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How to Make a Financial Plan for Your Business
Preparing a financial plan for your business is important if you plan to pursue business finance options such as loans, according to Inc. Business finance companies look at the short-term viability as well as the long-term potential of a business before lending to make sure they’ll be repaid.
The Difference Between a Financial Plan and Accounting
Financial plans may include some accounting information, but a plan differs from accounting in the direction it looks. Accounting deals with records of things that have already happened. A financial plan, on the other hand, looks to the future. While you do use some accounting records when creating a financial plan, the accounting records are foundational. With solid information about the existing state of your company’s activities, it’s easier to show projections based on facts. In addition to information this provides to potential lenders, it helps you have a clear understanding of where your business is in terms of finances, and you can create a realistic plan for it instead of guessing.
Sales Forecasting
List the different categories where you plan to do business. Then calculate the overall market for your product or service in the area you serve, and estimate how much of the market share you are likely to capture. For the purpose of getting a loan, this should go at least three years into the future. Putting this information in a spreadsheet makes it easy for lenders to review. To help with the process of calculating profitability, include data on the cost of goods sold. This will be deducted from the money coming in, so bankers — and you — are able to see when the company is likely to break even and when it is expected to begin making a profit.
Itemize Expenses
Generate a detailed list of expenses. Include major expenses such as rent, utilities and labor costs. Also add less obvious expenses such as the cost of advertising, shipping costs and the cost of cleaning and maintaining your facility.
Include Information About Personnel
List the people you will need to keep your business operating smoothly. Add information about planned pay levels and the cost of any benefits you plan to offer. If you already know your key people, list their skills to help paint a picture of how they’ll benefit your company.
Using a Business Financing Calculator
A business finance calculator, or business loan calculator, is used to determine how much your monthly payments will be if you borrow money for your business. To use one of these calculators, enter the amount you need to borrow to meet your business goals. Enter the term you would like to get the loan for in either years or months, then add your desired interest rate. To use the resulting information in your financial plan, enter the details and explain why your business will be able to repay the loan at the given monthly payment. The lending institution may come back with a counter offer, but showing you researched it and have a plan to repay is important information from a banker’s perspective.
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Writing a Business Plan
While it may be tempting to put off, creating a business plan is an essential part of starting your own business. Plans and proposals should be put in a clear format making it easy for potential investors to understand. Because every company has a different goal and product or service to offer, there are business plan templates readily available to help you get on the right track. Many of these templates can be adapted for any company. In general, a business plan writing guide will recommend that the following sections be incorporated into your plan.
Executive Summary
The executive summary is the first section that business plans open with, but is often the last section to actually be written as it’s the most difficult to write. The executive summary is a summary of the overall plan that highlights the key points and gives the reader an idea of what lies ahead in the document. It should include areas such as the business opportunity, target market, marketing and sales strategy, competition, the summary of the financial plan, staff members and a summary of how the plan will be implemented. This section needs to be extremely clear, concise and engaging as you don’t want the reader to push your hard work aside.
Company Description
The company description follows the executive summary and should cover all the details about the company itself. For example, if you are writing a business plan for an internet café, you would want to include the name of the company, where the café would be located, who the main team members involved are and why, how large the company is, who the target market for the internet cafe is, what type of business structure the café is, such as LLC, sole proprietorship, partnership, or corporation, what the internet café business mission and vision statements are, and what the business’s short-term objectives are.
Services and Products
This is the exciting part of the plan where you get to explain what new and improved services or products you are offering. On top of describing the product or service itself, include in the plan what is currently in the market in this area, what problems there are in this area and how your product is the solution. For example, in a business plan for a food truck, perhaps there are numerous other food trucks in the area, but they are all fast –food style and unhealthy so, you want to introduce fast food that serves only organic and fresh ingredients every day. This is where you can also list your price points and future products or services you anticipate.
Market Analysis
The market analysis section will take time to write and research as a lot of effort and research need to go into it. Here is where you have the opportunity to describe what trends are showing up, what the growth rate in this sector looks like, what the current size of this industry is and who your target audience is. A cleaning business plan, for example, may include how this sector has been growing by 10% every year due to an increase in large businesses being built in the city.
Organization and Management
Marketing and sales are the part of the business plan where you explain how you will attract and retain clients. How are you reaching your target customers and what incentives do you offer that will keep them coming back? For a dry cleaner business plan, perhaps if they refer customers, they will get 10% off their next visit. In addition, you may want to explain what needs to be done in order for the business to be profitable. This is a great way of showing that you are conscious about what clear steps need to be taken to make a business successful.
Financial Projections & Appendix
The financial business plan section can be a tricky one to write as it is based on projections. Usually what is included is the short-term projection, which is a year broken down by month and should include start-up permits, equipment, and licenses that are required. This is followed by a three-year projection broken down by year and many often write a five-year projection, but this does not need to be included in the business plan.
The appendix is the last section and contains all the supporting documents and/or required material. This often includes resumes of those involved in the company, letters of reference, product pictures and credit histories. Keep in mind that your business plan is always in development and should be adjusted regularly as your business grows and changes.
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Your Guide to Writing a Business Plan
If you’re starting a new business, then you need an effective plan. Not only does this enable you to plan your company, but it also gives potential clients an insight into how your business works. A business plan is also vital if you want to attract investors or secure a loan from the bank. Drafting a business plan is a complex process, but it doesn’t have to be. This guide will ensure you create a definite plan to impress investors and clients.
When creating your business plan, there are some essential elements you must include. The Executive Summary provides a description of your business, and what you hope to achieve. People usually write at least one page, but leave their Executive Summary until last.
You’ll also need to detail what your business offers and define your target audience. This makes it easier for people to see whether your company has a chance of succeeding. The opportunity section is also an excellent way for you to see what competitors offer and how you can create a USP to stand out from the competition.
Appealing to Investors
Every business that wants growth and prosperity must ensure they promote themselves to potential investors. Business plans aren’t just about what the business is, but who is part of it too. Detail your current team members and explain what they bring to the company. Investors want to know they’re making a wise investment.
Your current finances and financial forecast are also essential aspects of your business plan. Look at your products, how much you’re selling them for and what kind of profit margin you expect to gain. It’s also vital you detail your outgoings and look at how various economic situations could affect your finances.
Writing a Winning Executive Summary
There are problems in every market, and a successful business solves that problem. If you can show how you’ll be able to offer solutions in your business plan, you’ll appeal to investors. Choose your target audience based on research and ensure you show your research. There are many ways to conduct market research including defining SOMs, SAMs and TAMs.
TAM stands for Total Available Market and comprises everyone you want your product to reach. Your Segmented Addressable Market (SAM) is a specific portion of the market you’ll target. This is important because it shows you’re able to direct your product at the right people and not just everyone. Your SOM (Share of the Market) is what you feel you’ll gain with your product.
How to Determine Pricing
Pricing your product is one of the most challenging things you’ll have to do. There are many things to consider, such as how much it’s worth and making sure you don’t charge unrealistically. Many new businesses believe undercharging is the best way to go, but doing this can undermine your company’s authority and cause fewer people to be interested in investing.
Market-based pricing involves looking at your competitors and evaluating their prices. Which company has the most customers? How does their pricing match others? These are all vital aspects you should consider. Remember, customers expect quality and a fair price, so make sure you combine the two.
Future Goals
Investors and banks want to know that you’ve considered what the future will hold for your company. When you write your business plan, be sure to take into account how you see the company growing, what you’ll do to ensure it thrives and that you understand the potential risks. Banks and investors want to know that you can build a business and are aware of the obstacles you’ll have to overcome.
Starting your own business doesn’t have to be difficult. If you ensure you produce a robust business plan, it can be an exciting process. Your business is part of your future, so start by outlining your goals and look forward to seeing results.
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Print Shop Business Plan Template
Written by Dave Lavinsky
Print Shop Business Plan
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their print shop companies.
If you’re unfamiliar with creating a print shop business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.
In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a print shop business plan step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a Business Plan?
A business plan provides a snapshot of your print shop business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan
If you’re looking to start a print shop business or grow your existing print shop company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your print shop business to improve your chances of success. Your print shop business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Print Shop Businesses
With regards to funding, the main sources of funding for a print shop business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for print shop companies.
How to Write a Business Plan for a Print Shop Business
If you want to start a print shop business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your print shop business plan.
Executive Summary
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your executive summary is to quickly engage the reader. Explain to them the kind of print shop business you are running and the status. For example, are you a startup, do you have a print shop business that you would like to grow, or are you operating a chain of print shop businesses?
Next, provide an overview of each of the subsequent sections of your plan.
- Give a brief overview of the print shop industry.
- Discuss the type of print shop business you are operating.
- Detail your direct competitors. Give an overview of your target customers.
- Provide a snapshot of your marketing strategy. Identify the key members of your team.
- Offer an overview of your financial plan.
Company Overview
In your company overview, you will detail the type of print shop business you are operating.
For example, you might specialize in one of the following types of print shop businesses:
- Digital printing : This type of printing is one of the most cost-effective and fast printing processes available today. Electronic files and digital images replace the need for paper, press set-up and ink, which helps reduce the carbon footprint on the earth.
- Offset lithography printing: Used for magazines, circulars, brochures and books, this type of print shop specializes in larger volumes and includes traditional methods of binding.
- Screen printing: Any material that is not flat is a candidate for screen printing: shirts, hats, fabric bags, etc. Screen printing forces ink through a screening process that is replicated onto fabric or other materials used.
- 3D printing: This type of printing is performed through design, initiated by a computer program, followed by the print process in a 3D printer. The 3D printer is calibrated and outfitted with special plastics to fulfill the specifications of the 3D computer program.
In addition to explaining the type of print shop business you will operate, the company overview needs to provide background on the business.
Include answers to questions such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include the number of printing projects completed, the amount of revenue earned, or reaching X number of clients served, etc.
- Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
Industry Analysis
In your industry or market analysis, you need to provide an overview of the print shop industry.
While this may seem unnecessary, it serves multiple purposes.
First, researching the print shop industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.
