
Business services proposal
Need help pitching your business? This proposal template in Word will get you started. Divided into sections, the business proposal template in Word outlines your company business, objective, approach, and expected deliverables and provides scheduling, pricing, and more. The Word proposal template contains placeholder content to help guide you as you write, with pre-formatted tables for specific details. Using a service proposal template ensures that all the relevant details of a project are combined in a single document. This proposal template in Word can also serve as a basis for contract negotiations.

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How to Write a Business Proposal (Examples & Templates)
By Aditya Sheth , Nov 21, 2022

The great Mark Cuban once said, “Sales cure all.” If a business doesn’t sell, it doesn’t make money and by extension the business fails. That’s why you need to write business proposals.
A well-written business proposal can often mean the difference between winning or losing a prospective client.
In this in-depth guide to creating business proposals, we show you how to close more deals, make more sales and crush your business goals — all by using easy-to-edit professional business proposal templates.
Here’s what this guide will cover (click to jump ahead):
What is a business proposal, what should you include in a business proposal, business proposal format, what are the types of business proposals.
- How do you write a business proposal? Business proposal templates
More business proposal examples + writing and design tips
- FAQs about business proposals
Looking for a shortcut? Watch this quick video for an overview of everything to include in your business proposal:
An effective business proposal is a document used by a B2B or business-facing company (this may not always be the case) where a seller aims to persuade a prospective buyer into buying their goods or services.
A business proposal outlines what your business does and what you can do for your client. It can be general like this business proposal example:

Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail:

Or this business proposal sample, which presents a plan for a social media strategy and campaign:

To design a business proposal that holds the client’s attention, identify their pain points . Then provide your buyer with the right solution to alleviate those frustrations.
Return to Table of Contents
A business proposal usually aims to answer the following questions:
- Who you are and what your company does
- The problem your buyer is facing
- The solution your company offers to alleviate the problem
- How your company will implement this solution effectively
- An estimate of resources (time, money, etc) required to implement the solution
You can see how this sample business proposal template covers the above points.

Notice how this proposal template addresses the same project like in one of the previous templates, but uses a completely different design style (more retro, while the previous business proposal template is more modern and minimalistic).
You can remove or add more sections depending on the goal of your business proposal. Essential, your business proposal can follow this format:
Table of contents
Executive summary, the problem statement, the proposed solution, qualifications, the timeline, pricing, billing and legal, terms and conditions, the acceptance.
We go into detail on how you can write a business proposal (plus different business proposal templates you can apply the tips to) in the next section . But you can also click on the format items above to learn how you can best write them!
If you aim to create a holistic business proposal, feel free to just edit from the two templates right above. You can also add your brand colors and logo to your design, using My Brand Kit :
Here’s another example of a business proposal template that you can edit:

Generally, there are three types of business proposals:
1. Formally solicited
A formally solicited business proposal is made when you respond to an official request to write a business proposal.
In this scenario, you know all the requirements and have more (if not all) information about a prospective buyer. You simply need to write the business proposal for your buyer to evaluate so you can begin the sales process.
2. Informally solicited
Informally solicited business proposals are written when there isn’t an official request for a proposal. A prospective buyer is interested in your services and asks for a proposal so they can evaluate it.
An informally solicited proposal requires a lot more research from your end. These types of proposals are usually created out of informal conversations. They are not based on official requests which often contain more detail.
3. Unsolicited
Think of this as a marketing brochure or a cold email . Unsolicited business proposals will often take a generic, one-size-fits-all approach to business proposals. Unsolicited proposals lack any understanding of the buyer or their requirements.
But with additional market research , personalization and identifying customer pain points , you can propose a customized solution based on your buyer’s needs. This can be a very persuasive approach, such as in this business proposal example:

How do you write a business proposal? Business proposal templates
Before you start creating your business proposal template, you need to know what it comprises. At a high level your effective business proposal should include the following:
Below, you can see business proposal examples that demonstrate how to include these 10 sections.
Business proposal title
A compelling title could mean the difference between someone reading your proposal or ignoring it in favor of a competitor’s.
What makes a good title page? Here are the essential elements to include:
- Your name along with your company’s name
- The name of the prospect (or their business)
- The date you’re submitting the proposal

