant.
7.2 Average Salary of Employees
Financial plan.
The last thing that we need to complete this business plan photography pdf is the plan of finances involved in starting this business. If you want to start the business and run it the right way, you need to have a solid financial plan for photography business. As photography equipment is quite expensive, this business will need a lot of starting capital just like a video production business plan. Here are the expenses that you need to arrange funds for before the business goes live:
- Money needed to make the studio.
- The cost of equipment for the studio.
- The cost of equipment for remote photography.
- The salary of employees.
- The cost of buying vehicles for photography teams.
- Bonds, securities, insurance, and registration costs.
8.1 Important Assumptions
8.2 break-even analysis.

8.3 Projected Profit and Loss
8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet
8.6 business ratios.
Download Picture Perfect Photography Company Business Plan Template in pdf
OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Accounting Firm Business Plan
Used 4,915 times
Created by:
[Owner.FirstName] [Owner.LastName]
[Owner.Company]
EXECUTIVE SUMMARY
[Owner.Company] is a new accounting firm located in [Owner.City] , [Owner.State] and will serve the surrounding area. The firm will be owned and operated by [Owner.FirstName] [Owner.LastName] , who has (insert number) years of experience in the accounting industry. The firm will offer a range of services, including bookkeeping, tax preparation, financial planning, and consulting to small and medium-sized businesses, as well as individual clients. The firm will also offer online and virtual services for clients who prefer remote assistance.
COMPANY DESCRIPTION
[Owner.Company] will be registered as a(n) (LLC/Corporation) and will have (insert number) employees at the start, including the owner. The firm will maintain a well-equipped office with a variety of software and tools to ensure that projects can be completed efficiently. [Owner.Company] will differentiate itself from competitors by offering a personalized and comprehensive approach to accounting services, as well as a commitment to customer satisfaction.
MARKET ANALYSIS
The accounting industry is expected to continue to grow as businesses and individuals seek professional help with their financial matters. [Owner.City] is home to several small and medium-sized businesses and a growing population of individuals who may require accounting services. The local market is competitive, with several well-established accounting firms serving the area. However, [Owner.Company] is confident it can differentiate itself through its personalized approach and commitment to customer satisfaction.
MARKETING STRATEGY
[Owner.Company] will use a combination of traditional and digital marketing techniques to reach potential clients. This will include advertising in local newspapers and industry publications, as well as utilizing social media platforms and email marketing to promote services and specials. The firm will also rely on word-of-mouth referrals from satisfied clients. In addition, [Owner.Company] will offer free initial consultations and discounted rates for new clients to attract business and establish relationships.
[Owner.Company] will have a team of skilled accountants who will be responsible for providing accurate and timely services to clients. The firm will have a manager overseeing all projects and ensuring they are completed to the highest standards. The firm will have policies and procedures in place to ensure compliance with industry regulations and standards.
FINANCIAL PLAN
[Owner.Company] will generate revenue through the sale of accounting services to businesses and individuals. The firm will also generate revenue through the sale of financial planning and consulting services. The firm will have operating expenses, including payroll, rent, utilities, and insurance. The firm expects to generate (Amount) i n revenue in the first year, with a projected growth rate of (Percentage) per year. [Owner.Company] will also seek funding through loans or investors in order to cover start-up costs and support growth.
[Owner.Company] is well-positioned to take advantage of the growing demand for accounting services in the [Owner.City] area. With a team of experienced accountants, a focus on personalized and comprehensive services, and a commitment to customer satisfaction, the firm is confident that it will be successful in the competitive accounting market.
[Recipient.FirstName] [Recipient.LastName]

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International Trade Business Plan
International trade business plan presentation, free google slides theme and powerpoint template.
Are you ready to take your international trade business to new heights? This presentation template will help you do just that! With stunning landscapes of loading docks and city skylines in the background, this creative design is sure to impress investors and clients alike. The gradients simulate the skyline of a city during golden hour or sunrise (it depends on your point of view), setting the tone for a bright future ahead. Whether you're showcasing your current business plan or pitching a new idea, this layout will help you communicate with clarity and style. So what are you waiting for? Download it today and get ready to make waves in the global market!
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Below are links to each section of your Photography business plan template: 1. Executive Summary 2. Company Overview 3. Industry Analysis 4. Customer Analysis 5. Competitive Analysis 6. Marketing Plan 7. Operations Plan 8. Management Team 9. Financial Plan Next Section: Executive Summary > Photography Business Plan FAQs
After getting started with Upmetrics, you can copy this sample photography business plan into your business plan and modify the required information and download your photography business plan pdf or doc file. It's the fastest and easiest way to start writing your business plan.
Photography Business Plan Template [Updated 2022] Photography Business Plan Template Written by Dave Lavinsky Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their photography businesses.