The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your print shop business plan:
- How big is the print shop industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential target market for your print shop business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
Customer Analysis
The customer analysis section of your print shop business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: individuals, schools, charitable organizations, corporations, and innovators.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of print shop business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.
Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.
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Competitive Analysis
Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other print shop businesses.
Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. Stores that house copy machines or overseas service companies may be examples of indirect competitors. You will want to mention any direct competition, as well.
For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as
- What types of customers do they serve?
- What type of print shop business are they?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide bundled services including printing and binding?
- Will you offer large 3D printing projects that your competition doesn’t?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Marketing Plan
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a print shop business plan, your marketing strategy should include the following:
Product : In the product section, you should reiterate the type of print shop company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide cover design, book layout and digital printing to create a niche service for authors?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.
Place : Place refers to the site of your print shop company. Document where your company is situated and mention how the site will impact your success. For example, is your print shop business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.
Promotions : The final part of your print shop marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:
- Advertise in local papers, radio stations and/or magazines
- Reach out to websites
- Distribute flyers
- Engage in email marketing
- Advertise on social media platforms
- Improve the SEO (search engine optimization) on your website for targeted keywords
Operations Plan
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your print shop business, including answering calls, planning and providing printed items or 3D printed items, billing customers and assisting with maintenance of equipment, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth print project , or when you hope to reach $X in revenue. It could also be when you expect to expand your print shop business to a new city.
Management Team
To demonstrate your print shop business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally, you and/or your team members have direct experience in managing print shop businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a print shop business or successfully running a small co-op of screen printers.
Financial Plan
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.
Income Statement
An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you see 5 new customers per day, and/or offer discounted packaged pricing? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance Sheets
Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your print shop business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement
Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.
When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a print shop business:
- Cost of equipment and office supplies
- Payroll or salaries paid to staff
- Business insurance
- Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of corporations on a monthly printing contract.
Writing a business plan for your print shop business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the print shop industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful print shop business.
Print Shop Business Plan FAQs
What is the easiest way to complete my print shop business plan.
Growthink's Ultimate Business Plan Template allows you to quickly and easily write your print shop business plan.
How Do You Start a Print Shop Business?
Starting a Print Shop business is easy with these 14 steps:
- Choose the Name for Your Print Shop Business
- Create Your Print Shop Business Plan
- Choose the Legal Structure for Your Print Shop Business
- Secure Startup Funding for Your Print Shop Business (If Needed)
- Secure a Location for Your Business
- Register Your Print Shop Business with the IRS
- Open a Business Bank Account
- Get a Business Credit Card
- Get the Required Business Licenses and Permits
- Get Business Insurance for Your Print Shop Business
- Buy or Lease the Right Print Shop Business Equipment
- Develop Your Print Shop Business Marketing Materials
- Purchase and Setup the Software Needed to Run Your Print Shop Business
- Open for Business
Where Can I Download a Free Business Plan Template PDF?
Click here to download the pdf version of our basic business plan template.
Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.
We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.
Don’t you wish there was a faster, easier way to finish your Print Shop business plan?
OR, Let Us Develop Your Plan For You
Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. Click here to see how a Growthink business plan writer can create your business plan for you.
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Printing and Photocopy Business Plan Sample
Fill the form to download printing and photocopy business plan example.
Starting a 3D printing business or other types of printing business has many benefits. It is very easy to get started with a very low investment from your home, or you can increase its size depending on your investment.
In order to launch this business successfully, you will need to prepare comprehensive printing and photocopy business plan which will lay the foundations for future business operations and decisions.
If you are wondering how to write one, then here is a printing and photocopy business plan sample to help you write your own.
Executive Summary
Thinktank will be a business service provider based in Miami, Florida. Founded by Mrs. Cindy Smith, Thinktank will offer a variety of business services including postal, shipping, faxing, and copying to the local residents. While these services will comprise the initial market entry core, long-term plans call for the integration of storage and relocation capabilities to the business mix. The local area has been in dire need of a service of this type for some time and Thinktank plans to adequately serve them through the consistent delivery of real-time business solutions.
The market is definitely filled with opportunities but in order to capitalize on them, a strong infusion of working capital must acquiesce. The founder projects needing 100K for their business venture with repayment being made out of the profits that are driven annually. Funding that is secured will be used in a variety of areas including marketing, logistics, management, site procurement as well as the day-to-day operations of the organization.
To read the complete executive summary click here
Useful Resource: How to write an executive summary for a business plan
Financial Highlights
View the full financial highlights by downloading the pdf
Startup Summary
For a detailed startup summary, click here to download a pdf
Industry at a Glance
Click here to read more about the industry at a glance.
Key External Drivers
Industry activity is mostly affected by the level of outsourcing of non-core activities. A growing trend of outsourcing administration functions has resulted in significant growth in revenue in the past. Although rising competition from other industries is now occurring.
Download the pdf file here for a complete guide on key external drivers
SWOT Analysis
1. Location. The location is one of the primary strengths of the Thinktank business model as there are currently no other organizations that have the capabilities to offer the types of services that will be introduced to the market.
1. Lack of funding. Funding is the sole weakness of the Thinktank business venture. While funding is a weakness it should be noted that the founder is confident that if adequate funding is secured, she will be able to develop a viable, sustainable business.
Opportunities
1. Limited competition. The limited amount of local competition is the primary opportunity for Thinktank as it will give the organization the opportunity to develop a loyal customer base while erecting barriers to entry.
1. Larger organizations. Larger organizations could possibly realize the opportunities that can be found in the local region and begin entering the market. While this is a threat, the founder believes that with strategic marketing, community efforts and customer service, this threat can for the most part be mitigated.
Click here to download the pdf for complete detail of the SWOT analysis.
Financial Indicators
To learn more about financial indicators, click here to download the pdf
Projected Cash Flow
Click here to download the pdf to view the full projected cash flow
Projected Balance Sheet
Click here to download the pdf to view the full projected balance sheet
Click to view the faxing and printing and photocopy business plan. Our experienced MBA business plan writers professionally write each business plan and work with you to develop a winning plan. Your business plan can look as polished and professional as this sample business plan, we provide real sample business plans free of charge.
Business Plan Sample for Printing and Photocopy Business
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Download printing and photocopy business plan example pdf.
We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.
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Copy and print businesses provide a wide range of services to both businesses and consumers. Local copy and print shops are equipped to handle anything from single-page printing to large-volume jobs using several types of media. Small print shops have to go the extra mile with their customer service and marketing to compete with print services in big-box office supply chains across the country.
Get the Business Basics in Order
Choose a name for your business and register your company in your state. Small print shops can reasonably be organized as sole proprietorships, due to the low potential for legal liability. Sole proprietorships are generally required to submit a simple registration document identifying the business's name and purpose, information on company owners and a registered company address, along with a registration fee.
If you wish to protect yourself from the possibility of being held personally liable for business debts, consider using the limited liability company (LLC) or S-Corporation forms of organization.
Plan Your Services
Determine the complete suite of services you intend to offer customers and make a list of the equipment you will need to perform these services. Print shops should offer, at a minimum, basic printing services – in color or black and white – basic photocopying, document cutting, as well as scanning and faxing services.
Stretch your suite of services as much as possible to attract a wider range of customers. Consider offering lamination, for example, or presentation-assembly services – printing, hole-punching and placing documents in a binder ready to be presented.
Scout the Perfect Location
Locate an ideal location for your print shop. Copy and print businesses do not necessarily need to obtain highly visible storefronts to attract customers, as the largest-volume print customers often search for services online, in telephone directories or through personal contacts. A storefront in a high-traffic area can help to secure additional customers, however, by advertising your store to passersby.
Secure Financing
Obtain any necessary financing to purchase your equipment and secure a lease for your shop. Use the cost figures you calculated above to determine your total startup financing needs. If you do not have the money you need in personal savings, consider taking out a Small Business Administration (SBA) loan from a local bank or credit union.
The SBA insures certain small-business loans offered by commercial banks, giving the banks an incentive to make loans to new entrepreneurs who have not yet established credit reputations for their businesses.
Get Your Taxes in Order
Register for federal and state taxes, and obtain any required business permits at the local level. Register for an Employer Identification Number at IRS.gov for federal tax purposes. Contact your state's Department of Revenue to register for state taxes. Contact your County Clerk's office to enquire about any required licenses or permits for your local area.
Get the Word Out
Reach out to your community to build your customer base. An online presence is a good start, so consider building a website and using social media tools like Facebook and Twitter to establish your online identity. Consider using Google Adwords or another advertising tool to offer your services as users search for printers.
Online isn't everything, though. Reach out to your local community the old-fashioned way, with door-to-door flyers, advertising inserts in the town newspaper, or some "arrow spinners" on the street corners your area, to get the attention of passers-by.
- Startup Biz Hub: Starting a Copy Shop
- Bplans: Print Shop Website Sample Business Plan
- IRS: Employer ID Numbers
David Ingram has written for multiple publications since 2009, including "The Houston Chronicle" and online at Business.com. As a small-business owner, Ingram regularly confronts modern issues in management, marketing, finance and business law. He has earned a Bachelor of Arts in management from Walsh University.
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Online Print Shop Business Plan
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Bizcomm, Inc
Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.
Introduction
BizComm, Inc. (Bizcomm) creates specialized customer communication products, its strength being specialized generic cards. These cards are for business-to-business communication, as well as business-to-client communication. The core product is a card a business might send to its customers to, for example, thank them for their patronage, or to remind a patient of a checkup.
The focus of this business plan is to put forth objectives to solve the present cash-flow squeeze, and to increase profits from the present break-even level to net profits of $54,650 by the end of the first year. We intend to accomplish this by focusing on modifying our website, repackaging our more popular products for the large retail chains, and to concentrate on our designated target markets.
The Company
Bizcomm’s mission is to provide specialized customer communication products through the mail. These products are either not available at the retail level, or are too expensive if obtained from normal commercial printers.