The gray business consulting proposal template above contains all the details a prospect would want to know. The title also offers a strong tangible benefit to the prospective buyer. Honestly, “Who doesn’t want to grow their business?”
Return to business proposal content sections
The table of contents is a fundamental part of every winning business proposal template. It makes your proposal scannable and easy to read.
The people you will be pitching to are usually C-level executives. These are busy people who don’t have time to read your entire proposal in one go.
That’s why most of the business proposal examples in this list include a table of contents.
Adding a table of contents to your document makes it easy for them to go through it at their own pace. They can also skim through parts of the proposal that they deem more important. You can see how this abstract business proposal template uses the table of contents:

You can also make your business proposal template easier to navigate by adding hyperlinks to the document, particularly in the table of contents. This way your clients can jump to specific sections without having to scroll through the entire document.
It’s easy to add hyperlinks in the Venngage editor. Select the text you’d like to turn into a link, then click the link icon in the top bar. From there, select the page you want to link to! Then download your completed design as an Interactive PDF .

The executive summary is a staple in all kinds of annual reports , project plans and even marketing plans . It is a concise summary of the entire contents of your document. In other words, write a business proposal outline that is easy to glance over and that highlights your value proposition.
The goals of your executive summary are:
- Introduce your company to your buyer
- Provide an overview of your company goals
- Showcase your company’s milestones, overall vision and future plans
- Include any other relevant details
This gray business proposal example has a detailed yet short executive summary including some social proof in the form of clients they’ve worked with:

Take note of how precise this business proposal example is. You want to keep your executive summary concise and clear from the get-go. This sets the right tone for the rest of your proposal. It also gives your buyer a reason to continue reading your proposal.
Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them.
The point of writing a business proposal is to solve a buyer’s problem. Your goal is to outline the problem statement as clearly as possible. This develops a sense of urgency in your prospect. They will want to find a solution to the problem. And you have that solution.
A well-defined problem statement does two things:
- It shows the prospect you have done your homework instead of sending a generic pitch
- It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place.

This bold business proposal template above clearly outlines the problem at hand and also offers a ray of hope i.e. how you can solve your prospect’s problem. This brings me to…
The good stuff. In the proposed solution section, you show how you can alleviate your prospective buyer’s pain points. This can fit onto the problem statement section but if you have a comprehensive solution or prefer to elaborate on the details, a separate section is a good idea.
Spare no details regarding the solution you will provide. When you write a business proposal, explain how you plan to deliver the solution. Include an estimated timeline of when they can expect your solution and other relevant details.
For inspiration, look at how this business proposal template quickly and succinctly outlines the project plan, deliverables and metrics :

At this point, the prospect you’re pitching your solution to likes what they’re reading. But they may not trust you to deliver on your promises. Why is this?
It’s because they don’t know you. Your job is to convince them that you can fix their problem. This section is important because it acts as social proof. You can highlight what your company does best and how qualified your team is when you write a business proposal for a potential client.

This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. You can also include other forms of social proof to establish yourself as a credible business. This makes it that much more likely that they will say yes!
Pro Tip: Attaching in-depth case studies of your work is a great way to build trust with a potential client by showcasing how you’ve solved similar problems for other clients in the past. Our case study examples post can show you how to do just that.
To further demonstrate just how prepared you are, it’s important to outline the next steps you will take should your buyer decide to work with you.
Provide a timeline of how and when you will complete all your deliverables. You can do this by designing a flow chart . Or add a roadmap with deadlines. Pitching a long-term project? A timeline infographic would be a better fit.
If you look at this abstract business proposal template below, even something as simple as a table can do the trick.