If you're a wedding photographer or any other photographer that is booked further out, feel free to start your planning for 2018, instead. Your total sales generally consist of: Session fees/month Average product order amounts per session Any other miscellaneous fees you charge your clients
Photography Business Plan Template - 12+ Free Word, Excel, PDF Format Download Just like in capturing the best memorable shots for your customers, photography plan will always capture the viability of one's business. Similar to other business make up, photography will require some budget to come up with professional high quality photography.
A Microsoft business plan template can help get you started. Business plan templates offer step-by-step instructions and prefabricated slides for your executive summary, company overview, financial plan, and more. You'll even find a business plan template for specific industries including business plan templates in Word for healthcare ...
Apply our simple business plan template to give you a head start. Our business plan software lights the way as you sort through the important elements of creating a business plan. Inject your own creativity into your presentation using our vast library of icons, photos and animations, or keep it simple and clean.
nsbdc.org | Photography Business Plan Free Template contains the disclaimer, information regarding objectives, mission statement, details of the owners and shareholders and other vital and necessary information and data. This template is available in an extensive range of formats. Free Download Photography Business Plan Template Free
Photography Business Planner Template 10+ Photography Business Plan Examples 1. Photography Business Plan Template Details File Format MS Word Pages Google Docs Size: A4, US Download 2. Photography Business Planner Template Details File Format MS Word Pages Size: A4, US Download 3. Commercial Photography Business Plan Template Details File Format
1. Business Plan Writing 101 niftyknowledgerocks.com Page 1 What is a business plan? A business plan can be defined in many ways. Most basic, it is a document that includes: • a set of business goals; • the analysis, strategies and data surrounding and supporting those goals (including the numbers); and
These templates all include a business timeline, roadmap, SWOT analysis, competitor analysis and lots of other really useful business plan key elements and visuals. Use them to add credibility to your content and convince investors and stakeholders that you're a risk worth taking. 10 free templates for your business plan presentation
Executive summary. Briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company's leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.
E-commerce business plans give an overview of what the management team expects to accomplish with the business and offer reasons why the readers should consider investing. This e-commerce business plan template is tailored specifically to e-commerce businesses, and all you need to do is add the details of your company.
Build a social media strategy focusing on the platforms that make the most sense for your business (Instagram is a good place to start). Then build a following and create a community with other local vendors. For example, if you're a wedding photographer, link up with local event planners, venues, florists, etc.
A Sample Photography Studio Business Plan Template 1. Industry Overview Photography business is one of the businesses that can unarguably survive in any part of the world as long as the business is well positioned. The photography industry can boast of creating jobs directly or indirectly for countless numbers of people all over the globe.
Get started writing your business plan by browsing these sample business plans for portrait photography, pet photography, commercial photography, and other related businesses. If you're looking to develop a more modern business plan, we recommend you try LivePlan.
To download an editable one-page business plan template, follow the steps below: Start by opening your browser and going to the WPS Template store. Next, sign up using your email credentials. Once signed in, go to the top search bar and write a one-page business plan.
Create your own business plan Financing Needed We foresee a total of $80,000 in startup financing to get this business going and healthy. That comes $10K from owner savings, $20K as a 5-year loan (family cosigning), and $50K as an interest-free loan from family.
Photography Business Plan. This is a free, printable business plan outlining the necessary services, organization and market strategies for professional photographers and those working in the entertainment or special occasion markets. Download Free Version (DOC format) Download the Start-Up Pack for $27. 50 editable start-up printables in one ...
1. Business Project Plan. This free business plan template in word doc is a comprehensive assessment of a business project from start to finish, outlining goals and objectives. 2. Business Career Plan. This free business plan template in word doc is strategic plan to help guide your career path and achieve success. 3.
No photography business plans free templates can be complete without setting the targets and that's what this section is about. Benson Photography will enter the market with the following targets: Providing impeccable photography services to all segments of the market. Getting permanent clients with whom we will work for a long time.
FINANCIAL PLAN. This section should include financial projections, a cash flow statement, a profit and loss statement, a balance sheet, a break-even analysis, and a funding plan (if applicable). [Owner.Company] will generate revenue through the sale of accounting services to businesses and individuals. The firm will also generate revenue ...
2023 US calendar with holidays Excel: here is a customizable and dynamic calendar, free to download and easy to print. This template includes US National Holidays. If you are looking for a 2023 Excel calendar to note down your meetings, appointments, events, business trips, vacations or things to do, well we have the perfect template ….
Free Google Slides theme and PowerPoint template. Are you ready to take your international trade business to new heights? This presentation template will help you do just that! With stunning landscapes of loading docks and city skylines in the background, this creative design is sure to impress investors and clients alike. The gradients ...