Bizcomm, through a series of ownership changes, has lost touch with the know-how that is needed to consistently achieve profitable response rates through mail order. Inadequate initial working capital has hamstrung the company’s acquisition of these skills by forcing the owner to resort to commercial printing activity. These setbacks will be remedied according to Bizcomm’s reconfigured market and sales approach.
Bizcomm is a limited liability corporation that is fully owned by one person, Mr. Pullman. Mr. Pullman comes from an office supply background. The knowledge, experience, and contacts accumulated during that period have led to changes in the traditional modus operandi of Bizcomm. Commercial printing work and ad specialties have taken an increasing percentage of Bizcomm’s sales.
At the present time, Bizcomm’s facilities are all located in Bronxville, New York. The space is much larger than present operations would dictate, especially the office space portion, and plans are in place to move the entire operation to Jefferson in September of this year, at the end of the present lease. There are currently less than ten employees of Bizcomm. The growth of the company will be determined by how accurately and efficiently the company is able to implement the facets of this business plan.
The Products
A general description of Bizcomm’s core products would be client communication cards. Cards which, for example, an auto dealer might send to someone who had recently come into the showroom and expressed an interest in his make of car. Bizcomm could personalize the cards with the auto dealer’s logo and could print any special message the dealer wanted. A normal commercial printer cannot compete in this type of work.
Some of the products Bizcomm offers are: Slida-Cards, Cirlo-Cards, Presentation and custom pocket folders, and promotional products such as keychains, pens, etc.
There is a huge market in the United States for customer communication products, with plenty of profitable business to be had. Nearly 700,000 businesses have been identified as attractive in addition to those market sectors to which Bizcomm has directed its attention. Capturing market share at a profit is definitely achievable.
The company will refocus on a number of key industries that have a high level of consumption of our products. These include banks, insurance companies, funeral homes, doctors/dentists, travel agents and auto dealers. The use of specialty catalogues oriented strictly for these industries will be the tool to create greater market share.
Financial path to Success
With Bizcomm’s refocus on its key industries and the creation of an effective website, the company expects its profits to steadily increase.
Revenues are projected to increase by almost 19% over the next three years, from ~$800,000 to ~$950,000. We expect net profits will increase substantially by year three. Such a large increase in profits is projected because we will be decreasing our marketing and advertising costs by a significant amount and increasing the efficiency of these activities. To implement our marketing changes and maintain sufficient cash, the company will be borrowing $47,000 this year in a short-term loan. Our projected cash flow will increase our cash balance and allow us to leverage this asset to creating new opportunities. During this time, we do not expect any difficulties in maintaining sufficient sales to meet our costs.
1.1 Mission
1.2 keys to success.
There are five generally accepted keys to success in the mail order industry:
- Roll out if successful.
There is a huge market in the United States for customer communication products, with plenty of profitable business to be had. Nearly 700,000 businesses have been identified as attractive in addition to those market sectors to which Bizcomm has directed its attention. Capturing market share at a profit is definitely achievable if the above five steps are skillfully executed.
1.3 Objectives
There are four major objectives to this business plan, of which three are immediate and the fourth is of a longer-term nature:
- To replace Bizcomm’s shotgun approach to mail order selling of cards to more of a rifle method aimed at one or two targeted industries. Key words: Market Segmentation . This objective must be executed carefully after adequate market research, careful design of the mailer, using the traditional skills of direct mail while considering new technology and trends. Results are not expected to appear until the second and third years of this plan.
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How to Start a Printing Business; Printing Business Plan PDF
Are you considering starting a Printing Business and are in need of a Printing Business Plan PDF? if yes, you'll find this free book to be extremely helpful.
This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.
Don’t Start a New Printing Business Unless You Watch This Video First!
Checklist for Starting a Business: Essential Ingredients for Success
If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!
Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template
The Single Most Important Ingredient for Business Success
The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.
Sounds exaggerated? Listen to this...
According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.
This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.
Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.
"Why Invent Mediocrity, When You Can Copy Genius?"
That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?
[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]
Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.
I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.
During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.
Here's what you'll discover in the 'How to Start a Printing Business Plan' PDF book:
Success Tip: Setting Goals
Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.
Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.
Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.
Click here! to download your Printing Business Plan PDF book for free
Management Skills Video: How to Become a Great Manager and Leader
Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.
For more insightful videos visit our Small Business and Management Skills YouTube Chanel .
Here're other free books in the "how to start a business" series that may interest you:
Here's a Sample 'Executive Summary' for a Printing Business plan :
COMPANY NAME is a 100% woman privately owned and operated S Corporation with well established relationships in the rapidly-growing Tri-Valley region of San Francisco's East Bay. It was incorporated in 2004. COMPANY NAME was founded by INSERT NAME and fully operated by INSERT NAMES who is established as Vice President of Sales and Acquisitions. Located in the rapidly-growing Tri-Valley region of San Francisco's East Bay, Dublin is located at the crossroads of I-580 and I-680. Dublin is 14.01 square miles in size and currently has an approximate population of 41,907 (and growing). Dublin has a mild climate and a positive attitude toward commercial, industrial and residential growth. COMPANY NAME already does well in the area and even nationwide and overseas due to the company's availability and presence online. In the early 1990s, INSERT NAME launched his career in the printing industry with a sales position at a regional auto sales publication. Over the next few years, he made great professional strides, continuing his career with the #1 rated local daily newspaper. In 1995, he took the next step in his career as a sales representative with one of the premier, high-end printers in the country, Lithographix. INSERT NAME spent the next decade working for various high-end commercial printers, learning the industry, increasing his printing knowledge, and building relationships. His growing list of clients learned that his experience and expertise were second to none. In early 2004, these customers began expressing their desire to have Mike manage ALL of their printing needs, not just the high-end projects. There was a need in the marketplace to have a company that could facilitate all levels of printing. And so, in the fall of 2004, in response to these client demands, INSERT NAME, launched COMPANY NAME. INSERT NAME has over 12 years of marketing and sales experience across a broad spectrum of business types. She has worked as a marketing manager for the Clayton, CA office of Better Homes Realty; as a product marketing manager for Premenos, an EDI software developer; as a marketing manager at Net Wireless, where she directed all collateral and direct mail efforts; as an account executive at AT&T's cable accounts division; and most recently as a sales representative at All American Label. Her in-depth understanding of marketing and sales needs across various business platforms leaves her uniquely qualified to help clients strategize and fulfill their own promotional needs.
1.1 Objectives
1. To generate generous annual sales by the third year of this plan. 2. To establish a tiered client hierarchy:
- 20% long term, established customers
- 60% customers with ongoing irregular and periodic needs
- 20% new customers with unestablished needs.
3. To hire permanent employees and eliminate the need for independent contractors, providing more job stability to the area. 4. To establish business and sell services in the greater Northern and Southern California areas. 5. To be a true one-stop operation by being able to accommodate all of a customer's printing needs from consulting and design assistance to printing, binding, and distribution. Our goal is to eliminate the need for our customers to source any printing outside of our scope. 6. To promote an awareness of green technology and eco-friendly product and publication and so as to support sales and income goals through aggressive marketing and telephone contact. This awareness will come from both marketing and word-of-mouth referrals.
1.2 Mission
COMPANY NAME is a printing solutions provider dedicated to offering a single source for all printing needs with a priority on earning and maintaining our customer's trust. COMPANY NAME will maintain a consistent and reasonable margin while providing customers with a fair price and exceptional service in the United States and abroad. The company will also maintain a friendly, fair, and creative work environment that respects new ideas and hard work. With the demise of the newspaper industry many advertisers are seeking ways to reach each consumer in the market place without major expenses of direct mail and postage costs. COMPANY NAME has created a solution, the PRODUCT NAME. [INSERT PRODUCT FUNCTION]. Customers are able to pick and choose market zone coverage by zip codes and receive a cost effective way to reach consumers in their desired demographic areas. COSTCO Business Value Book, COMPANY NAME and their advertising team has been chosen to produce the quarterly COSTCO BVB book for the Livermore / Pleasanton market. Many other Costco’s are now considering COMPANY NAME to produce the very same advertising vehicle for their warehouse’s. Both of these vehicles allow our sales force to cross sell into all vehicles and build relationships for our design, print and collateral capabilities.
1.3 Keys to Success
The keys to the success of COMPANY NAME are:
- Maintaining a reputable and untarnished reputation in the industry.
- Quality care of individual and business customers.
- Competitive pricing.
- Offering eco friendly alternatives to clientele.
COMPANY NAME is a 100% woman privately owned and operated S Corporation with well established relationships in the rapidly-growing Tri-Valley region of San Francisco's East Bay. It was incorporated in 2004, but was conceived and begun in 1996. COMPANY NAME was founded by INSERT NAME and fully operated by INSERT NAMES, who is established as Vice President of Sales and Acquisitions. Located in the rapidly-growing Tri-Valley region of San Francisco's East Bay, Dublin is located at the crossroads of I-580 and I-680. Dublin is 14.01 square miles in size and currently has an approximate population of 41,907 (and growing). Dublin has a mild climate and a positive attitude toward commercial, industrial and residential growth. Touch Plate, Inc. already does well in the area and even nationwide and overseas due to the company's availability and presence availability online.
2.1 Company Ownership
COMPANY NAME is a privately-held California S-Corporation. INSERT NAME the company's founder, is the President and Operations Manager. INSERT NAME is the Vice President of Sales and Acquisitions. INSERT NAME will be handling the marketing, sales and commercial print volume.
2.2 Company History
COMPANY NAME was incorporated in February of 2004 by INSERT NAME. The company has been 100% female owned and operated since the date of incorporation. As the printing industry's time is waning, COMPANY NAME is already merging into the advertising and publishing industries with the company publication PRODUCT NAME, which focuses on an eco friendly yet modern way of lifestyle and business. Although 92% of the company's sales are Northern California based, COMPANY NAME does have a healthy amount of clientele in other parts of the country and abroad.