The timeline is not always set in stone, rather it’s an estimation. The goal is to clarify any questions your potential client might have about how you will deliver for the underlying B2B sales process.
On this page, you can outline your fees, payment schedule, invoice payment terms , as well as legal aspects involved in this deal.
The key to good pricing is to provide your buyer with options. A pricing comparison table can help with this. You want to give your client some room to work with. Make sure you’re not scaring off your client with a high price, nor undervaluing yourself.
Breaking up your pricing in stages is another great way to make sure your potential client knows what he’s paying for. Look at how this simple business proposal template does this:

The legal aspects can slot right into the terms and conditions section. Alternatively, you can add them in the signature section of the proposal to keep things simple.
Summarize everything you have promised to deliver so far. Include what you expect from your prospective buyer in return. Add the overall project timeline from start to end, as well as payment methods and payment schedule. This way, both of you will be clear on what is being agreed on.
This step is very important as it outlines all the legal aspects of the deal. That is why the terms and conditions section of your proposal needs to be as clear as possible.

I recommend consulting a lawyer or your legal team when working on this section of the business proposal. If you’re a business veteran and understand the legalities of your business, you can use the same terms and conditions across all your proposals.
The final step of this whole process. Your client has read your business proposal and they want to buy what you have to offer.
Add a small section at the end of your proposal to get the necessary signatures. This way, you and your client can sign the proposal and the partnership becomes official.
Be sure to also include your contact information in your business proposal template. It acts as a gentle prompt to your client to contact you in case they have any questions.

Now that you know how to write a business proposal, let’s look at how you can optimize your proposal to deliver results!
Below you’ll find some winning business proposal templates and examples to get you started. I’ve also included some design tips to keep in mind when you’re creating your next business proposal:
1. Know your audience
If you have some clarity on who your ideal buyer is — their pain points, their budget, deadlines, among other things — you’ve already won half the battle.
If you are a business that helps clients with everything from running giveaways or helping grow their blog , identify which customers to pitch. This is a sure-shot way to close the deal.
Mapping user personas for your ideal buyer can help bring some clarity. It will also help you position your business proposal correctly. This improves the chance of your buyer moving your business proposal to the “Yes!” pile.
2. Put your brand front and center
If your company follows certain brand guidelines, incorporate them in your business proposal templates. Consider how business proposal examples like the one below highlight brand identity:

From the color palettes to the company logos , everything follows their brand guidelines. The result: a business proposal that’s consistent across the board.
Pro Tip: Switching this template to match your brand assets is actually pretty easy. Venngage’s My Brand Kit feature allows you to import your color palettes, logos as well as font choices. Any Venngage template can now be your template.
You can also consider this sample business proposal template:

Design companies sure do know their design. They did a phenomenal job keeping their brand colors consistent while opting for a black design. This unique color scheme also makes their white logo prominent throughout the proposal.
3. Try less text, more visuals
Have you ever read a proposal and thought to yourself, “Wow, this is all text and has no images, I love it!”? Yeah, me neither.
The free business proposal template below is a perfect example of the “less is more” principle. It does a phenomenal job of communicating what it needs to. By substituting some of the text with icons and visuals, you get a clean business proposal that’s much more scannable.

Want to keep things strictly professional? Instead of icons, you can always add your team’s headshots. This shows your buyer exactly who they’ll be working with.
Check out this formal business proposal format for some inspiration:

4. Switch up your business proposal designs
It doesn’t hurt to go above and beyond once in a while. Jazz up your business proposal template with some extra colors. This helps make your business proposal more engaging. It also helps your buyers retain information faster.

The business proposal example alternates between black, white and grey backgrounds. It still manages to maintain consistency in its branding . Just switching up your backgrounds once in a while can also bring in some variety to an otherwise standard business proposal.
This SEO business proposal sample proves that it’s possible to switch up the colors in every other page. But it still maintains the same color scheme across the entire proposal just like a professionally designed website :