Table: Past Performance
3.0 Products
COMPANY NAME provides custom solutions for business printing needs. COMPANY NAME is a service for customers that are looking for a one-stop solution for all of their printing needs. The company provides them with an overall cost savings through strategy of job specific solution sales. COMPANY NAME solutions focus on the needs of the customer, the time frame for the project and the overall scope of work. With well established vendor partners, COMPANY NAME can accommodate any job size with solutions tailored to the specific need and can further reduce costs by aggregating and allocating among the various sources. Products and services include: SERVICES:
- Consultation
- Printing needs analysis and recommendations
- Inventory management and storage
- Graphic design
- Corporate image
- Copy writing
- Pickup and delivery
- Electronic communication and file management
- Bindery, including cutting, folding, stitching, die cutting, foil stamping embossing
- Identity packages
- High-end collateral print
- Grand format
- Business forms including multi-part and carbonless
- Door Hangers
- Labels (wine and soft packaging)
- Annual reports
- Specialty and promotional items including silk screening, embroidery and advertising specialties
How to Be a Good Team Leader
Teams have been touted as a way to replace managers, evoke initiative, assist in leadership development and save the Queen. In reality, the synergy that's possible in teamwork usually turns out to be chaos. Here are 10 tips on making the most of your team.
1. Give the team (or have them create) a big enough vision or outcome.
If the goal isn't bigger than the personalities of the team members, the team's effectiveness will be mediocre, due to ego.
2. Train all team members in the standards of behavior of the team's communication, response and interaction.
These ground rules are designed to keep the team's communication clean and make team membership mean something. Bad attitudes, delayed responses, nattering, gossiping, whining or politicking are grounds forexplusion.
3. Have the team vote the Team Leader.
Leadership is still required in a team environment. Not a manager, but a Team Leader. A Team Leader should have the confidence of everyone and not the person with the power to hire and fire, unless the members are OK with that.
4. Install structures to support the team and keep it moving.
Daily or weekly reporting, public display of team goals/results,etc., helps everyone on the team get that they ARE on a team and that the team is accomplishing something.
5. Teams need a member/manager who manages the details and flow of idea sand information.
Have one team member be the person who makes sure that ideas are catalogued, agreements are kept, promises are made and that input from team members "goes" somewhere good and not into the ethers.
6. Include periodic meetings where the agenda is how the team can work better together -- and no other agenda for that meeting.
It's KEY that two things happen, otherwise these "effectiveness"meetings become too personal/venting/gripe sessions. First, make it aground rule that any unresolved/uncommunicated issues among/between team members must be completed resolved PRIOR to the next effectiveness meeting. This will help the meetings be positive and healthy progress/bragging sessions vs hurtful or finger-pointing slugfests. Second, have every team member make one suggestion for team effectiveness improvement prior to the meeting, so they can propose it during the meeting.
7. Know when a team approach is called and know when it's "not enough."
8. Continual, accurate and frequent acknowledgment
A big part of what makes the synergy of a team work is that individual team members are publicly acknowledged for what they've done to help the team and/or forward the outcome/goal. However, keep this praise accurate vs manipulative puffery.
9. Team meetings should be exciting moments of creating, not reporting.
Pose a great question or significant problem for the meeting,don't make it be a boring reporting session -- that's why God invented email and copy machines. If there's any reporting to do, keep it short shares about the wins and progress.
10. Teams work best when people enjoy each other's company.
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How to Write a Digital Print Shop Business Plan [Sample Template]
Are you about starting a digital print shop? If YES, here is a complete sample digital printing business plan template & feasibility report you can use for FREE . Printing shop business does pretty well if it is properly located in the right location.
It has been proven over and over again that a printing hubs and commercial centers are indeed a thriving location for a printing shop. This is the reason why any entrepreneur who is interested in starting a printing shop business will be willing to pay much to locate the business in any of the locations stated above.
A Sample Digital Printing Shop Business Plan Template
1. industry overview.
Operators in the printing industry mainly print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Printing shops engage in a variety of printing processes which include lithographic, gravure, screen, flexographic, digital and letterpress.
It is important to state that this industry does not include publishers that also perform printing, nor does it comprise companies that perform pre-press or post – press services without traditional printing.
A close study of the Printing industry shows that the industry has been struggling over the last half a decade due to the fact that digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; though, over the past 20 years, rapid technological change has toppled both markets and sent the industry into structural decline.
It was predicted that going forward, the printing industry will continue to struggle as digital media replaces traditional paper products. In the interim, profit margins are expected to slightly increase, mainly due to a drop in labor expenses as a result of industry consolidation.
The Printing Industry is indeed a very large industry and pretty much active in all the parts of the world. Statistics has it that in the united states of America alone the industry rakes in a whooping sum of billion annually. There are about 48,698 registered and licensed printing shops scattered all across the length and breadth of the United States and they are responsible for employing about 458,145 people.
The industry is projected to enjoy -0.2 percent annual growth within 2011 and 2016. It is important to state that the establishments with the dominant market share in the printing industry in the United States are Quad / Graphics and R.R. Donnelley and Sons.
Research carried out by IBISWORLD shows that the Printing industry’s long-term struggles have continued over the past five years as digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising, yet over the past two decades, rapid technological change has upended both markets and sent the industry into structural decline.
The report further states that the migration of media content and ad dollars to digital platforms has only accelerated since 2011, precipitously reducing demand for the Printing industry. Amid this trend, industry revenue is expected to decline at an annualized rate of 0.2 percent over the five years to 2016 to $85.7 billion.
If you are looking towards starting your own printing business, then you should endeavor to learn the trade. The truth is that the technology and processes involve in this line of business is one that will require a period of time (months) to learn.
Over and above, the printing industry is pretty much open to new entrepreneurs and investors to come in and build a successful business. But they must first and foremost ensure that they conduct thorough feasibility studies and market survey before situating the business in any location. This is very important because if this type of business is better located in an area that has available market for its services.
2. Executive Summary
F.F Robin & Sons® Printing™, LLC is a standard and registered printing company. We have been able to secure a standard and well – positioned office facility in a busy business district in Los Angeles – California. We are a world class printing company that is set to compete in the highly competitive printing industry not only in the United States market, but also in the global market.
F.F Robin & Sons® Printing™, LLC will be involved in the all aspect of printing services such as commercial lithographic printing, commercial gravure printing, commercial flexographic printing, commercial screen printing. Quick printing, digital printing, manifold business forms printing, book printing, blank book, loose-leaf binders and devices and other related printing services.
Our business goal is to become one of the leading printing companies in the United States and we will make sure that every printing job that leaves our printing press can favorable compete with the best in the industry. Our workers are going to be selected from a pool of talented and highly creative professional printers in and around Los Angeles – California and also from any part of the United States as the business grows.
We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading printing companies in the United States and throughout the globe.
At F.F Robin & Sons® Printing™, LLC our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and completely.
We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. F.F Robin & Sons® Printing™, LLC is a private business that is owned and managed by Mr. Felix F. Robin and his immediate family members.
F.F Robin studied Printing Technology from Illinois Institute of Technology and he has well over 10 years of hands on experience working with one of the leading printing companies in the United States of America. He will be bringing his wealth of experience to grow F.F Robin & Sons® Printing™, LLC to become a national brand.
3. Our Products and Services
F.F Robin & Sons® Printing™, LLC was established with the aim of maximizing profits in the Printing industry. We want to compete favorably with the leading printing companies in the United States of America which is why we have but in place a competent quality assurance team that will ensure that all our printing jobs and other related printing services rendered meet and even surpass our customers’ expectations and match – up with international best practices.
We will work hard to ensure that F.F Robin & Sons® Printing™, LLC is not just accepted in Los Angeles – California but also nationally throughout the United States of America. Our service offerings are listed below;
- Commercial lithographic printing
- Commercial gravure printing
- Commercial flexographic printing
- Commercial screen printing
- Quick printing
- Digital printing
- Manifold business forms printing
- Book printing
- Blank book, loose-leaf binders and devices
- Other related printing services
4. Our Mission and Vision Statement
- Our vision is to establish a standard and world class printing company whose services and brand will not only be accepted in Los Angeles – California but also throughout the United States of America and the global market.
- Our mission is to build a world class printing company that will be known to execute top notch printing projects and to become the number one choice for branding, advertising and promotion agencies and other stake holder in the industry.
- We want to build a printing company that can favorably compete with other leading brands in the industry.
Our Business Structure
F.F Robin & Sons® Printing™, LLC is a printing company that intend starting small in Los Angeles – California, but hope to grow big in order to compete favorably with leading printing companies in the industry both in the United States and on a global stage.
We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.
At F.F Robin & Sons® Printing™, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;
- Chief Executive Officer
- Creative Director
- Human Resources and Admin Manager
- Sales and Marketing Executive
Printing Machine Operators
Client Service Executive
5. Job Roles and Responsibilities
Chief Executive Officer – CEO:
- Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for fixing prices and signing business deals
- Responsible for providing direction for the business
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization.
Creative Director:
- Serves as project manager of the organization; works directly with employees
- Responsible for designing and approving concepts for printing of materials for client
- Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
- Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
- Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
- Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
- Maintains quality service by establishing and enforcing organization standards.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications / journals; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
- Makes certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and printing machine operators and rapid prototyping specialist
- Ensures that the organization work in line with international best practices.
Admin and HR Manager
- Responsible for overseeing the smooth running of HR and administrative tasks for the organization
- Designs job descriptions with KPI to drive performance management for clients
- Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
- Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
- Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
- Defines job positions for recruitment and managing interviewing process
- Carries out staff induction for new team members
- Responsible for training, evaluation and assessment of employees
- Responsible for arranging travel, meetings and appointments
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Oversee the smooth running of the daily office activities.
Sales and Marketing Manager
- Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
- Models demographic information and analyze the volumes of transactional data generated by customer
- Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
- Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
- Responsible for handling business research, market surveys and feasibility studies for clients
- Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
- Develops, executes and evaluates new plans for expanding increase sales
- Creates new markets cum businesses for the organization
- Empowers and motivates the sales team to meet and surpass agreed targets
Accountant / Cashier:
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
- Responsible for financial forecasting and risks analysis.
- Performs cash management, general ledger accounting, and financial reporting for one or more properties.
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensures compliance with taxation legislation
- Handles all financial transactions for F.F Robin & Sons® Printing™, LLC
- Serves as internal auditor for F.F Robin & Sons® Printing™, LLC
- In charge of handling commercial lithographic printing, commercial gravure printing, commercial flexographic printing, commercial screen printing. Quick printing, digital printing manifold business forms printing, book printing, blank book, loose-leaf binders and devices and other related printing services.
- Liaises with clients to determine their requirement and budget
- Working to a brief, which details what the space will be used for, and finding out the client’s personal ideas and requirements
- Responsible for creating patterns and operating printing machines cum equipment
- Responsible for developing detailed designs and choosing materials
- Responsible for preparing drafts or material based on an agreement brief.
- Researches and advices the organization on style, genre and other trendy info as it relates to printing et al.
- Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
- Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
- Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
- Manages administrative duties assigned by the HR manager in an effective and timely manner
- Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries
- Receives parcels / documents for the company
- Distributes mails in the organization
- Handles any other duties as assigned by the human resources and admin manager.
6. SWOT Analysis
We are quite aware that there are several printing companies both large and small in the United States of America which is why we are following the due process of establishing a business so as to compete favorable with them.
We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.
F.F Robin & Sons® Printing™, LLC employed the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured printing business that can favorably compete in the highly competitive printing industry in the United States and the world at large.
Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for F.F Robin & Sons® Printing™, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of F.F Robin & Sons® Printing™, LLC;
Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient professional printers, a team with excellent qualifications and experience in various niche areas in the printing industry.
Aside from the synergy that exists in our carefully selected professional printers and support staff members, we have some of the latest and efficient printing machines and equipment and of course our work output and services will be guided by international best practices in the industry.
As a new printing company in Los Angeles – California, it might take some time for our organization to break into the market and gain acceptance especially from the government and other high profile clients in the already saturated and highly competitive printing and industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.
- Opportunities:
Beyond every reasonable doubt, the opportunities in the printing industry are massive considering the number of individuals and corporate organizations that would need the services of standard printing companies. As a standard printing company, we are ready to take advantage of any opportunity that is available in the industry.
Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power.
Another threat that may likely confront us is the arrival of a new printing shop or even a 3D printing and rapid prototyping services company in same location where our target market exists and who may want to adopt same Business model like us. We are not ruling out the fact that unfavorable government policy can also affect our business.
7. MARKET ANALYSIS
- Market Trends
The trend in the Printing industry shows that the industry has been struggling over the last half a decade due to the fact that digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; though, over the past 20 years, rapid technological change has toppled both markets and sent the industry into structural decline.
The Printing industry over time has experienced rapid growth and this is due to rapid technological advancements, falling costs and new uses for printing technology. Going forward, the demand for printing service and of course the revenue generated is projected to increase rapidly.
As a printing company with the aspiration to favorably compete in the industry, you are expected to keep tab with new trends and products that are always coming up in the industry. It is important to state that in recent time, for a printing company to continue to stay in business and grow, they must continue to come up with highly creative design and concepts and also engage in other printing related services.
8. Our Target Market
Before starting our printing company, we are certain that there is a wide range of both corporate and individual clients who cannot successfully carry out promotions and branding of their products and services without hiring the services of a standard printing company like ours.
We will ensure that we develop strategic pacts with corporate organizations, advertising and branding agencies, and religious organizations et al. This will give us several options to generate revenue for our company. In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services.
We have conducted our market research and survey and we will ensure that all our printing services are well accepted in the market place. Below is a list of the people and organizations that we have specifically market our products and services to;
- Banks, Insurance Companies and other related Financial Institutions
- Blue Chips Companies
- Corporate Organizations
- Manufacturers and Distributors
- Real Estate Owners, Developers, and Contractors
- Research and Development Companies
- The Government (Public Sector)
- Schools (High Schools, Colleges and Universities)
- Celebrities, Politicians, Public Figures and Public Speakers
- Sport Organizations
- Religious Organizations
- Political Parties
- Television Stations
- Printing Press (Publishing Houses) and Authors
- Branding and Advertising agencies
- Aspiring celebrities
- Entrepreneurs and Start – Ups
Our competitive advantage
It is a fact that the competition in the printing industry is getting stiffer by the day, you have to be highly creative and come up with appealing designs and concepts and very neat jobs in order to survive in the industry.
The printing industry is indeed a profitable and at the same time a highly competitive industry; it enjoys strong demand as organizations and individuals continue to print materials for promotional purposes. Clients will only hire your services if they know that they can get nothing but the best from you.
We are quite aware that to be highly competitive in the printing industry means that you are not only expected to be able to deliver consistent and highly creative designs, but you must be able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.
Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient professional printers, a team with excellent qualifications and experience in various niche areas in the printing industry.
Aside from the synergy that exists in our carefully selected professional printers and other support staff members, we have some of the latest and efficient printing machines and equipment and of course our work output and services will be guided by international best practices in the industry.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups printing companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
9. SALES AND MARKETING STRATEGY
- Sources of Income
F.F Robin & Sons® Printing™, LLC is established with the aim of maximizing profits in the printing industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. F.F Robin & Sons® Printing™, LLC will generate income by offering the following printing services and other printing related services;
10. Sales Forecast
One thing is certain, there would always be corporate organization and individual who would need the services of printing companies whenever they have to conduct promotions and branding and also other related printing services.
We are well positioned to take on the available market in the printing industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our printing company to enviable heights.
We have been able to critically examine the printing services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.
Below are the sales projections for F.F Robin & Sons® Printing™, LLC, it is based on the location of our business and of course the wide range of our printing services and target market;
- First Fiscal Year-: $250,000
- Second Fiscal Year-: $400,000
- Third Fiscal Year-: $750,000
N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same printing services or even 3D printing and rapid prototyping services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.
- Marketing Strategy and Sales Strategy
We are not ignorant of the fact that there are stiffer competitions in the printing industry; there are loads of printing shops and even 3D printing and rapid prototyping services companies jostling for contracts; which is why we have been able to hire some of the best marketing experts to handle our sales and marketing.
Our sales and marketing team will be recruited based on their vast experience in the general printing industry and they will be trained on a regular basis so as to be well equipped to meet their set targets and the overall business goal of F.F Robin & Sons® Printing™, LLC.
Our goal is to grow F.F Robin & Sons® Printing™, LLC to become one of the leading printing companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in Los Angeles – California but also in other cities in the United States of America.
F.F Robin & Sons® Printing™, LLC is set to make use of the following marketing and sales strategies to attract clients and win printing contracts;
- Introduce our printing company by sending introductory letters alongside our brochure to corporate organizations, advertising and branding agencies, religious organizations and key stake holders.
- Promptness in bidding for printing contracts from the government and other cooperate organizations
- Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
- List our business on yellow pages ads (local directories)
- Attend relevant international and local expos, seminars, and business fairs et al
- Create different packages for different category of clients in order to work with their budgets and still deliver excellent printing services
- Leverage on the internet to promote our business
- Engage direct marketing approach
- Join local chambers of commerce and industries to network and market our services
- Encourage word of mouth marketing from loyal and satisfied clients
11. Publicity and Advertising Strategy
We have been able to work with brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of the Los Angeles – California and beyond which is why we have made provisions for effective publicity and advertisement of our printing company.
Below are the platforms we intend to leverage on to promote and advertise F.F Robin & Sons® Printing™, LLC;
- Place adverts on both print (newspapers and magazines) and electronic media platforms
- Sponsor relevant community based events / programs
- Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our services
- Install our Bill Boards on strategic locations all around Los Angeles – California
- Engage in road show from time to time in targeted neighborhoods
- Distribute our fliers and handbills in target areas
- Contact corporate organizations and residence in our target areas by calling them up and informing them of F.F Robin & Sons® Printing™, LLC and the services we offer
- List our printing company in local directories / yellow pages
- Advertise our printing company in our official website and employ strategies that will help us pull traffic to the site.
- Ensure that all our staff members wear our branded shirts and all our vehicles and trucks are well branded with our company logo et al.
12. Our Pricing Strategy
If you are conversant with the printing industry or even the 3D printing and rapid prototyping services industry, you will realize that the pricing structure ranges from fixed price rate to per square foot billing and even to the quantity of materials to be printed on. Almost all companies adopt all the available pricing system as it applies to the quantity of the job or project they are expected to execute.
At F.F Robin & Sons® Printing™, LLC we will adopt all the pricing system as is obtainable in the industry but we will ensure that we keep the prices of our services a little below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services to help them print on their promotional materials.
In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one-off printing services jobs or government contracts which are always lucrative; we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.
- Payment Options
The payment policy adopted by F.F Robin & Sons® Printing™, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that F.F Robin & Sons® Printing™, LLC will make available to her clients;
- Payment via bank transfer
- Payment with cash
- Payment via online bank transfer
- Payment via mobile money
- Payment via Point of Sales Machines (POS Machines)
- Payment via check
- Payment via bank draft
In view of the above, we have chosen banking platforms that will enable our client make payment for printing services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our printing services.
13. Startup Expenditure (Budget)
In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. When it comes to setting up a standard printing services business, the machines and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.
As for the detailed cost analysis for starting a standard printing services company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup F.F Robin & Sons® Printing™, LLC in Los Angeles – California, U.S;
- Business incorporating fees in the United States of America will cost – $750.
- The budget for liability insurance, permits and license will cost – $3,500
- Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
- Equipping the office (computers, standard printing machines and equipment, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
- The amount required to purchase the needed software applications – $3,500
- Launching an official website will cost – $500
- The amount need to pay bills and staff members for at least 2 to 3 months – $70,000
- Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
- Miscellaneous – $2,000
Going by the report from the market research and feasibility studies conducted, we will need about two hundred thousand ( 250,000 ) U.S. dollars to successfully set – up a medium scale but standard printing company in the United States of America. Please note that the salaries for the payment of staff members for the first 3 months is included.
Generating Funds / Startup Capital for F.F Robin & Sons® Printing™, LLC
F.F Robin & Sons® Printing™, LLC is a privately registered family business that will be owned by Mr. F.F Robin and his immediate family members. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.