Pro Tip: Not a color expert? Our guide on picking colors can help you pick the right color scheme for your proposals.
FAQ about business proposals
What is the purpose of a business proposal.
Essentially, a business proposal aims to streamline the B2B sales process (which is often complex) between you as a seller and a buyer.
It does this by serving the dual purpose of acting as a source of information. The proposal also acts as a sales pitch aimed at convincing your buyer why they should buy what you have to offer.
What are the best practices for business proposal design?
- Do a thorough spell-check. The goal of your business proposal is to convince your buyer why you’re the perfect person for the job. A proposal with typos or grammatical errors communicates the opposite. A thorough spell-check before you send your proposal is a must.
- Let your brand shine. As discussed before, writing a business proposal is all about knowing your ideal buyer and focusing on their pain points. But that doesn’t mean your business proposal template has to be boring. Demonstrate how different you are compared to other companies. You can do this through your brand guidelines, by using more visuals, switching up your proposal design or showing off your personality in your writing.
- Download your business proposal as a PDF. This allows you to attach other collaterals with your business proposal. These can include a company explainer video or case studies showcasing the work done with past clients. Also, who doesn’t love saving paper?
How long should your business proposal be?
The length depends on the scope of the work as well as the complexity of the project. Here is a one-page business proposal template:

Can your business proposal template really be one page? Yes, as long as you understand who your buyer is and their pain points. You should also have the ability to communicate everything your ideal buyer needs to know about your business in a succinct manner.
Or if you’re feeling adventurous how about just two pages? Often, clients prefer if you go straight to the point and avoid all the fluff.
For example, this green modern marketing proposal template wastes no time in getting down to brass tacks:

There is no one size fits all approach when it comes to deciding how many pages you should include in your business proposal template. And at the end of the day, “the only rules are the ones you set for yourself”.
At the end of the day, writing winning business proposals that sell is all about you understanding your buyer, their potential pain points and positioning yourself as someone who can alleviate those pain points.
Now that you know how to write compelling business proposals, what are you waiting for?
Take action and start creating your own business proposals to close more deals and grow your business today!
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14+ Services Proposal Examples in PDF | Google Docs | Pages | MS Word
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1. Do Extensive Research
2. don’t hesitate to make corrections, 3. offer fact-based solutions and results, 4. prioritize readability.
- Formally solicited
- Informally solicited
- Unsolicited
- Cover letter
- Executive summary
- Table of contents
- Problem overview
- Company qualification
- Cost and schedule
More Design
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Service Proposal Template
Used 7,107 times
Reviewed by Dmitry Ivanouski
Table of Contents
Introduction, our background, executive summary, opportunity, our proposal, scope of work, terms and conditions.
[Client.FirstName] ,
This document is our formal proposal for the services you and I have discussed in previous conversations. In this service proposal, you’ll find a bit of background on [Sender.Company] , an executive summary, details regarding the results we hope to deliver for your company, pricing details, a tentative delivery timeline, and our terms and conditions.
Should you have any questions, comments, or concerns once you’ve reviewed the service proposal in its entirety, feel free to use the comment menu to the right of the proposal to contact me directly.
[Sender.FirstName] [Sender.LastName]
[Sender.Title] , [Sender.Company]
[Sender.Company] has been in business for [NUMBER] years, providing high-quality [SPECIALTY] to companies large and small. Our goal is [COMPANY VISION STATEMENT] by [COMPANY MISSION STATEMENT] .
Since we opened in [YEAR] , we have provided [SPECIALTY] to more than [NUMBER] customers throughout [SERVICE AREA] . We take pride in our ability to help our clients achieve the results they want. We’ve received [INDUSTRY AWARD] because of our reliability and quality.
Because we focus so heavily on providing outstanding service and support, we’ve found that our existing clients are often our greatest salespeople. Here are just a few of the glowing recommendations from current [Sender.Company] customers!
“ [Sender.Company] ’s team has remained extremely loyal to us throughout our relationship. Whenever we require training or support, we’ve found that they are our most supportive and responsive vendor.”
“We’ve had great success since choosing [Sender.Company] . They made what we thought were unattainable promises in the beginning, but they’ve proven themselves by keeping those promises and delivering more than we ever expected.”
In response to [Client.Company] ’s request for a proposal, we at [Sender.Company] have produced a bid for the requested services and products. We propose the following services:
- [SERVICE 1]
- [SERVICE 2]
- [SERVICE 3]
To accomplish these tasks, we also propose that [Client.Company] purchase:
- [PRODUCT 1]
- [PRODUCT 2]
- [PRODUCT 3]
- [PRODUCT 4]
The deliverables will include:
- [DELIVERABLE 1]
- [DELIVERABLE 2]
- [DELIVERABLE 3]
- [DELIVERABLE 4]
As per our discussion, [Client.Company] is facing [PROBLEM] and is in need of [SOLUTION] .
To accomplish this, [Client.Company] must:
As per their business plan, [Client.Company] ’s goals for [PROJECT] are as follows:
- To achieve [NEED 1] within [NUMBER] days of [PROJECT START DATE]
- To improve [NEED 2] by 50% by [DATE]
- To monitor [NEED 3] to determine success until [DATE]
To achieve the results [Client.Company] needs, our team at [Sender.Company] has developed a collection of recommendations. The recommendations are as follows:
- Implement [SERVICE 1] to [RESULT]
- Begin [SERVICE 2] to [RESULT]
- Institute [SERVICE 3] to [RESULT]
[Client.Company] ’s reputation for [COMPANY SPECIALTY] is well-deserved. In order to maintain that reputation in the face of [PROBLEM] , it’s essential that [Client.Company] take steps to improve [NEEDS] .
At [Sender.Company] , we’re proud to help our clients stay ahead of the competition and maintain high levels of customer satisfaction by [Sender.Company SPECIALTY] . Our services allow businesses like yours to fully realize their potential, from achieving [NEED 1] to staying on top of [NEED 3] . We’re with you every step of the way, so you have support from onboarding and set up through the realization of your goals.
With this in mind, I offer the solution below. I am confident that this solution will overcome the challenges you face while helping you achieve your goals with ease.
Regarding [NEED 1] , [Client.Company] requires a service that can achieve [GOAL] by [DATE] . [Sender.Company] offers the use of [SERVICE 1] . This service includes:
- [SOLUTION 1] : [Sender.Company] will provide staff to perform [TASK]
- [SOLUTION 2] : [Sender.Company] will develop and institute protocols to [TASK]
- [SOLUTION 3] : [Sender.Company] will provide [Client.Company] with access to its proprietary technology to [TASK]
Regarding [NEED 2] , [Client.Company] requires a service that can both improve and monitor results. [Sender.Company] recommends [SERVICE 2] . This service includes:
- [SOLUTION 2] : [Sender.Company] will develop unique systems to [TASK]
- [SOLUTION 3] : [Sender.Company] will make use of its proprietary technology to [TASK]
Regarding [NEED 3] , [Client.Company] requires a service that can track and analyze results effectively. [Sender.Company] recommends [SERVICE 3] . This service includes:
- [SOLUTION 1] : [Sender.Company] will provide staff to assist with [TASK]
- [SOLUTION 2] : [Sender.Company] will perform [TASK]
- [SOLUTION 3] : [Sender.Company] will ensure that [RESULT]
- [PRODUCT 1] : This product will allow [Sender.Company] to [RESULT]
- [PRODUCT 2] : This product is necessary for [Sender.Company] to [RESULT]
- [PRODUCT 3] : This tool ensures [Client.Company] may make the most of [SERVICE 3]
- [PRODUCT 4] : This tool assists with the process of [SERVICE 2]
Deliverables from these services will include:
- [DELIVERABLE 1] : [Describe deliverable]
- [DELIVERABLE 2] : [Describe deliverable]
- [DELIVERABLE 3] : [Describe deliverable]
- [DELIVERABLE 4] : [Describe deliverable]
With years of experience working with companies like yours, [Sender.Company] has built a broad dataset about what makes a business successful. According to our experience, businesses who implement [SERVICE 1] see [RESULTS] .
That’s not all. Companies like yours who begin using [SERVICE 2] and [SERVICE 3] see [RESULTS] . You can learn more about how [Sender.Company] has improved results for its clients by reading the case studies posted on our website.
This is backed up by external research, too. According to [STUDY] , [SERVICE 1] , [SERVICE2] , and [SERVICE 3] can lead to [PERCENT] % improvements in revenue and [PERCENT] % increase in customer retention. By working with [Sender.Company] to implement these strategies, you can achieve better results with less work on the part of your staff.
The table below details the costs associated with this service proposal.
Should [Client.Company] choose to pay with a credit card, there will be an additional [NUMBER] % fee in addition to the above costs. No credit card is exempt from this policy.
Time is always a factor when implementing a new solution in your organization. I’ve met with my operations team to develop an implementation schedule for this project, detailed in the table below. Should the project start on [DATE] (the “Start Date), it should end on [DATE] (the “Completion Date”).
The following terms and conditions will apply to the service agreement should [Client.Company] choose to accept this proposal. These terms and conditions may be subject to negotiation.