These are the areas we intend generating our start – up capital;
- Generate part of the start – up capital from personal savings and sale of his stocks
- Generate part of the start – up capital from friends and other extended family members
- Generate a larger chunk of the startup capital from the bank (loan facility).
N.B: We have been able to generate about $100,000 ( Personal savings $85,000 and soft loan from family members $15,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.
14. Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.
One of our major goals of starting F.F Robin & Sons® Printing™, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to offer our printing services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.
F.F Robin & Sons® Printing™, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Check List / Milestone
- Business Name Availability Check: Completed
- Business Incorporation: Completed
- Opening of Corporate Bank Accounts various banks in the United States: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Securing a standard office facility plus renovation of the facility: Completed
- Application for business license and permit: Completed
- Purchase of All form of Insurance for the Business: Completed
- Conducting Feasibility Studies: Completed
- Generating part of the start – up capital from the founders: Completed
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents: In Progress
- Design of Logo for the business: Completed
- Secure trademark for our products: In Progress
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
- Recruitment of employees: In Progress
- Purchase of the needed printing machines and equipment: Completed
- Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
- Creating Official Website for the business: In Progress
- Creating Awareness for the business: In Progress
- Health and Safety and Fire Safety Arrangement: In Progress
- Establishing business relationship with vendors and key players in the industries: In Progress
More on B2C Sector
- Business Plans Handbook
- Business Plans - Volume 01
- Printing Company v1 Business Plan
Printing Company
BUSINESS PLAN
MASTER PRINTER AND PARTNERS PRINTING
52 James St. Grace, NM 84753
6924 Auburn Dr. Grace, NM 84753
June 23, 1990
This business plan outlines a two-store operation offering a full range of printing services and supplies. The joint enterprise will improve efficiency through the use of Total Quality Management (TQM). Following is a description of the ways in which the companies will employ extensive use of strategic, operational, and financial planning, as well as ways they intend to incorporate TQM methods into their businesses .
EXECUTIVE SUMMARY
Business description, company history, market analysis, marketing strategy, job flow description, management and organization, goals and objectives, historical financial analysis and operational goals, financial information, balance sheet, supplemental documents.
There are two components to this company: Master Printer of Grace and Partners Printing of Theadora. Master Printer has been owned, all or in part, by Shawn Russell since 1981. Ms. Russell started Partners in 1990 to increase market share and penetrate the Theadora market. The firm lost a major contract in 1991. This experience caused the first major loss in eight years. It is our goal to diversify the sales to the extent that we will never be dependent on one customer to that degree again. In addition, we will improve our efficiency and effectiveness through the implementation of Total Quality Management (TQM).
The two stores offer a full range of printing services and supplies. We have the ability to operate as a "quick printer" when necessary. A full list of services is included in the Business Description section.
The market is divided into commercial taxable and nontaxable accounts. We are currently identifying the number of potential accounts. The main competition is Charter Stationary, Langston Printing, and Monroe's Print Shop in Grace, and Penny Printing and Paper Supplies and Priceless Printing in Theadora. Our company will emphasize service, quality, price, and speed of service to compete in the market place. The printing industry is growing at a rate of 8 to 11 percent a year. We estimate our market share to be 34.2 percent and plan to increase that to 44.4 percent in five years through the implementation and annual revision of this plan.
Master and Partners have the ability to offer full-line printing services. The labor force consists of 13 people who have 150 combined years of printing and/or sales experience. We will use a delivery service to get the products to our customers in the outlying areas and for customers who need rush service.
We presently have a need for the following funds:
We would like to have this loan over a 12-year term at 8.34 percent interest.
This business plan makes extensive and exhaustive use of strategic, operational, and financial planning. An essential element of this plan is the installation of the TQM method.
Master Printer and Partners Printing offer a range of services, including:
- Offset printing
- Limited in-house full-color
- Job out balance of full-color
- Books, manuals, brochures
- Computer typesetting with Apple Macintosh and Varitype
- Letter press
At the current time our regular customers are:
- Percy's Restaurant
- Jim's Video Arcade
- Grace School System
- Pine Acres Rest Home
- Government Printing Facility
- Sarah's Stitchery
In addition to the few accounts listed above, we have approximately 100 accounts not listed (i.e., churches, businesses, clubs, etc.).
Master Printer is a local commercial printing company that has recently expanded to Theadora, New Mexico. Master was established in Grace, New Mexico in 1889 as a local newspaper printer, along with a job print shop. It was created to meet the printing needs of the local community.
After a period of time, the job print shop was sold as a commercial print shop. It was owned and operated as Grace Printing Company by Mrs. Dorothy Simmons.
In 1935, an employee, Drake Master, purchased Grace Printing Company and changed the name to Master Printer. During 1945, Mr. Master had a building erected at 52 James Street. This site remains the location of the present shop.
Master Printer was operated by Mr. and Mrs. Master until 1972. A few years after the death of Mr. Master, the shop again changed hands. It was sold to Mrs. Jane Appleton, who had been an employee of the company for 20 years.
In January 1981, Ms. Appleton sold Master Printer to two employees, Arthur Banes and Jack Wilson. Annie Reese became a junior partner.
Master Printer operated under this general partnership until it was dissolved in October of 1984. It was during this time that Shawn Russell became the sole proprietor of Master Printer.
In October of 1990, Shawn Russell expanded to Theadora, New Mexico. She opened a print shop under the name of Partners Printing. The two locations are full service printing companies and offer a wide range of printing products and services.
Potential Customers:
In addition to our current customers, I have identified the following businesses that will help diversify our revenue base:
- Tandy Toy Store
- Wednesday's
- Thomas, Bailey, & Hardy
- Jamie's Boutique
- Ralph White's Hardware
Small customers that have been overlooked in the past, such as physicians, young professionals, nonprofit organizations, and small businesses in our market area will be identified by next December.
Estimated Printing Market Size and Competition:
- Selection of Service
- New Business
The threats within the local market are:
- New print shop(s)
- New and better copiers, for in-house do-it-yourselfers
These are only potential threats, so no plan of action is necessary at this time. It is important to recognize and monitor these items for future strategy.
Target Markets
We are going to strengthen our local market by concentrating on increasing our smaller business accounts, as mentioned above. We estimate that by concentrating on maintaining our existing accounts and securing new accounts, our market share will increase as follows:
We intend to price our services and products just below or equal to our competition. The goal is to accomplish this while maintaining superior service over our competitors. We can accomplish this through efficiency, company training sessions, and by concentrating on quality control.
We will emphasize our perceived competitive advantage of service, quality, and price, to penetrate the market. To accomplish this, our promotion plan will include:
Public Relations
We intend to have periodic meetings and training sessions teaching employees how to communicate effectively with customers on the phone, and in person. One of our aims, in hopes of satisfying our customers, is to demonstrate alternative ways to do their printing. This should, in many cases, save them time and money. These training sessions are scheduled on the master calendar. (See Supplemental Documents section for information about the company calendar).
Advertising and Sales Incentives
We will develop a series of radio commercials that will be effective in exposing both companies to our market areas. We plan to have periodic promotions offering discounts or specials on various printing items (i.e. business cards, envelopes, letterheads, etc.). We will be able to determine what means of advertising will be most effective for our companies by utilizing these promotions at different intervals on various types of media. Campaigns will be initiated at the monthly Marketing Evaluation Meeting as scheduled on the monthly calendar.
Outside Sales
Outside sales has been a weak area. It has been targeted as a major area of emphasis. We are presently utilizing certain employees who we feel are qualified to work in outside sales. By readjusting production and work schedules, we are certain that the volume of business should noticeably increase for both companies.
We will survey present customers and potential customers in an effort to find the weak and strong areas of our products and services. This will be accomplished by utilizing outside sales people and the mail service. Through this survey, we should be able to gain valuable information giving us a competitive edge over our competition. Surveys are also scheduled on the master calendar. A sample survey has been provided in the Supplemental Documents section.
If the marketing goals, as outlined above, are not within 25 percent of projection by February 1, 1994, then the following strategy will be implemented immediately:
- Additional emphasis will be placed on outside sales by doubling our sales efforts.
- A 25 percent increase in radio advertising will be initiated.
- Additional promotional incentives will be implemented.
- A conference will be held with our accountant and banker.
If the marketing goals are still not met by July 1, then a marketing consultant with proven experience in the printing industry will be hired to implement a successful strategy.
The printing plants are located at 52 James Street for Master Printer and 6924 Auburn Drive in Theadora for Partners Printing. The combined labor cost for both companies is $121 per hour. Our operations consist of the following procedures:
First, the customer places the order. The employee taking the order should get as much information from the customer as possible (filling out the job worksheet should be sufficient). Also, at the time the employee receives the order a reasonable time should be determined for completing the job. The customer should be notified of any changes occurring with the order.
Second, the job ticket with all the information should be completed and documented in the job log book. The typesetter should be notified if typesetting is needing or the job should be taken directly to layout if all of the information is camera-ready. If the job is a repeal order, it should also be taken to layout.
Third, the typesetter should typeset any required copy as specified by the customer. Questions or problems should be directed to the person who took the order. No work should leave the typesetter until it has been properly proofed by two or more employees.
Fourth, every time typesetting is done for a customer, the customer must see a proof before printing is done. Therefore, the client is to be called in for proofing and they should sign a proof slip after reviewing the completed work. A customer who is proofing the typesetting that we have done should be encouraged to check spelling, phone numbers, etc. for accuracy.
It is a good idea, and should be a regular practice, for an employee to go over the proofing process with the customer and review the printing specifications as they are printed on the job ticket. Take nothing for granted and never ASSUME anything.
Fifth, after the proofing and correction stage, the job should go to layout, where logos and art work are added, an original is made, and a plate is prepared for printing.
Sixth, the plate is taken to a pressman. The pressman's job is to pull the stock required for the job and then print it to the specifications on the ticket. Again, the pressman should not assume anything. If there is any question or doubt as to the specifications of printing the job, the pressman should take the questions to the shop foreman for clarification.
Seventh, the job is printed and then goes to the bindery for any bindery work needed (i.e. collating, numbering, padding, cutting, gathering, packaging, etc.). When all bindery work is done and the job is complete, it should either be delivered or taken to the front office for pick-up.
Eighth, the delivery person or the front office employee should get a signed delivery receipt and/or a signed in voice when the job is picked-up. The delivery receipt should then be placed in the job envelope and the envelope filed in the completed box. The invoice also has its assigned place and should be filed there without fail.
Personnel in each department should be aware of the delivery dates requested by customers. The work schedules should ensure that these dates are met. Should a job be held up in a department that will affect the delivery dates, the customer should be notified to help maintain proper public relations.
Also, it is the responsibility of the bookkeeper to make sure that all customers are invoiced weekly and that statements are in the mail at the proper time. Any time an invoice can be delivered with the job, it should be, as this will eliminate unnecessary postage and work load in the front office.
The managers' duties are quite encompassing, as they oversee all shop employees. Therefore, this job requires knowledge of operational procedures, people skills, and a very broad knowledge of shop equipment maintenance. Further duties and responsibilities are:
- Management of each department supervisor
- Ordering supplies and all paper stock
- Overseeing the completion of jobs and ensuring quality control
- Maintaining schedules
- Cost controlling and waste management which requires shop personnel to use stock that is cut and left from previous jobs, instead of cutting down new stock
- Responsible for monitoring job flow and ensuring that each order is on schedule
- Taking job orders, answering the phone if the front office needs help, and waiting on customers
A listing of all management goals that have been derived as a result of this plan are listed in the Supplemental Documents section.
When the previous months financial statements are received, these procedures will be reevaluated and appropriate changes will be made. If the cost containment measures are not effective, then changes will be made. Financial reviews are scheduled on the monthly calendar.
Target percentages for the line items that will be monitored for containment are:
TQM will be instituted after management is educated on the benefits and short comings of the process. TQM has been scheduled on the master calendar.
Management Goals
- Recapitalize through loan proceeds.
- Initiate a plan of action to create a better working atmosphere.
- Reduce cost and increase profits.
- Through new formats and procedures, increase profitability.
- Strengthen present customer base and expand customer base to outside areas (Rosemond, Alareado, Mansfield, etc.).
- Update equipment to expand into more specialized areas of the printing market.
- Increase employee benefits.
Operational Goals
Cost contain.
- Contain all costs within FRA guidelines where applicable.
- Establish a regular insurance audit to determine needs and reduce cost where applicable.
- Install TQM in phases as indicated on the master calendar.
- Examine costs on a regular basis during monthly financial review.
Implement the following accounting changes:
These items are projected to be purchased in the following time frame:
Productivity/Efficiency Goals
- Contain waste through regular management meetings, at the present time and through TQM methods in the long-run.
- Install employee suggestion box with cash incentives for suggestion that result in cost savings on increased productivity. This will lead to a team based presentation program through TQM in the long-run.
- Outline Quality Control Procedures. (See subsection on Production and Quality Control).
Business Plan complete - September 21st
Loan Funded - October 2nd
A management calendar has been developed to indicate projection dates for reaching strategic decision goals. It is also used to schedule strategic planning sessions, evaluations, and general meetings.
Information about obtaining the comprehensive historical income statements can be found in the Supplemental Documents section. The following text is a summarized version of these statements.
An analysis of the 12-year trend indicates an increase in revenue for 11 of the past 12 years. The year, 1981, is the exception to this trend.
In 1981, Shawn Russell was adjusting to making management decisions, while continuing her work as a presswoman. The work force consisted of the two general partners, one junior partner, one full-time employee, and occasional part-time help. The high number of employees resulted in lower salaries and wages for that year.
In 1982, there was a considerable salary increase without a corresponding increase in sales or gross profit. The difficulties experienced in the partnership limited sound management decisions. This salary increase, along with the absence of an active sales force, contributed to a decrease in gross profits for the company by 1984.
In August of 1984, the partnership realized that it needed to disband. It was dissolved in October of 1984. After the dissolution of the partnership, the shop has realized steady growth.
Several expense line items have been analyzed and have provided opportunities for cost containment.
Cost of Goods
This item appears to have been out of proportion at certain periods. To remedy this, several steps have been and will be taken.
- Procedures are being taken to monitor material waste. Waste due to errors can be considerably reduced by implementing and enforcing policies on quality control.
- Pricing updates will be made more often to reflect price increases on papers and supplies. Price lists have recently been updated and modified to simplify pricing procedures for employees. This will be a major help in eliminating pricing errors.
- Each department will be responsible for recording time spent on each job. This will show what types of printing jobs are more or less profitable, and indicate what measures should be taken to increase profitability.
Wages (including owners)
Wages have averaged 28.6 percent over the 12 year history. Current labor expense is high, 37.3 percent of gross sales, due to the loss of the Hillman Equipment contracts. The figures are ½ actual and ½ projection. One employee has been terminated and one employee quit. As a result, this percentage should be lower by year end. The FRA (Financial Research Association) comparison for a like-size business indicates a 35.98 average. Therefore, Master Printer and Partners Printing are only 1.32 percent above this industry average. Increases in productivity brought about through the implementation of this plan will bring this figure to below the industry average.
Payroll Taxes
Payroll taxes have increased from .7 percent in 1981 to 3.7 percent in 1992. However, this line item is only controllable indirectly through total labor.
Advertising
Advertising is .7 percent on average and is above the FRA average of .39 percent for small-sized businesses. In order to increase our penetration in the market, this item will have to remain above this average for a short time. However, we do feel that by utilizing an effective advertising strategy, our advertising dollars will yield a greater return than in the past.
Auto Expense
Auto expense was .8 percent in 1982, and 1.9 in 1992, or a 237 percent increase. There are no industry averages for this line item, but it is deemed to be high.
The increase is contributed primarily to the frequent trips and distance from Grace to Theadora. These trips should be less frequent due to the loss of certain Hillman contracts. Therefore, this expense should decrease without an action plan.
Bad debts have not been a significant problem in the past, but we will continue to monitor accounts receivable to avoid developing any problems in this area.
Insurance costs have escalated from .4 percent of gross to 1.2 percent and are in line with the FRA industry average of 1.78 percent.
Interest has moved from 2.3 percent of gross to 2.8 percent in 1991, which is a 21.7 percent increase in 11 years. We hope to reduce our interest expense by obtaining a loan at lower interest rates than we are presently paying.
Lease Expense
Lease expense has fluctuated over the years, starting at 4.6 percent in 1981 and decreasing to 2.3 percent in 1991. We hope to reduce this expense even further by purchasing equipment, rather than acquiring it on lease options. The purchases will be evaluated with our accountant to determine what items will be most advantageous at the time.
Repairs and Maintenance
Repairs and maintenance increased significantly from 1981 through 1988. This was due in part to service agreements on new equipment. From 1988, however, this expense has significantly decreased from .77 percent of revenues to .37 percent.
Pro-forma income statement projections and balance sheets are available from the main office of Harris, Ridder, & Manny, Inc., 6734 Desert Drive, Grace, NM 84753. The following is a summary of their findings and recommendations.
Two pro-forma income statements were constructed for the purpose of analysis. One is based on the current debt structure and the other focuses on a capital restructuring program. The first indicates a net cash position of $18,348 at year end, while the second reveals a new cash position of $25,016. The capital restructuring program is as follows:
Of the $25,000 in operating costs, $10,000 will be placed in a money market account and marked for emergency use only. This account will be built to a level of $26,000, which is ten percent of gross profit. It will be maintained at that level in accordance with the gross profit figures.
Historical growth has occurred at 15 percent over the last 11 years. However, for purposes of this analysis, the growth rate was held to ten percent. The actual year to year growth rate varies in accordance with the ebb and flow of the local economy. The 1995-1996 fiscal year shows an actual decrease in sales, something the company has experienced only once in the past 11 years.
Owing to greater efficiencies and economies of scale, the net cash available grows from $25,223 in 1993-1994 to $80,404 in 1994-1995.
A FMV balance sheet was constructed because of the extensive depreciation the company currently has on the books. A market analysis was obtained from the company (See Supplemental Documents) to establish the value of the real property. The value of the equipment was estimated using replacement costs, instead of new costs, as a guideline. Value was given to the leased equipment only if it was projected to pay out in less than six months. The owners' equity in FMV terms is 34.5 percent.
Cash was used as a plug figure from the income statements. Accounts receivable and inventory were increased at five percent per year, and this amount was subtracted from cash because no allocation was made in the pro-forma income statements. The capital purchases were also subtracted from cash. Depreciation was estimated at the current rate for the life of the projection. After the current period, the payables were reduced to $1,000.
Since the business has a substantial amount of equipment depreciated out or almost out, the net worth figure was modified by adding the FMV net to arrive at an adjusted figure.
Major Assumptions
- Economy of Grace and Theadora remain relatively the same.
- No "significant" new competition.
- No large capital purchases within two years.
- TQM will be implemented within one year, with resultant efficiencies.
Company Calendar
The Master Calendar is a long range planning tool for company managers. It is a five year record of management meetings and programs. Some of the items included on this calendar are: Insurance Audits, Financial Review Sessions, Policy and Procedure Meetings, a schedule for implementation of the TQM Program, and Quarterly Management Summary Meetings.
A copy of the Master Calendar can be obtained from the Master Printer office.
Organizational Chart and Management Resumes
A chart illustrating the management hierarchy has been prepared by the owner, Shawn Russell. Please contact Ms. Russell for a copy.
Management resumes and references are available upon request.
Financial Documents
Tables containing sales figures, gross profit, operating expenses, other income, and net income over the past 12 years have been prepared by Harris, Ridder, & Manny, Inc., 6734 Desert Dr., Grace, NM 84753.
The firm of Harris, et al has also compiled additional financial statements and supplementary schedules including: a proprietorship balance sheet; a table illustrating the proprietor's capital for the one month and eight month period that ended in August of 1993; and other related statements of income. Please contact the main office, at the address listed above, for copies of these financial documents.