1. Payment Terms
1.1 Invoicing and Payment. Payment shall be made to [Sender.Company] on or before the first day of each month. [Client.Company] shall pay the first month’s payment in full upon acceptance of this proposal, prorated to reflect the remaining days of the period.
1.2 Overdue Payments. If any invoiced amount is not received by the due date without a written waiver provided by [Sender.Company] excusing [Client.Company] for late payment, [Sender.Company] reserves the right to halt the provision of all services unless and until payment is received in full.
2. Withdrawal If Not Accepted
[Sender.Company] reserves the right to withdraw this proposal if not accepted by [Client.Company] within [NUMBER] days of delivery to said company.
3. Limitation of Liability
[Sender.Company] shall not be held liable for any damages resulting from [Client.Company] ’s use of [Sender.Company] ’s services and solutions unless [Sender.Company] has acted or failed to act in knowing violation of the law or with intentional misconduct.
Neither party shall be held liable for breach-of-contract damages that the breaching party could not have foreseen upon entry into the agreement, nor for breach-of-contract damages that are speculative or remote.
4. Modification
Any and all modifications to this Agreement must be provided in writing and signed by both parties to be considered legally binding.
5. Termination
This proposal shall become a contract in effect upon receiving both parties’ signatures. It shall continue to be in effect until terminated by either party. Termination notices must be delivered to either party at least [NUMBER] days prior to the intended termination date.
Should [Client.Company] choose to terminate this agreement, [Sender.Company] will continue to provide services through the last day of the month in which termination is to take place. [Client.Company] accepts that [Sender.Company] will not return prorated payments and halt services prior to the end of the month upon receiving a termination notice.
6. Warranties
[Sender.Company] warrants that should [Client.Company] accept this proposal, [Sender.Company] shall perform the professional services listed herein in a manner consistent with industry standards and in a timely fashion.
Should [Client.Company] determine that services were not rendered according to the agreement, it may provide written notice to [Sender.Company] . Should [Sender.Company] determine that services did not conform to the timeline or proposal agreed upon by both parties through its own fault, [Sender.Company] shall re-perform or refund such services as necessary at no cost to [Client.Company] .
7. Severability
Should any provision of this agreement be found to be illegal or unenforceable, that provision is severed from this Agreement and is to be replaced with a provision that is substantially similar while in accordance with governing law. No severed provision shall affect any other, and all other provisions shall remain in effect.
8. Governing Law
This proposal shall be governed by and interpreted under the laws of the State of [STATE] .
By signing this service proposal, you indicate your approval of the proposed solution and pricing. Once I receive your signed copy of this proposal, I’ll create a formal service agreement and schedule a time to cover it with you.
[Sender.Company]
MM / DD / YYYY
[Client.Company]
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5 Professional Business Proposal Examples to Inspire Your Own

Updated: May 24, 2022
Published: May 13, 2019
Throughout the buyer’s journey, content obviously plays a huge role during the beginning and middle stages. At the last stage of the buyer’s journey, though, it can be somewhat overlooked.

A lot of marketing teams are focused on creating the beginning- and middle-stage content that brings in the views and leads most sales teams are focused on closing during the final stage of the buyer’s journey. So, in a nutshell, marketing teams don't create enough content for this stage and sales teams don't leverage them enough during it.