Market Analysis
A Market Analysis of local properties has been completed by the Benchman Company, 7483 Riverside Dr., Grace, NM 84753. The report revealed the estimated market value of both single family dwellings and retail office space. The homes ranged from $45,000 to $105,00 and the office facilities were between $9,500 to $70,000. A copy of the full analysis is available upon request.
Employee Guidelines and Production and Quality Control
Production and Quality Control is everyone's responsibility.
Dealing with Customers
Be polite and cordial
A prerequisite and requirement to taking orders is being friendly and cordial, regardless of how bad a day you may have had. Make each customer feel he or she is important and welcome. Every customer is important, so be careful not to be rude or brash.
When a customer arrives, know in advance who is going to deal with their order. Wait on customers immediately. DO NOT keep them waiting. If more than one customer comes in get someone in the back to help.
Receiving Jobs or Information (in person or on the phone)
Write everything down (use the work order form)
- Record person's NAME, TIME of call, and DATE.
- Get the address and phone number if possible.
- Type, color, and weight of stock
- Size or sizes of stock
- Color or colors of ink
- Types of bindery required (if necessary)
- Job due date
- Question information that is vague
- Quantity or quantities of order
- Record price quoted if possible
- Do not quote the customer a price unless you are sure of it. Double check the price with someone if possible.
- When receiving information concerning jobs already in production, write down the change and send it immediately to the appropriate department. Make sure that the change is recorded on the job ticket.
- Watch for Obvious Errors: Always check name, dates, and phone numbers.
After information on Page One has been obtained and recorded, the old job ticket should be pulled and a new ticket should be filled out. Someone other than the person taking the job should call the customer to verify information recorded, including the price.
After a proof is ready, with respect to the due date, the customer will be contacted, or proof will be delivered to the customer. If proof has not been picked up or OK'd in a reasonable time, with respect to the due date, a follow-up call needs to be made to the customer.
The same shall apply to completed jobs waiting to be picked up by the customer.
If supplies that have been ordered have not arrived in a reasonable amount of time, a follow-up call is to be made to the company. This also applies to orders shipped outside of the print shop.
- If it is clear where the fault lies, due to carelessness or negligence, the cost of the job may be charged to the person or persons responsible for the error.
- Communicate effectively
- Work together
- Keep your mind and thoughts on your job
Reducing Expenses
- Utilized supplies efficiently
- Avoid cutting too much stock
- Be conservative when using supplies. Use only what is needed.
- Designated persons will be responsible for cutting papers and stocks for each job prior to printing
- Each job ticket will be attached to a production control sheet. Each person and department will be responsible for recording the time the project was started and the time it was completed.
- Utilize time efficiently
- Strive to produce 8 hours of quality production daily
- Work overtime only when necessary
- Overtime is encouraged when the level of production justifies it.
- Inform the front office when you are making up time or working comp-time or overtime.
- Regular Maintenance on equipment is required: Equipment will be lubricated on a regular basis. Operators of each piece of equipment will set up a regular maintenance schedule for each piece of equipment. These schedules will be submitted and reviewed at the end of each month.
- Equipment will be cleaned and kept clean daily.
- Each person will be responsible for keeping his or her immediate work area neat and organized
- An organized work space will create a more efficient work environment
It is in everyone's best interest to be efficient and to reduce costs as much as possible. If you see something that needs to be done, inquire about it, and see that it gets done. Each person working at this company is a valuable and important part of our success.
CUSTOMER SURVEY FORM FOR MASTER PRINTER
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Digital Printing Business Plan Sample
MAR.30, 2018
Do you want to start digital printing business?
There are many benefits of starting a digital printing business. You can start it with a very low initial investment from your home, or you can increase its magnitude to any size depending on your investment. Moreover, it gives an incredibly high ROI as compared to other businesses started from comparable investments. Before you move on to starting this business, you will have to prepare comprehensive printing business plans which will establish the basis of your company’s future operations and decisions. If you are wondering how to write one then here we are providing you the business plan for printing company business startup named ‘Junes Printing Services’.
Executive Summary
2.1 the business.
Junes Printing Services will be a digital printing startup located in the main commercial market of Downtown Manhattan. The company will be owned by Elia Junes, a passionate Graphic Designer.
2.2 Management
The success of a startup heavily depends on its staff and management that’s why Junes planned it before starting a print shop . The main management of the company will comprise sales executives, graphic artists, technicians, and customer representatives.
2.3 Customers
Our target market is the corporate sector located in Manhattan. We will provide all sorts of digital printing services and our high-quality services will outperform our competition.
2.4 Business Target
Our target is to balance the initial cost of the startup with earned profits by the end of the first year and to achieve the net profit margin of $10k per month by the end of the first year.
Company Summary
3.1 company owner.
Junes Printing Services will be owned by Elia Junes, a business graduate from the University of Illinois. She is also an adept designer and is known for her exceptional graphics skills and innovative designs.
3.2 Why the Business is being started
Junes has always been passionate about starting her own printing shop business plan . Although she is a business graduate, her interest in graphic designing led her to start print shop business .
3.3 How the Business will be started
The printing shop business plan will be located in a 100-square-feet leased building in the main commercial market of the Downtown Manhattan. The company will initially procure twenty commercial printers, assorted office stationery, five filing cabinets, five work desks, a round table with chairs for meeting area and couch and chairs for customer waiting area. The startup summary is as follows:
The detailed start-up requirements are given below:
Services for customers
If you are writing a business plan for printing services , make sure to pay special attention to what services will you offer to your customers because the planning of many subsequent components depends on your services .
The value of a digital printing business can be increased significantly if you also offer basic level graphic design services to your customers because many customers tend to modify and revise their designs after seeing them in print form.
Junes Printing Services will offer following printing services to its customers:
- Booklets and guides
- Restaurant menus
- Event flyers
- Marketing brochures
- Invitations and business cards
- Newsletters
Marketing Analysis of digital printing business
The most important component of an effective digital printing business plan is its accurate marketing analysis that’s why it is advisable to seek the help of marketing experts. If you are starting this venture on small scale, you can take help from this digital printing business plans sample and carry out a marketing analysis yourself. For the marketing analysis before starting her venture, Junes acquired the services of marketing experts to help her through this phase. Marketing analysis is extremely important because it gives you an idea of your position in the market. Therefore, it must be considered before developing the printing shop business plan .
5.1 Market Trends
There are about 7000 digital printing businesses in the United States, which generate about $10 billion every year. The industry is expected to grow at 1.9% every year. Despite the huge number of existing businesses, this market has a lot of potential provided that one plans and executes this business efficiently.
5.2 Marketing Segmentation
It is very important to analyze the market segmentation of the future customers of your services before developing a printing stote business plan because a successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our target market is the corporate sector located in the Central Business District of the Manhattan which provides many opportunities to us. Manhattan houses more than 300,000 businesses as of 2014, including local, national and multinational businesses. Our experts have identified the following type of target audience which can become our future consumers:
The detailed marketing segmentation of our target audience is as follows:
5.2.1 Corporate Sector:
The biggest consumer of our services will be the corporate sector located in the Downtown Manhattan. The corporate sector includes product manufacturers and distributors, real estate owners, hotels, restaurants and food companies, IT and software development firms, branding and advertising agencies. These companies and businesses need digital printing services for mass printing their brand messages or for other purposes. This target group will contribute the biggest portion of our revenue hence our marketing strategy for business will be specifically tailored to attract this customer group.
5.2.2 Institutions & Organizations:
Our second target group comprises of various institutions and organizations located in Manhattan including government and public-sector organizations, schools, colleges and universities, political parties, religious and sports organizations, and non-profit organizations. These organizations also need digital printing services for promoting their messages and other purposes.
5.2.3 Print & Digital Media:
Our third target group consists of print and digital media companies located in Manhattan. These companies include but are not limited to television studios, video production companies, publication companies. The detailed market analysis of our potential customers is given in the following table:
5.3 Business Target
- To achieve the net profit margin of $10k/month by first year, $15k by second year, and $25k by third year
- To balance the initial cost of the startup with earned profits by the end of the first year
5.4 Product Pricing
Product pricing is one of the most important factors in deciding the strategy for any business plan for printing company . After considering the market demands, we have priced all our products in similar ranges as of our competitors.
Alex provided prompt reply and good…
Alex provided prompt reply and good understanding and research, thank you
Like marketing analysis, sales strategy is also an important component of a printing shop business plan as it determines how the business will grow.
6.1 Competitive Analysis
As of 2018, there are about 7000 business plan for printing company in the United States, so we can say that we have a tough competition ahead. Although we have a lot of competitors, but none of them provides as high-quality services in the same price as provided by us. Secondly, we will facilitate our customers with online orders and free delivery service.
6.2 Sales Strategy
- We will ensure at least a 20% increase in website traffic each month and will ensure at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our customers.
- We will advertise our business in relevant business magazines, newspapers, TV stations, and social media.
- We will offer a 20% discount on our services for the first three months of our launch.
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
Personnel plan
Personel plan shows information about the staff of a company along with their salaries. If you don’t know how to make one, you can take help from this sample business plan for a printing company . Junes has developed the following personnel plan for her company.
7.1 Company Staff
Junes will act as the General Manager of the company and will initially hire following people:
- 1 Accountant to maintain financial and other records
- 2 Sales Executives responsible to market and discover new ventures
- 2 Graphic Artists to design and modify print media
- 3 Technicians to operate the printing machines
- 2 Managing Assistants to manage the company’s official website and social media pages
- 4 Customer Representatives to interact with customers and record their orders
- 4 Drivers to transport or deliver printed materials
- 1 Front Desk Officer to act as a receptionist
- 1 Security Officer
7.2 Average Salary of Employees
Financial plan.
The success of a business heavily depends on its accurate financial analysis so make sure to pay special attention to your financial plan before opening a print shop .
8.1 Important Assumptions
8.2 brake-even analysis.
8.3 Projected Profit and Loss
8.3.1 profit monthly.
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
8.5 Projected Balance Sheet
8.6 business ratios.
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