However, one of the most important pieces of content any organization can create and leverage really only gets used during the final stage of the buyer’s journey -- the business proposal. By outlining your organization’s value proposition, highlighting how your product or service can solve your prospect’s specific problem, and listing your pricing, your business proposal communicates crucial information your prospects need to know before they even think about doing business with you.
Fortunately, to help you create an engaging and convincing business proposal, we’ve rounded up the best business proposal examples we could find on the Internet. Read on to learn how to start writing business proposals that will win you contracts and grow your organization.
1. “ How to Write a Business Proposal [Tips & Examples] ” | HubSpot
In her thorough blog post about writing a business proposal, Meredith Hart , a Junior Staff Writer for HubSpot’s Sales Blog, fleshes out the fundamental elements included in most business proposals and even created a business proposal example in Canva to give you even more insight on how to craft a compelling one.
After reading her informative blog post, you’ll learn about the fundamental elements you should include in your business proposal, their purpose, how to write each element, overarching tips for creating a top-notch business proposal, and some business proposal examples for web design, SEO, and sales.
2. “ How to Write a Business Proposal (The Modern Way) | PandaDoc
One of the most robust business proposal examples on this list, PandaDoc’s guide on writing a modern business proposal will help you chip away at this daunting task one step at a time.
In their guide, they cover the structure most business proposals follow, the ten sections to include in your own, what information to include in each section, an example of each section, some quick tips for improving your business proposal, and what you should do after you send your business proposal to a prospect to help you anticipate any follow up questions they might have and, in turn, boost the odds that you close them as a customer.
3. “ Business Proposal For PDF & Word ” | HubSpot

Download the Template
In HubSpot’s flagship business proposal example offer, they provide you with a fully customizable sample template that gives you detailed instructions on what sections to include in your business proposal, the information to include in each section, and how you can write each section in a convincing fashion.
Since their business proposal template is completely customizable, you can also replace their instructions with your own information, add additional information and sections, and add your own branding and logo. Additionally, you can download your finished business proposal as a Word or PDF file, print it, and email it to your prospects.
4. “ How to Write a Business Proposal in 6 Steps ” | Fit Small Business
Fit Small Business’ business proposal example is the most fleshed out example on this list. Not only do they cover what exactly a business proposal is, the steps to writing a successful one, and provide an example of one, but they also describe the best methods and tools for sending a business proposal, how to follow up, and what to do after you win a contract.
Additionally, Fit Small Business provides you with some design tips for your business proposal, the best business proposal formats to use (with examples), and answers to frequently asked questions about creating effective business proposals.
5. “ HubSpot Partner Agency Proposal Examples ” | HubSpot
To help marketing agencies write better business proposals, HubSpot teamed up with four of their agency partners to create four downloadable proposal examples for each of the agency’s specializations.
After downloading it, you’ll have access to proposals created by agencies that specialize in inbound marketing, growth content strategy, industrial manufacturing marketing, and digital solutions and consulting marketing. Since your organization operates in its own specific situation, you can sift through each example to see which one best meets your needs.

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Propose your business as the ideal solution using this free template.

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Business services proposal Need help pitching your business? This proposal template in Word will get you started. Divided into sections, the business proposal template in Word outlines your company business, objective, approach, and expected deliverables and provides scheduling, pricing, and more.
Here are example business proposal templates from popular business proposal software companies you can use to help create your proposal. 1. HubSpot's Free Business Plan Templates Image Source We know how crucial a great business proposal is to your and your clients' success.
A business proposal outlines what your business does and what you can do for your client. It can be general like this business proposal example: CREATE THIS PROPOSAL TEMPLATE Or it can be more specific, like this business proposal template which focuses on proposing a project for the Newton Center Rail: CREATE THIS PROPOSAL TEMPLATE
A service proposal is a document written as an offer to a prospective client from a service provider to convince them to avail the latter’s services and expertise. It can be solicited, or the client deliberately asked a contractor or a company to write a proposal for them.
A service proposal is a document that you use to pitch your company’s services and solutions to potential clients. It acts as a sales proposal, demonstrating that you understand your new clients’ problems and you know how to solve them.
In HubSpot’s flagship business proposal example offer, they provide you with a fully customizable sample template that gives you detailed instructions on what sections to include in your business proposal, the information to include in each section, and how you can write each section in a convincing fashion.